MRHCollective

What MRHCollective does

MRH Collective (Maternal and Reproductive Health Collective) is a Nigeria-based nonprofit organization founded in 2007 by Prof. Bosede Afolabi that addresses maternal mortality across underserved urban and semi-urban communities through an integrated portfolio of research, direct intervention, and advocacy programs. Its primary beneficiaries are indigent pregnant women in low-income urban communities and slums, particularly across Lagos State's 12 Local Government Areas, with expanding operations in Kano, Kaduna, Nasarawa, and Gombe States. The organization operates through three core pillars—Research, Programs, and Advocacy—and is led by an Executive Director (Dr. Olajumoke Oke) and Chief Operating Officer (Olufunmilola Owosho) alongside a board chaired by the founder.

The organization's product portfolio centers on four interconnected programs: MamaBase, a digital e-registry and care-navigation system that identifies and tracks pregnant women using the MILES framework (Mapping, Identifying, Linking, Educating, Supporting); the Iyaloju Initiative, a health systems strengthening program combining training in Emergency Obstetric Care and Respectful Maternity Care with community demand generation; MamaLink, a technology-driven emergency transport and referral platform built atop the MamaBase registry; and CAPREMAN, an implementation research study focused on maternal anaemia screening, prevention, and treatment across 21 health facilities in three states. The underlying technology stack integrates the MamaBase e-registry, MamaLink referral management system, and m-health messaging, supported by trained community health workers conducting field-level identification and follow-up.

MRH Collective generates revenue through three streams: individual donations via a Flutterwave portal with tiered giving ($25–$100+ per contribution), corporate and institutional program sponsorships (Sterling One Foundation, Nigerian Breweries, Bella Disu Foundation, iFitness), and research grants from global health funders including the Gates Foundation, JHPIEGO, and CHAI. The organization holds ten ethics and operational approvals spanning NHREC national approval and state-level HREC clearances across Lagos, Kano, and Kaduna. In 2024 it impacted 22,883 women, trained 431 health workers in Emergency Obstetric Care, and facilitated 7,473 deliveries through MamaBase—representing 36% of total PHC deliveries in Lagos during the program period.

Name

MRHCollective

Legal name

Maternal and Reproductive Health Collective

Website

https://mrhrcollective.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

MRH Collective is a Nigeria-based nonprofit that reduces maternal mortality through community-based digital health programs including the MamaBase e-registry, MamaLink emergency referral platform, and CAPREMAN anaemia research, serving pregnant women across Lagos, Kano, Kaduna, Nasarawa, and Gombe States.

Ownership category

akta.pro rank

Product category

Maternal Health Services

NAICS

Voluntary Health Organizations (813212), Individual and Family Services (6241)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD)

Keywords

• Maternal health programs
• Community health workers
• Digital health registry
• Reproductive health services
• Health systems strengthening

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Voluntary donations from individuals, corporations, and organizations supporting maternal health programs. The organization accepts donations via Flutterwave portal with specific funding tiers supporting safe birthing kits, prenatal care, and community health worker training.
2. Program Sponsorship: Corporate and institutional sponsors fund specific maternal health programs, research initiatives, and community outreach activities.
3. Research Grants and Implementation Funding: Funding from global health organizations (Gates Foundation, JHPIEGO, CHAI) for specific research projects including PHC Digitisation Evaluation, birth companion interventions, and CAPREMAN implementation research.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

MRHCollective (Maternal and Reproductive Health Collective) is a non-profit organization that runs community-based maternal health programs in Nigeria. It identifies and registers pregnant women in underserved communities, links them to primary healthcare facilities, trains health workers, and conducts implementation research using proprietary digital platforms (MamaBase e-registry, MamaLink referral system) and the MILES community engagement framework.

