Mr. B's - A Bartolotta Restaurant
Mr. B's is a two-location upscale steakhouse brand in suburban Milwaukee (Brookfield and Mequon, Wisconsin), operating under The Bartolotta Restaurants group and serving local diners with premium steaks, an extensive wine list, and Happy Hour programming via direct dine-in, curbside pickup, and a rewards program.
- Company typePrivate
- Founded-
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mr. B's - A Bartolotta Restaurant does
Mr. B's - A Bartolotta Steakhouse is a dual-location upscale steakhouse concept operating under the corporate umbrella of The Bartolotta Restaurants, a privately held Milwaukee-based hospitality group. The brand operates two physical restaurants in suburban Milwaukee — Brookfield (18380 W. Capitol Drive) and Mequon (11120 N Cedarburg Road), Wisconsin — each offering a full steakhouse menu, an extensive wine list, a lively bar, and Happy Hour service Monday through Friday. Brookfield additionally features seasonal patio seating. Both locations are open for dinner only (Monday–Saturday 5–9 PM, Sunday 4–8 PM), reflecting a deliberate positioning around the evening daypart and special-occasion dining.
The business runs a direct-to-consumer model with revenue generated primarily from dine-in food and beverage sales. Supporting revenue and customer-engagement channels include a Toasttab-powered curbside pickup program at both locations, an online reservation system, a gift card program, and the Bartolotta Rewards loyalty program. The parent group's corporate headquarters at 234 W Florida Street, Suite 400, Milwaukee, houses shared administrative functions across its multiple restaurant concepts. No mobile app, proprietary technology platform, or AI-enabled features are evident; the technology footprint is limited to third-party commerce tooling.
Mr. B's serves upscale steakhouse diners in the affluent Brookfield and Mequon suburbs of Milwaukee seeking premium steaks, sophisticated wine service, and a refined atmosphere for both everyday and special-occasion dining. Customer segmentation is geographic, with no enterprise or institutional accounts. The concept competes within a mature, locally established hospitality segment, relying on the parent group's brand recognition and multi-decade operational history since 1993 as its primary competitive differentiation.
Mr. B's - A Bartolotta Restaurant firmographics
Firmographics- Name
- Mr. B's - A Bartolotta Restaurant
- Legal name
- The Bartolotta Restaurants
- Website
- https://mrbssteakhouse.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mr. B's is a two-location upscale steakhouse brand in suburban Milwaukee (Brookfield and Mequon, Wisconsin), operating under The Bartolotta Restaurants group and serving local diners with premium steaks, an extensive wine list, and Happy Hour programming via direct dine-in, curbside pickup, and a rewards program.
- Ownership category
- akta.pro rank
Mr. B's - A Bartolotta Restaurant industry classification
Industry- Product category
- Upscale Steakhouse Dining
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Mr. B's - A Bartolotta Restaurant is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mr. B's - A Bartolotta Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue from food and beverage sales at two restaurant locations in Brookfield and Mequon, Wisconsin. Customers pay for menu items including steaks, extensive wine selections, desserts, and children's menu options during dine-in service.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mr. B's - A Bartolotta Restaurant product offering
Product offeringCore offering
Mr. B's operates two upscale steakhouse restaurants in Brookfield and Mequon, Wisconsin, serving premium steaks, an extensive wine selection, and full bar service to local diners. The restaurants offer dine-in service, Happy Hour promotions, and curbside pickup through Toasttab online ordering, with supporting gift card and customer rewards programs.
Product overview
Mr. B's - A Bartolotta Steakhouse is a dual-location restaurant brand operating steakhouses in Brookfield and Mequon, Wisconsin. The offering centers on premium steaks paired with sophisticated wines and a lively bar atmosphere. The two locations share a unified brand identity but operate with individual hours and happy hour programs. Supporting services include a gift card program, a customer rewards/loyalty program, and online ordering via Toast Tab with curbside pickup capability at both locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Mr. B's Brookfield Upscale steakhouse restaurant in Brookfield, Wisconsin, serving premium steaks, an extensive wine selection, full bar service, Happy Hour, and curbside pickup to local diners.
- Mr. B's Mequon Upscale steakhouse restaurant in Mequon, Wisconsin, serving premium steaks, an extensive wine selection, full bar service, Happy Hour, and curbside pickup to local diners.
- Mr. B's Gift Cards Physical and digital gift cards redeemable for dine-in, curbside pickup, and bar purchases at Mr. B's Brookfield and Mequon locations.
- Mr. B's Rewards Program Customer loyalty program for repeat diners, offering rewards and benefits on qualifying purchases at Mr. B's steakhouse locations.
- Curbside Pickup Curbside pickup service allowing customers to order online via Toasttab and pick up meals without entering the restaurant, available at both Brookfield and Mequon locations.
