Morgan Crossing Sports Medicine Clinic

What Morgan Crossing Sports Medicine Clinic does

Morgan Crossing Sports Medicine Clinic is a privately held, single-location multi-disciplinary sports medicine and rehabilitation clinic operating in Surrey, British Columbia, within the Shops at Morgan Crossing retail complex. The clinic was founded by Al Ezaki, a certified athletic therapist whose prior roles included Head Athletic Therapist for the Vancouver Whitecaps Residency Program and team therapist for the Canadian Soccer Association, and serves active individuals, recreational and competitive athletes, sports organizations, and ICBC motor vehicle accident claimants in the White Rock/Surrey corridor.

The clinic's core technology is its integrated multidisciplinary treatment stack, which combines physiotherapy, chiropractic care, registered massage therapy, athletic therapy, acupuncture and intramuscular stimulation (IMS)/dry needling, shockwave therapy, custom 3D-gait-analyzed orthotics, and athletic taping. Practitioners deliver extended one-on-one appointments (45-minute initial physiotherapy visits and 30-minute follow-ups; 30-minute initial chiropractic and 15-minute follow-ups) with hands-on manual therapy and exercise prescription rather than high-volume patient juggling. Shockwave therapy uses Radial Pressure Waves to drive revascularization in chronic tendinopathies, and the clinic cites clinical outcomes such as 84% improvement rates for insertional Achilles tendinosis after three treatments. The clinic also retails a product line spanning Ortho Active bracing, Biofreeze, foam rollers, kinesiology tape, and exercise bands.

The business model is direct-to-consumer fee-for-service healthcare, with per-visit pricing ranging from $75 to $135 (physiotherapy $95-$120, massage $85-$135, chiropractic $75-$120, shockwave $90-$110). The clinic supplements direct pay with electronic direct billing to major Canadian extended health insurers (Pacific Blue Cross, Sunlife, Manulife, Canada Life/Great West Life, Standard Life, Chambers of Commerce, Cowan, Industrial Alliance, Maximum Benefit, RCMP) and accepts ICBC motor vehicle accident claims. Patient acquisition runs through community sponsorships (Boundary Bay Marathon since 2011, Canada Day Rock 10K, Coastal FC), sports-organization medical coverage partnerships, blog content marketing, organic local SEO, and word-of-mouth referrals. The website lists 11 practitioners covering physiotherapy, chiropractic, massage therapy, athletic therapy, acupuncture, and TCM.

Name

Morgan Crossing Sports Medicine Clinic

Legal name

Morgan Crossing Sports Medicine Clinic

Website

https://morgancrossingsportsmedicine.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Morgan Crossing Sports Medicine Clinic is a privately held multi-disciplinary sports medicine clinic in Surrey, BC, offering physiotherapy, chiropractic care, massage therapy, athletic therapy, acupuncture, shockwave therapy, and custom orthotics to active individuals, athletes, sports organizations, and ICBC claimants in the White Rock/Surrey area.

Ownership category

akta.pro rank

Product category

Sports Medicine & Rehabilitation Services

NAICS

All Other Outpatient Care Centers (621498), Other Ambulatory Health Care Services (6219)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAFAI

Orthopedic & Sports Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYMPAKAJAO

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYHLAKALAB

Sports Medicine

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

SECONDARYHSADAEAJ

Return-to-Sport / Post-Rehab Athletic Reconditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

Keywords

• Sports medicine clinic
• Physiotherapy services
• Chiropractic care
• Athletic therapy
• Rehabilitation services

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Fee-for-Service Healthcare: Traditional healthcare fee-for-service model where patients pay per visit. Services include physiotherapy, massage therapy, chiropractic care, acupuncture, shockwave therapy, and custom orthotics. Includes direct electronic billing to extended health insurance providers.
2. Product Sales: Sale of rehabilitation and fitness products including braces (patella straps, stabilizers, ankle lok), Biofreeze, foam rollers, kinesiology tape, massage tools, exercise bands, and balance discs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Morgan Crossing Sports Medicine Clinic is a private outpatient clinic that delivers sports-medicine and musculoskeletal rehabilitation services. Core offerings include physiotherapy, chiropractic care, massage therapy, athletic therapy, acupuncture/IMS (intramuscular stimulation), shockwave therapy, and custom orthotics for active individuals and athletes.

