Mr. Fish AS
Mr. Fish AS is a Norwegian sushi restaurant chain operating three dine-in locations across the Oslo metropolitan area, serving individual consumers and event-catering customers with fresh, in-house prepared sushi and customized catering packages.
- Company typePrivate
- Founded-
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mr. Fish AS does
Mr. Fish AS is a Norwegian private limited company (aksjeselskap) that operates a three-location sushi restaurant chain in the Oslo metropolitan area, founded in 2014 and headquartered in Sagene, Oslo. The company serves individual dine-in and takeaway customers at locations in Torshov Torg (Sandakerveien 22A), Colosseum Senter on Majorstuen (Sørkedalsveien 10), and Vøyenenga Senter (Vøyenengtunet 14), with each site offering free or subsidized parking. The brand operates under the tagline "When Taste Matters," positioning around ingredient freshness, in-house preparation, and consistent quality across locations. The menu spans classic and creative rolls, and the company also offers customized sushi catering for corporate events, parties, and private celebrations, with inquiries handled directly via email.
The business model is direct-to-consumer restaurant service supplemented by a small-scale catering line. Revenue is generated entirely through in-restaurant sales, takeaway, and bespoke event orders, with no online ordering platform integration, no delivery aggregator presence, and no publicly disclosed pricing. The company employs approximately 40 staff across the three locations. Its marketing footprint is limited to a multi-language informational website (mrfish.no) supporting Norwegian, Swedish, Polish, English, Korean, and Vietnamese — a deliberate positioning toward Oslo's diverse demographic base. There is no disclosed ownership structure beyond the aksjeselskap designation, no parent company, no institutional investment, and no historical funding rounds.
From a strategic and operational standpoint, Mr. Fish AS is a stable, small-scale, owner-operated restaurant business with no technology platform, no proprietary systems, and no disclosed M&A, franchising, or expansion pipeline. The competitive moat rests on physical distribution (three sites with parking convenience), brand consistency, and language accessibility for immigrant segments. The catering service represents the only identified adjacencies beyond core dine-in operations.
Mr. Fish AS firmographics
Firmographics- Name
- Mr. Fish AS
- Legal name
- Mr. Fish AS
- Website
- https://mrfish.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mr. Fish AS is a Norwegian sushi restaurant chain operating three dine-in locations across the Oslo metropolitan area, serving individual consumers and event-catering customers with fresh, in-house prepared sushi and customized catering packages.
- Ownership category
- akta.pro rank
Mr. Fish AS industry classification
Industry- Product category
- Sushi Restaurants
- NAICS
- Special Food Services (7223), Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- In-Store Sushi & Asian Prepared Foods (CRAHAKAD)
Keywords
Where Mr. Fish AS is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Mr. Fish AS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Distribution channels2 records
Marketing channels2 records
Mr. Fish AS product offering
Product offeringCore offering
Mr. Fish AS operates a sushi restaurant chain serving fresh, made-to-order sushi across three physical locations in the Oslo metropolitan area (Torshov Torg, Colosseum Senter on Majorstuen, and Vøyenenga Senter). The company offers dine-in service, takeaway, and customized sushi catering for events and corporate functions, all under the tagline 'When Taste Matters.'
Product overview
Mr. Fish AS operates a sushi restaurant chain with three physical locations across Oslo (Torshov Torg, Colosseum Senter on Majorstuen, and Vøyenenga Senter), offering dine-in and takeaway services. The company provides a unified product/service portfolio centered on fresh sushi preparation and sales, complemented by a catering service for events and special occasions. The three restaurant locations share the same quality standards and menu offerings, operating under the tagline 'When Taste Matters.' The online ordering system and catering service extend the core restaurant offering to digital and off-premise dining segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Sushi Restaurant Dine-in and Takeaway
- Sushi Catering Service
- Online Menu and Ordering
Companies that use Mr. Fish AS
Customer profileSegments2 records
Ideal customer profiles2 records
Mr. Fish AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mr. Fish AS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- REMA 1000minorREMA 1000 provides customer parking at Torshov Torg location. Mr. Fish customers can use the first hour of parking for free on REMA 1000's customer parking lot, which has 50 spaces available. This partnership provides parking convenience for dine-in customers.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Mr. Fish AS competitors and assessment
Company assessmentDirect peers
- YO! Sushi: UK-origin sushi restaurant chain offering dine-in, takeaway, and delivery from a network of urban locations. Comparable to Mr. Fish on multi-location sushi restaurant operations, dine-in plus takeaway model, and standardized menu across stores.
