Motherwell FC Community Trust

What Motherwell FC Community Trust does

Motherwell FC Community Trust is a registered Scottish charity (SCIO) founded in 2011 and operating as the Official Charity of Motherwell Football Club, headquartered at Fir Park Stadium, Motherwell, Lanarkshire. The Trust delivers a broad portfolio of community programmes using football as a vehicle for social impact, including children's football (Steel Tots, Mini Steelkids, Skill Centres, community teams, Talent Development Pathway, Threedom to Play), adults' and seniors' football (Rec Football, Walking Football, Super Vets, Play Fitba), Para-Football, school holiday camps, schools programmes aligned with the Curriculum for Excellence, and health & wellbeing initiatives (Ahead of the Game, Festive Friends, Motherwell Memories, Street Soccer, The Changing Room). The Trust operates with a small staff of 9 employees and a broader volunteer and trustee base, delivering programmes from Fir Park facilities including a 3G training pitch, The Well Hub, The Coaching Hub, and Fir Park Gym.

The Trust does not develop or own proprietary technology. Bookings, registrations, and recurring subscription payments are processed via the third-party ClassForKids platform; the public website is a standard content site with email, social media (Facebook, Instagram, X/Twitter), and ClassForKids integrations. There is no public API, SDK, or mobile application, and no AI/ML capabilities are disclosed. The technology stack is therefore operationally sufficient rather than differentiated.

Revenue is generated through a diversified mix of programme fees (subscription-based monthly memberships and unit-priced session passes, e.g., £22/month Skill Centres, £20/month Pan Disability, £5/session Walking Football), individual donations via the Givealittle.co platform, corporate partnerships (employee engagement, CSR, matchday experiences), fundraising events (Gala Dinner, Kiltwalk, quizzes, match-day bucket collections), grant funding (National Lottery, Scottish Government, Scottish FA, Movember), and legacy/payroll giving. A 2021 UEFA-commissioned Social Return on Investment study evidenced £13.64 million in total social, economic, and health impact from the Trust's participation programmes, including £8.563m in economic impact of social benefits and £0.387m in direct economic contributions. The Trust serves children, adults, seniors, people with disabilities, school communities, and vulnerable populations across Lanarkshire.

Name

Motherwell FC Community Trust

Legal name

Motherwell FC Community Trust

Website

https://motherwellfcct.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Motherwell FC Community Trust is a registered Scottish charity and the Official Charity of Motherwell Football Club, delivering inclusive football, schools, and health & wellbeing programmes across Lanarkshire for children, adults, seniors, and people with disabilities.

Ownership category

akta.pro rank

Product category

Community Sports & Wellbeing Services

NAICS

Civic and Social Organizations (8134), Other Individual and Family Services (624190)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

Keywords

• Community football programmes
• Youth sports development
• Disability football
• Health wellbeing programmes
• School sports coaching

Headquarters

HQ city

Motherwell

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Programme Fees: Monthly subscription fees for ongoing classes and community teams. Subscriptions are paid monthly in arrears via rolling card transaction. Academic year basis (August – July) with costs calculated annually and payable over 12 instalments.
2. Donations: One-off or regular donations from individuals to support community programmes. Donations can be made via Givealittle.co platform.
3. Corporate Partnerships: Business partnerships including corporate social responsibility activities, employee engagement, volunteering, team-building, and matchday experiences with local businesses.
4. Fundraising Activities: Various fundraising events including MFCCT Gala Dinner, Kiltwalk, challenge events, quizzes, raffles, football tournaments, community events, match day collections, and corporate fundraising.
5. Legacy Giving & Payroll Giving: Legacy giving through gifts in Wills and payroll giving (Give As You Earn) where donations are deducted from salary before tax.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Motherwell FC Community Trust is a registered charity and the official charitable arm of Motherwell Football Club, using the appeal of professional football to deliver community programmes across Lanarkshire, Scotland. It operates bookable participation programmes for children, adults, and people with disabilities, along with health and wellbeing initiatives, school delivery, holiday camps, fundraising, and corporate partnerships from facilities at Fir Park Stadium.

