LJ Hooker Mooloolaba | Mountain Creek

What LJ Hooker Mooloolaba | Mountain Creek does

LJ Hooker Mooloolaba | Mountain Creek is a franchise real estate brokerage operating under the LJ Hooker banner on Queensland's Sunshine Coast. The office serves residential sellers, buyers, landlords, and tenants across the Mooloolaba, Mountain Creek, and surrounding coastal catchment, and also transacts in commercial real estate. Operationally, the business centres on three core revenue streams: (1) residential sales commissions, (2) residential property management — 67 properties currently under management — and (3) commercial sales and leasing. Its 12-month operating footprint records 56 transactions totalling $21.2M in value with an average sale price of $750K and an average 27-day time on market.

The firm is staffed by a 5-person team led by a Director with substantial tenure within the LJ Hooker network, and it co-locates in a busy shopping centre to capture walk-in enquiry flow. As a franchisee rather than a principal, the office benefits from the parent network's 400 offices, 4,000 professionals, AUD$28B in annual real estate sold, and 112,000 managed properties worth AUD$81B. The franchise structure inherently means service delivery systems, brand marketing, CRM, and training are centrally provided, while the local office focuses on listing acquisition, sales execution, and landlord/tenant relationship management. Monetization is commission-based on sales (typical Queensland residential rate of 2.0–2.5% of sale price, subject to a network/franchise fee rebate) and recurring percentage-based fees on managed property portfolios, plus letting fees on lease placements.

The customer base is composed of individual residential owners, buyers, and small-scale landlords — a transactional SMB segment with no disclosed enterprise or institutional client concentration. The office positions itself around local market knowledge, community sponsorship (SunnyKids, Mountain Creek State High School), and free appraisal-led lead generation rather than technology differentiation.

Name

LJ Hooker Mooloolaba | Mountain Creek

Legal name

LJ Hooker Mooloolaba | Mountain Creek

Website

https://mooloolabamountaincreek.ljhooker.com.au

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

LJ Hooker Mooloolaba | Mountain Creek is a 5-person franchise real estate brokerage on Queensland's Sunshine Coast handling residential sales, property management (67 properties), and commercial real estate for individual owners, buyers, and landlords under the national LJ Hooker brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Mountain Creek

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Property Sales: Commission-based real estate sales services for residential properties including buying and selling representation.
2. Property Management: Ongoing property management services for investment properties including tenant placement, rent collection, and property maintenance coordination.
3. Commercial Real Estate: Commercial property sales and leasing services through LJ Hooker Commercial brand.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

LJ Hooker Mooloolaba | Mountain Creek is a franchise real estate office that provides residential and commercial property sales, residential and investment property management, and appraisal services for the Mooloolaba and Mountain Creek suburbs of the Sunshine Coast in Queensland. It also offers free property and rental appraisals, leasing, and access to the LJ Hooker national network's marketing, training, and relocation services.

Product overview

LJ Hooker Mooloolaba | Mountain Creek is a local real estate office operating under the LJ Hooker franchise network (established 1928, 400+ offices, 4000+ people across Australasia). The company offers a unified real estate services platform comprising core residential sales and property management as a single integrated offering, supplemented by sub-brands LJ Hooker Commercial (commercial sales, leasing, and sector-specialized services), LJ Hooker Land (land and site sales), and LJ Hooker Rural (agricultural properties). Add-on services include free Property Appraisal and Rental Appraisal tools, LJ Hooker Assist (moving services), and community support via the LJ Hooker Foundation. The product portfolio is built on LJ Hooker's network infrastructure providing marketing, training, lead generation, and brand recognition.

Differentiator

Problem solved

Functional benefit

Brands

• LJ Hooker Commercial: Provides a full suite of commercial services including buying, selling and leasing real estate for commercial or investment purposes.

Products and services

• LJ Hooker Residential Sales
• LJ Hooker Property Management
• LJ Hooker Commercial
• LJ Hooker Land
• LJ Hooker Rural
• Property Appraisal Service
• Rental Appraisal Service
• LJ Hooker Assist

Quantifiable outcome

• 56 sales in last 12 months with $21.2M total value
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Mountain Creek State High SchoolminorOthersGold Sponsor of Mountain Creek State High School. The office supports local education through sponsorship.
• SunnyKidscoreOthersMajor partner for the annual SunnyKids Mayoral Ball. Strong supporter of local charity initiatives. Hosts community events including The Great Mountain Creek Easter Egg Hunt.

Scale indicators8 records

Recent moves5 records

Expansion highlights3 records

Others

• REA Group: Operator of realestate.com.au, Australia's dominant residential property portal. Not a direct competitor but a critical infrastructure provider and increasingly a partial substitute via digital listing/leads. Relevant as a strategic ecosystem dependency and competitive threat to traditional agencies.

Direct peers

• RE/MAX Australia: Global real estate franchise brand active in Australia offering residential sales, leasing, and commercial services through independently operated offices. Comparable franchise economics and commission-based model.
• McGrath Estate Agents: Australian residential and commercial real estate agency operating a network of franchised offices across the eastern seaboard, directly competing for listings and sales in the Sunshine Coast corridor. Highly comparable in service mix, commission-based model, and franchise structure.
• Raine & Horne: Long-established Australian real estate network offering residential sales, commercial, property management, and rural services through franchised offices. Comparable breadth of services and franchise economics.
• Ray White: Largest residential real estate network in Australasia with a comparable franchise model offering sales, property management, and auction services. Operates offices throughout Queensland including the Sunshine Coast region, directly overlapping LJ Hooker's territory.
• Belle Property: Boutique-leaning Australian residential real estate brand with a premium positioning, competing directly in suburban and lifestyle markets like Mooloolaba. Similar mix of sales and property management with a strong brand-led differentiation.
• First National Real Estate: Australian and New Zealand real estate network with a comparable franchise footprint across Queensland. Offers similar residential and property management services with shared marketing and technology platforms.
• Century 21 Australia: Global real estate franchise with Australian offices offering residential sales, auctions, and property management. Competes directly for sellers and investors in regional Queensland markets.
• Harcourts: Australia/New Zealand-headquartered real estate franchise group with residential, commercial, property management, and rural divisions. Direct competitor in the Queensland market with similar technology and brand infrastructure.

Emerging players

• Sotheby's International Realty (Queensland affiliate): Luxury-leaning international real estate brand with affiliates in Queensland's premium coastal markets. Partial overlap with LJ Hooker's higher-end Mooloolaba listing pool; competes for prestige sellers rather than mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ljhookermmc
• Instagraminstagram.com/ljhooker
• LinkedInlinkedin.com/company/ljhooker-mooloolaba-mountain-creek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LJ Hooker Mooloolaba | Mountain Creek