M'Over Sport

What M'Over Sport does

M'Over Sport is a multi-service mountain sports club and professional ski school founded in 2014 in Cortina d'Ampezzo, Veneto, Italy, by former World Cup skier Kristian Ghedina (33 World Cup podiums, 13 wins, 3 World Championship medals) and Maurizio Sommariva (former FISI COSCUMA technical director, 45-year ski instructor). Operating year-round from P.tta San Francesco 2 in Cortina, the company serves tourists, families, and outdoor enthusiasts visiting the Dolomites with a consolidated offering that includes a ski school, mountain guiding, premium e-bike rentals, paragliding, family recreation, and a Club House social venue. The firm is directed by Francesco Fusco, with Marco Aliprandi handling marketing (also serving as Italia Marketing Manager for Blizzard-Tecnica).

The core product portfolio is organized across winter and summer seasons and delivered by 36 certified ski instructors, 5 mountain guides, and additional support staff. Winter offerings include progressive ski/snowboard lessons (L0–L7 levels, ages 3–80), a structured youth Ski Team (Super Baby through agonism), guided ski tours across Dolomiti superski resorts (5 Torri/Lagazuoi, Plan de Corones, Sellaronda), alpine guide services for ski touring and freeride, and a Sport Lab for bootfitting and equipment testing with Blizzard-Tecnica. Summer operations include the Bike Concept Store (Lee Cougan e-MTB with Brose 720Wh motors and Basso Diamante carbon road bikes, plus mechanical workshop), guided climbing/trekking/via ferrata experiences, tandem paragliding, the Family Park at Area Guargnè, and a multi-day Summer Camp for children ages 4–12. The Club House functions as a recurring community hub tied to ASD tesseramento membership.

The business model is direct-to-consumer and experience-based, with unit pricing publicly listed in euros: e-MTB rentals €49–79/day, paragliding from €200, mountain guide experiences from €250, summer camp from €280, family park admission (full day), plus branded merchandise (T-shirts €25–30, hoodies €50) sold through an e-commerce storefront. Customer acquisition is primarily organic — Instagram, Facebook, YouTube, an extensive content blog with detailed route guides, the founder's athlete reputation, and a community event calendar. Key brand partners include Blizzard-Tecnica, Lee Cougan, Basso, Helly Hansen, Oakley, Komperdell, Subaru, Banca Generali Private, Buglioni, Birrificio Montebaldo, and Coca-Cola. The company is privately held by its founders and key team members, with no disclosed venture capital or private equity backing.

Name

M'Over Sport

Legal name

Associazione Professionale Scuola di Sci M'Over by Kristian Ghedina

Website

https://moversport.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

M'Over Sport is a Cortina d'Ampezzo-based mountain sports club founded in 2014 by World Cup skier Kristian Ghedina, delivering year-round ski instruction, mountain guiding, premium e-bike rentals, paragliding, family recreation, and community events to tourists visiting the Dolomites.

Ownership category

akta.pro rank

Product category

Outdoor recreation and mountain sports services

NAICS

Sports and Recreation Instruction (611620), Recreational Goods Rental (532284)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

Keywords

• Ski school services
• Mountain guiding
• Bike rentals
• Outdoor experiences
• Paragliding tours

Headquarters

HQ city

Cortina d'Ampezzo

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ski and Snowboard Lessons: Individual and group ski/snowboard lessons for all ages and levels (3–80 years), offered November through May in Cortina d'Ampezzo. Revenue is session-based (hourly or multi-day packages). Also includes Ski Team agonist programs with season packages.
2. Bike and E-Bike Rentals: E-MTB and road bike rentals from the Bike Concept Store, with daily (€49–€79) and afternoon rates, plus a 10% discount on second bike. The rental fleet includes Lee Cougan e-MTBs and Basso road bikes. Additional services include mechanical workshop and guided accompaniment.
3. Outdoor Experiences: Guided experiences including paragliding (€200+), guided climbing, trekking, via ferrata, and bike tours, provided by mountain guides (5 guides on team). Summer season June–September. Revenue per experience, typically half-day or full-day.
4. Family Park Access: Ticketed entry to the outdoor family park with trampolines, inflatable structures, Strider bike zone, and relaxation areas, available late June through early September. Sold per access/booking.
5. Summer Camp: Kids summer camp (July–August, ages 4–12) offering hiking, cycling, climbing, workshops, and museum visits in the Dolomiti. Sold as multi-day or weekly packages.
6. Merchandise and Apparel Sales: Branded merchandise sold through the e-commerce shop including T-shirts (€25–€30), hoodies (€50), water bottles, buffs, mugs, and Montebaldo beer — generating ancillary revenue from the brand community.
7. Club House and Events: After-sport hospitality at the Club House (café, aperitivo, events), plus organized events including ski nights, social rides, and partner events (Buglioni, Solopermoda) that drive community engagement and indirect bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

