What Mr.logistic | آقای لجستیک does

Mr.logistic (آقای لجستیک) is an Iranian B2B digital freight marketplace operated by Fanavaran-e Zekn-e Rasa (Fanavaran-ezehn-e Rassa), headquartered in Tehran. Founded in 2020, the platform connects Iranian importers and exporters with international freight forwarders, shipping lines, and carriers across sea, land, air, and rail transport modes. As of the available data, the platform reports 414 active merchants, 21 active transport companies (including BRT, HADAF, AREN, DSK Int'l Transportation, SEVNAK LOGISTICS, GOLDEN WAY, MASIREX LOGISTICS, SSH line, TSL, Niko Bar Asia, Shahoo Tarabar Pars, and Searain), and 195 completed transactions across routes linking Iran with China, the UAE, India, Turkey, Russia, Afghanistan, Azerbaijan, Kenya, Kazakhstan, and Oman.

The platform's core product surface consists of four modules: Rate Registration (allowing carriers to publish rates in under 15 seconds), Instant Rate Inquiry (real-time rate comparison and booking), a Tendering System (reverse auction for specialized cargo such as dangerous goods, project cargo, and air freight), and a Transportation Risk Management module with pre-negotiated carrier contracts. Supplementary tools include a Logistics AI Assistant chatbot for domain Q&A, a Transportation Calculator for volume/weight estimation, and an educational knowledge blog covering Incoterms and logistics fundamentals.

Mr.logistic operates a hybrid go-to-market combining product-led self-serve onboarding for small and mid-market merchants with enterprise field engagement for large freight forwarders and shipping lines. The platform is freemium on the registration side, with monetization implied through commissions or transaction fees on bookings facilitated through the marketplace; exact pricing is not publicly disclosed. The company has 8 employees, a CEO (Saman Habiboellahi), and has obtained validation from Iran's Ministry of Roads and Transportation, the Vice Presidency for Science and Technology, and Islamic Azad University through the TechnoTransport2022 and Asr-e Omid (Era of Hope) events in 2022.

Name

Mr.logistic | آقای لجستیک

Legal name

شرکت فناوران ذهن رسا (Fanavaran-e Zekn-e Rasa)

Website

https://mrlogistic.ir

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mr.logistic is an Iranian B2B digital freight marketplace connecting 414 importers/exporters with 21 international transport companies across sea, land, air, and rail modes via instant rate lookup, reverse-auction tendering, and a logistics AI assistant.

Ownership category

akta.pro rank

Product category

Freight Marketplace / Digital Logistics Platform

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Spot Load Boards (Open Marketplace) (TLAEAJAA)

akta.pro secondary industries

Truckload (TL) Freight Brokerage (TLADAMAB), Customs & Regulatory Filing Documentation (Entry/Exit Summaries, Declarations, ENS/AMS/ACI) (TLACAHAE)

Keywords

• Freight marketplace platform
• International freight forwarding
• Freight rate comparison
• Cargo tendering system
• Logistics booking platform

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Commission / Transaction Fee: The platform connects transport companies with merchants and facilitates bookings and transactions. Revenue appears to be generated through commissions on transactions facilitated through the marketplace.
2. Freight Rate Margin: Transport companies register rates on the platform; the platform likely earns margin on posted rates or transaction fees from freight companies using the platform for lead generation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Mr.logistic is a B2B digital freight marketplace connecting Iranian importers and exporters with international freight forwarders, shipping lines, and carriers. Transport companies register freight rates on the platform, and merchants can instantly compare rates, book shipments, and run reverse-auction tenders for specialized cargo (hazardous, project, air, combined transport) across sea, land, air, and rail modes. The platform monetizes by facilitating these bookings between the two sides.

Product overview

Mr.logistic (آقای لجستیک) is an online B2B marketplace platform connecting merchants and traders with international shipping companies (freight forwarders, carriers, shipping lines) for land, sea, and air freight services. The platform operates as a digital bridge offering four core modules: Rate Registration (allowing shipping companies to publish rates in under 15 seconds), Instant Rate Inquiry (real-time rate comparison and booking), a Tendering System (for specialized cargo such as hazardous goods or project cargo), and a Transportation Risk Management feature (pre-negotiated contracts with shipping companies). Additional features include a Logistics AI Assistant (an AI chatbot answering specialized logistics questions) and a Transportation Calculator (for volume and weight estimation). The platform covers international routes including China-Iran, UAE-Iran, India-Iran, Turkey-Iran, Afghanistan-Iran, Azerbaijan-Iran, Kenya-Iran, Russia-Iran, Kazakhstan-Iran, and Oman-Iran. The company also maintains a Knowledge Blog with educational content on logistics fundamentals, incoterms, shipping documentation, and trade terminology. The parent company is listed as Fanavaran-e Zeshan-e Rasa (فناوران ذهن رسا).

Differentiator

Problem solved

Functional benefit

Brands

• لجستیک AI (Logistics AI): An AI-powered assistant feature on the platform that answers specialized logistics questions for users.

