Mr Furnace

What Mr Furnace does

Mr. Furnace Heating and Air Conditioning is a privately held residential HVAC, plumbing, and home comfort services provider headquartered at 28 Dunkirk Rd, St. Catharines, Ontario, operating continuously since 1978 (47 years). The company serves homeowners across the Niagara Region, covering St. Catharines, Niagara Falls, Fort Erie, Welland, Beamsville, Grimsby, Lincoln, Niagara-on-the-Lake, Winona, Pelham, Port Colborne, Smithville, Thorold, and Vineland. Its service portfolio spans furnace and boiler installation and repair, heat pumps (air-source, ductless mini-split, and hybrid), central air conditioning, water heaters (tank and tankless), residential plumbing (emergency response, drain cleaning, hydro-jetting, waterproofing, sump pumps, Kitec replacement, and water filtration including carbon, reverse osmosis, and softener systems), and indoor air quality products (UV air purifiers and humidifiers). The company holds TSSA fuel safety license FS-R-52528, BBB A+ accreditation, and Google Guaranteed status with a 4.8-star rating across 2,829 reviews.

Revenue is generated through three streams: (1) one-time HVAC and equipment installation projects priced via upfront quotes with third-party consumer financing (e.g., new AC at approximately $47/month, furnaces at $43/month, electric water heaters at $16.99/month, subject to credit approval); (2) recurring repair, maintenance, and tune-up services billed per call with flat-rate diagnostics; and (3) subscription-based maintenance membership programs providing priority scheduling, annual inspections, and repair discounts. Distribution is exclusively direct-to-consumer via a 24/7 emergency hotline ((905) 346-3507) and online booking, with certified, background-checked technicians dispatched from the single Dunkirk Road headquarters in fully-stocked service vehicles. A 90-day workmanship satisfaction guarantee, 1-year satisfaction guarantee on new AC installations, and transparent upfront pricing are core commercial commitments.

The company holds no proprietary technology platform and does not employ AI/ML in its service delivery or operations. Customer acquisition relies on local SEO, Google reviews (2,829 at 4.8 stars), community awards (Niagara Consumer Choice, HomeStars Diamond and Gold, Three Best Rated, BBB A+), seasonal promotions, and organic social presence (Instagram, Facebook, YouTube). There are no public funding rounds, M&A activity, or institutional investors disclosed, and the management team is not publicly identified. The firm operates as an independently owned private company with a single Ontario jurisdiction and no global footprint.

Name

Mr Furnace

Legal name

Mr. Furnace Heating and Air Conditioning

Website

https://mrfurnaceright-time.ca

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Mr. Furnace is a privately held residential HVAC, plumbing, and home comfort services company headquartered in St. Catharines, Ontario, serving homeowners across the Niagara Region since 1978 with furnace, AC, heat pump, water heater, plumbing, and air quality services.

Ownership category

akta.pro rank

Product category

HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220), Appliance Repair and Maintenance (811412)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Furnace Repair & Maintenance (HSAOAHAE), Boiler & Hydronic Heating Repair & Service (HSAOAHAG), Boiler Installation & Replacement (HSAOACAC), Boiler Repair, Maintenance & Tune-Ups (HSAOACAD), Commercial Water Heater & Boiler Service (HSAOACAJ)

Keywords

• Residential HVAC services
• Furnace installation repair
• Heating cooling plumbing
• Home comfort services
• Drain cleaning plumbing