M'Over Sport is a year-round mountain sports club and professional ski school based in Cortina d'Ampezzo, Italy, founded in 2014. It delivers ski and snowboard lessons, e-bike and road bike rentals, certified mountain guiding (climbing, trekking, via ferrata, ski touring), tandem paragliding, a family park, children's summer camps, equipment testing/bootfitting (Sport Lab), and branded merchandise — all under a single athlete-founded brand (Kristian Ghedina).

Product overview

M'Over Sport is a comprehensive outdoor sports and mountain experience company based in Cortina d'Ampezzo, Italy, founded by champion skier Kristian Ghedina. The company operates as a multi-service sports club offering both winter and summer activities. The core portfolio includes: (1) Scuola di Sci - a ski school with progressive Italian technique methodology (L0-L7 levels) offering individual and group lessons for ages 3-80 in alpine skiing, telemark, and freeride; (2) Bike Concept Store - e-bike and road bike rental/sales with mechanical workshop; (3) Family Park - outdoor family entertainment; (4) Parapendio - tandem paragliding; (5) Guida Alpina - mountain guiding for climbing, trekking, and via ferrata; (6) Ski Team - youth competitive ski program. Supporting services include Sport Lab (equipment testing/bootfitting), Club House (social venue), Ski Tours (guided resort skiing), Summer Camp (children's multi-activity camp), and a branded merchandise Shop. The company positions itself as a year-round mountain lifestyle destination rather than a single product.

Differentiator

Problem solved

Functional benefit

Brands

• Bike Concept Store: E-bike rental, workshop, and sales service for cycling enthusiasts in Cortina.
• Family Park
• Club House
• Sport Lab
• Ski Team
• Champ Experience

Products and services

• Scuola di Sci (Ski School)
• Bike Concept Store
• Parapendio (Tandem Paragliding)
• Guida Alpina (Mountain Guiding)
• Family Park
• Summer Camp
• Ski Team (Youth Competitive Program)
• Shop (Branded Merchandise)

Quantifiable outcome

• 21 distinct sports experiences across summer and winter seasons
• +3 more outcomes

Named customers3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core, supporting and minor.

