Monterey Bay Suites

What Monterey Bay Suites does

Monterey Bay Suites is a privately held, all-suite oceanfront hotel resort located at 6804 N. Ocean Blvd. on the north end of Myrtle Beach, South Carolina. The property is owned and operated by Brittain Resorts & Hotels as part of a portfolio of Grand Strand sister resorts including Bay View On The Boardwalk, Breakers Resort, Caribbean Resort, Compass Cove Resort, Grande Cayman Resort, Litchfield Beach & Golf Resort, North Beach Resort & Villas, Ocean Reef Resort, and Paradise Resort. The property offers oceanfront and ocean-view suites (King, Queen, and Family configurations) accommodating up to six guests, each equipped with full kitchens (stove/oven, refrigerator, microwave, coffee maker), private balconies, free Wi-Fi, and Murphy beds or sofa sleepers. Resort amenities include indoor and outdoor pool decks, an indoor lazy river, a rooftop pool with skyline views, a kiddie pool, indoor and outdoor hot tubs, a cardio center, cornhole and ping pong, and direct beach access.

The business operates a direct-to-consumer model with reservations taken through the property's own website (montereybaysuites.com) and a central reservations line (888-255-4763), alongside a separate off-season front desk line and a dedicated winter rental reservation number. Revenue is generated primarily through nightly suite rentals, mandatory nightly fees ($17.50 resort fee plus $21.95 daily housekeeping, both plus tax), optional protection plans (Worry Free Vacation at $49.99; Vacation Protection Plan ranging $19–$49 seasonally), winter monthly rentals ($1,099–$1,969), golf package deposits ($100 per person), and ancillary F&B (Surf Shack Bar & Grill, complimentary hot breakfast, and an affiliated Starbucks at the Grande Cayman sister property). The Brittain Rewards loyalty program provides free and discounted Grand Strand attraction tickets to drive repeat bookings. Marketing relies on a content-rich blog, organic social (Facebook, Instagram), email newsletter capture, and seasonal promotions such as the Coast into Summer Sale.

The core technology stack is a standard hotel property management system with an online reservation booking engine; no proprietary AI/ML, app, or programmatic API offering is disclosed. Customer segments span families and groups (primary), couples, snowbird/winter extended-stay guests, and golf vacationers. The property employs a small team of approximately 8 staff, with the broader Brittain Resorts & Hotels organization providing centralized sales, marketing, and loyalty infrastructure.

Name

Monterey Bay Suites

Legal name

Monterey Bay Suites

Website

https://montereybaysuites.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Monterey Bay Suites is a privately held, all-suite oceanfront hotel resort in Myrtle Beach, South Carolina, operated as part of the Brittain Resorts & Hotels portfolio. It sells nightly and monthly suite accommodations, water amenities, golf packages, and a Brittain Rewards loyalty program to families, couples, snowbirds, and golf travelers.

Ownership category

akta.pro rank

Product category

Hotel & Resort Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Oceanfront hotel resort
• Suite accommodations
• Vacation lodging
• Leisure hospitality
• Extended stay rentals

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Suite Accommodations: Nightly rental of all-suite oceanfront and ocean-view accommodations with full kitchens, private balconies, and ocean views. Revenue varies by suite type (King, Queen, Family Suites), view category (oceanfront vs ocean-view), and season. Peak season rates higher; winter rental monthly rates available from $1,099 to $1,969.
2. Resort Fees and Service Charges: Mandatory nightly resort fee of $17.50 (+tax) covering amenity maintenance, parking, pool towels, and local/domestic long-distance calls. Daily housekeeping fee of $21.95 (+tax).
3. Optional Protection Plans: Worry Free Vacation add-on at $49.99 (+tax) covering up to $1,000 in non-negligent damage. Vacation Protection Plan ranging from $19.00 to $49.00 (+tax) per stay depending on season, allowing cancellation up to 4:00 PM day of arrival.
4. Food and Beverage: On-site Surf Shack Bar & Grill oceanfront snack bar and Starbucks (located at Grande Cayman Resort sister property). Complimentary hot breakfast included with stay.
5. Golf Packages: Golf vacation packaging with discounted tee times through Myrtle Beach Golf. Deposit of $100 per person required, final payment due 14 days prior to arrival.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Monterey Bay Suites is an oceanfront, all-suite hotel resort in Myrtle Beach, South Carolina that sells multi-room suite accommodations featuring full kitchens and private oceanfront balconies. The property layers on multiple swimming pools, a lazy river, a rooftop pool, the on-site Surf Shack Bar & Grill, complimentary hot breakfast, golf packages, and seasonal winter rentals for snowbirds, operating as one of the Brittain Resorts & Hotels branded properties.

