Mount Maunganui Primary

What Mount Maunganui Primary does

Mount Maunganui Primary School is a state-integrated public primary school located at 13 Orkney Road, Mount Maunganui, Bay of Plenty, New Zealand, serving students from Year 0 (New Entrants) through Year 6 (ages approximately 5-12). The school operates under the New Zealand Ministry of Education framework with governance provided by an elected Board of Trustees, and is funded primarily through per-pupil government operational grants supplemented by international student tuition, voluntary activity fees, PTA fundraising, and a before/after school care programme.

The school's core educational product is the Mountieisms character development programme, which defines seven characteristics (Auaha/Creative, Aumangea/Gritty, Aware, Mahi Tahi/Collaborators, Critical Thinkers, Connected, Curious) that frame its whole-child pedagogical approach. Academic delivery follows the New Zealand Curriculum with Australasian standardized testing in Years 3-6, while cultural education is anchored in a Te Ao Māori programme featuring Kapa Haka, local pakiwaitara, waiata, and karakia tied to Ngāi Te Rangi and Ngāti Ranginui iwi. Operational technology includes Linc-Ed for enrollment processing, Kindo (The Global Classroom Ltd) for online fee and donation payments, Enrolmy for the Mounties Club before/after school care bookings, and a Google Sites-hosted home learning platform. No proprietary AI or advanced technology systems are in evidence.

Revenue mechanics span five streams: per-pupil government funding (the primary base), tiered international student tuition (NZ$14,000/year, NZ$8,000/two terms, NZ$5,000/term, plus NZ$350 registration and NZ$350 annual administration fees), voluntary activity contributions (approximately NZ$100/year plus NZ$150 camps), PTA fundraising via Entertainment Book sales (NZ$12/unit), and transactional fees through the Kindo school shop. Customer acquisition operates through two channels: zone-locked domestic enrollment for local families within a defined geographic boundary, and global recruitment for international students from markets including India, Japan, South Korea, and Brazil.

Name

Mount Maunganui Primary

Legal name

Mount Maunganui Primary School

Website

https://mtprimary.school.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mount Maunganui Primary School is a New Zealand state-integrated public primary school serving Year 0-6 students within a defined local enrollment zone, offering the Mountieisms character programme, Te Ao Māori cultural education, and a globally recruited International Student Programme alongside government per-pupil funding.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

Keywords

• Primary education
• New zealand curriculum
• International student programme
• Before after school care
• Character development

Headquarters

HQ city

Mount Maunganui

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. International Student Tuition: The school charges tuition fees for international students studying in New Zealand. Fees are structured by duration: annual (NZ $14,000), two terms (NZ $8,000), one term (NZ $5,000), daily rate for short stays under 6 weeks (NZ $150/day), or weekly rate for 6+ weeks (NZ $650/week). Additional fees include NZ $350 registration (one-time, non-refundable) and NZ $350 annual administration fee for document renewal.
2. Voluntary Activity Fees: School organizes voluntary educational trips, music lessons, and sports team participation. Parents are notified in advance and costs are approximately $100 per year per student. Camps are additional at around $150 per student.
3. Entertainment Book Sales: The PTA fundraises through selling Entertainment Books and Digital Memberships. The school receives $12 from every book or digital membership sold, which is used to supplement classroom learning resources.
4. School Shop - Online Payments: Online payment system where parents can pay for sports, school donations, trips, stationery, school hats, house t-shirts, school hoodies, and other school activities. Parents can pay via Visa/Mastercard (with fees), internet banking, or account2account.
5. Government Funding: As a state-integrated primary school in New Zealand, the school receives government operational funding based on student enrollment (per-pupil funding formula).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mount Maunganui Primary School delivers New Zealand primary education for students from Year 0 (New Entrants) through Year 6, combining academic curriculum with its signature Mountieisms character development framework (seven traits: Auaha, Aumangea, Aware, Mahi Tahi, Critical Thinkers, Connected, Curious). The school also operates an International Student Programme with ESL tuition, a Te Ao Māori cultural programme including Kapa Haka, and the Mounties Club before/after school care service.

