Move in

What Move in does

Move In SARL is a French residential real estate agency headquartered at 9 Rue Thomas Edison in Gennevilliers (Hauts-de-Seine, Île-de-France), operating as a private SARL with share capital of €131,040 and SIRET 424 036 085 00035. Founded in 2004 and active for over 20 years, the agency intermediates property sales and rentals across the Greater Paris metropolitan area, with occasional listings reaching other regions such as Occitanie. Its core offering covers property sales commission, rental placement and management, property valuation, and ancillary advisory services including legal/financial consulting and heritage assessment. The agency is led by publishing director Alexandre LEBEAU and operates with a small team of named commercial agents (Morgane BIRON, Bertrand DESMARES, Jacqueline DE LACROIX, Brigitte ESCURE), serving individual property buyers, sellers, landlords, and tenants on a per-transaction basis.

The business runs on the AdaptImmo SaaS platform, which provides the agency website, property listing database, email alert service, online candidate submission portal, and an owner extranet (acces-proprietaire.adaptimmo.com) for mandate tracking. Customer acquisition relies on the website's property search and email alert sign-ups, phone/email inquiries, and walk-in visits to the Gennevilliers office. Revenue is generated entirely through transaction-based commissions: sales commissions embedded in the transaction price, tenant rental fees of €315–€2,475 TTC depending on rental price (or 12% of annual rent HT for corporate/secondary residence rentals), and advisory/professional services fees. The agency has formalized referral partnerships with six moving, storage, and international relocation providers to offer clients end-to-end mobility support. No external investment, M&A, funding events, or scaling signals are present in the available data, and the agency operates as a traditional micro-brokerage on shared SaaS infrastructure.

Name

Move in

Legal name

Move in SARL

Website

https://movein-immobilier.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Move In is a French residential real estate agency in Gennevilliers that intermediates property sales, rentals, and advisory services for individual buyers, sellers, landlords, and tenants across the Greater Paris area, earning transaction-based commissions via the AdaptImmo platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAG

Relocation & Corporate Housing Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate agency
• Property sales transactions
• Property rental services
• Property valuation advisory
• Real estate brokerage France

Headquarters

HQ city

Gennevilliers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Move In earns commissions on property sales transactions. Agency fees are included in the sale price and paid by the seller. Specific fee amounts are not publicly disclosed on the website but are available via a downloadable fee schedule PDF.
2. Property Rental Fees: Move In charges tenant-side agency fees on rental transactions, calculated as a percentage of annual rent. Standard tenant fees range from approximately €315 to €2,475 depending on property type and rental price. For company rentals or secondary residences, fees are charged at 12% of annual rent HT. Owners also pay for rental management services.
3. Advisory and Expertise Services: The agency provides ancillary services including property valuation, legal and financial advisory, heritage/patrimony assessment, and mobility consulting, which complement core transaction revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Move In is a traditional French real estate agency that brokers residential property sales and rentals, and provides related advisory services (property valuation, legal and financial consulting, heritage assessment, rental management) for buyers, sellers, renters, and property owners in the Greater Paris area and across France. Transactions are supported by an online property listings platform, email alerts, a property estimation tool, and an owner extranet portal, all underpinned by the AdaptImmo real estate software.

