What RE/MAX Around Atlanta does

RE/MAX Around Atlanta (legal entity: REMAX Around Atlanta Realty) is an independently owned and operated RE/MAX franchise brokerage headquartered at 17B Lenox Pointe in Atlanta, Georgia, serving residential home buyers and sellers across more than 24 communities in the Greater Atlanta metropolitan area (including Alpharetta, Marietta, Roswell, Sandy Springs, Johns Creek, Peachtree Corners, Buckhead, Duluth, Cumming, Canton, Carrollton, Cartersville, Decatur, Douglasville, Kennesaw, Acworth, and Woodstock). The firm is domiciled in Georgia as a U.S. corporation and operates under the global RE/MAX franchise brand, which provides brand recognition, training, and access to cross-market referrals. Its revenue model is a transaction-fee commission structure, where agents earn a percentage of each property transaction they facilitate; specific commission rates are negotiated and not publicly disclosed.

The company's core product is a website-centric property search platform with advanced filtering, paired with a beta "Search with AI" experience. Listings flow through direct MLS integrations with FMLS (First Multiple Listing Service) and the Northeast Georgia Board of REALTORS (NEGAOR), with the platform refreshed every 15 minutes via IDX. The website stack is operated on the BoldTrail platform, with InsideRE LLC providing customer communications and lead management, and Rental Beast enabling rental applications. Around the transaction core, the firm offers a complimentary home valuation tool, market reports, a mortgage calculator, instant listing alerts, and educational buyer, seller, and staging e-guides, supported by an active blog covering Greater Atlanta housing market updates.

The customer base is a long-tail mix of individual residential buyers, sellers, and a smaller luxury segment transacting through the RE/MAX Luxury Collection network. GTM is sales-led via a distributed agent network complemented by digital channels (website, email/listing alerts, Facebook organic social, and MLS-driven SEO). Customer concentration risk is inherently low given the consumer nature of the transactions, and there are no named enterprise customers. No funding rounds, M&A, patents, regulatory actions, or leadership changes are disclosed in the source material.

Name

RE/MAX Around Atlanta

Legal name

REMAX Around Atlanta Realty

Website

https://movearoundatlanta.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

RE/MAX Around Atlanta (REMAX Around Atlanta Realty) is an independently owned RE/MAX franchise brokerage serving residential home buyers, sellers, and luxury clients across 24+ Greater Atlanta communities on a commission-based model, with a website platform that integrates FMLS and NEGAOR listings refreshed every 15 minutes.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Property search platform
• Local market expertise

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Real Estate Commission: The company operates on a commission-based model where agents earn a percentage of each property transaction they facilitate for buyers and sellers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RE/MAX Around Atlanta is a residential real estate brokerage that helps individuals buy and sell homes across the Greater Atlanta metropolitan area. The firm provides full-service agent representation from property search through closing, supported by an MLS-integrated website offering real-time property listings, home valuation tools, market reports, and educational guides. Revenue is generated through real estate commissions on closed buyer and seller transactions.

Product overview

RE/MAX Around Atlanta operates as a real estate brokerage platform offering a unified property search and transaction platform for the Greater Atlanta area. The core offering is the Property Search Platform, which integrates MLS data feeds and an AI-powered search beta feature, supplemented by home valuation tools, market reports, and educational resources including buyer's guides, seller's guides, and staging guides. The platform also provides a mortgage calculator, listing alert notifications, and maintains a blog with local market insights. The company serves home buyers and sellers across 38+ Atlanta-area communities, with listings sourced from multiple MLS systems including FMLS and NEGAOR, updated every 15 minutes.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buyer Representation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered supporting and core.

• InsideRE, LLCsupportingTechnology or IntegrationThird-party vendor providing technology services, acting on behalf of REMAX Around Atlanta Realty for customer communications and lead management systems.
• Rental BeastsupportingGTM or Marketing PartnerTrusted partner for rental application processing, allowing the company to offer rental listing services to customers through Rental Beast's application platform.
• FMLS (First Multiple Listing Service)coreTechnology or IntegrationPrimary MLS data provider enabling real-time property listings updated every 15 minutes for the Greater Atlanta market.
• BoldTrailsupportingTechnology or IntegrationPlatform provider powering the company's website technology for property search and listing management.
• RE/MAXcoreStrategic or Co-development PartnerGlobal real estate franchise network providing brand, technology platform, training resources, and access to international listings and referrals.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Compass: Tech-enabled residential real estate brokerage operating a commission-based agent network across major U.S. metros including Atlanta, directly competing for the same buyers, sellers, and agent recruits as RE/MAX Around Atlanta.
• Redfin: Tech-enabled brokerage operating in Atlanta with both an agent network and a lower-commission / flat-fee offering, putting direct pricing pressure on traditional RE/MAX-style brokerages in the same market.
• Keller Williams Realty: Largest U.S. residential real estate franchise by agent count; competes head-to-head with RE/MAX in Atlanta for agent recruitment and residential listings using a similar commission-split, agent-centric model.
• Coldwell Banker: National residential real estate franchise with active agent networks in the Atlanta metro, offering a comparable full-service brokerage model with similar brand-supported technology and marketing.
• eXp Realty: Cloud-based residential brokerage with a commission-driven, agent-centric model and a heavy Atlanta presence; competes for agent recruitment with a high-split, low-overhead value proposition.
• Sotheby's International Realty: Luxury-focused global residential brokerage with Atlanta affiliates, competing directly with RE/MAX's Luxury Collection for high-net-worth buyers and sellers in premium neighborhoods like Buckhead.
• Better Homes and Gardens Real Estate: National residential franchise with Atlanta-area affiliates offering full-service representation, overlapping in the same buyer/seller segments and competing for local agent talent.
• HomeSmart: Tech-forward, high-commission-split brokerage operating across U.S. metros including Atlanta; directly competes with traditional franchises for agents and listings using a modern platform and aggressive splits.
• Berkshire Hathaway HomeServices: National residential real estate franchise with established presence in the Atlanta metro, competing for the same agent pool and luxury and mid-market listings as RE/MAX Around Atlanta.

Broad incumbents

• Howard Hanna Real Estate: Large privately held residential brokerage with multi-state operations; less concentrated in Atlanta than the direct franchise peers but uses a similar full-service, agent-led model and competing MLS-driven marketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/re-max-around-atlanta-realty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Around Atlanta