MSAP – Agenzia di Pubblicità

What MSAP – Agenzia di Pubblicità does

MSAP – Agenzia di Pubblicità is a privately held, full-service digital marketing and advertising agency headquartered in Nicolosi, in the Catania province of Sicily, Italy. Founded in 2011 (with the firm claiming 15 years of operating experience as of the present) and operating as MSAP srls (a simplified Italian limited liability company), the firm delivers integrated communication services to small and medium-sized businesses primarily in Sicily, with a smaller footprint of engagements extending to Rome, Siracusa, Paternò, and Belpasso. The agency positions itself as an extension of the client's internal team rather than a transactional vendor, with a stated emphasis on integrated online and offline communication.

The agency's core offerings span nine service categories: web development (responsive websites, WordPress, e-commerce platforms, hosting, and maintenance), SEO optimization (site structure, HTML, content, backlinks), social media marketing (editorial planning, content, advertising across Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok), branding and graphic design (logo, visual identity, marketing collateral, packaging), digital advertising (PPC, Google AdWords, remarketing, display, lead generation), email marketing (DEM/newsletter), advertising photography (product, food, still life), and digital strategy consulting (audience analysis, channel selection, content planning). The technology stack is built on WordPress and standard responsive web frameworks with no proprietary platform, API, or AI component disclosed; certifications from Google, Meta/Facebook, and Ninja Academy attest to competencies in AdWords, Analytics, and editorial planning. A portfolio of 50+ client projects across healthcare, education, hospitality, retail/e-commerce, food & beverage, professional services, real estate, automotive, agriculture, and software verticals documents execution capability.

Commercially, MSAP operates a project-based professional services revenue model with quote-based pricing (no public tiers), acquired primarily through direct sales via website contact forms, phone (+39 095 587 7172), and email ([email protected]). Go-to-market combines sales-led outreach with a community-led local presence supported by active organic channels (Facebook, Instagram, LinkedIn) and an educational blog covering digital marketing, SEO, and web design topics. The team consists of nine named members (per the website team page) including founder/CEO Mattia Savatteri, co-founder/art director Tonia Rizzo, and specialized roles in web design, graphic design, e-commerce management, social media design, copywriting, print production, and web development. No funding rounds, M&A, partnerships of strategic tier, or external ownership are disclosed.

Name

MSAP – Agenzia di Pubblicità

Legal name

MSAP srls Agenzia di Pubblicità

Website

https://msapagenziapubblicitaria.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

MSAP is a Sicily-based full-service digital marketing and advertising agency offering web development, SEO, social media, branding, and digital advertising to small and medium-sized businesses across Italy, with a primary focus on the Catania and Nicolosi region.

Ownership category

akta.pro rank

Headquarters

HQ city

Nicolosi

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Development Services: Design and development of responsive websites, e-commerce platforms, and business blogs. Services include hosting, security email management, and ongoing website maintenance.
2. SEO Services: Search engine optimization services to improve website visibility and organic search rankings on Google and other search engines.
3. Social Media Marketing: Social media management, content planning, editorial calendar creation, and social advertising campaigns for platforms including Facebook, Instagram, LinkedIn, Twitter, and TikTok.
4. Branding and Graphic Design: Visual identity development including logo design, brand image creation, corporate identity materials (business cards, letterheads), and marketing collateral (brochures, flyers, catalogs, packaging).
5. Digital Marketing and Advertising: Online advertising campaigns including Pay Per Click, Google AdWords, display advertising, remarketing, and lead generation services.
6. Digital Strategy Consulting: Strategic digital planning including target audience analysis, competitor research, channel selection, and content strategy development to achieve business objectives.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

MSAP is an integrated advertising and digital marketing agency that designs and delivers web development, SEO, social media marketing, branding/graphic design, digital advertising campaigns, advertising photography, email marketing, and digital strategy services for businesses primarily in Sicily and Italy. The agency provides creative and digital communications work bundled into a single service offering, executed by an in-house team of certified Google, Facebook, and Ninja Academy specialists.

