Mr Swirl The Friendly Plumber

What Mr Swirl The Friendly Plumber does

Mr Swirl The Friendly Plumber is a privately held, locally owned plumbing service company founded in 1999 by Milo McCarthey and headquartered in Coquitlam, British Columbia, with a second office in Maple Ridge. The company delivers residential, commercial, and strata plumbing services across more than 20 cities in the Greater Vancouver and Fraser Valley region, operating a 24/7 emergency dispatch model backed by specialized field equipment including hydro jetting machines, sewer cameras, motorized drain snakes, and video inspection tools.

Service scope spans drain cleaning, water heater installation and repair (including tankless systems via a Rinnai partnership), heating system service, repiping, bathroom and kitchen renovations, gas line work, sewer and septic service, and emergency response. Service delivery is field-based: technicians are dispatched to customer sites, with booking via a 24/7 phone line and an online portal. The technology stack is operational rather than platform-oriented — there is no documented proprietary software, no public-facing mobile application, no API surface, no AI/ML capability, and no disclosed software integrations beyond the financing and rebate partners listed below.

Revenue is generated through one-time service fees, a three-tier subscription membership program (Good, Better, Best priced at approximately $21.63 to $53.89 per month), and a financing arrangement with VaultPay supporting larger projects such as repiping. Customer segments include residential homeowners (primary), commercial accounts such as restaurants and retail, and strata and property management companies. Marketing is local-SEO driven across 20+ service-area landing pages, supplemented by community sponsorship and a referral program. There are no public funding rounds, no headcount disclosure, and no third-party investor signaling in the available data.

Name

Mr Swirl The Friendly Plumber

Legal name

Mr Swirl The Friendly Plumber

Website

https://mrswirl.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Mr Swirl The Friendly Plumber is a privately held, locally owned plumbing contractor founded in 1999 that delivers residential, commercial, and strata plumbing services across 20+ cities in Greater Vancouver and the Fraser Valley via field-dispatched technicians, with subscription membership tiers and 24/7 emergency response.

Ownership category

akta.pro rank

Product category

Plumbing Services

akta.pro primary industry

Residential Plumbing Fixture Installation & Repair (HSAOAAAA)

akta.pro secondary industries

Pipe Installation, Repair & Repiping (HSAOAAAB), Kitchen Plumbing & Fixture Installation (HSAPAAAF)

Keywords

• Residential plumbing services
• Drain cleaning services
• Water heater installation
• Emergency plumbing repair
• Commercial plumbing maintenance

Headquarters

HQ city

Coquitlam

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly subscription plans (Good, Better, Best tiers) providing ongoing revenue through annual home inspections, priority scheduling, discounted rates on services, waived call-out fees, and extended warranties. Creates recurring revenue and customer lock-in.
2. Service Fees: One-time service fees for plumbing repairs, installations, drain cleaning, water heater services, heating systems, and renovations. Revenue recognized upon job completion with upfront pricing model.
3. Financing Services: Partnership with VaultPay to provide installment payment options for larger projects (repiping, water heaters). Company benefits from increased average ticket sizes while financing partner handles payment processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mr Swirl The Friendly Plumber is a licensed plumbing service company that delivers residential and commercial plumbing services across Greater Vancouver and the Fraser Valley. Core services include plumbing repairs, drain cleaning, water heater installation and replacement (tank and tankless), heating system service, repiping, bathroom/kitchen renovations, and 24/7 emergency plumbing. The company supplements its service offerings with subscription membership plans and financing options through VaultPay.

