What MyCollective does

MyCollective, operating commercially as 'Karriere mit Familie powered by MyCollective,' is a German-based provider of a leadership development program targeted at parents on parental leave. Founded in 2018 and headquartered in Dormagen, the company operates as a sole proprietorship under founder and owner Barbara Quentin following a March 2025 leadership transition in which Quentin's prior venture Karriere mit Familie assumed continuation of the MyCollective mission. The platform serves two primary constituencies: corporate employers (including Henkel AG, Beiersdorf, Giesecke+Devrient, and VR Bank) seeking to retain talent and strengthen their family-friendly employer brand during parental leave, and individual parents on leave who use the program to translate parenting skills into professional positioning and prepare for re-entry.

The core product is the MyCollective App, a mobile and browser-based platform that delivers two program modules: a Community Program connecting all participating employees across industries for peer networking and peer-to-peer exchange, and a Leadership Program providing small-group training and 1:1 coaching for managers, high performers, and high-potentials on parental leave. Delivery combines app-based content with human trainers and a coach competence team, plus Calendly-scheduled onboarding sessions. There is no evidence of proprietary AI/ML components; the value proposition rests on human coaching, cross-company community, and structured curriculum.

MyCollective generates revenue through two recurring subscription streams: B2B corporate subscriptions (companies pay to make the program available to their employees) and individual parent enrollments (self-serve via the website). Pricing is not publicly disclosed; prospective customers and individuals are routed to contact forms and Calendly. The company employs 1-10 people and operates within the DACH region, with corporate testimonials serving as its primary marketing channel alongside its website.

Name

MyCollective

Legal name

Karriere mit Familie powered by MyCollective

Website

https://mycollective.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

MyCollective, operating as Karriere mit Familie powered by MyCollective, provides an app-based parental-leave leadership program for corporate employers (Henkel, Beiersdorf, Giesecke+Devrient, VR Bank) and individual parents, combining a cross-company community track with 1:1 coaching and group training for managers and high-potentials in the DACH region.

Ownership category

akta.pro rank

Product category

Employee Benefits and Talent Development Programs

NAICS

Educational Support Services (61171), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Home Visiting & Parent Coaching Programs (EDACALAC)

akta.pro secondary industries

Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Parental leave program
• Employee retention
• Leadership coaching
• Talent development
• Workforce wellness

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Corporate Subscription: Companies pay for the parental leave program to be offered to their employees, supporting retention and employer branding goals. The program includes community and leadership tracks.
2. Individual Parent Enrollment: Individual parents can sign up for the program, either invited by their company or independently, accessing the community, trainings, and coaching services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MyCollective sells a subscription-based parental leave program delivered via the MyCollective mobile and browser app. The program combines a Community Program supporting all employees during parental leave with a Leadership Program for managers and high performers offering small-group training and 1:1 coaching, focused on transferring parenting skills to professional roles. The offering is sold primarily to corporate employers (e.g., Henkel, Beiersdorf, Giesecke+Devrient) and also made available to individual parents on a self-enrollment basis.

Product overview

MyCollective offers a unified parental leave program platform consisting of the MyCollective App as the core delivery mechanism, supplemented by two distinct program modules: the Community Program designed for all employees during parental leave to facilitate smooth workplace reentry and peer networking, and the Leadership Program offering enhanced individual support with coaching and training for managers and high performers. The platform connects employees with a community of peers across industries while helping companies improve talent retention and employer attractiveness.

Differentiator

Problem solved

Functional benefit

Products and services

• MyCollective Parental Leave Program Subscription-based parental leave program delivered through the MyCollective mobile and browser app, combining a Community Program for all employees on parental leave with a Leadership Program for managers and high performers offering small-group training and 1:1 coaching. Sold to corporate employers (e.g., Henkel, Beiersdorf, Giesecke+Devrient) and offered to individual parents via self-enrollment.
• MyCollective App All-in-one mobile and browser application that serves as the core delivery platform for the MyCollective parental leave program, providing community connection, training resources, impulse sessions, and 1:1 coaching services to participating employees on parental leave.

Quantifiable outcome

• Higher retention of employees during and after parental leave
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Karriere mit FamiliecoreStrategic or Co-development Partner · 1 March 2025Barbara Quentin, founder of Karriere mit Familie, continues the mission of MyCollective as of March 1, 2025. Two former MyCollective team members joined her team. Karriere mit Familie now operates 'powered by MyCollective', continuing to offer established parental leave services while strategically expanding them.

Recent moves3 records

Expansion highlights3 records

Emerging players

• Wellable: Wellable is an emerging corporate wellbeing platform that helps employers offer perks and programs to employees, including family-related content. It competes for the same employer benefits budget with a technology-first, marketplace approach.
• Kinside: Kinside provides employer-sponsored childcare and family benefits, including parental support and back-to-work programming. It overlaps MyCollective's parental-leave / return-to-work use case but extends further into ongoing childcare.

Broad incumbents

• BetterUp: BetterUp is a large, well-funded enterprise coaching and mental-health platform that serves corporate clients and individual members. While broader than parental leave, it competes for the same enterprise HR/coaching budget and increasingly markets family- and parenting-related coaching tracks.
• Edenred: Edenred provides employee benefits, mobility, and well-being solutions to corporate clients across Europe. While broader than parental leave, it is increasingly bundling family- and quality-of-life services and competes for the same HR benefits wallet.
• Sodexo Benefits & Rewards: Sodexo is a global employee benefits and quality-of-life services provider with broad family- and wellbeing offerings to employers. It overlaps MyCollective at the 'family-friendly employer benefits' buyer conversation but at much greater scale and scope.

Direct peers

• Maven Clinic: Maven Clinic is a virtual B2B women's and family health platform that sells to employers and covers fertility, pregnancy, postpartum, and parental leave support. It overlaps MyCollective directly in employer-funded parental and family care programs.
• pme Familienservice: pme Familienservice is a long-established German provider of employer-sponsored family services, including parental leave coaching, childcare, and elder care. It is the most direct local incumbent competing for the same DACH corporate HR budgets.
• Cleo: Cleo is a B2B family benefits platform offering parental leave, return-to-work, and ongoing family support to employers. Its return-from-parental-leave coaching and navigation services are the closest functional analog to MyCollective's leadership and community tracks.
• CoachHub: CoachHub is a European B2B digital coaching platform with deep penetration in DACH enterprises — the same buyer segment MyCollective targets. It competes for corporate L&D/coaching budgets and offers leadership coaching overlapping with MyCollective's Leadership Program.

Others

• Personio: Personio is a leading European HRIS / HR platform used by many of the same DACH mid-market employers MyCollective targets. It is an ecosystem enabler and potential integration or distribution partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyCollective