Motorcycling Queensland

What Motorcycling Queensland does

Motorcycling Queensland (MQ) is the State Controlling Body (SCB) for motorcycle sport in Queensland, Australia, and operates as a non-profit member organisation affiliated with the national governing body, Motorcycling Australia. Founded in 1924 as the Auto Cycle Union of Queensland and headquartered in Ipswich, MQ governs and sanctions competitions across nine motorcycle sport disciplines, including motocross, road race, enduro, dirt track, speedway, supercross, trial, historic, and supermoto. MQ serves three primary customer segments: individual riders (24,000 annual licence holders and 92,000 one-event participants), 380 affiliated motorcycle clubs across Queensland, and volunteer officials and coaches (5,000+ annually).

MQ's core digital infrastructure is the Ridernet platform, which handles licence applications and renewals, club affiliations, event registrations, official administration, and rider profile management; the Motorcycling Australia App extends mobile access to these services. MQ operates its own venue, Queensland Moto Park (QMP), a 745-hectare off-road motorcycle facility at Coulson near Boonah that hosts ProMX finals and major events. Development programmes include the Queensland Junior Cup (a MotoGP-aligned junior road race series), the Emerging Athlete Pathways (EAP) programme, and the Key Officials Pathway Program (KOPP).

MQ generates revenue through five streams: club affiliation fees, rider licensing fees (annual and one-event), insurance product facilitation (including A$1,600+GST 'Slips & Trips' public liability cover for clubs), event permit and sanctioning fees, and official licensing and training revenue. Commercial sponsorships — notably Honda (Sunshine State MX), MXstore, mi-bike Motorcycle Insurance, Fox Racing, and Ricondi — support championships and the annual Night of Champions awards. Distribution is primarily direct via the Ridernet platform and 380 affiliated clubs, supplemented by zone meetings, social media, and the Motorcycling Australia App.

Name

Motorcycling Queensland

Legal name

Motorcycling Queensland

Website

https://mqld.org.au

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Motorcycling Queensland is the non-profit State Controlling Body for motorcycle sport in Queensland, licensing 24,000 annual riders and 92,000 one-event participants, affiliating 380 clubs, and sanctioning events across nine disciplines via its Ridernet platform and owned Queensland Moto Park facility.

Ownership category

akta.pro rank

Product category

Motorcycle Sport Governance

NAICS

Racetracks (711212), Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD)

akta.pro secondary industries

Motorsport Sanctioning Bodies (FIA/FIM/IMSA, etc.) (MPAKAFAH), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)

Keywords

• Motorcycle sport governance
• Rider licensing services
• Motorcycle club affiliation
• Motorcycle event sanctioning
• Rider development programs

Headquarters

HQ city

Ipswich, Queensland

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Club Affiliation Fees: MQ charges clubs annual affiliation fees for membership in the organisation, including requirements for MQ and MA logos to be displayed in communications.
2. Licensing Fees: Revenue from annual rider licences and one-event licences processed through Ridernet platform.
3. Insurance Products: MQ facilitates 'Slips & Trips' public liability insurance for clubs at $1600 plus GST per annum, as well as event permit insurance. Also offers optional media personnel insurance.
4. Event Permits and Sanctions: Revenue from issuing permits for sanctioned events including national, state, and club-level competitions across all motorcycle sport disciplines.
5. Official Licensing and Training: Revenue from officials training courses, coaching certifications, and licensing upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Motorcycling Queensland is the official State Controlling Body for motorcycle sport in Queensland, providing rider licensing and registration, club affiliation, event sanctioning and permits, public liability insurance for clubs and events, and structured development pathways from grassroots to elite international competition across nine motorcycle sport disciplines. The organisation operates the Ridernet digital platform as the primary infrastructure for licensing, membership administration, and event management serving over 24,000 annual licence holders and 380 affiliated clubs.