Product overview

Mr Swirl The Friendly Plumber is a traditional plumbing service company offering a unified suite of residential and commercial plumbing services across Greater Vancouver and the Fraser Valley. The core offering consists of plumbing repair, installation, and maintenance services, complemented by specialized offerings including drain cleaning, water heater services (both tank and tankless), heating system services, emergency plumbing, and repiping. The company also provides subscription-based membership plans for ongoing maintenance and financing options for larger projects. The product portfolio does not represent a software platform but rather a coordinated set of professional service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Plumbing Services Comprehensive plumbing services for homes including repairs, installations, maintenance, and emergency services covering pipes, fixtures, water heaters, and drain systems for residential homeowners.
• Commercial Plumbing Services Specialized plumbing services for businesses, commercial buildings, strata properties, and restaurants, including garbage disposal, grease trap services, and commercial-grade plumbing systems.
• Drain Cleaning Services Professional drain and sewer cleaning using hydro jetting, drain snaking, and camera inspections to clear blockages and prevent future clogs for residential and commercial customers.
• Water Heater Services Installation, repair, replacement, and maintenance of traditional hot water tanks and tankless/on-demand water heaters (gas and electric) with same-day replacement availability.
• Heating System Services Installation, maintenance, and repair services for boilers and furnaces to ensure heating system efficiency and safety for homes and commercial properties.
• Emergency Plumbing Services 24/7 emergency plumbing response for urgent issues including burst pipes, sewer backups, water heater failures, and flooding, with on-call technicians available 365 days a year.
• Repiping Services Complete property repiping including water line replacement and installation, addressing aging or damaged pipes such as Poly-B throughout homes and commercial facilities.
• Plumbing Renovation Services Bathroom and kitchen plumbing renovations including fixture installations, radiant heat systems, and repiping for renovation projects.
• Plumbing Membership Plans Subscription-based membership tiers (GOOD, BETTER, BEST) offering discounts, priority scheduling, free annual inspections, waived call-out fees, and extended warranties on plumbing services for homeowners.
• Plumbing Financing Flexible payment plans through VaultPay financing partner, allowing customers to spread plumbing project costs over time with no early payment penalties.
• Gas Line Services Gas line installation, repair, and replacement for appliances including BBQ boxes, stoves, dryers, furnaces, and tankless water heaters.
• Sump Pump Services Installation and repair of sump pumps to prevent basement flooding and water damage during heavy rains or snowmelt.
• Sewer Line Services Sewer line repair, replacement, and maintenance including trenchless technology options for damaged or collapsed sewer lines.
• Septic Tank Services Maintenance and service for septic tank systems in properties not connected to municipal sewer lines.

Quantifiable outcome

• 24/7 emergency response for urgent plumbing issues
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• FortisBCminorGTM or Marketing PartnerUtility company rebate partner. Mr Swirl helps customers find and apply for FortisBC rebates on hot water tanks and energy-efficient appliances to reduce overall project costs.
• BC HydrominorGTM or Marketing PartnerUtility company rebate partner. Mr Swirl helps customers find BC Hydro rebates to offset costs of water heaters and energy-efficient plumbing upgrades.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mr. Rooter Plumbing: National plumbing service franchise operating across the U.S. and Canada, offering residential and commercial plumbing, drain cleaning, and emergency service — directly comparable to Mr Swirl's service mix and customer base.
• 1-800-Plumber: National residential and commercial plumbing franchise with 24/7 service and membership-style loyalty offerings — comparable in service breadth and consumer-facing brand strategy.
• The Gentlemen Plumbers: Canadian plumbing company offering residential plumbing, drain cleaning, water heater, and renovation services — comparable in service mix and Canadian market positioning.
• Benjamin Franklin Plumbing: National plumbing franchise emphasizing punctuality, upfront pricing, and licensed technicians — directly comparable in service model and customer experience positioning.
• Roto-Rooter: Largest North American plumbing and drain cleaning service company with 24/7 emergency response, residential and commercial focus — directly comparable in service portfolio and dispatch model.

Regional players

• Pioneer Plumbing & Heating: Long-established plumbing and heating service company based in the Vancouver metro area — directly comparable in geography and core residential/commercial plumbing offerings.

Others

• Rinnai: Tankless water heater manufacturer and named brand partner of Mr Swirl; relevant as an ecosystem participant whose products Mr Swirl installs and whose rebate-driven demand supports the company's high-ticket replacement business.
• FortisBC: British Columbia natural gas and hot water utility that offers rebates Mr Swirl helps customers access; relevant as an enabler of demand for energy-efficient water heater upgrades in the same service territory.

Broad incumbents

• Neighbourly: Parent company of Mr. Rooter and a portfolio of home service franchises; a broad incumbent whose plumbing brands compete in the same local markets with greater capital and technology resources.
• ServiceMaster: National home services franchise platform spanning cleaning, restoration, and related services — relevant as a broader home services incumbent with overlapping customer relationships and franchise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIF9uKhb4nJWnVIhwbPXG6A
• Facebookfacebook.com/mrswirl1
• LinkedInlinkedin.com/company/mr-swirl-the-friendly-plumber
• Instagraminstagram.com/mrswirlplumbing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr Swirl The Friendly Plumber