Move Saúde

What Move Saúde does

Move Saúde is a Brazilian digital health company headquartered in Rio de Janeiro that operates the Move ON subscription platform, positioning itself as an affordable alternative to traditional health insurance. The platform delivers 24/7 telemedicine urgent care staffed by general practitioners and pediatricians, scheduled consultations across more than 20 medical specialties, and access to a nationwide accredited network of partner clinics and laboratories offering discounts of up to 80% on exams, imaging, and cardiology services. The company additionally bundles a digital concierge service that handles appointment booking, prescription requests, exam scheduling, payment support, and discount coupon access for subscribers.

The underlying platform architecture combines a telemedicine delivery layer with a proprietary "Intelligent Health Management System" framed around longevity, preventive care, and remote patient monitoring, alongside the partner provider network that supplies in-person services at negotiated rates. Acquisition and retention are driven primarily through WhatsApp consultant-led direct sales, with the website (movesaude.com.br) functioning as the main brand and conversion asset; subscription pricing begins at R$39.90. Move Saúde targets individual consumers and families as its primary segment, with a secondary corporate/employer segment for workforce wellness, and the service is distributed 100% domestically across Brazil via telemedicine and the accredited provider footprint.

The business model is subscription-based recurring revenue at the consumer level, complemented by what appears to be a nascent B2B channel. Operational scale is very small, with the company reporting only 6 employees, no disclosed funding rounds, and no revenue figures in the source material. The operating model relies on a partner network rather than employed clinical staff, which keeps fixed costs low but creates dependency on the strength and breadth of those provider relationships.

Name

Move Saúde

Legal name

Move Saúde

Website

https://movesaude.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Move Saúde is a Brazilian telemedicine subscription platform offering 24/7 urgent care and 20+ specialty consultations through WhatsApp-driven direct sales, targeting individuals, families, and corporate groups as an affordable alternative to traditional health insurance.

Ownership category

akta.pro rank

Product category

Telehealth Services

NAICS

Offices of Physicians (6211), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro industry

PRIMARYHLALAAAH

Membership/Subscription Concierge Virtual Care

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

SECONDARYHLALAJAA

24/7 On-Demand Urgent Care Virtual Visit Platforms

Healthcare & Life Sciences/Telehealth Platforms/Urgent Care & On-Demand Triage Telehealth Platforms

SECONDARYHSACAIAG

Appointment Scheduling & Reservation Management

Home & Personal Services/Event & Personal Concierge Services/Personal Concierge & Errand Services

Keywords

• Telemedicine services
• Digital health platform
• Subscription healthcare
• Remote consultations
• Preventive care programs

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Move ON Subscription: Move Saúde operates on a subscription model (Move ON) offering unlimited digital urgent care consultations (24/7 clinician and pediatrician) and scheduled specialist consultations, plus access to discounts on in-person consultations, laboratory tests, imaging, cardiology exams (up to 80% off at partner labs), and telepsychology services. The subscription is positioned as an alternative to traditional health insurance plans, priced affordably from R$39.90.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Move Saúde operates a subscription-based telemedicine and digital health platform branded Move ON, offering unlimited 24/7 digital urgent care (general practitioner and pediatrician), scheduled consultations across more than 20 medical specialties, and access to a nationwide accredited network of clinics and laboratories where subscribers receive discounted in-person consultations, laboratory tests, imaging, and cardiology exams (up to 80% off). A concierge service supports appointment booking, exam scheduling, prescription requests, discount coupon access, and payment support. The service is positioned as an affordable alternative to traditional health insurance plans, with subscriptions starting from R$39.90.

Product overview

Move Saúde operates as a health management platform centered around the Move ON subscription service. The main offering includes telemedicine with 24/7 emergency care, scheduled specialist consultations, discounts on in-person medical visits, laboratory tests, imaging, and medications through a partner network, plus a concierge service for appointment booking and health management support. The company positions itself as a health plan alternative rather than traditional health insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Move ON: Subscription-based telemedicine and digital health service offering 24/7 urgent care, access to 20+ medical specialties, discounts on in-person consultations, laboratory tests, and medications.

Products and services

• Move ON Subscription A subscription-based digital health product offering unlimited 24/7 digital urgent care (general practitioner and pediatrician), scheduled consultations across 20+ medical specialties, discounted in-person consultations at a nationwide accredited network, discounts of up to 80% on laboratory tests, imaging, and cardiology exams at partner labs, discounted telepsychology services, and a concierge service for appointment booking, prescriptions, and payment support. Targeted at individual consumers and families in Brazil as an affordable alternative to traditional health insurance, starting at R$39.90.

Quantifiable outcome

• Up to 80% of emergency room visits could be resolved via telemedicine, according to the company's positioning
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Rede de Laboratórios ParceiroscoreTechnology or IntegrationMove Saúde partners with a network of clinical laboratories providing subscribers with discounted laboratory tests, imaging, and cardiology exams. The company advertises discounts of up to 80% at these partner laboratories, making diagnostics more affordable for subscribers. This is a critical component of the Move ON value proposition, complementing the telemedicine service with accessible in-person diagnostics.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Teladoc Health: Global telehealth incumbent offering 24/7 virtual urgent care, specialty consultations, and mental health services to consumers and employers. Comparable as a broad subscription/concierge-style virtual care platform operating at much larger scale.
• Hapvida NotreDame Intermédica: One of Brazil's largest health plan and healthcare provider operators, increasingly integrating telemedicine and digital health services. Comparable as a competing integrated healthcare offering in the Brazilian market that Move Saúde positions against.
• Doctoralia: Operates a healthcare professional marketplace and online booking platform across Latin America including Brazil, with growing telemedicine features. Comparable as an ecosystem connecting Brazilian patients to a broad network of specialists.

Direct peers

• Dr. Consulta: Brazilian healthcare chain offering affordable in-person consultations plus telehealth, with subscription/membership products. Comparable for its low-cost consumer-facing healthcare model and emphasis on accessibility versus traditional insurance.
• Conexa Saúde: Brazilian telehealth platform offering scheduled online consultations across multiple specialties, with both B2C subscription and B2B2C corporate channels. Directly comparable as a Brazilian subscription-based telemedicine operator targeting similar individuals, families, and employers.
• Memed: Brazilian digital health platform providing teleconsultations and digital prescriptions with a marketplace of specialists. Comparable in its B2B2C orientation and Brazilian telemedicine subscription/transaction model serving both individuals and enterprise clients.
• 1Doc3: Brazilian telemedicine platform offering online consultations with general practitioners and specialists via subscription and pay-per-use models. Directly comparable for consumer-facing telemedicine consultations in Brazil across multiple specialties.

Emerging players

• Zenklub: Brazilian online mental health platform offering therapy and psychology sessions via subscription to individuals and corporate clients. Comparable as a vertical subscription digital health player in Brazil, particularly relevant to Move Saúde's telepsychology feature.
• Vittude: Brazilian online mental health platform offering corporate and individual therapy subscriptions. Comparable as a Brazilian subscription digital health player focused on mental/emotional health with B2C and B2B distribution.
• K Health: US-based AI-driven virtual care platform offering affordable subscription-based primary and urgent care. Comparable for the low-priced subscription primary/urgent care value proposition and AI-augmented care delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/move-sa%C3%BAde

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move Saúde