Product overview

Motorcycling Queensland (MQ) serves as the State Controlling Body for motorcycle sport and recreation in Queensland, operating a portfolio of interconnected products and services. The core platform is Ridernet, which handles licensing, membership management, club administration, and event management for over 380 clubs and thousands of members. The MA App provides mobile access to rider profiles and Ridernet services. MQ organizes championship series including the Honda Sunshine State MX Championships and supports disciplines across motocross, road race, dirt track, supermoto, speedway, enduro, supercross, trial, and historic racing. The organization operates Queensland Moto Park (QMP), a 745-hectare off-road facility, and runs development programs including the Emerging Athlete Pathways (EAP) Program and the Key Officials Pathway Program (KOPP). MQ also provides governance through various subcommittees and recently introduced Triplicate Determinations Books as an administrative tool. The Ride Well Strategy represents the national strategic framework for growing motorcycling participation.

Differentiator

Problem solved

Functional benefit

Brands

• Queensland Junior Cup (QJC): A junior road race development series designed by MQ in conjunction with Motorcycling Australia, based on the Oceania Junior Cup model to develop future road racing talent toward MotoGP pathway.
• Night of Champions
• Sunshine State MX Championships
• Sunshine State MX

Products and services

• Ridernet Comprehensive online licensing, membership, and event management platform used by Motorcycling Queensland for rider licensing, club memberships, club administration, event registrations, and coach and official administration.
• Motorcycling Australia (MA) App Mobile application that provides members, officials and coaches with convenient digital access to view their rider profile, scan and renew their licence, and access Ridernet services.
• Triplicate Determinations Books Physical triplicate book system for Clerks of Course, Stewards, Referees and Race Directors to issue determinations on site, providing copies for the rider, event records, and official files.
• Queensland Moto Park (QMP) A 745-hectare off-road motorcycle facility at Coulson, near Boonah in the Scenic Rim LGA, operated by Motorcycling Queensland for competitions, training, and recreational riding, hosting events including ProMX finals.
• Honda Sunshine State MX Championships Queensland motocross championship series, sponsored by Honda, featuring 6 rounds that incorporate the Queensland Motocross Championship into its format.
• Queensland Junior Cup (QJC) Junior road race development series for 12 Queenslanders aged 11-under 16, based on the Oceania Junior Cup model and providing 12 Yamaha R15 V4 race bikes with coaching and mentoring toward the MotoGP pathway.
• Emerging Athlete Pathways (EAP) Program Program designed to identify and develop emerging motorcycle racing talent in Queensland, providing structured talent identification and development support for riders progressing through the sport.
• Key Officials Pathway Program (KOPP) Program designed to fast-track the development of officials under the Penrite ProMX Championship umbrella, running at every round of the ProMX Championship and available to current Level 1 and above MA officials.
• Slips & Trips Public Liability Insurance Around-the-clock public liability insurance product offered to MQ-affiliated clubs to cover slips and trips incidents at club facilities, plus event permit insurance and optional media personnel insurance.
• Motorcycling Australia Learning Centre (MALC) Fully online, flexible learning management system developed by Motorcycling Australia in collaboration with the Australian Sports Learning Centre, providing digital training access for officials and coaches.

Quantifiable outcome

• 24,000 annual licence holders and 92,000 one-event participants served annually
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core, major and supporting.