Headquarters

HQ city

St. Catharines

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. HVAC Installation Services: One-time revenue from new HVAC system installations including furnaces, air conditioners, heat pumps, boilers, and water heaters. Pricing is provided via upfront quotes and includes financing options. Revenue is project-based with variable deal sizes depending on equipment type and scope.
2. HVAC and Plumbing Repair & Maintenance Services: Recurring service revenue from repair visits, tune-ups, and maintenance calls for heating, cooling, and plumbing systems. Priced per service call with flat-rate diagnostics; parts and labor additional. Maintenance plan memberships generate recurring subscription revenue.
3. Maintenance Plans (Membership Program): Monthly subscription program offering priority scheduling, annual inspections, and discounts on repairs for enrolled members. Customers pay a monthly fee for membership benefits and receive preferential service treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mr. Furnace is a residential HVAC, plumbing, and home comfort service company serving St. Catharines and the Niagara Region of Ontario. The company sells and delivers installation, repair, maintenance, and emergency services for furnaces, boilers, heat pumps, central air conditioners, water heaters, plumbing systems, drains, and indoor air quality equipment. Services are dispatched on-site by licensed, background-checked technicians with same-day or 24/7 emergency availability, and pricing is delivered as upfront quotes with financing options and a maintenance membership program for recurring revenue.

Product overview

Mr. Furnace is a residential HVAC and plumbing service company offering a comprehensive portfolio of heating, cooling, air quality, water heating, and plumbing solutions for homeowners in St. Catharines and the Niagara Region. The core offering consists of furnace, boiler, heat pump, and air conditioning installation and repair services, supplemented by add-on air quality products (UV air purifiers, humidifiers), water heater services, and full plumbing including drain cleaning, waterproofing, and water filtration. The business operates as a service-based model (not a software product) providing licensed technician dispatch for residential repairs, installations, and maintenance across these interconnected home comfort systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Furnace Installation

Quantifiable outcome

• 90-day satisfaction guarantee on all workmanship - if not satisfied, company returns to address issues at no charge
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• ServiceTitan: Software platform for residential and commercial HVAC, plumbing, and electrical service businesses. Does not compete for end customers but is an enabling technology layer that increasingly separates modernized competitors from operators like Mr. Furnace without proprietary tech.

Direct peers

• Benjamin Franklin Plumbing: National franchised residential plumbing brand with same-day service promise and emergency availability. Comparable for plumbing service positioning, though operates primarily in the U.S.
• Roto-Rooter: Major North American plumbing and drain cleaning franchise serving residential customers with 24/7 emergency response. Directly comparable for drain cleaning, sewer line clearing, and emergency plumbing—services Mr. Furnace highlights as core offerings.
• Reliance Home Comfort: Large Canadian provider of HVAC, water heater, plumbing, and air quality services with national reach, including Ontario. Most directly comparable peer in terms of residential HVAC + water heating + plumbing bundle offering to homeowners, though at substantially larger scale.
• Enercare: Canadian residential HVAC, water heater, and home services provider operating across Ontario. Comparable in service mix (heating, cooling, water heating, plumbing) and customer base (residential homeowners), and historically competed in similar acquisition channels.
• Mr. Rooter Plumbing: Franchised residential and commercial plumbing services brand with emergency response and water heater offerings. Overlaps Mr. Furnace's plumbing segment directly, with comparable 24/7 emergency positioning and broad service-area footprint.

Emerging players

• Coolray Heating, Cooling, Plumbing & Electrical: Multi-location residential HVAC, plumbing, and electrical service company in the U.S. Southeast. Comparable in service mix, maintenance-plan model, and emergency 24/7 positioning, representing a regional roll-up archetype Mr. Furnace could emulate.

Broad incumbents

• Home Depot Installation Services: National home improvement retailer offering HVAC, water heater, and plumbing installation services through a network of contracted pros. Represents a broad incumbent that competes for replacement-install leads via brand and financing strength.
• Lennox Residential: HVAC OEM with a dealer network for installation and service. Explicitly named as one of Mr. Furnace's installed equipment brands, and competes through its dealer network in the same residential Ontario market.
• Carrier Residential: Major HVAC OEM with a nationwide dealer network for installation, repair, and maintenance. Mr. Furnace installs Carrier-affiliated equipment and competes with Carrier dealers for service work in the Niagara Region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MrfurnacesonehourStCatharines
• Facebookfacebook.com/MrFurnaceRightTime
• Instagraminstagram.com/mrfurnaceheatingandac
• LinkedInlinkedin.com/company/mr-furnace

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr Furnace