The Flooring Room

What The Flooring Room does

The Flooring Room is a New Zealand-based flooring retail business founded in 2016 and headquartered in Tauranga. With approximately 10 employees, it operates as a direct-to-consumer retailer selling flooring products to homeowners, residential customers, and tradespeople/contractors. The company appears to run physical showroom locations where customers can inspect products and receive consultations, supplemented by a web presence at theflooringroom.co.nz.

The business operates on a quote-based pricing model, consistent with industry norms where flooring purchases depend on room dimensions, material selection, and installation scope. Revenue is generated through one-time product sales, likely including both materials-only and installation services. No proprietary technology, e-commerce platform features, or digital tools are documented in the available data; the website content accessible is limited to a loader/verification page, and no products, pricing, certifications, or technology stack details are disclosed.

The Flooring Room serves a horizontal customer base split primarily between homeowners undertaking renovation or construction projects and secondary trade buyers sourcing materials for client jobs. Distribution is single-country domestic, relying on physical showroom presence. No funding rounds, partnerships, awards, patents, management team information, or operational milestones are recorded in the source data, representing a substantial data gap for any investor-grade assessment.

Name

The Flooring Room

Website

https://theflooringroom.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Flooring Room is a small New Zealand flooring retailer founded in 2016 in Tauranga, selling flooring products to homeowners and contractors through physical showrooms on a quote-based pricing model.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Flooring retail
• Residential flooring
• Flooring installation
• Carpet and vinyl
• Hardwood flooring

Headquarters

HQ city

New Zealand

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Flooring Products Sales: The Flooring Room appears to be a flooring retail business, selling flooring products directly to consumers. Based on the domain and typical flooring retail operations, revenue is generated through product sales, likely including both materials-only and potentially installation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

The Flooring Room is a New Zealand-based flooring retailer that sells flooring products directly to consumers through physical showroom locations. The business supplies flooring materials for residential and commercial renovation, new construction, and replacement projects, operating with a small team of approximately 10 employees out of Tauranga.

Differentiator

Problem solved

Functional benefit

Products and services

• Flooring Products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Bunnings Warehouse (New Zealand): Large NZ/AU home improvement and building supplies chain carrying flooring, tools, and installation accessories. Competes on price, convenience, and range; not a pure-play flooring retailer but a major share-taker in DIY and trade flooring purchases.
• Mitre 10 (New Zealand): Cooperative of NZ home improvement and trade-supply stores selling flooring alongside a broad building materials assortment. Indirect but material competitor for DIY and small-renovation flooring purchases.
• Placemakers: NZ trade-focused building supplies chain owned by Fletcher Building, supplying flooring, timber, and installation accessories to contractors. Relevant as a broad incumbent competing for the same trade-customer wallet as The Flooring Room's secondary segment.

Direct peers

• Carpet Court: New Zealand's largest flooring retail franchise network selling carpet, vinyl, timber, laminate, and tiles via showrooms. Directly comparable to The Flooring Room in product mix and showroom-led D2C model, but with national scale, centralized marketing, and franchise buying power.
• Just Floors: NZ flooring retailer specializing in carpet, vinyl, and timber with measure-and-quote and installation services. Closely matches The Flooring Room's product scope, customer segment, and quote-based D2C go-to-market.
• No. 1 Flooring: NZ flooring retailer with showrooms across the North Island offering carpets, vinyl, hybrid, laminate, and timber flooring. Comparable in target customer (homeowners and trade) and in-store consultation plus installation model.
• Flooring Xtra: NZ-owned flooring retail cooperative of independently owned stores selling carpet, timber, vinyl, laminate, and tiles. Closest direct peer in channel structure (independent showroom operators under a common brand) and in customer base of homeowners and trade customers.
• Harrisons Carpet: Long-established NZ flooring retailer offering carpets, vinyls, laminates, and timber through showrooms. Comparable in residential focus, quote-based pricing, and bundled supply-and-install service offering.

Regional players

• Choices Flooring: Australia-headquartered flooring retail cooperative with cross-Tasman presence; comparable in showroom model, product range, and target customer, though primarily Australian. Relevant as a trans-Tasman benchmark for brand, range, and pricing.

Emerging players

• Flooring Depot: Smaller, multi-location NZ flooring retailer emphasizing value pricing on carpet, vinyl, and laminate. Comparable in product mix and D2C showroom model, with a slightly more price-led positioning than a specialist independent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/the-flooring-room

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flooring Room