Product overview

MRHCollective (Maternal and Reproductive Health Collective) is a non-profit maternal health organization offering a portfolio of interconnected programs rather than a unified software platform. The core product portfolio consists of: (1) MamaBase — a data-driven e-registry and care-navigation system that identifies pregnant women, removes financial barriers, and links them to maternal health services throughout pregnancy and postpartum; (2) Iyaloju Initiative — a health systems strengthening program that combines training of health workers (EmOC and RMC), data system improvements, and community demand-generation; (3) MamaLink — a digital emergency transport and referral platform built atop the MamaBase registry to coordinate ambulance and transport responses for pregnant women in Lagos slums; and (4) CAPREMAN — an implementation research study and clinical guideline platform focused on maternal anaemia screening and management, hosted at a dedicated subdomain. These programs share a common digital infrastructure and community-based outreach layer but are delivered as distinct program verticals rather than a single platform with modules.

Differentiator

Problem solved

Functional benefit

Brands

• MamaBase: Data-driven intervention that identifies pregnant women, creates a registry, and ensures they are linked to care throughout pregnancy using the MILES framework (Mapping, Identifying, Linking, Educating, Supporting).
• Iyaloju Initiative
• CAPREMAN
• MamaLink

Products and services

• MamaBase A data-driven maternal health intervention that identifies and registers pregnant women in Lagos State, links them to healthcare facilities, removes financial barriers for indigent women by covering registration and initial ANC costs, and supports them through m-health messages, delivery incentives, and emergency care continuity services including ANC, PNC, immunization, and family planning. Implemented via the M.I.L.E.S. framework (Mapping, Identifying, Linking, Educating, Supporting).
• Iyaloju Initiative A systems-focused intervention targeting urban poor women in Lagos State to improve maternal health outcomes by training skilled birth attendants in Emergency Obstetric Care (EmOC) and PHC staff in Respectful Maternity Care (RMC), strengthening health data systems, driving demand for facility-based care via community dialogues and radio campaigns, and engaging local stakeholders through evidence-based decision-making workshops.
• MamaLink A technology-driven emergency transport and referral platform that connects indigent pregnant women in Lagos slum communities (Ajegunle and Ijegun/Ibeshe) to skilled health personnel, transport providers (tricycle/auto-rickshaw and ambulance coordinators), and a triage officer via a dedicated digital platform. Built on top of the MamaBase registry to identify and onboard pregnant women.
• CAPREMAN (Comprehensive Approach to the Prevention and Management of Maternal Anaemia in Nigeria) A national implementation research project designed to co-design, test, and scale a comprehensive guideline for screening, prevention, and treatment of maternal anaemia during pregnancy and postpartum in Nigeria. Integrates Hemocue point-of-care testing, Multiple Micronutrient Supplementation (MMS), and Ferric Carboxymaltose (FCM) across 21 health facilities in Lagos, Kano, and Kaduna States.