Product overview

Mount Maunganui Primary School is a primary education institution offering a comprehensive programme for students from Year 0 to Year 6. The school's core educational offerings include the Mountieisms character development programme (seven core characteristics), the International Student Programme with ESL support, Kapa Haka performing arts, Australasian academic testing, and Te Ao Māori cultural resources. The school operates the Kindo online payment system for school fees and activities, provides Home Learning resources via Google Sites, and offers the Mounties Club before and after school care programme launched in 2024. The Parent/Teacher Association supports community building and fundraising efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Education Programme (Year 0 to Year 6) Full New Zealand primary education programme for children from Year 0 (New Entrants) through Year 6, covering academic learning, social-emotional growth, and character development through the school's Mountieisms framework. Delivered at the main campus at 13 Orkney Road, Mount Maunganui, and intended for families residing within the school's defined enrollment zone.
• International Student Programme Programme offering international students a typical New Zealand primary school experience with dedicated English as a Second Language (ESL) support and inclusive classroom integration. Available for durations ranging from short stays (daily NZ $150, weekly NZ $650) through full-year enrolment (NZ $14,000), with NZ $350 one-time registration and NZ $350 annual administration fees. Past enrolments include students from India, Japan, South Korea, and Brazil; students must reside with parents or legal guardians and hold health and travel insurance.
• Mounties Club (Before and After School Care) Before and after school care service for primary school students, managed through the Enrolmy booking platform. Provides childcare coverage for working families with children enrolled at the school.
• Te Ao Māori Cultural Programme (Kapa Haka and resources) Māori cultural education programme including Kapa Haka performing arts, waiata, local pakiwaitara (stories), karakia (prayers), and explicit connection to the local iwi Ngāi Te Rangi and Ngāti Ranginui. Designed to develop confidence through performing and to reinforce the Mountieisms characteristics of Aumangea (persistence) and Mahi Tahi (teamwork).
• Australasian Academic Tests Standardised Australasian academic assessment programme for students in Years 3-6 covering Science, English, Maths, Spelling, and Writing, with optional Year 4 tests available for Year 3 students with strengths in Science and Maths.
• Mountieisms Character Development Programme School-wide character development programme built around seven core characteristics (Auaha/Creative, Aumangea/Gritty, Aware, Mahi Tahi/Collaborators, Critical Thinkers, Connected, Curious) intended to develop the whole child alongside academic learning.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• A.R.C Electrical Contractors LtdminorOthersLocal electrical contracting business sponsoring the school as part of 'World Class Education in the Mount' initiative. Logo displayed on school sponsors page.
• KingAndCo (Mount Bricklayers)minorOthersLocal bricklaying and construction business sponsoring the school. Multiple logos on sponsors page.
• DMS (Collabrealty)minorOthersReal estate company (Collabrealty) sponsoring the school with DMS branding. Multiple instances on sponsors page.
• Monit (Bloesem)minorOthersLocal business with Bloesem branding sponsoring the school.
• The Flooring Room (TFR)minorOthersFlooring retail business in Tauranga sponsoring the school through local business support programme.
• RNR/HomewatchminorOthersHome watch/security business sponsoring the school. Logo displayed on sponsors page.
• Mount BricklayersminorOthersLocal bricklaying company sponsoring the school.
• Mount Maunganui Jiu JitsuminorOthersLocal martial arts business sponsoring the school with logo on sponsors page.
• South Pacific SurfminorOthersLocal surf business sponsoring the school, aligning with Mount Maunganui's beach community identity.
• BloesemminorOthersLocal business multiple times on sponsors page with multiple Mount Maunganui branded sponsorships.
• Entertainment BookminorGTM or Marketing PartnerFundraising partner where school receives $12 from every book or digital membership sold. Marketing partnership promoting school fundraising to community.
• Kindo (The Global Classroom Ltd)coreTechnology or IntegrationOnline school shop and payment system provider enabling parents to pay for school activities, donations, trips, stationery, and uniforms. Core operational technology for school fee collection. Contact: [email protected] or 0508 4 KINDO.
• EnrolmycoreTechnology or IntegrationBefore and after school care enrollment platform (Mounties Club) managing booking and enrollment for childcare services.
• Linc-EdcoreTechnology or IntegrationOnline enrollment system provider for international student and general student enrollment processing.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Otumoetai Primary School: State primary school in the Otumoetai suburb of Tauranga, comparable in size and operating model. Serves the same Year 0-6 cohort under the NZ Curriculum and competes for in-zone families across the wider Tauranga catchment.
• Tauranga Primary School: State primary school in central Tauranga with an established international student programme. Operates an almost identical business model — government per-pupil funding plus international tuition — and competes directly with Mount Maunganui Primary for inbound international students from the same source countries.
• Papamoa Primary School: Nearby state primary school in Papamoa serving a similar Bay of Plenty demographic of Year 0-6 students. Operates under the same state-integrated governance and curriculum framework, competing for families in the eastern Tauranga corridor.
• Omanu School: State primary school located within the Mount Maunganui area, serving a similar demographic of Year 0-6 students from overlapping local communities. Operates under the same NZ state-integrated funding model with comparable curriculum and scale, making it the closest domestic competitor for in-zone enrollment.
• Bethlehem Primary School: State primary school in Bethlehem, Tauranga, offering the same NZ Curriculum to Year 0-6 students. Operates under identical funding and governance arrangements and draws from overlapping Western Bay of Plenty families.

Broad incumbents

• Aquinas College: Private Catholic school in Tauranga covering primary through secondary levels. Comparable in its integrated Te Ao Māori and values-based education offering, and competes for the same Tauranga families willing to pay private school fees — including international students.
• ACG Tauranga: Private school in Tauranga operated by the ACG group, offering primary-level education alongside a full international student pathway. While it operates at a different price point and under a private model, it competes directly with Mount Maunganui Primary for international students seeking a premium NZ education experience in the Bay of Plenty.
• ACG Strathallan: Private school in the ACG group based in Karaka, Auckland, offering a comprehensive primary-through-secondary international programme. While geographically distant, it competes for the same pool of inbound international students seeking a premium NZ private education pathway.

Regional players

• Katikati Primary School: State primary school in Katikati, north of Tauranga in the Western Bay of Plenty. Same NZ Curriculum, same per-pupil funding model, but serves a geographically distinct township community rather than directly competing for Mount Maunganui families.
• Te Puke Primary School: State primary school in Te Puke, further along the Bay of Plenty corridor from Mount Maunganui. Operates the same curriculum and funding model but serves a more rural and horticultural community, providing a regional reference point rather than direct in-zone competition.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mtprimaryschool
• YouTubeyoutube.com/user/MtPrimarySchoolKids
• Facebookfacebook.com/Mount-Maunganui-Primary-School-192524037519548
• LinkedInlinkedin.com/company/mount-maunganui-primary

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mount Maunganui Primary