Product overview

Move In is a traditional real estate agency offering a unified service platform for property sales, rentals, and advisory services. The core offering consists of an online property listings platform displaying apartments, houses, duplexes, and commercial properties across France, complemented by email alert services, property estimation tools, and professional advisory services including legal/financial consulting, transaction management, and rental services. Additional features include custom property search submission, online candidate file submission for tenants, and an owner extranet portal for mandate tracking. The agency also partners with moving and storage companies to provide comprehensive relocation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Transaction Services End-to-end property buying and selling transaction management services for individual clients, handling listings, viewings, negotiations, and transaction follow-through. Agency fees are included in the sale price and paid by the seller.
• Rental Management Services Property rental services including tenant placement and lease management for property owners and landlords. Tenant-side agency fees are calculated as a percentage of annual rent (€315 to €2,475 depending on property type and rental price), with company/summer season rentals charged at 12% of annual rent HT. Owners also pay for rental management services.
• Advisory and Consulting Services Professional consulting services including property valuation, legal and financial advice, property expertise, and heritage/asset (patrimony) assessment, complementing the core transaction offering.
• Property Listings Platform Online real estate listing platform displaying properties for sale and rent, including apartments, houses, duplexes, and commercial spaces across France. Users can browse listings and filter by property type, location, budget, and surface area.
• Email Alert Service Automated email notification service that sends users new property listings matching their saved search criteria, customizable by property type, number of rooms, surface area, budget, and location.
• Property Estimation Tool Online form-based tool allowing users to request property valuation estimates from the agency.
• Custom Property Search Submission Form-based service allowing users to submit custom property search criteria for agent follow-up.
• Online Candidate File Submission Online portal for prospective tenants to submit their candidacy documents for rental applications.
• Owner Extranet Portal Secure online portal for property owners to track their mandates and property status with the agency.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Executive RelocationsminorStrategic or Co-development PartnerInternational moving partner referenced on the agency website under 'Nos Partenaires'. Specializes in executive relocation services for international moves.
• Déménageurs BretonsminorStrategic or Co-development PartnerMoving services partner listed under 'Nos Partenaires'. Based in Brittany, France, offering moving services to clients.
• AGS DéménagementminorStrategic or Co-development PartnerInternational moving partner under 'Nos Partenaires', providing global moving services to complement the agency's real estate transactions.
• DémépoolminorStrategic or Co-development PartnerMoving services partner listed under 'Nos Partenaires', offering self-service or pool moving options.
• Déménageur SeulminorStrategic or Co-development PartnerSelf-moving partner under 'Nos Partenaires', offering cost-effective moving solutions for clients handling their own moves.
• Stockers SeulminorStrategic or Co-development PartnerSelf-storage partner listed under 'Nos Partenaires', providing storage solutions to complement real estate transactions when clients need to store belongings during moves.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Proprioo: Digital-first French real estate agency with a flat-fee model. Competes head-to-head with Move In for Paris residential mandates, offering sellers a lower-cost alternative to traditional percentage-based commissions.
• Hosman: Tech-enabled French real estate agency offering flat-fee sales services. Disrupts the traditional commission-based model Move In follows, appealing to cost-conscious sellers in the same Paris market.

Broad incumbents

• Orpi: France's largest real estate brokerage network with thousands of agencies nationwide. Competes with Move In directly for residential mandates in the Île-de-France market and offers similar sales/rental services, but at vastly greater scale through a cooperative franchise model.
• Foncia: Leading French property management and real estate services group. Overlaps with Move In on rental management and transactions, but operates at much larger scale with both B2B and B2C service lines.
• SeLoger: France's leading online property portal aggregating listings from agencies nationwide. Drives consumer demand that ultimately flows to agencies like Move In, but also enables direct competitor comparisons that can erode Move In's pricing power.
• Century 21 France: International real estate franchise with dense coverage across France. Directly competes with Move In for residential sales and rental mandates, combining global brand recognition with local agency presence in the Greater Paris region.
• Guy Hoquet l'Immobilier: French national real estate franchise organization with hundreds of agencies. Direct competitor in residential transactions, with comparable service offerings and a network advantage.
• Laforêt: Major French residential real estate network with strong Parisian presence. Offers sales, rental, and management services comparable to Move In's, with broader geographic coverage and a more established brand.

Direct peers

• Junot: Paris-focused residential real estate agency specializing in upmarket sales and rentals. Competes with Move In in the same arrondissements and suburbs, with a similarly boutique, advisor-led service model but a more premium positioning.
• ERA Immobilier: French real estate franchise active in residential brokerage, with comparable agency size and transactional service model. Direct competitor for mandates and rental management in suburban Paris.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/move-in-agence-immobili%C3%A8re

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move in