Product overview

Morgan Crossing Sports Medicine Clinic offers a multi-disciplinary sports medicine approach combining physiotherapy, chiropractic care, registered massage therapy, and athletic therapy to provide comprehensive rehabilitation services. The clinic provides an integrated portfolio of core treatment services (physiotherapy, massage therapy, chiropractic, athletic therapy) alongside specialized treatments (shockwave therapy, acupuncture/IMS, custom orthotics, athletic taping). They also retail recovery and fitness products including bracing, massage tools, and exercise equipment. The clinic emphasizes extended one-on-one appointments with a hands-on, active rehabilitation philosophy to accelerate recovery for active individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Physiotherapy assessment and treatment for musculoskeletal injuries, post-surgical rehabilitation, and movement dysfunction, delivered to individual patients at the Surrey, BC clinic.
• Chiropractic Care Chiropractic assessment and treatment focusing on spinal and joint manipulation and mobilization, for patients with back, neck, and joint complaints.
• Massage Therapy Registered massage therapy for soft-tissue injuries, muscle tension, and recovery, provided to individual patients at the clinic.
• Athletic Therapy Athletic therapy services targeting the prevention, assessment, and rehabilitation of sports and activity-related injuries for athletes and active individuals.
• Acupuncture / IMS (Intramuscular Stimulation) Acupuncture and intramuscular stimulation (IMS) treatments used to address chronic pain, muscle tightness, and neuropathic musculoskeletal conditions.
• Shockwave Therapy Shockwave therapy delivered as a non-invasive modality for tendinopathies, chronic soft-tissue injuries, and stubborn musculoskeletal conditions.
• Custom Orthotics Assessment, casting, and dispensing of custom orthotics for patients requiring biomechanical correction of foot and lower-limb alignment.

Quantifiable outcome

• 84% of patients with insertional achilles tendinosis had significant improvement after 3 treatments
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Peace Arch Hospital Foundation (Great Pumpkin Run)minorStrategic or Co-development Partner · 1 January 2016Bronze sponsor for annual fundraiser run event supporting the local hospital foundation.
• Coastal FCcoreStrategic or Co-development Partner · 1 January 2016Exclusive medical coverage provider for all Coastal FC home games including taping and injury assessment for the High Performance League team.
• Semiahmoo and Cloverdale Minor Hockey AssociationsminorStrategic or Co-development Partner · 1 January 2016Clinic spearheaded a Concussion Management Program specifically designed for minor hockey associations.
• Boundary Bay MarathoncoreStrategic or Co-development Partner · 1 January 2011Long-term event sponsor since 2011 providing volunteer massage services for runners and medical support. 13+ years of continuous partnership supporting this regional running event.
• Canada Day White Rock Rock 10KcoreStrategic or Co-development Partner · 1 January 2011Long-term volunteer provider of free post-race massage services for runners since 2011.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CBI Health Group: National Canadian network of physiotherapy, sports injury, and rehabilitation clinics. Directly comparable multi-disciplinary clinical service offering, including orthotics, massage, and sports rehab, but operating at materially larger scale and with broader geographic footprint.
• Physiomed: Canadian chain of multi-disciplinary health clinics delivering physiotherapy, chiropractic, massage therapy, and orthotics under a unified brand. Comparable service breadth and patient demographic, though significantly larger and more geographically dispersed.
• Lifemark Health Group: One of Canada's largest rehabilitation and healthcare services networks offering physiotherapy, massage therapy, chiropractic, and sports injury rehab across multiple provinces. Comparable to Morgan Crossing as a multi-disciplinary outpatient rehab provider, but at vastly greater scale and with national reach.

Direct peers

• Myodetox: Boutique multi-disciplinary physiotherapy and recovery brand with extended one-on-one appointment models and a premium positioning. Closely comparable to Morgan Crossing's value proposition of hands-on, longer-duration treatments aimed at active individuals.
• ProActive Health & Performance: Multi-disciplinary sports medicine and rehabilitation clinic combining physiotherapy, chiropractic, massage, and athletic therapy with sports-team coverage. Directly comparable service portfolio and active-individual positioning.
• Back in Motion Rehab: BC-based multi-disciplinary rehabilitation provider offering physiotherapy, massage therapy, kinesiology, and sports injury services. Comparable regional peer with similar service mix and patient demographic in the lower mainland.
• Joint Efforts Health & Wellness: Lower-mainland BC sports injury and rehabilitation clinic combining physiotherapy, chiropractic, and massage therapy. Comparable multi-disciplinary sports medicine positioning and active-individual patient base.
• InSync Wellness Physiotherapy: Surrey-area multi-disciplinary physiotherapy and sports rehab clinic offering similar manual therapy, IMS/dry needling, and orthotic services. Competes in the same Surrey/White Rock catchment for active individuals and ICBC patients.

Regional players

• Delta Sports Medicine Clinic: BC-based sports medicine and physiotherapy provider serving the active and athletic population in the lower mainland. Comparable in service mix and patient demographic, though operating in an adjacent sub-region to Morgan Crossing.

Others

• Steve Nash Sports Club (Fitness Partner): Adjacent fitness operator physically co-located with Morgan Crossing inside the Shops at Morgan Crossing. Not a direct competitor in clinical services but an ecosystem partner for cross-referral of active-individual patients in the same retail node.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/morgan-crossing-sports-medicine-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morgan Crossing Sports Medicine Clinic