Motion Cafe - Fitness Foods

What Motion Cafe - Fitness Foods does

Motion Cafe - Fitness Foods is a Bali-based health-focused cafe and meal-prep operator serving fitness enthusiasts, digital nomads, surfers, and wellness retreats across the Canggu and Pererenan areas. The legal entity operates under "Motion Bali," with two physical cafe locations and a parallel meal-prep delivery arm that allows customers to configure subscription-style weekly meal plans. Distribution extends beyond owned cafes through partnerships with Bali retailers (Pepito, Bintang Supermarket, Coco Mart, Samadi) and a hospitality channel via Hilton, alongside an online store that supports one-time purchases and wholesale orders. Catering services for wellness retreats and events add a third revenue stream.

Revenue mechanics are diversified across four streams: in-cafe food and beverage (drinks IDR 35,000-55,000; soups and mains IDR 75,000-95,000); subscription meal-prep delivery; online store sales including supplements (protein powders IDR 300,000-1,600,000) and breads (IDR 140,000-215,000); and catering for retreats and corporate clients. The customer base is predominantly long-tail consumers, with a small enterprise-tied catering book. Order intake is reported to run over WhatsApp rather than a proprietary application.

Operationally the business is small (1-10 employees) and operates without disclosed proprietary technology, AI/ML capability, or external funding rounds. Strategic emphasis to date has been on physical footprint expansion within the Bali wellness corridor, multi-channel distribution, and content-driven inbound marketing through a branded blog.

Name

Motion Cafe - Fitness Foods

Legal name

Motion Bali

Website

https://motionfitnessbali.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Motion Cafe - Fitness Foods is a Bali-based health-focused cafe and meal-prep operator running two locations in Canggu and Pererenan, serving fitness enthusiasts, digital nomads, surfers, and wellness retreats via dine-in, subscription meal plans, retail distribution, and catering.

Ownership category

akta.pro rank

Product category

Health & Fitness Food Service

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)

akta.pro secondary industries

Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO), Smoothie & Protein Shake Bars (THAFAKAB)

Keywords

• Healthy meal prep
• Fitness cafe services
• Macro-calculated meals
• Meal delivery service
• Nutrition consultation

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Cafe Food Service: In-cafe dining at two Bali locations offering healthy breakfast, lunch, and dinner menus with specialty coffee and health drinks.
2. Meal Prep Delivery: Subscription-style meal plan delivery service with macro-calculated meals delivered daily to customers. Orders require 48-hour advance notice with daily deliveries between 9:30 AM and 12:00 PM.
3. Online Store Products: E-commerce sales of health drinks, snacks, protein powders, nut butters, granolas, breads, and supplements via WhatsApp ordering.
4. Catering Services: Event catering for wellness retreats, corporate events, and fitness community gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Motion Cafe - Fitness Foods operates two physical fitness cafe locations in Bali (Canggu and Pererenan) serving all-day healthy breakfast, lunch, dinner, and specialty coffee with coworking space. The company runs a daily macro-calculated meal prep delivery service across Bali, an online store selling packaged health products (drinks, protein powders, nut butters, soups, breads, bars, granolas, treats), and an event catering service for wellness retreats, fitness events, and corporate functions.

Product overview

Motion Cafe - Fitness Foods is a Bali-based health and fitness food company operating two café locations (Canggu and Pererenan) and a meal prep delivery service. The core offering consists of Motion Café (healthy fitness café with high-protein, macro-calculated meals), the Motion Fitness Foods Meal Prep Service (daily prepared meal delivery with signature and customizable meal plans), and the Motion Store (e-commerce platform for packaged health products). The product portfolio includes Motion-branded drinks (Refresh Tonic, Fuel Mineral, Electrolyte Water, Coconut Water, Heal Medicine, Cold Brew Coffee), plant-based milks (Oat, Cashew, Almond), protein powders, nut butters, ghee, nutrition bars and balls, soups, specialty breads, granolas, and homemade treats. The company also offers nutrition consultation and catering services for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Motion Café (Canggu & Pererenan) All-day healthy cafe with two Bali locations (Canggu and Pererenan) serving breakfast, lunch, dinner, and specialty coffee with vegan and gluten-free options, coworking space at Canggu, and garden seating at Pererenan. Open daily 7:00 AM - 8:00 PM.
• Motion Fitness Foods Meal Prep Service Daily macro-calculated meal preparation and delivery service delivered between 9:30 AM and 12:00 PM. Signature meal plan categories include Men, Women, Healthy Lifestyle, and Cleanse & Heal. Orders require 48-hour advance notice. Free delivery in Kuta, Seminyak, and Canggu; surcharge of 20,000-50,000 IDR/day for Sanur, Ubud, Bukit, and Denpasar.
• Build Your Own Meal Plan Customizable meal planning tool that lets customers select ingredients, quantities, and cooking preferences with automatic macronutrient calculation, delivered as part of the meal prep service.
• Nutrition Consultation One-on-one expert nutrition consultation provided by qualified in-house nutritionists (Suvi, Melanie, Juliane) to create personalized meal plans aligned with individual health and fitness goals.
• Catering Service Event catering for wellness retreats, corporate events, and fitness community gatherings with customized healthy menu options accommodating dietary requirements such as vegan, vegetarian, and gluten-free.
• Motion Store (Online Shop) E-commerce platform selling packaged health foods and beverages including Motion Drinks, protein powders, nut butters, ghee, soups, specialty breads, granolas, nutrition bars and balls, and homemade treats, ordered via WhatsApp.
• Protein Powder Line Protein supplement range including Master Whey Protein (5kg, chocolate/vanilla), LPN Vegan Protein (1KG), Belgium Pea Protein Isolate (500g), Collagen Peptides (680g), and 100% Creatine Monohydrate (300g).
• Soups, Curries & Fermented Foods Prepared meals available in jars including Pumpkin Soup, Magic Soup, Lentil Soup, Chicken Cashew Curry, and fermented foods like Kimchi and German Sauerkraut.
• Specialty Breads Low-carb and protein-enriched bread line including Nut and Seed Bread, Buckwheat Bread, Protein Bread, and Keto Bread.
• Motion Signature Drinks Homemade functional drinks line including Refresh Tonic (rosella, ginger, mint, electrolytes), Fuel Mineral Drink (apple cider vinegar, ginger, turmeric, lemon, clove, anise, cinnamon, black pepper), Electrolyte Water (coconut water, blue spirulina, lemon, Celtic sea salt), Coconut Water Hydrate, Heal Medicine (Jamu-inspired turmeric, ginger, black pepper, lemon, honey), and Cold Brew Coffee (Dimattina beans, no sugar or preservatives).

