What MOREDIVERSITY.de does

MoreDiversity.de (legal entity: MoreDiversity gGmbH) is a Berlin-based, registered non-profit organization (gemeinnützige GmbH) founded in 2022 with approximately 6 employees operating primarily on a volunteer basis. The organization's stated mission is to advance diversity, inclusion, and democratic values in German society by challenging traditional role models and prejudices "from the Kita to the boardroom" (from daycare to executive leadership). Its core activities center on a content and storytelling platform featuring ambassador interviews (#DiverseVoices, #ExpertVoices), a network of 20+ named ambassadors spanning academia, activism, healthcare, education, and LGBTIQ+ advocacy, and a corporate pledge program that invites companies to commit to six codified diversity principles (empathy, courage, reflectiveness, openness, respect, commitment).

The organization's product portfolio comprises the MoreDiversity Stories Platform, downloadable campaign materials (graphics, videos, icons), an email newsletter, a Corporate Pledge Program, and the "MoreDiversity in Kitas" initiative launched in 2024 in partnership with Tebalou and duvia, which distributes physical diversity boxes containing curated inclusive books and toys to German daycare centers for children aged 3–6. DKB (Deutsche Kreditbank) provides financial sponsorship for the nationwide shipment of these boxes. Distribution is entirely non-commercial: a WordPress-based bilingual (German/English) website acts as the primary hub, supplemented by LinkedIn, Instagram, Facebook sharing, and a 16+ partner ecosystem (Klischeefrei, Netzwerk Chancen, Equal Care Day, UHLALA, Hacker School, Fairlanguage, and others) that amplifies content.

MoreDiversity is funded through tax-deductible individual donations (IBAN and PayPal accepted under German §10b EStG) and corporate partnership contributions; the organization explicitly does not receive government funding and has no disclosed revenue, no funding rounds, and no parent/subsidiary structure. It has no proprietary technology platform, no API, no AI/ML components, and no app. As a non-profit it does not sell products or services, and its growth is tied to ambassador recruitment, donor acquisition, and corporate partner enrollment rather than commercial monetization.

Name

MOREDIVERSITY.de

Legal name

MoreDiversity gGmbH

Website

https://morediversity.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MoreDiversity.de is a Berlin-based German non-profit (MoreDiversity gGmbH) that promotes diversity and inclusion through ambassador storytelling, a corporate pledge program, and physical diversity boxes distributed to daycare centers in partnership with Tebalou, duvia, and DKB.

Ownership category

akta.pro rank

Product category

Diversity and Inclusion Advocacy

NAICS

Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990)

SIC

Services-Social Services (8300)

akta.pro primary industry

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

akta.pro secondary industry

Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ)

Keywords

• Diversity education
• Inclusion advocacy
• Social impact campaigns
• Corporate diversity programs
• Community ambassador network

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Charitable Contributions: As a registered non-profit organization (gGmbH) recognized as gemeinnützig by the German tax office, MoreDiversity generates revenue through donations from individuals and corporate supporters. Donations are tax-deductible under German law (Section 10b para. 1 EStG). The organization is independent of government funding.
2. Corporate Partnerships: Companies can join as partners through the corporate pledge program, supporting MoreDiversity's mission financially in exchange for association with the diversity movement.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MoreDiversity gGmbH is a German non-profit organization that promotes diversity, equity, and inclusion in society through a bilingual content platform featuring ambassador stories and interviews, the nationwide #1000KitasKampagne distributing physical diversity boxes to daycare centers, a corporate pledge program for companies, and educational content built around six principles (empathy, courage, reflectiveness, openness, respect, commitment). The organization operates a community of 20+ ambassadors and relies on donations and corporate partnerships for funding.

Product overview

MOREDIVERSITY.de is a non-profit organization (gGmbH) based in Berlin, Germany, focused on promoting diversity, inclusion, and social change from the Kita (daycare) level to executive leadership. The organization's primary offerings include the MoreDiversity Stories Platform featuring ambassador interviews and diverse voices, Diversity Boxes for Kitas containing inclusive books and toys for children aged 3-6, an Ambassador Network of advocates, Campaign Materials for social media distribution, a Newsletter Subscription service, the Corporate Pledge Program for companies, and educational content based on 6 core principles. The organization operates as a movement-driven content platform rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• MoreDiversity Stories Platform A digital content platform featuring stories, interviews (#DiverseVoices, #ExpertVoices), and perspectives from ambassadors advocating for diversity, equal opportunities, and inclusion in German society; targets the German general public and diversity-interested audiences.
• Diversity Boxes for Kitas (#1000KitasKampagne) Physical diversity packages containing carefully selected inclusive children's books, toys, and educational materials for children aged 3-6 years, distributed to early childhood daycare centers across Germany through partner Tebalou; targets Kita educators and German early childhood education facilities.
• MoreDiversity Ambassador Network A network of 20+ ambassadors from diverse professional and personal backgrounds (including Said Haider, Michelle Euzet, Katja Diehl, Dr. Seyran Bostancı, Prof. Dr. Karim Fereidooni, and others) who advocate for diversity and inclusion through personal stories and professional expertise; open to individuals who apply to become ambassadors.
• Corporate Pledge Program A commitment and partnership program through which German companies pledge to support diversity, inclusion, and social change in exchange for association with the movement and access to corporate diversity engagement resources; targets German companies seeking to strengthen their DEI culture.
• 6 Principles for Diversity Educational framework of six principles (empathy, courage, reflectiveness, openness, respect, commitment) guiding MoreDiversity's approach to promoting diversity, equality, and inclusion across business, politics, education, and everyday life; available to the public via the website.
• Newsletter Subscription Free email newsletter providing updates on diversity initiatives, stories, campaigns, and opportunities to get involved in the MoreDiversity movement; targets supporters, donors, and the German general public.