Product overview

Monterey Bay Suites is a family-oriented oceanfront hotel resort in Myrtle Beach offering all-suite accommodations with multiple product lines: its core offering consists of spacious oceanfront and ocean-view suites equipped with full kitchens and private balconies; ancillary services include on-site dining (The Surf Shack restaurant/bar), comprehensive water amenities (multiple pools, lazy river, hot tubs), golf vacation packaging through Myrtle Beach Golf, seasonal winter rentals for extended stays, and the Brittain Rewards loyalty program providing free attraction tickets and perks. The resort targets families, couples, and longer-stay guests seeking beachfront accommodations with resort-style amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Oceanfront Suite Accommodations Multi-room all-suite hotel rooms featuring full kitchens, private oceanfront balconies, and beach access, sold as nightly leisure and family-stay accommodations in Myrtle Beach, SC.
• Surf Shack Bar & Grill On-site restaurant and bar serving lunch, dinner, and drinks to hotel guests and walk-in visitors at the Myrtle Beach property.
• Golf Vacation Packages Bundled package offering suite accommodations paired with tee times through a partnership with Myrtle Beach Golf, targeted at golf-travel guests.
• Winter Seasonal Rentals Extended-stay suite rentals offered October through March at seasonal rates for snowbirds and long-duration guests.

Quantifiable outcome

• Save up to 35% on accommodations during promotional periods
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Brittain Resorts & HotelscoreOthersMonterey Bay Suites is owned and operated as part of the Brittain Resorts & Hotels portfolio, a collection of oceanfront resorts along the Myrtle Beach Grand Strand. Sister properties include Bay View On The Boardwalk, Breakers Resort, Caribbean Resort, Compass Cove Resort, Grande Cayman Resort, Litchfield Beach & Golf Resort, North Beach Resort & Villas, Ocean Reef Resort, Paradise Resort, and others. Shared amenities include Brittain Rewards loyalty program.
• Myrtle Beach GolfminorGTM or Marketing PartnerPartnership offering discounted tee time rates for Monterey Bay Suites guests through Myrtle Beach Golf. Golf directors at the property assist guests with planning golf vacations and accessing these discounted rates.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dunes Village Resort: Independent Myrtle Beach all-suite oceanfront resort with indoor waterpark, multiple pools, and family-friendly amenities — closest non-Brittain competitor targeting the same family/group snowbird segment.
• Bay View On The Boardwalk: Brittain sister property in downtown Myrtle Beach on the Boardwalk; offers ocean-view suites and shares the same loyalty program and central-reservation infrastructure, making it a directly comparable Myrtle Beach mid-tier resort.
• Landmark Resort: Myrtle Beach oceanfront all-suite resort with indoor pool deck, lazy river, and family amenities — competes for the same family/group leisure and snowbird demand on the Grand Strand.
• Compass Cove Resort: Brittain Resorts sister property on the Myrtle Beach Grand Strand offering all-suite oceanfront accommodations with multiple pools, lazy river, and family-friendly amenities — directly comparable product, customer mix, and distribution model.
• Breakers Resort: Flagship Brittain Resorts property on the Myrtle Beach Grand Strand with oceanfront suites, multiple pools, restaurants, and the shared Brittain Rewards program — direct peer across product, distribution, and loyalty.
• Caribbean Resort & Villas: Brittain sister oceanfront Myrtle Beach resort with all-suite/condo-style units, indoor and outdoor pools, a lazy river, and on-site dining — same parent portfolio, customer segment, and mid-tier beachfront positioning.
• Grande Cayman Resort: Brittain sister property directly adjacent to Monterey Bay Suites, sharing the on-site Starbucks and pool amenities — direct comparable in product, customer base, and pricing strategy.
• Sea Crest Oceanfront Resort: Myrtle Beach oceanfront resort offering suites, multiple pools, a lazy river, and complimentary breakfast — directly comparable mid-tier beachfront product targeting similar value-conscious family and group travelers.
• North Beach Plantation: Upscale Myrtle Beach all-suite/villa-style oceanfront resort with full kitchens and multi-bedroom units — competes directly for Monterey Bay's family and extended-stay guests at a slightly higher price point.
• Crown Reef Beach Resort: Myrtle Beach oceanfront all-suite resort with waterpark-style amenities and on-site dining; competes for the same family leisure and group booking demand on the Grand Strand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MontereyBaySuites
• Instagraminstagram.com/montereybaysuites
• LinkedInlinkedin.com/company/monterey-bay-suites

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monterey Bay Suites