MOS Foods Singapore Pte Ltd
MOS Foods Singapore Pte Ltd operates 30+ MOS Burger and MOS Burger Express restaurants across Singapore, serving made-to-order Japanese-style hamburgers and signature rice burgers to individual consumers, professionals, students, and families via dine-in, takeaway, delivery, and a mobile app with loyalty program.
- Company typePrivate
- Founded1992
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MOS Foods Singapore Pte Ltd does
MOS Foods Singapore Pte Ltd is the wholly-owned Singapore subsidiary of Japan's MOS Food Services, Inc. (Tokyo Stock Exchange First Section), established in Singapore in 1992 with the first store opening at Isetan Scotts in 1993. The company operates over 30 restaurant outlets across Singapore under two formats — full-service MOS Burger restaurants and the grab-and-go MOS Burger Express variant — targeting individual consumers, working professionals, students, and families. Its core product is made-to-order Japanese-style hamburgers with a signature Rice Burger concept (originated by the parent in 1987) using fresh vegetables hand-prepared daily.
The technology layer is a conventional digital ordering stack: a proprietary MOS Burger mobile app integrated with the MOS Rewards loyalty program, supported by deep-link ordering partnerships with Grab (GrabFood) and Foodpanda for delivery. No AI/ML capabilities, public APIs, or proprietary algorithms are disclosed. Marketing is conducted through Facebook, Instagram, the official website, the mobile app, and the third-party delivery platforms.
The business model is direct-to-consumer restaurant sales supplemented by delivery commissions and franchise/licensing economics inherited from the parent network. Menu items are priced per unit in Singapore Dollars (burgers SGD 2.70–9.45, sides SGD 2.80–11.10, beverages SGD 3.20–4.40). The company holds PDPA compliance certification for personal data handling and operates as a single-country entity despite the parent's seven-country Asia Pacific footprint. Revenue is not publicly disclosed.
MOS Foods Singapore Pte Ltd firmographics
Firmographics- Name
- MOS Foods Singapore Pte Ltd
- Legal name
- MOS Foods Singapore Pte Ltd
- Website
- https://mosburger.com.sg
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MOS Foods Singapore Pte Ltd operates 30+ MOS Burger and MOS Burger Express restaurants across Singapore, serving made-to-order Japanese-style hamburgers and signature rice burgers to individual consumers, professionals, students, and families via dine-in, takeaway, delivery, and a mobile app with loyalty program.
- Ownership category
- akta.pro rank
Where MOS Foods Singapore Pte Ltd is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
MOS Foods Singapore Pte Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Food and Beverage Sales: Direct sales of Japanese hamburgers, rice burgers, sides, and beverages through company-owned and franchise restaurant outlets across Singapore
- Delivery Platform Orders: Revenue from third-party delivery orders through Grab and Foodpanda partnerships
- Franchise Fees: Revenue from franchise partnerships, with MOS Burger establishing franchise stores since 1973
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Limited Time Offer items |
| Unit Pricing | Pay-as-you-go | Main Menu Burgers |
| Unit Pricing | Pay-as-you-go | Rice Burgers |
| Unit Pricing | Pay-as-you-go | Hot Dogs |
| Unit Pricing | Pay-as-you-go | Sides and Snacks |
| Unit Pricing | Pay-as-you-go | Beverages |
| Unit Pricing | Pay-as-you-go | Breakfast Items |
| Unit Pricing | Pay-as-you-go | Wholemeal Sandwiches |
| Unit Pricing | Pay-as-you-go | Natsumi (Wedge Salad Burgers) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
MOS Foods Singapore Pte Ltd product offering
Product offeringCore offering
MOS Foods Singapore operates MOS Burger, a premium Japanese hamburger restaurant chain that sells made-to-order Japanese-style burgers, signature rice burgers, sandwiches, hot dogs, sides, soups, drinks, and breakfast items across more than 30 outlets in Singapore. The company operates two dining formats—standard MOS Burger restaurants and MOS Burger Express grab-and-go outlets—and distributes through GrabFood, Foodpanda, and a proprietary mobile app paired with the MOS Rewards loyalty program.
Product overview
MOS Foods Singapore operates a unified restaurant business with two main formats: MOS Burger (full-service premium Japanese hamburger restaurant) and MOS Burger Express (simplified grab-and-go variant). The product portfolio includes burgers (beef, chicken, fish, seafood varieties), signature rice burgers, wholemeal sandwiches, hot dogs, wedge salad burgers (Natsumi), sides, soups, and beverages. The company also offers a mobile app for ordering and a loyalty program called MOS Rewards. Founded in 1972 in Japan and established in Singapore in 1992, the company operates multiple outlets across Singapore.
Differentiator
Problem solved
Functional benefit
Brands
- MOS Burger Express: A simplified, grab-and-go version of MOS Burger outlets offering healthier and fuss-free meal options including sandwiches and onigiri.
Products and services
- MOS Burger
Quantifiable outcome
- Fresh vegetables hand-prepared every morning for quality assurance
- +1 more outcomes
Companies that use MOS Foods Singapore Pte Ltd
Customer profileSegments4 records
Ideal customer profiles4 records
MOS Foods Singapore Pte Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
MOS Foods Singapore Pte Ltd partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GrabcoreMOS Burger Singapore partners with Grab (GrabFood) for delivery services. The partnership covers multiple outlet locations across Singapore, enabling customers to order MOS Burger products through the Grab platform.