Quantifiable outcome

• 1000 Kitas campaign - Diversity boxes sent to early childhood facilities across Germany
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• 2heartscommunityminorStrategic or Co-development PartnerPartner organization featured in the MoreDiversity ecosystem, contributing to the diversity and inclusion network.
• KlischeefreicoreStrategic or Co-development PartnerNational initiative against gender stereotypes in career choices and education. MoreDiversity participates in their events such as the 5th symposium at the Federal Foreign Office.
• Netzwerk ChancencoreStrategic or Co-development PartnerNetwork focused on equal opportunities. Ambassador Natalya Nepomnyashcha founded Netzwerk Chancen to address poverty and educational inequality in Germany.
• occtopusminorStrategic or Co-development PartnerPartner organization in the MoreDiversity ecosystem network.
• FairlanguageminorStrategic or Co-development PartnerPartner focused on fair and inclusive language practices.
• Autismus BerlinminorStrategic or Co-development PartnerPartner organization supporting autism awareness and inclusion.
• UHLALA GroupcoreStrategic or Co-development PartnerCEO Stuart Bruce Cameron is an ambassador. UHLALA Group empowers LGBTIQ+ people in the workplace and organizes STICKS & STONES career fairs.
• MyCollectiveminorStrategic or Co-development PartnerPartner organization in the MoreDiversity ecosystem.
• Employers for EqualityminorStrategic or Co-development PartnerInitiative promoting equality in employment.
• Equal Care DaycoreStrategic or Co-development PartnerInitiative co-founded by ambassador Almut Schnerring for appreciation and fair distribution of care work. MoreDiversity features their work and ambassadors.
• LocalyzeminorStrategic or Co-development PartnerPartner organization in the MoreDiversity ecosystem, likely focused on international relocation and inclusion.
• Minds & MatchesminorStrategic or Co-development PartnerPartner organization in the diversity ecosystem.
• Hacker SchoolcoreStrategic or Co-development PartnerOrganization providing tech education to young people. Ambassador Miriam Wohlfarth is a supporter. Promotes diverse pathways into technology careers.
• Eine von AchtminorStrategic or Co-development PartnerPartner organization in the diversity and inclusion ecosystem.
• SWANS InitiativeminorStrategic or Co-development PartnerPartner organization in the MoreDiversity ecosystem.
• TebaloucoreStrategic or Co-development PartnerKey project partner for the 1000-Kitas-Kampagne. Tebalou promotes diversity in playrooms and supports partnerships for diversity and inclusion. Together they distribute diversity boxes to Kitas.
• duviacoreStrategic or Co-development PartnerNon-profit association founded in 2019 by 13 stakeholders with experience in democratic pedagogical educational work. Supports MoreDiversity in creating workshop concepts that enable educators to evaluate and select inclusive books and toys.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klischeefrei Initiative: National German initiative against gender stereotypes in education and career choice, run by the Federal Ministry. Directly comparable as a DEI education/campaign organization and one of MoreDiversity's core ecosystem partners.
• Eine von Acht: German initiative against domestic violence against women. Comparable as a German awareness-raising non-profit using storytelling, ambassadors, and corporate partnerships for social impact.
• UHLALA Group: LGBTIQ+ workplace inclusion organization running STICKS & STONES career fairs and corporate programs. Comparable as a DEI non-profit with corporate partnership revenue and ambassador-led content; also a MoreDiversity ambassador partner.
• Equal Care Day: Initiative for fair distribution and appreciation of care work, co-founded by ambassador Almut Schnerring. Comparable as a German DEI awareness campaign with annual event programming and corporate engagement.
• Netzwerk Chancen: German network focused on equal opportunities and educational equity. Comparable as a mission-aligned non-profit network addressing structural inequality; MoreDiversity's ambassador Natalya Nepomnyashcha founded it.
• Charta der Vielfalt e.V. Germany's largest corporate DEI initiative, promoting a diversity charter signed by hundreds of companies and public institutions. Directly comparable as a German non-profit driving corporate DEI commitments and education.

Emerging players

• Tebalou: German organization promoting diversity in children's playrooms and Kita settings. Directly comparable as a niche early-childhood DEI provider and core implementation partner of MoreDiversity's Kita campaign.
• Bücherbüx e.V. German non-profit distributing curated children's books to daycare centers with a focus on diversity and representation. Comparable as a small-scale operator in the same 'diversity materials to Kitas' niche as MoreDiversity's core program.
• Fairlanguage: German organization focused on fair and inclusive language practices. Comparable as a small DEI-focused consultancy/platform addressing linguistic inclusion; listed as a MoreDiversity ecosystem partner.

Broad incumbents

• Stiftung Lesen: Large German reading-promotion foundation running nationwide literacy campaigns including diversity-themed materials for children. Comparable as a more established foundation distributing inclusive children's reading content in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/morediversityde
• Instagraminstagram.com/morediversity.de
• Facebookfacebook.com/sharer.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOREDIVERSITY.de