Product overview

MSAP is an integrated advertising and digital marketing agency offering professional marketing services. The agency's portfolio consists of nine core service offerings: Digital Marketing (online advertising campaigns), Web Development (responsive websites and e-commerce), SEO (search engine optimization), DEM e Newsletter (email marketing), Graphic Design (visual communication materials), Advertising Photography (professional product photography), Social Media Marketing (social management and advertising), Branding (brand identity development), and Digital Strategy (strategic planning). These services work together as an integrated communication offering, combining creative expertise with digital marketing tools to help clients achieve their business objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development (Siti Web) Design and development of responsive websites including e-commerce platforms, showcase sites, and corporate blogs using modern web technologies. Services include hosting on high-performance servers. Targeted at businesses seeking a professional online presence.
• SEO (Search Engine Optimization) Search engine optimization services to improve website visibility and ranking on Google, including site structure optimization, HTML code optimization, content optimization, and backlink management. Targeted at businesses seeking to improve organic search rankings.
• Social Media Marketing Social media management including strategy development, editorial planning, content creation, and advertising campaigns across Facebook, Instagram, LinkedIn, Twitter, and YouTube. Targeted at businesses seeking to build social media presence and brand awareness.
• Digital Marketing Comprehensive online advertising campaigns including Pay Per Click, Google AdWords, Lead Generation, Remarketing, Display Advertising, and Social Media Advertising to reach targeted audiences and increase brand awareness. Targeted at businesses seeking online lead generation and visibility.
• Branding Brand identity development including logo design, brand image creation, editorial graphics, advertising graphics, event branding, and advertising campaigns to establish unique brand recognition. Targeted at businesses seeking to establish or refresh their brand identity.
• Graphic Design (Grafica Pubblicitaria) Visual communication design including logos, catalogs, books, magazines, packaging, roll-ups, brochures, flyers, office and store signage, and vehicle wraps. Targeted at businesses needing print and visual communication materials.
• Advertising Photography (Shooting Pubblicitari) Professional advertising photography services for brochures, catalogs, and promotional materials, specializing in still life photography for product presentations, food photography, and advertising campaigns. Targeted at businesses needing professional product photography.
• DEM e Newsletter Email marketing campaigns for effective and personalized communication with target audiences. Targeted at businesses seeking to communicate with customers via email.
• Digital Strategy Strategic digital planning combining target audience analysis, channels, content, and activities to achieve business objectives including increasing sales, lead generation, and user engagement. Targeted at businesses seeking to develop their digital strategy.

Quantifiable outcome

• Improved search engine rankings for client keywords on Google
• +2 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LinkedInminorChannel Partner/ Reseller/ DistributorMSAP uses LinkedIn as a recruitment channel, posting job openings such as WordPress Developer and Web Designer positions through the LinkedIn Jobs platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caffeina: Italian independent digital and creative agency offering web, branding, social, and content services to SMBs and mid-market clients. Directly comparable to MSAP in service mix, Italian market focus, and integrated agency model.
• Webranking: Italian SEO and digital marketing agency focused on search engine optimization and content marketing. Strong direct peer on MSAP's SEO service line, with similar B2B marketing positioning in Italy.
• A-Tono: Italian digital marketing agency offering online advertising, social media, SEO, and web services to SMBs. Comparable to MSAP in service portfolio and target market of Italian small and mid-sized businesses.
• MOCA Interactive: Italian digital agency specializing in web design, SEO, and online marketing for SMEs and enterprises. Directly comparable to MSAP on web development, SEO, and digital advertising services targeting Italian businesses.
• Different: Italy-based creative and digital agency providing branding, web, social, and digital marketing services. Comparable to MSAP in offering an integrated agency model to Italian clients across multiple verticals.

Broad incumbents

• Publicis Italia: Italian arm of global advertising group Publicis, offering advertising, digital, and media services. Broad incumbent competing with MSAP for larger Italian brand accounts requiring integrated marketing.
• Dentsu Italy: Italian operations of global advertising group Dentsu, offering integrated advertising, digital, and media services. Broad incumbent competing for Italian brand marketing spend alongside smaller agencies like MSAP.
• Alkemy: Italian digital transformation company providing strategy, marketing, technology, and data services. Larger and broader player than MSAP but operates in the same Italian market with overlapping digital marketing capabilities.
• Weborama Italia: Italian arm of European digital marketing and ad-tech company offering data, programmatic, and digital advertising services. Adjacent player offering overlapping paid-media capabilities with MSAP's digital advertising offering.
• VMLY&R Italy: Global advertising agency network with Italian operations providing brand, digital, and creative services. Represents the larger international competition MSAP faces when pursuing national-scale accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/msap.agenzia
• LinkedInlinkedin.com/company/msap-agenzia-di-pubblicit%C3%A0
• Instagraminstagram.com/msapagenziapubblicitaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSAP – Agenzia di Pubblicità