Quantifiable outcome

• 80% of MamaBase enrollees delivered babies at health facilities (vs. 51% national average)
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Emergency Response Africa (ERA)coreStrategic or Co-development Partner · 14 October 2025Collaboration on MamaLink project to build stronger linkages between pregnant women and emergency maternal health services. ERA brings emergency transport and response capabilities to the partnership, working with transport sector stakeholders, Ministry of Health, Health Service Commission, and Local Government authorities in Alimosho LGA.
• Sterling One FoundationcoreStrategic or Co-development PartnerStrategic partnership to address barriers to quality maternal healthcare. Leverages collective expertise, resources, and influence to improve maternal health outcomes in Nigeria.
• JhpiegocoreStrategic or Co-development PartnerImplementation partner for birth companion intervention research in Kano and Nasarawa States. JHPIEGO provides technical expertise and support for assessing feasibility and acceptability of birth companion interventions to increase skilled attendance at deliveries.
• Clinton Health Access Initiative (CHAI)coreStrategic or Co-development PartnerPartner for Community Group Antenatal Care (G-ANC) implementation research in Gombe State. CHAI supports hybrid type I implementation research design assessing effect of G-ANC program on maternal and newborn health innovations.
• Bella Disu FoundationminorStrategic or Co-development PartnerPhilanthropic partnership addressing barriers to quality maternal healthcare through advocacy and resource mobilization.
• Redwire MarketingminorGTM or Marketing PartnerMarketing and communications partner supporting awareness campaigns and organizational visibility for maternal health initiatives.
• Nigerian Breweries (Heineken)minorStrategic or Co-development PartnerCorporate partnership leveraging resources and influence to support maternal health programs and advocacy efforts.
• Society of Gynecology and Obstetrics of Nigeria (SOGON)coreStrategic or Co-development PartnerProfessional society partnership providing clinical expertise, professional network, and credibility for maternal health programs and policy advocacy.
• AFEMSON (Association of Faculty of Community Medicine)minorStrategic or Co-development PartnerAcademic partnership supporting public health research and capacity building in community medicine.
• iFitnessminorStrategic or Co-development PartnerCorporate wellness partner supporting maternal health initiatives and workplace health programs.
• PALMS Health InsuranceminorChannel Partner/ Reseller/ DistributorHealth insurance partnership supporting financial protection mechanisms for pregnant women accessing maternal health services.
• Lagos State GovernmentcoreStrategic or Co-development PartnerGovernment partnership for PHC Digitisation Evaluation, MamaBase implementation, and policy engagement. Partnership spans multiple LGAs and health districts with government approval and oversight.
• University of Lagos/College of MedicinecoreStrategic or Co-development PartnerAcademic partnership through LUTH providing institutional support, research infrastructure, and clinical expertise for CAPREMAN and other research programs.
• Centre for Clinical Trials, Research & Implementation Science (CCoE)coreStrategic or Co-development PartnerResearch implementation partner supporting CAPREMAN study with methodological expertise and implementation science capabilities.
• Johns Hopkins University (JHU)minorStrategic or Co-development PartnerAcademic partnership at Innovation and Learning Partner Summit focused on digital health and primary healthcare intersection.
• Society for Family Health (SFH)minorStrategic or Co-development PartnerNGO partner participating in Gates Foundation global convening on digital health and primary healthcare.
• SCIDARminorStrategic or Co-development PartnerResearch partner at Innovation and Learning Partner Summit working at intersection of digital health and primary healthcare.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jhpiego: Global health nonprofit affiliated with Johns Hopkins focused on maternal, newborn, and reproductive health in low-resource settings. Direct overlap on birth companion intervention research and clinical capacity building, with much broader geographic and programmatic reach.
• Clinton Health Access Initiative (CHAI): Global health organization operating across maternal, neonatal, and primary health programs in Nigeria and Africa. Currently MRH's partner on Community Group ANC implementation research in Gombe State.
• Amref Health Africa: Africa's largest health NGO, operating across maternal, newborn, and child health in 30+ African countries. Comparable community health worker model and maternal health focus, with much larger scale and country footprint.
• Partners In Health: Global health equity nonprofit delivering comprehensive maternal and primary health services in resource-limited settings. Comparable mission-driven, evidence-based, community-embedded care model, with deeper infrastructure ownership.
• FHI 360: Global human development organization with deep maternal, newborn, and reproductive health programming across Nigeria and Sub-Saharan Africa. Overlap in research-driven implementation and donor base (USAID, Gates).

Emerging players

• Wellbody Alliance: Smaller nonprofit delivering maternal and child health services in Sierra Leone with a community health worker model. Comparable operating philosophy and target population, at significantly smaller scale.

Direct peers

• Society for Family Health (Nigeria): Leading Nigerian NGO delivering family planning, reproductive health, and maternal health services across Nigeria. Highly comparable target population, geography, and program mix (community-based SRH + health system strengthening), and is already an MRH partner.
• Pathfinder International: Global nonprofit focused on sexual and reproductive health, maternal care, and family planning in low- and middle-income countries. Closely comparable program mix (community health workers, ANC, EmOC training) and funder base.
• Emergency Response Africa (ERA): Nigerian health-tech startup building emergency medical response and transport infrastructure across West Africa. Directly comparable as MRH's partner on the MamaLink project, with overlap on emergency referral logistics for pregnant women.
• Marie Stopes International (MSI Reproductive Choices): Global provider of sexual and reproductive health services including maternal care. Comparable service portfolio (family planning, ANC, postnatal care) and similar mission-driven operating model across Africa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/mrhrcollective
• Instagraminstagram.com/mrhcollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MRHCollective