Moteur.ma
Moteur.ma is Morocco's leading online automotive marketplace, founded in 2009 and headquartered in Casablanca. It connects buyers and sellers of new and used cars, motorcycles, and trucks via a web-based platform with pricing, comparison, valuation, and dealer-visibility services.
- Company typePrivate
- Founded2009
- HeadquartersMorocco, Morocco
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Moteur.ma does
Moteur.ma is the leading Moroccan online automotive marketplace, founded in 2009 and operated by moteur.ma sarl, headquartered in Casablanca with a 16-person team. The platform serves as a centralized destination for buying and selling new vehicles, used vehicles, motorcycles, and trucks across all major Moroccan cities, aggregating dealer and individual listings, official new-car pricing, technical specifications, promotional offers, and editorial content. Core products include the marketplace listing experience, a side-by-side price and specification comparison tool (Comparateur de Prix), an argus-style used-vehicle valuation (Cote d'Occasion), a community forum, video series (Ajinjerbo, Parlons Auto, Zoom Auto), and car rental listings; ancillary offerings include Bi3 LiA, an end-to-end used-car transaction service covering inspection, valuation, dual-listing on Moteur.ma and Avito, and negotiation management, as well as Premium and Premium Pro paid visibility tiers for professional dealers.
The business operates a self-serve web marketplace with no mobile application, structured as a two-sided platform monetizing primarily through premium visibility advertising (Premium, Premium Pro) sold to professional dealers (Showrooms Pro) and, to a lesser extent, listing fees from individual sellers. Distribution is exclusively web-based within Morocco, supported by multi-channel digital marketing across YouTube, Facebook, Instagram, LinkedIn, Twitter/X, email, and an owned forum. The company holds CNDP authorization D-W-219/2017 for personal data processing under Moroccan Law 09-08, has no disclosed funding history, no parent or subsidiary entities, and operates as a privately held SARL with Avito as its single named strategic distribution partner for the Bi3 LiA service.
Moteur.ma firmographics
Firmographics- Name
- Moteur.ma
- Legal name
- moteur.ma sarl
- Website
- https://moteur.ma
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moteur.ma is Morocco's leading online automotive marketplace, founded in 2009 and headquartered in Casablanca. It connects buyers and sellers of new and used cars, motorcycles, and trucks via a web-based platform with pricing, comparison, valuation, and dealer-visibility services.
- Ownership category
- akta.pro rank
Moteur.ma industry classification
Industry- Product category
- Online Automotive Marketplace
- NAICS
- Motor Vehicle and Parts Dealers (441), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
- akta.pro secondary industry
- Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)
Keywords
Where Moteur.ma is headquartered
LocationHeadquarters
- HQ city
- Morocco
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
Moteur.ma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Premium Visibility Services: Dealers and sellers can purchase visibility upgrades (Premium, Premium Pro) to increase listing exposure on the platform. Paid advertising services for professional automobile dealers.
- Listing Fees: Revenue generated from paid listing services for vehicle advertisements. Sellers pay for enhanced visibility services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Premium visibility for individual listings |
| Other | Multi-year contract | Premium Pro for professional dealers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Moteur.ma product offering
Product offeringCore offering
Moteur.ma operates an online automotive marketplace connecting Moroccan buyers and sellers of new vehicles, used vehicles, motorcycles, and trucks. The platform provides listing browsing, price and specification comparison, Argus-based used car valuation, promotional offers aggregation, and a paid end-to-end transaction service (Bi3 LiA) including vehicle inspection. Professional dealers access the Showrooms Pro portal and pay for Premium/Premium Pro visibility upgrades to advertise inventory.
Product overview
Moteur.ma is an online automotive marketplace operating as a single unified platform for the Moroccan vehicle market. It connects buyers and sellers of new cars (Neuf), used cars (Occasion), motorcycles, and trucks through a centralized marketplace. The platform's core product is the marketplace listing and search experience, supplemented by comparison tools (Comparateur), a seller-assistance service (Bi3 LiA), used vehicle valuation (Cote d'Occasion), professional dealer directories (Showrooms Pro), car rental listings, an automotive forum, video content series (Émissions), and paid premium advertising for dealers (Premium / Premium Pro). The ecosystem also extends to showrooms and car rental agencies through dedicated directory services.
Differentiator
Problem solved
Functional benefit
Products and services
- Moteur.ma Marketplace Centralized Moroccan online automotive marketplace connecting buyers and sellers of new cars, used cars, motorcycles, and trucks. Users can browse listings, compare prices and specifications, and contact dealers or private sellers directly across Casablanca, Rabat, Marrakech, Agadir, Tanger, Fès, Oujda, and other cities.
- Bi3 LiA (Car Transaction Service) Paid service for individual sellers providing vehicle inspection, precise market-based valuation, optimized ad publishing on Moteur.ma and Avito for maximum visibility, and full management of inquiries, visits, and negotiation through to sale completion.