Products and services

• Mr.logistic Freight Marketplace Platform Two-sided B2B online marketplace where Iranian importers and exporters discover and book international freight transport, and freight forwarders/shipping lines publish rates and accept bookings. Covers sea, land, air, and rail modes across routes to China, UAE, India, Turkey, Russia, Afghanistan, Kazakhstan, Kenya, Oman, and Azerbaijan.
• Freight Rate Registration and Instant Booking Service allowing transport companies to register freight rates on the platform in under 15 seconds, exposing them to thousands of global merchants for direct booking without phone or email negotiation; merchants can browse and reserve in a few clicks.
• Tendering Service for Specialized Cargo Reverse-auction service where shippers of dangerous goods, project cargo, air freight, or combined transport submit a single tender form and receive multiple competing quotes from pre-vetted carriers via the platform.
• Logistics AI Assistant AI-powered chatbot built into the platform that answers specialized logistics questions, providing domain-specific knowledge retrieval and expert guidance to merchants and carriers using the marketplace.
• Cargo Transportation Calculator Online tool that calculates cargo volume and weight, helping merchants estimate shipping dimensions and freight costs before booking on the marketplace.

Quantifiable outcome

• Rate registration in under 15 seconds by transport companies
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• TechnoTransport2022 — Ministry of Roads & Transportation / Road Maintenance and Transportation OrganizationminorStrategic or Co-development Partner · 1 January 2022Mr.logistic was invited to present its plan at the large TechnoTransport2022 event, organized by Iran's Ministry of Roads and the Road Maintenance and Transportation Organization. The platform was selected as one of the 32 outstanding business plans in the country's road transport technology sector.
• Azad University Research & Technology Fund — Asr-e Omid EventminorStrategic or Co-development Partner · 1 January 2022Mr.logistic was selected among 29 outstanding projects from 2,000 entries at the Asr-e Omid (Era of Hope) national event organized by Islamic Azad University at its 40th anniversary. The event connected technology companies with investment institutions and financial backers.
• Vice Presidency for Science and Technology — Creative Companies EcosystemminorStrategic or Co-development Partner · 1 January 2022Mr.logistic was interviewed and featured in the monthly magazine of Iran's Vice Presidency for Science and Technology (معاونت علمی کشور), part of the creative ecosystem magazine series profiling innovative companies. Also featured in the digital copy alongside the Tribune 1 interview.
• Rahbaran Monthly Magazine (Interview)minorGTM or Marketing Partner · 1 January 2022Mr.logistic featured in Rahbaran monthly magazine interview conducted at the TechnoTransport2022 innovation event, boosting visibility in Iran's transport and logistics media.
• Javan Newspaper — Economic Affairs Section (Interview)minorGTM or Marketing Partner · 1 January 2021Mr.logistic's CEO was interviewed by the economic affairs section of Javan Newspaper regarding the evaluation of knowledge-based companies in Iran, increasing brand awareness and credibility.
• 21 Transport & Freight Forwarding Companies (Platform Ecosystem)coreChannel Partner/ Reseller/ DistributorPlatform ecosystem includes 21 active transport companies including BRT, HADAF, AREN, DSK Int'l Transportation, SEVNAK LOGISTICS, GOLDEN WAY, MASIREX LOGISTICS, SSH line, TSL, Niko Bar Asia, Shahoo Tarabar Pars, and Searain. These companies list rates on the platform and provide freight services to platform merchants.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Saloodo: DHL's digital road freight marketplace connecting shippers with vetted transport providers, with active coverage in the Middle East including the Gulf region. Closely matches Mr.logistic's marketplace model and regional adjacency to Iran.
• Loadsmart: Digital freight platform combining AI-powered pricing, instant booking, and capacity management for truckload and intermodal shipments. Comparable as a technology-led freight marketplace with similar rate-discovery and tendering workflows.
• 123Loadboard: North American load board and freight matching marketplace connecting carriers and shippers in real time. Comparable as a digital spot marketplace focused on rate transparency and matching, though truckload-centric rather than multi-modal.
• Flexport: Digital-first international freight forwarder offering online rate quotes, booking, and shipment management for ocean and air freight. Comparable as a technology-driven intermediary for cross-border cargo, though operates at significantly larger scale.
• Freightos: Global digital freight marketplace connecting shippers with carriers, offering rate comparison, instant booking, and tendering across air, ocean, and land. Closely comparable business model and product surface to Mr.logistic's marketplace for Iranian trade.

Regional players

• Aramex: Middle East-based logistics company offering freight forwarding, last-mile delivery, and supply chain solutions across the region. Comparable as a regional freight intermediary with relevant geographic overlap to Iran's trade corridors.

Broad incumbents

• Uber Freight: Digital freight brokerage from Uber offering instant quoting, booking, and management for truckload shipments across the US and Europe. Comparable business model of digital intermediation between shippers and carriers at significantly larger scale.
• Maersk Spot: Maersk's digital ocean freight product offering instant booking at fixed prices via the Maersk app and website. Comparable as a digital-first rate-and-book workflow for international container shipping, though operated by a single carrier.
• Truckstop.com: Established North American load board and freight matching network offering rate data, carrier directories, and broker tools. Comparable as a marketplace infrastructure provider though more incumbent and broader than Mr.logistic.

Emerging players

• Container xChange: Online marketplace for container trading and leasing, connecting container owners with traders and freight operators. Comparable as a digital marketplace adjacent to containerized freight, though focused on container assets rather than transport services.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mrlogistic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr.logistic | آقای لجستیک