MP3 Marketing | Eventos Esportivos

What MP3 Marketing | Eventos Esportivos does

MP3 Marketing | Eventos Esportivos is a Salvador, Bahia-based event marketing agency founded in 2007 that plans and executes sports events, corporate events, parks/entertainment programming, promotional actions, and endomarketing activations for B2B clients in Brazil. Its portfolio includes marquee sports properties such as Maratona Salvador and Ultra Maratona, alongside corporate activations for enterprise clients and shopping-center, government, and NGO buyers, with operations spanning Salvador and Rio de Janeiro. The firm employs a small team of approximately five people and positions itself as a full-service, consultative provider under the tagline "Em qualquer lugar!" (Anywhere!).

Name

MP3 Marketing | Eventos Esportivos

Legal name

MP3 Marketing | Eventos Esportivos

Website

https://mp3promocoes.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

MP3 Marketing is a Salvador-based event marketing agency, founded in 2007, that produces sports events, corporate events, and promotional activations for corporate brands, shopping centers, and government/NGO clients across Brazil.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor, Sportsman & Recreation Shows (MPAGAFAM)

akta.pro secondary industries

Event Security, Safety & Crowd Management (MPAGAAAI), Concerts & Live Music Venue Security (BPAKACAA), Party DJ, Music & Audio Services (HSACACAI)

Keywords

• Sports event management
• Corporate event services
• Promotional marketing activations
• Experiential marketing agency
• Endomarketing services

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Management Services: Full-service event management including planning, organization, production, and execution of sports events, corporate events, and promotional actions. Revenue generated through service fees for event conceptualization, logistics, staffing, venue management, and event-day execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MP3 is a full-service Brazilian event marketing agency that plans, organizes, produces, and executes sports events (marathons, ultramarathons, endurance races), corporate events, parks and entertainment operations, promotional actions (interactive games, VR, Instagramable spaces), and endomarketing programs for corporate brands, shopping centers, and government/NGO clients. Services cover the full event lifecycle including fundraising, structure and assembly, digital coverage, musical attractions, ticketing, cloakroom, kit/medal delivery, massage, sponsor activation, scenography, security, and food and beverages.

Product overview

MP3 Marketing is a unified event marketing and promotional agency offering a portfolio of integrated services rather than a modular software platform. The core offerings include sports events (marathons, ultramarathons, beach events), corporate events, parks and entertainment operations, promotional actions (interactive games, VR, Instagramable spaces), and endomarketing activities. The company has delivered notable events such as Maratona Salvador, Ultra Maratona, Praia Limpa - Wilson Sons, Festa Final de Ano - Wilson Sons, and Jus Barril. Since 2007, the company has positioned itself as a full-service experiential marketing provider that combines strategic planning with execution across these service categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventos esportivos (Sports Events) End-to-end sports event management for marathons, ultramarathons, endurance races, and related athletic events. Covers planning, organization, fundraising, production, digital coverage, structure and assembly, musical attractions, ticketing, cloakroom, kit delivery, medal delivery, on-site massage, and sponsor activation for corporate brands and event organizers.
• Eventos corporativos (Corporate Events) Full-service corporate event management including annual calendar planning, production, organization, security, food and beverages, structure and assembly, musical attractions, and reception for corporate clients' functions and celebrations.
• Parques e entretenimento (Parks and Entertainment) Operation, ideation, scenography, assembly/disassembly, security, and reception services for parks and entertainment installations, including attractions such as zip lines.
• Ações promocionais (Promotional Actions) Brand activation and promotional campaign services including interactive games, virtual reality experiences, flyer distribution, scenography, and Instagramable spaces for consumer engagement and brand awareness campaigns.
• Endomarketing (Internal Marketing) Internal marketing and employee engagement services including group activities, personalized gifts, live music, special activations, and coffee break arrangements for corporate clients' internal audiences.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Artplan Eventos: Brazilian creative agency with a dedicated events division producing corporate events, activations, and sports properties. Comparable to MP3 as a full-service B2B event producer serving enterprise brands in Brazil.
• WK Entertainment: Brazilian entertainment and event production company producing concerts, corporate events, and brand activations. Comparable to MP3 in core event production services and target market of enterprise and consumer brands.
• LIVE Marketing: One of Brazil's largest experiential marketing agencies offering end-to-end event production, sports activations, and brand experiences for major enterprise clients. Highly comparable to MP3 in service mix (sports events, corporate events, promotional actions) but at much larger scale.
• Dream Agency: Brazilian experiential and live marketing agency producing corporate events, activations, and sports properties. Closely comparable to MP3 in service portfolio and target clients (corporate brands, retail).

Emerging players

• Casa 11 Produções: Brazilian event production agency specializing in live events, sports activations, and brand experiences. Comparable to MP3 in service offerings with a stronger emphasis on experiential technology.
• Brunch Eventos: Brazilian corporate event management agency focused on corporate events, endomarketing, and brand activations. Similar scope to MP3's corporate events and endomarketing services but likely smaller and more recent.

Broad incumbents

• Multiplan: Brazil's largest shopping center operator that produces and sponsors in-mall events and activations. A potential client/peer for MP3 in the retail shopping center segment the company explicitly targets.
• Time For Fun (T4F): Major Brazilian live entertainment and event producer specializing in concerts, tours, and large-scale productions. Overlaps with MP3 in event production capabilities but operates at significantly larger scale and broader geographic footprint.
• Octagon Brasil: Global sports marketing agency with Brazil operations focused on sports event sponsorship, athlete management, and brand activations. Comparable in sports event focus but operates at a much larger international scale.

Regional players

• Vivencia Marketing Promocional: Brazilian promotional marketing agency primarily active in São Paulo and Southeast Brazil, offering promotional actions and brand activations similar to MP3's promotional actions segment. Comparable in service type but operates in a different geographic region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mp3marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MP3 Marketing | Eventos Esportivos