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• AVENUE FITNESSminorGTM or Marketing PartnerFitness studio partner with logo displayed in Motion store partners section. Likely involves mutual promotion or referral arrangement.
• 360 MOVEminorGTM or Marketing PartnerFitness/wellness partner with logo displayed in Motion store partners section.
• SAMADI SUPER MARKETminorChannel Partner/ Reseller/ DistributorRetail distribution partner where Motion products (soups) are sold. Logo featured in partners section.
• Alive WholefoodsminorChannel Partner/ Reseller/ DistributorWholefoods retailer partner with logo displayed in Motion store partners section.
• FRESTIVEminorGTM or Marketing PartnerPartner with logo displayed in Motion store partners section.
• BALI DIRECT STOREminorChannel Partner/ Reseller/ DistributorBali-based retail store partner for product distribution.
• The ARKminorGTM or Marketing PartnerPartner with logo displayed in Motion store partners section. May be a fitness or wellness venue.
• Mode MarketminorChannel Partner/ Reseller/ DistributorMarket partner with logo displayed in Motion store partners section.
• Seseh MarketminorChannel Partner/ Reseller/ DistributorLocal market partner for product distribution in Seseh area.
• PepitominorChannel Partner/ Reseller/ DistributorSupermarket chain partner with logo displayed in Motion store partners section.
• Bintang SupermarketminorChannel Partner/ Reseller/ DistributorMajor Bali supermarket chain partner for retail distribution.
• Coco MartminorChannel Partner/ Reseller/ DistributorConvenience store partner with logo displayed in Motion store partners section.
• Hilton HotelminorGTM or Marketing PartnerLuxury hotel partner potentially using Motion catering services or recommending to guests.
• Baliwood BinginminorGTM or Marketing PartnerBingin area business partner with logo displayed in Motion store partners section.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Joe & The Juice: Joe & The Juice is a global, fitness-lifestyle-oriented juice and coffee chain serving smoothies, protein shakes, and healthy grab-and-go food to a health-conscious urban audience. While broader in geography, it shares Motion's positioning around active-lifestyle consumers and macro-conscious beverages.
• Burgreens: Burgreens is an Indonesia-wide plant-based restaurant and packaged-food brand offering healthy bowls, salads, and retail products across Jakarta and other Indonesian cities. As a larger, multi-city player in the same healthy-food category, it represents both a broader competitive threat and a potential acquirer or partner.
• Clean Juice: Clean Juice is the largest US organic juice and food bar franchise, certified USDA organic and serving smoothies, acai bowls, and health-focused meals. It overlaps with Motion's organic, clean-ingredient positioning and represents the franchise-scaled version of Motion's concept.

Direct peers

• Crate Cafe: Crate Cafe is a high-volume Canggu brunch and health-leaning cafe serving digital nomads, surfers, and tourists in the same neighborhood as Motion. While broader in menu, it competes for the same breakfast/lunch health-food occasions and the same customer demographic.
• The Shady Shack: The Shady Shack is a popular Canggu-based vegan and health-focused cafe targeting the same Bali wellness community, digital nomads, and surfers. Its plant-based menu, gluten-free options, and Instagram-driven customer base closely mirror Motion's positioning.
• Sage Cafe Bali: Sage Cafe is a Bali health-focused cafe offering vegan, raw, and macro-conscious meals to wellness travelers and fitness enthusiasts. It targets the same niche customers as Motion and competes on similar value propositions around clean eating and Bali's wellness community.
• Peloton Supershop: Peloton Supershop is a Bali-based cafe chain explicitly focused on fitness-oriented, macro-friendly food, serving the same Canggu-area health-conscious, athlete, and gym-going demographic as Motion. It operates both dine-in and takeaway formats with similar product positioning, making it the closest direct competitor.
• Nude Cafe: Nude Cafe is a Canggu/Pererenan health-food cafe offering clean-eating bowls, smoothies, and plant-based meals to the same Bali wellness crowd. Its menu construction, dietary focus (vegan, gluten-free), and customer base substantially overlap with Motion Cafe.

Emerging players

• Trifecta: Trifecta is an organic, macro-counted meal delivery service offering chef-prepared meals shipped nationwide. It competes with Motion's meal-prep subscription value proposition (macro-calculated, organic, athlete-focused meals) and represents a more technologically mature, scalable version of the same model.
• Sakara Life: Sakara Life is a subscription-based, macro-conscious meal delivery service focused on nutrition and wellness outcomes. It operates in the same meal-prep subscription category as Motion's Fitness Foods Meal Prep service and serves a similar fitness/wellness-driven customer persona.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/motionfitnessfood
• Instagraminstagram.com/motionfitnessfoods
• LinkedInlinkedin.com/company/motionfitnessfood

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Cafe - Fitness Foods