- FoodpandacoreMOS Burger Singapore partners with Foodpanda for food delivery services, allowing customers to order through the Foodpanda platform from MOS Burger outlets.
- Coca-ColaminorCoca-Cola is a beverage partner supplying drinks for MOS Burger outlets in Singapore, including Coca-Cola, Coca-Cola Zero, and Fanta Grape.
- NEA (National Environment Agency)minorMOS Burger partners with Singapore's National Environment Agency (NEA) in the Tray Return initiative to encourage patrons to return their trays after meals, promoting environmental responsibility and a more pleasant dining experience.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
MOS Foods Singapore Pte Ltd competitors and assessment
Company assessmentRegional players
- Swensen's Singapore: Singapore-based casual dining chain offering burgers and family meals, competing in similar casual dining occasions. Comparable as a regional family-oriented casual restaurant operating in mall locations.
- Jollibee Singapore: Philippines-headquartered QSR with expanding Singapore presence, targeting Asian taste preferences. Comparable as an Asian-origin QSR chain competing for the same lunch/dinner occasions, though menu profile is Filipino-centric rather than Japanese.
Direct peers
- Five Guys Singapore: American premium burger chain with Singapore locations, competing on quality, customization, and made-to-order preparation. Direct competitor to MOS Burger's premium positioning with similar target customer and order-and-receive counter service model.
- A&W Singapore: Regional burger chain with strong Singapore presence, offering similar drive-in/dine-in burger meals. Comparable as a heritage burger brand competing on taste and brand recognition in the same casual dining occasions.
- Shake Shack Singapore: Premium 'better burger' chain with Singapore presence, directly competing with MOS Burger on the premium burger positioning. Similar target demographic (aspirational diners, mall traffic), made-to-order preparation, and price points higher than mass QSR.
- Carl's Jr. Singapore: American burger QSR chain operating in Singapore malls, directly competing with MOS Burger for fast-casual burger occasions. Same target customer profile, similar mall-based footprint strategy, and limited-service format.
- Burger King Singapore: Global burger QSR chain operating multiple outlets in Singapore malls and transit locations. Closely comparable to MOS Burger in format (limited-service burger chain), target customer (casual diners, families), and channel (dine-in, takeaway, delivery).
- Texas Chicken Singapore: Fried chicken-focused QSR chain with Singapore outlets, competing for casual meal occasions. While menu differs, comparable as a limited-service QSR competing in malls and similar channels for quick meal occasions.
Broad incumbents
- McDonald's Singapore: Singapore's largest QSR chain by footprint, offering burgers and limited-service meals. Directly comparable to MOS Burger as a quick-service burger chain, but with much broader menu, lower price points, and global scale advantages.
Emerging players
- Lazy Lunch: Singapore-based grab-and-go / lunch delivery concept. Comparable to MOS Burger Express format, targeting the same busy-lunch and convenient-meal occasions with simplified, takeaway-friendly offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MOS Foods Singapore Pte Ltd social profiles
Digital presenceMOS Foods Singapore Pte Ltd compliance and trust
Trust signalCompliance1 record
MOS Foods Singapore Pte Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOS Foods Singapore Pte Ltd leadership team
Management profileNumber of profiles
MOS Foods Singapore Pte Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOS Foods Singapore Pte Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOS Foods Singapore Pte Ltd
What does MOS Foods Singapore Pte Ltd do?
MOS Foods Singapore operates MOS Burger, a premium Japanese hamburger restaurant chain that sells made-to-order Japanese-style burgers, signature rice burgers, sandwiches, hot dogs, sides, soups, drinks, and breakfast items across more than 30 outlets in Singapore. The company operates two dining formats—standard MOS Burger restaurants and MOS Burger Express grab-and-go outlets—and distributes through GrabFood, Foodpanda, and a proprietary mobile app paired with the MOS Rewards loyalty program.
Is MOS Foods Singapore Pte Ltd a public or private company?
MOS Foods Singapore Pte Ltd is a private company. It is classified as corporate owned and is currently operating.
When was MOS Foods Singapore Pte Ltd founded?
MOS Foods Singapore Pte Ltd was founded in 1992. It employs 51 to 100 people.
Where is MOS Foods Singapore Pte Ltd based?
MOS Foods Singapore Pte Ltd is headquartered in Singapore, Singapore, in the Asia region.
How does MOS Foods Singapore Pte Ltd make money?
Three revenue lines are on record. Restaurant Food and Beverage Sales are the primary driver. The others are delivery Platform Orders and franchise Fees.
Who are MOS Foods Singapore Pte Ltd's main competitors?
Regional players on record are Swensen's Singapore and Jollibee Singapore. Direct peers are Five Guys Singapore, A&W Singapore, Shake Shack Singapore, Carl's Jr. Singapore, Burger King Singapore and Texas Chicken Singapore. McDonald's Singapore is listed as a broad incumbent. Lazy Lunch is listed as an emerging player.
Does MOS Foods Singapore Pte Ltd have an API?
No public API is recorded for MOS Foods Singapore Pte Ltd.