Product overview

Motherwell FC Community Trust is a registered charity and the Official Charity of Motherwell Football Club that operates as a multi-programme community organization using football to create positive change across Lanarkshire. The trust offers a comprehensive portfolio of interconnected programmes spanning Children's Football (Steel Tots, Mini Steelkids, Skill Centres, community teams, Talent Development Pathway, Threedom to Play), Adults Football (Rec Football, Walking Football, Super Vets, Play Fitba), Para-Football (Pan Disability Football), Holiday Camps, Health & Wellbeing initiatives (Ahead of the Game, Festive Friends, Motherwell Memories, Street Soccer, The Changing Room), Schools Programmes, Volunteering, Fundraising, and Business Support/Corporate Partnerships. All programmes are delivered at Fir Park facilities including the Training Centre (3G pitch), The Well Hub, The Coaching Hub, and Fir Park Gym, with bookings managed through the ClassForKids platform. The trust evidenced £13.64 million in social return on investment through its participation programmes in 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Football Programme A multi-tier football participation pathway for children from walking age (1.5) through to 18+, including nursery-age Steel Tots, Mini Steelkids, paid Skill Centres, community Boys' and Girls' teams from U7-U21, a Talent Development Pathway, and Threedom to Play grassroots opportunities.
• Adults Football Programme Recreational and health-linked football for adults of all ages, including Men's Recreational Football, Women's Recreational Football, Walking Football (male and female), Super Vets for over-50s, and Play Fitba fitness football sessions.
• Para-Football Programme Inclusive football sessions for people with disabilities, including Pan Disability Football, Autism Football, and Down's Syndrome Football, delivered at accessible venues.
• Holiday Camps School-holiday multi-activity and football camps for children, with the 2026 Summer Camps series running themed weeks across the summer break.
• Health & Wellbeing Programme A portfolio of mental-health, social-inclusion, and physical-activity initiatives including Ahead of the Game (mental health literacy for young men), The Changing Room (mental health programme), Motherwell Memories (dementia support), Festive Friends (Christmas social inclusion), and Street Soccer.
• Schools Programmes Curriculum-linked and extra-curricular coaching, health, and education sessions delivered in primary and secondary schools across North and South Lanarkshire.
• Volunteering Programme A volunteer pathway recruiting, training, and deploying community members to support delivery of the Trust's programmes and events.
• Fundraising & Donations Charitable giving programme offering one-off donations, monthly giving, legacy giving, match-day bucket collections, and an annual fundraising lottery to support the Trust's charitable activity.
• Business Support & Corporate Partnerships A corporate partnership offering for local businesses including event sponsorship, club-level partnership packages, and the Trust4Renew community-giving scheme, providing brand association and CSR benefits in exchange for financial support.
• Facilities Hire Hire of the Trust's community facilities including the Fir Park Training Centre pitches, the Well Hub community space, the Coaching Hub, and Fir Park Gym.

Quantifiable outcome

• £13,640,000 total social impact evidenced through UEFA-commissioned Social Return on Investment study in 2021
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Street SoccercoreStrategic or Co-development PartnerStreet Soccer uses football to create positive change for most at-risk and socially disadvantaged people across Scotland and London. Motherwell FC Community Trust provides access to Fir Park Training Centre for sessions and supplies warm lunch each week to beneficiaries.
• SAMH (Scottish Association for Mental Health)coreStrategic or Co-development PartnerSAMH supports the Ahead of the Game programme which uses sport to teach young players, parents, coaches and volunteers how to talk about mental health and build resilience.
• MovembercoreStrategic or Co-development PartnerMovember funds the Ahead of the Game programme helping young players recognise mental health challenges, start conversations, and access support.
• The Scottish Football MuseumminorStrategic or Co-development PartnerSupports the Motherwell Memories programme delivery and celebration of Motherwell FC's rich history.
• Specsavers MotherwellminorStrategic or Co-development PartnerPartner supporting Motherwell Memories programme delivery.
• Motherwell FC Club Academy Scotland (Boys)coreStrategic or Co-development PartnerThe Trust works in partnership with Motherwell FC's Club Academy Scotland to establish a talent development pathway for grassroots players progressing toward professional environment.
• Motherwell FC NextGen Academy (Girls)coreStrategic or Co-development PartnerThe Trust works in partnership with Motherwell FC's NextGen Academy (girls) to provide pathway opportunities for developing local female football talent.
• Scottish FAminorStrategic or Co-development PartnerScottish FA funding received to improve facilities. Trust aligns youth football formats with Scottish FA's Player Journey.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Liverpool FC Foundation: Official charity of Liverpool FC, delivering football and community programmes across Merseyside and beyond. Same Premier-League club-affiliated charity model with a broader and more internationally-funded programme portfolio.
• Spurs Foundation (Tottenham Hotspur): Official charity of Tottenham Hotspur, running football-based community programmes across North London. Comparable model focused on health, education, and inclusion, with a larger operational footprint.
• Manchester United Foundation: Official charity of Manchester United, operating at much greater scale across Greater Manchester. Same football-based community trust model with schools, health, and youth programmes but with significantly larger funding and reach.

Direct peers

• Rangers Charity Foundation: Official charity of Rangers FC, another major Scottish football club. Runs health, education, and football participation programmes across Scotland under the same club-affiliated charity model as Motherwell FC Community Trust.
• Everton in the Community: Official charity of Everton FC, delivering health, education, disability, and football participation programmes across Merseyside. Comparable multi-programme community trust model leveraging a professional football club.
• Celtic FC Foundation: Official charity of Celtic FC, the largest Scottish football club. Operates comparable community programmes (health, education, poverty, football participation) across a Scottish region, with the same charity/club-affiliation model and reliance on match-day fundraising.
• Foundation of Light (Sunderland AFC): Official charity of Sunderland AFC, one of the UK's most established football club charities. Delivers a comparable portfolio of schools, health, disability, and football participation programmes in the North East of England with a similar operational scale.

Regional players

• Hamilton Academical Community Foundation: Community foundation of Hamilton Academical FC, also based in Lanarkshire. The most adjacent Scottish football club charity operating in the same geographic region as Motherwell FC Community Trust.
• Queens Park Community Foundation: Community foundation of Queens Park FC in Glasgow, delivering similar football and education programmes in a Scottish region. Comparable Scottish football club-affiliated community charity model.

Emerging players

• Street Soccer Scotland: Scottish charity using football for social inclusion with at-risk and disadvantaged adults. Direct programme partner of Motherwell FC Community Trust; comparable trauma-informed football delivery model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MFCTrust
• Facebookfacebook.com/MotherwellFCCommunity
• Instagraminstagram.com/mfctrust
• LinkedInlinkedin.com/company/motherwellfccommunitytrust

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motherwell FC Community Trust