• Blizzard – Tecnica GroupcoreStrategic or Co-development PartnerPremium ski and outdoor equipment brand partnership. Provides the latest-generation ski and boot inventory for the Sport Lab testing service, bootfitting consultations, and rental fleet. M'Over staff are trained on Blizzard-Tecnica products, and the partnership supports the brand's equipment expertise positioning. Marco Aliprandi, M'Over's marketing manager, is also Marketing Manager Italia for Blizzard-Tecnica.
• Lee CougancoreStrategic or Co-development PartnerE-MTB brand supplying the core rental fleet for the Bike Concept Store. Lee Cougan e-bikes with Brose 720Wh motors form the backbone of the e-bike rental offering. Featured in co-branded events such as M'Over x Solopermoda social rides.
• Basso BikescoreStrategic or Co-development PartnerItalian road bike brand providing the Basso Diamante carbon road bikes for the rental fleet. Featured in co-branded events and social rides such as M'Over x Solopermoda.
• Helly HansensupportingGTM or Marketing PartnerOutdoor apparel brand partner visible on the partner page, likely providing staff apparel and co-marketing within the M'Over community.
• OakleysupportingGTM or Marketing PartnerEyewear and sports optics brand partner, visible on the partner page. Likely provides staff and customer demo eyewear for ski and outdoor activities.
• BuglioniminorGTM or Marketing PartnerItalian winery featured in co-branded events such as 'M'Over x Buglioni Vacanze di Natale (quasi)' — an aperitivo and DJ set evening event at the Club House. Cross-promotional community event.
• SolopermodaminorGTM or Marketing PartnerCollaborative cycling brand partner in the 'M'Over x Solopermoda' social ride event, featuring e-MTB and road cycling tours with product testing opportunities from Basso Bikes and Lee Cougan.
• Birrificio MontebaldominorGTM or Marketing PartnerArtisan brewery partnership for a co-branded Montebaldo beer sold in the M'Over merchandise shop. Small ancillary revenue and brand association.
• Banca Generali PrivateminorGTM or Marketing PartnerPrivate banking institution listed as a partner on the homepage, suggesting a financial services or exclusive client event partnership.
• SubarusupportingGTM or Marketing PartnerAutomotive brand listed as a partner, potentially providing vehicle support for mountain transfers or staff vehicles.
• KomperdellsupportingGTM or Marketing PartnerSki pole and outdoor equipment brand partner, visible on the partner page. Likely provides demo and rental equipment for ski programs.
• Echo NeutraminorGTM or Marketing PartnerSustainable outdoor brand partner listed on the homepage, representing a niche but aligned brand community.
• PedaledminorGTM or Marketing PartnerCycling apparel brand partner listed on the homepage, likely serving the bike community within M'Over's Club House and events.
• IL ExperienceminorGTM or Marketing PartnerOutdoor/lifestyle experience brand partner listed on the homepage.
• Active HopminorGTM or Marketing PartnerActive outdoor brand partner listed on the homepage.
• Coca-ColaminorGTM or Marketing PartnerBeverage brand partner listed on the homepage, potentially providing refreshment products at events and the Club House.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Scuola Sci 5 Torri: Local Cortina ski school operating in the 5 Torri area, offering group/private lessons and ski tours comparable to M'Over's ski school and ski tour packages for tourists in the Dolomites.
• Scuola di Sci Cortina: Long-established ski school operating in Cortina d'Ampezzo offering alpine, snowboard, telemark and freeride lessons across age groups — the most direct head-to-head competitor to M'Over Sport in the same town and target customer base.
• Sport Skyfly Paragliding Dolomites: Tandem paragliding operator in the Cortina/Dolomites area offering scenic flights comparable to M'Over's Parapendio product for the same tourist market.
• Scuola Sci Azzurra Cortina: Cortina-based ski school providing group and private lessons for children and adults — directly competing for the same seasonal tourist flow and instructor talent as M'Over's ski school program.
• Guide Alpine Cortina: Official association of certified mountain guides operating in the Cortina area, offering climbing, via ferrata, ski touring and freeride — directly overlapping M'Over's Guida Alpina and ski tour product lines for the same customer segment.

Broad incumbents

• Dolomiti Superski: The consortium operating 1,200 km of slopes across 12 ski areas in the Dolomites, including Cortina — a broader incumbent that sets the infrastructure and destination context within which M'Over's ski school and bike/tour business operates.
• Skiset: Pan-European ski and snowboard rental network with shops across major Alpine resorts including Cortina, providing rental services that partially overlap M'Over's Sport Lab and bike rental offerings.
• Rent and Go: Italy-wide ski and bike rental chain with multiple Dolomites locations, providing equipment rental that overlaps M'Over's Bike Concept Store and Sport Lab rental/testing services, though without the integrated instruction layer.

Others

• Black Crows: Premium ski and mountain equipment brand that, like M'Over's Blizzard-Tecnica, Lee Cougan and Basso partners, builds its brand around athlete credibility and Alpine lifestyle — useful benchmark for how a brand-first mountain business can scale merchandising and community in the same target audience.

Regional players

• Scuola Sci Cervinia: Well-known Italian ski school at the Cervinia/Zermatt ski area, structurally comparable to M'Over's ski school business model (year-round instruction, multi-level programs) but operating in a different Alpine region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLVOHqj8uiszY0DCE4ataDA
• Facebookfacebook.com/mover.sport
• Instagraminstagram.com/mover.sport
• LinkedInlinkedin.com/company/mover-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M'Over Sport