• Motorcycling AustraliacoreStrategic or Co-development PartnerMQ operates as the State Controlling Body under Motorcycling Australia (MA), the national governing body for motorcycle sport. MA develops national strategies (Ride Well Strategy 2025-2028), manages international affiliations (FIM/FIM Oceania), and coordinates national championships. MQ collaborates on policy, rules, officials training, and participation development.
• Sport Integrity AustraliacoreStrategic or Co-development PartnerPartnership for embedding integrity standards and child safeguarding across motorcycling sport, aligned with the Ride Well Strategy.
• Australian Sports CommissioncoreStrategic or Co-development PartnerMA's Ride Well Strategy aligns with the Australian Sports Commission's 'Play Well' vision for safe, welcoming, inclusive sporting experiences.
• HondamajorGTM or Marketing PartnerNaming sponsor for the 2026 Honda Sunshine State MX Championships. Previously backed 2025 series. Supports Queensland MX subcommittee's premier motocross championship.
• MXstoremajorGTM or Marketing PartnerMajor sponsor of MQ Awards Night (Night of Champions) and supporter of Team Australia at MXoN. Offers Australia's largest range of riding gear and accessories.
• mi-bike Motorcycle InsurancemajorGTM or Marketing PartnerNaming rights partner for Australian Superbike Championship (ASBK). Offers comprehensive insurance products for riders on- and off-road.
• Fox RacingmajorGTM or Marketing PartnerNaming rights partner for MX85 class in Penrite ProMX Championship, supporting elite teen motocross talent development.
• Ricondi / RACE and ROADsupportingGTM or Marketing PartnerLocal Queensland supplier and designer of protective motorcycle racing and riding gear. Title sponsor of Queensland Road Race Championships.
• Stratton FinancesupportingGTM or Marketing PartnerAward-winning finance brokers with 25 years' experience helping Australians purchase bikes, cars, boats, caravans, and commercial assets. Partnership benefits MQ clubs and members.
• RidernetcoreTechnology or IntegrationComprehensive digital platform for licence management, club administration, event registrations, and official processes. Primary technology infrastructure for MQ member services.
• Queensland Moto Park (QMP)majorStrategic or Co-development PartnerMQ-owned 745 hectare off-road motorcycle facility at Coulson near Boonah. Hosts ProMX finals, major events, and provides operational employment opportunities.
• Maranoa Regional CouncilsupportingGTM or Marketing PartnerSupports Roma District Motorcycle Club as 2025 Club of the Year. Provides ongoing partnership and investment in local sport and recreation, backing major motocross events.
• Southern Downs Regional CouncilsupportingGTM or Marketing PartnerSupporting inaugural Warwick Bike Week 2025, hosting ASBK and ProMX over consecutive weekends at Morgan Park motorsport precinct.
• Yamaha Motor AustraliasupportingGTM or Marketing PartnerMajor supporter of Australian Enduro Championship and multiple racing teams. Provides equipment and support for national enduro series.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Auto-Cycle Union (ACU): The UK national governing body for motorcycle sport, affiliated with FIM. Operates the same SCB/ federation mandate as MQ but at national scale in a different geography, serving as a comparable international reference point.
• Speedway Australia: The Australian national body for speedway motorcycle racing, comparable in governing-body role and MA-affiliated framework, though narrower in disciplinary scope than MQ's multi-discipline remit.

Direct peers

• Motorcycling Western Australia: The WA State Controlling Body for motorcycle sport, with parallel SCB responsibilities under MA including licensing, event sanctioning, and club support — directly comparable in mandate and structure to MQ.
• Motorcycling South Australia: The South Australian SCB for motorcycle sport, executing the same licensing, event permit, and club affiliation functions as MQ under Motorcycling Australia.
• Motorcycling Tasmania: The Tasmanian State Controlling Body for motorcycle sport, comparable to MQ as another MA-affiliated SCB with licensing, event sanctioning, and club affiliation duties, albeit at smaller scale.
• Motorcycling NSW: The State Controlling Body for motorcycle sport in New South Wales, operating under Motorcycling Australia with the same SCB mandate — sanctioning events, licensing riders, and affiliating clubs — making it the most structurally comparable peer to MQ.
• Motorcycling Victoria: The Victorian State Controlling Body for motorcycle sport, performing identical SCB functions (licensing, event sanctioning, club affiliation, discipline governance) under the Motorcycling Australia framework as MQ does in Queensland.

Broad incumbents

• Motorcycling Australia: The national governing body for motorcycle sport in Australia and MQ's parent organisation; oversees all state SCBs, sets national rules, manages international FIM affiliation, and runs national championships — broader in scope but the apex peer.
• American Motorcyclist Association (AMA): The largest US motorcycling organisation, promoting both recreation and competition. While not an SCB in the FIM sense, it performs overlapping functions (sanctioning events, lobbying, member services) on a much larger scale.
• Federation Internationale de Motocyclisme (FIM): The global sanctioning body for motorcycle sport, of which MQ is an indirect affiliate through Motorcycling Australia. Sets international rules, runs World Championships, and licenses circuits globally — the apex incumbent in the space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/motorcyclingqld
• LinkedInlinkedin.com/company/motorcycling-queensland

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorcycling Queensland