Moradia Empreendimentos Imobiliarios

What Moradia Empreendimentos Imobiliarios does

Moradia Empreendimentos Imobiliarios is a privately held Brazilian real estate brokerage (legal name: Moradia Imobiliária) founded in 1973 and headquartered in Ipatinga, Minas Gerais. The firm operates a traditional brick-and-mortar brokerage on Av. Macapá in the Veneza I district, supplemented by a website property search platform, WhatsApp and phone channels, and a customer portal hosted on Portal Unsoft. It is regulated under CRECI PJ 410 and publishes an LGPD compliance policy.

The company offers a vertically integrated stack of property services: rental intermediation, sales brokerage, professional valuation, property administration, in-house maintenance coordination, and legal advisory support. Inventory covers residential and commercial properties across price points from roughly R$150,000 commercial lots to R$2.9 million luxury apartments, with rental units ranging from R$550 to R$3,600 per month. The firm supports rental guarantees via partnerships with Porto Seguro insurance and an insurance brokerage offering capitalisation-title deposits, and provides housing financing assistance via Caixa Econômica Federal correspondents.

Revenue is generated through transaction commissions on sales, rental intermediation and management fees, and professional service fees for valuation and maintenance. Distribution is primarily direct-to-consumer in a single metropolitan region (Ipatinga and the surrounding Vale do Aço, including Coronel Fabriciano, Santana do Paraíso and Antônio Dias). The company is owner-operated under Director Ricardo Coelho, with a management team of roughly 10-15 staff including commercial, administrative, rental, financial and maintenance analysts. Cumulative reported outcomes are 2,500 rented properties, 2,000 sales and 2,120 clients served.

Name

Moradia Empreendimentos Imobiliarios

Legal name

Moradia Imobiliária

Website

https://moradiaimobiliaria.com.br

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Moradia Imobiliária is a privately held Brazilian real estate brokerage founded in 1973 in Ipatinga, Minas Gerais, serving individual and small commercial buyers, renters and sellers across the Vale do Aço region with sales, rental intermediation, valuation, property administration and maintenance services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Real estate brokerage
• Property sales
• Property rentals
• Property valuation
• Property administration

Headquarters

HQ city

Ipatinga

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Property Sales Commission: Commission-based revenue from real estate sales transactions, assisting clients from property listing through final deed signature
2. Property Rental Services: Rental intermediation services including property management, tenant screening, contract preparation, and inspection reports
3. Property Valuation: Professional property valuation services for sellers, buyers, and rental purposes
4. Property Maintenance Services: Maintenance services for rental properties including plumbing, electrical, gardening, and general repairs

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Moradia Empreendimentos Imobiliarios is a traditional Brazilian real estate brokerage established in 1973 and based in Ipatinga, Minas Gerais. The company intermediates property sales and rentals, provides property valuation services, manages property administration, and offers maintenance and legal/documentary support. Operations are conducted under CRECI license PJ 410, serving individual buyers, sellers, tenants, and landlords in the local and regional property market.

Product overview

Moradia Imobiliária is a traditional real estate company operating since 1973, offering a comprehensive portfolio of property services including rental (Locação), sales (Venda), valuation (Avaliação), and property administration (Administração). The company operates both physical offices and digital platforms including an advanced property search website and customer portal. Additional services include maintenance coordination (Serviços de Manutenção), legal advisory (Assessoria Jurídica), and partnerships with financial institutions for housing financing. The company manages approximately 2,500 rented properties and has facilitated 2,000 property sales.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2,500 properties rented, 2,000 properties sold, 2,120 satisfied clients

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Porto SegurominorOthersPartnership with Porto Seguro insurance company for rental guarantee insurance option. Tenants can opt for insurance instead of traditional guarantor or security deposit. Monthly fee calculated from rental value plus R$120 adhesion fee paid to Moradia.
• Caixa Econômica FederalminorStrategic or Co-development PartnerPartnership with Caixa Econômica Federal correspondents for housing financing information and support. Moradia works with financial institution partners to guide clients through the home financing process.
• Traditional Law Office (regional)minorImplementation/ SI/ Consulting PartnerPartnership with an equally traditional law office in the region for specialized legal advisory services related to real estate transactions.
• Insurance Brokerage PartnerminorOthersPartnership with insurance brokerage for capitalisation title services, enabling tenants to use this guarantee method for rentals with deposit of 8x monthly rent.
• Financial InstitutionsminorOthersPartnership with financial institutions for housing financing support, working with bank partners to assist clients throughout the financing process.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ZAP Imóveis: One of Brazil's leading real estate listing portals, aggregating broker and owner listings. Competes with Moradia for seller/buyer attention and represents a channel dependency and competitive threat simultaneously.
• Imovel Web: Brazilian property listing portal owned by Navent, aggregating rentals and sales from brokers and owners. Functions as both a lead-generation channel for Moradia and a competing discovery surface for end clients.
• QuintoAndar: Brazil's largest proptech for residential rentals and sales, operating a digital end-to-end platform. Competes directly with Moradia's rental intermediation and listing services, with national reach that increasingly encroaches on secondary markets like Vale do Aço.
• OLX Brasil (Imóveis): Major Brazilian classifieds platform with a significant real estate vertical. Competes with traditional brokerages for organic listings and direct owner-to-renter transactions, particularly in mid-tier markets.
• Viva Real: Major Brazilian property portal (owned by QuintoAndar Group) covering rentals and sales. Directly comparable as a listing and lead-generation platform competing with traditional brokerages like Moradia.

Broad incumbents

• Lopes: One of Brazil's largest traditional real estate brokerages with national franchise network. Comparable to Moradia in core brokerage activity but operates at vastly greater scale and brand reach, making it a potential acquirer or competitive threat.

Emerging players

• Emcasa: Brazilian proptech using technology and dedicated agents to streamline residential buying. Comparable to Moradia in providing a guided transaction experience but with stronger digital infrastructure and pricing transparency.
• Loft: Brazilian proptech focused on residential property transactions, buying and reselling apartments directly. Represents an emerging transactional model that competes with traditional broker-mediated sales in markets like São Paulo and is gradually expanding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/MoradiaimobiliariaBrIpatinga
• Facebookfacebook.com/moradiaipatinga
• Instagraminstagram.com/moradiaimob
• LinkedInlinkedin.com/company/moradia-empreendimentos-imobiliarios

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moradia Empreendimentos Imobiliarios