- Kura Sushi: Japan-origin conveyor-belt sushi restaurant chain with global locations, built on standardized sushi menus and high-throughput dine-in. Comparable to Mr. Fish on chain-style sushi restaurant operations and consistent menu execution across units.
- Genki Sushi: Hong Kong-headquartered sushi restaurant chain with locations across Asia and beyond, focused on standardized sushi menus and casual dine-in. Directly comparable on standardized, multi-location sushi restaurant operations targeting urban consumers.
- Sushi Shop: Major European sushi restaurant and delivery brand (owned by AmRest), operating dine-in stores and digital ordering across France and other European markets. Comparable to Mr. Fish as a multi-country sushi restaurant chain competing for the same urban sushi-eating consumer.
- Sticks'n'Sushi: Danish-born premium sushi restaurant chain with multiple dine-in locations in Denmark and the UK. Directly comparable to Mr. Fish as a multi-unit, dine-in-focused sushi concept built around consistent quality and a premium positioning.
- Wasabi Sushi & Bento: UK sushi and bento chain with a high-density network of small-format dine-in and takeaway locations. Highly comparable on small-footprint, high-throughput sushi unit economics and on combining dine-in with takeaway/off-premise consumption.
Emerging players
- Poke House: Fast-growing European poke bowl restaurant chain built on raw-fish-based customizable bowls. Comparable to Mr. Fish on raw-fish prep expertise, casual urban positioning, and multi-location restaurant operations serving similar fresh-eating consumers.
Broad incumbents
- Wagamama: UK-origin pan-Asian restaurant chain with a broad menu spanning ramen, donburi, and small sushi-style dishes. Comparable to Mr. Fish as a larger incumbent in the urban Asian-casual dining category that overlaps with sushi demand but is not a sushi specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Mr. Fish AS social profiles
Digital presenceMr. Fish AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. Fish AS leadership team
Management profileNumber of profiles
Mr. Fish AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. Fish AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. Fish AS
What does Mr. Fish AS do?
Mr. Fish AS operates a sushi restaurant chain serving fresh, made-to-order sushi across three physical locations in the Oslo metropolitan area (Torshov Torg, Colosseum Senter on Majorstuen, and Vøyenenga Senter). The company offers dine-in service, takeaway, and customized sushi catering for events and corporate functions, all under the tagline 'When Taste Matters.'
Is Mr. Fish AS a public or private company?
Mr. Fish AS is a private company. It is classified as unknown and is currently operating.
When was Mr. Fish AS founded?
Mr. Fish AS was founded in -1. It employs 11 to 50 people.
Where is Mr. Fish AS based?
Mr. Fish AS is headquartered in Oslo, Norway, in the Europe region.
Who are Mr. Fish AS's main competitors?
Direct peers on record are YO! Sushi, Kura Sushi, Genki Sushi, Sushi Shop, Sticks'n'Sushi and Wasabi Sushi & Bento. Poke House is listed as an emerging player. Wagamama is listed as a broad incumbent.
Does Mr. Fish AS have an API?
No public API is recorded for Mr. Fish AS.
What industry is Mr. Fish AS in?
Mr. Fish AS's product category is Sushi Restaurants. Its primary akta.pro industry code is CRAHAKAD, In-Store Sushi & Asian Prepared Foods. Its NAICS code is 7223 and its SIC code is 5812.