Companies that use Mr. B's - A Bartolotta Restaurant
Customer profileSegments1 record
Ideal customer profiles1 record
Mr. B's - A Bartolotta Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Mr. B's - A Bartolotta Restaurant partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights3 records
Mr. B's - A Bartolotta Restaurant competitors and assessment
Company assessmentBroad incumbents
- LongHorn Steakhouse: Darden-owned national steakhouse chain with broad menu and full bar service. Comparable to Mr. B's as a steakhouse operator with children's menu, lunch/dinner service, and happy hour-style promotions, though at a more casual price point.
- Texas Roadhouse: Large national steakhouse chain emphasizing hand-cut steaks and lively atmosphere. Comparable to Mr. B's in the steakhouse category with bar service, though positioned at a more moderate price point.
- The Capital Grille: Darden-owned upscale steakhouse chain specializing in dry-aged steaks and an award-winning wine list. Comparable to Mr. B's as a destination steakhouse with extensive wine selection and special-occasion dining positioning.
- Fogo de Chão: Upscale Brazilian churrascaria steakhouse chain offering premium meats and full bar service. Comparable to Mr. B's as a premium steakhouse destination with full bar program and special-occasion positioning.
- Ruth's Chris Steak House: Iconic nationwide upscale steakhouse chain serving sizzling prime cuts. Directly comparable to Mr. B's in the premium steakhouse category, with similar target customer (special occasion and business dining) and similar wine/cocktail program focus.
- Morton's The Steakhouse: Classic American steakhouse chain under Landry's, with white-tablecloth dining and full bar service. Comparable to Mr. B's in the traditional upscale steakhouse segment with private dining and wine list emphasis.
- Fleming's Prime Steakhouse & Wine Bar: National upscale steakhouse chain with extensive wine programs and lively bar atmosphere. Directly comparable to Mr. B's in target customer (premium dine-in), wine-forward positioning, and full-service execution, though it operates at broader geographic scale.
- Del Frisco's Double Eagle Steakhouse: High-end steakhouse chain known for premium cuts, extensive wine lists, and lively bar scenes. Directly comparable to Mr. B's in upscale positioning, wine program depth, and special-occasion target market.
Regional players
- Carnevor: Milwaukee-based upscale steakhouse offering dry-aged prime steaks and an extensive wine list. Directly comparable to Mr. B's as a regional Wisconsin upscale steakhouse competitor targeting the same Milwaukee metropolitan area customer base.
- Eddie Merlot's: Midwest-based upscale steakhouse chain with a focus on prime aged beef and an extensive wine list. Comparable to Mr. B's in regional Midwest positioning, premium steakhouse category, and similar target customer demographics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mr. B's - A Bartolotta Restaurant social profiles
Digital presenceMr. B's - A Bartolotta Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. B's - A Bartolotta Restaurant leadership team
Management profileNumber of profiles
Mr. B's - A Bartolotta Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. B's - A Bartolotta Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. B's - A Bartolotta Restaurant
What does Mr. B's - A Bartolotta Restaurant do?
Mr. B's operates two upscale steakhouse restaurants in Brookfield and Mequon, Wisconsin, serving premium steaks, an extensive wine selection, and full bar service to local diners. The restaurants offer dine-in service, Happy Hour promotions, and curbside pickup through Toasttab online ordering, with supporting gift card and customer rewards programs.
Is Mr. B's - A Bartolotta Restaurant a public or private company?
Mr. B's - A Bartolotta Restaurant is a private company. It is classified as family owned and is currently operating.
When was Mr. B's - A Bartolotta Restaurant founded?
Mr. B's - A Bartolotta Restaurant was founded in -1. It employs 1 to 10 people.
Where is Mr. B's - A Bartolotta Restaurant based?
Mr. B's - A Bartolotta Restaurant is headquartered in Milwaukee, United States, in the North America region.
How does Mr. B's - A Bartolotta Restaurant make money?
One revenue line is on record: dine-in Restaurant Sales.
Who are Mr. B's - A Bartolotta Restaurant's main competitors?
Broad incumbents on record are LongHorn Steakhouse, Texas Roadhouse, The Capital Grille, Fogo de Chão, Ruth's Chris Steak House, Morton's The Steakhouse, Fleming's Prime Steakhouse & Wine Bar and Del Frisco's Double Eagle Steakhouse. Regional players are Carnevor and Eddie Merlot's.
Does Mr. B's - A Bartolotta Restaurant have an API?
No public API is recorded for Mr. B's - A Bartolotta Restaurant.
What industry is Mr. B's - A Bartolotta Restaurant in?
Mr. B's - A Bartolotta Restaurant's product category is Upscale Steakhouse Dining. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.