- Showrooms Pro Dedicated portal for professional car dealers and used vehicle showrooms in Morocco, providing a premium listing directory and inventory visibility service within the Moteur.ma marketplace.
- Premium / Premium Pro Advertising Paid advertising visibility upgrades for vehicle listings on the Moteur.ma marketplace. Premium targets an individual listing; Premium Pro covers a dealer's full inventory portfolio, with terms governed by separate general sales conditions.
- Location de Voiture (Car Rental Listings) Car rental service directory connecting users with rental agencies in Morocco through dedicated listing pages for rental vehicles and rental agencies.
- Forum Automobile Community forum for automotive enthusiasts to ask questions, exchange advice, and discuss automotive topics relevant to the Moroccan market.
- Émissions (Video Content Series) Curated automotive video content series including Ajinjerbo, Parlons Auto, Zoom Auto, and Live Events, covering automotive news, vehicle reviews, comparisons, and Moroccan market analysis.
Quantifiable outcome
- Publication on Moteur et Avito for maximum visibility (Bi3 LiA service)
Companies that use Moteur.ma
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Moteur.ma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Moteur.ma partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AvitocoreAvito.ma is a key distribution partner for Moteur.ma's Bi3 LiA vehicle transaction service. When sellers use the Bi3 LiA inspection and selling service, their vehicle listings are published on both Moteur.ma and Avito to maximize visibility and reach the widest possible buyer audience in Morocco.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Moteur.ma competitors and assessment
Company assessmentDirect peers
- OLX: Global C2C classifieds platform with strong presence in emerging markets including North Africa. Competes with Moteur.ma on used vehicle listings and general marketplace share.
- CarGurus: Online automotive marketplace with price comparison, dealer ratings, and listing services. Closely aligned marketplace model with dealer monetization, though operating in more mature markets.
- AutoScout24: European automotive marketplace with new and used vehicle listings, dealer directories, and valuation tools. Comparable business model and feature set (comparison, valuation, dealer listings) to Moteur.ma.
- Avito.ma: Morocco's largest general C2C classifieds platform. Directly competes with Moteur.ma in used vehicle listings and is simultaneously a key distribution partner for Bi3 LiA, making it the most relevant peer.
- Kijiji Autos: Automotive vertical of the global classifieds platform focused on emerging markets. Competes in the same online automotive marketplace space with dealer and individual listings.
Regional players
- Dubicars: Leading automotive marketplace in the UAE and broader Middle East. Comparable marketplace model covering new and used cars with dealer partnerships, operating in a different geography but similar emerging-market automotive vertical.
- CarAndBike: India's automotive marketplace with new/used listings, price comparison, and dealer services. Closely comparable marketplace model in an emerging market with multi-vehicle categories.
- AutoTrader (South Africa): South African automotive marketplace with new and used vehicle listings, dealer partnerships, and valuation tools. Closely comparable model in an African market adjacent to Morocco.
- Carros.com: Brazilian automotive marketplace with new and used vehicle listings, dealer directories, and comparison tools. Comparable marketplace model in a different emerging market.
- YallaMotors: Middle East automotive marketplace with new and used car listings. Closely comparable marketplace model in an adjacent region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moteur.ma social profiles
Digital presenceMoteur.ma compliance and trust
Trust signalCompliance1 record
Moteur.ma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moteur.ma leadership team
Management profileNumber of profiles
Profiles1 record
Moteur.ma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moteur.ma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moteur.ma
What does Moteur.ma do?
Moteur.ma operates an online automotive marketplace connecting Moroccan buyers and sellers of new vehicles, used vehicles, motorcycles, and trucks. The platform provides listing browsing, price and specification comparison, Argus-based used car valuation, promotional offers aggregation, and a paid end-to-end transaction service (Bi3 LiA) including vehicle inspection. Professional dealers access the Showrooms Pro portal and pay for Premium/Premium Pro visibility upgrades to advertise inventory.
Is Moteur.ma a public or private company?
Moteur.ma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moteur.ma founded?
Moteur.ma was founded in 2009. It employs 11 to 50 people.
Where is Moteur.ma based?
Moteur.ma is headquartered in Morocco, Morocco, in the Africa region.
How does Moteur.ma make money?
Two revenue lines are on record. Premium Visibility Services are the primary driver. The others are listing Fees.
Who are Moteur.ma's main competitors?
Direct peers on record are OLX, CarGurus, AutoScout24, Avito.ma and Kijiji Autos. Regional players are Dubicars, CarAndBike, AutoTrader (South Africa), Carros.com and YallaMotors.
Does Moteur.ma have an API?
No public API is recorded for Moteur.ma.
What industry is Moteur.ma in?
Moteur.ma's product category is Online Automotive Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C, with a secondary code of CRAFAGAI, Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters). Its NAICS code is 441 and its SIC code is 5500.