MTS Motorsport Total Service

What MTS Motorsport Total Service does

MTS Motorsport Total Service S.L. is a Spanish motorsport and automotive services firm headquartered in Montcada i Reixac (Barcelona), founded in 2006, with an operational testing site in La Palma del Condado (Huelva). The company delivers four integrated service lines: on-site event services (tire fitting, washing, mechanics, logistics, equipment and vehicle rental) at racing circuits and manufacturer events; competition assistance for motorsport teams; automotive testing through the Technitest Automotive sub-brand; and exclusive distribution of Dunlop Motorsport competition tires across Spain and Portugal. Its technical platform includes specialized LMP2 high-tower tire changers, Ahcon bead breakers, mobile workshop trailers, and precision tread-wear measurement equipment calibrated against motorcycle test fleets.

The company monetizes primarily through enterprise, event-based contracts with tire manufacturers and automotive OEMs — Goodyear, Dunlop, Audi, Volkswagen, Porsche, Ferrari, Lamborghini, BMW, Polestar, Bridgestone, Falken, and Avon are named clients. Pricing is quote-based; tire sales are billed on a per-unit basis while services are priced per event. MTS has supported the 24 Hours of Le Mans for 15 consecutive years alongside Goodyear and partners with Paragraph 5 (Speer Racing) trackdays across 15+ European circuits. A fifth, consumer-facing line is REVV Travel, a 2023 motorcycle tourism joint venture co-founded by MTS.

MTS is a privately held Spanish Sociedad Limitada (Tax ID B64073117) with no disclosed external investors, parent company, or funding rounds. The core team is listed at 5 employees, with staffing scaled to 15+ during major events, indicating a lean core organization augmented by seasonal/event crews. The business model is highly dependent on a concentrated set of flagship OEM and tire manufacturer relationships, with revenue visibility tied to event calendars and championship seasons.

Name

MTS Motorsport Total Service

Legal name

MOTORSPORT TOTAL SERVICE SL

Website

https://mtservice.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MTS Motorsport Total Service is a Barcelona-based motorsport services firm providing on-site tire fitting, event logistics, vehicle preparation, tire testing, and exclusive Dunlop Racing tire distribution across Spain and Portugal for OEMs, tire manufacturers, and racing teams.

Ownership category

akta.pro rank

Product category

Motorsport Event Services

NAICS

Tire Dealers (441340), Tire and Tube Merchant Wholesalers (423130)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKADAC

Mobile Tire Service & Emergency Roadside (On-Site)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

SECONDARYTLAKADAB

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

Keywords

• Motorsport event services
• Competition tire distribution
• Tire wear testing
• Racing logistics support
• Automotive launch services

Headquarters

HQ city

Montcada i Reixac

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tire Sales: Sales of competition tires as exclusive Dunlop distributor for Spain and Portugal, plus Goodyear Racing tires. Includes sales to racing teams, classic car owners, and motorsport professionals.
2. Event Services: On-site tire service, car washing, mechanics, logistics, and hospitality services for automotive events, driving experiences, and racing championships.
3. Testing Services: Tire testing services including tread wear testing conducted at Huelva facilities, collaborating with manufacturers such as Dunlop and Avon.
4. Motorcycle Tourism (REVV Travel): Founding partner of REVV Travel, providing motorcycle fleet and route design for exclusive motorcycle tourism experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

MTS Motorsport Total Service delivers on-site motorsport and automotive event services across Europe, including tire fitting, vehicle washing and detailing, mechanical maintenance, logistics, equipment supply, and vehicle rental. The company is the exclusive distributor of Dunlop Motorsport competition tires for Spain and Portugal and conducts precision tire wear testing through its Technitest Automotive sub-brand.

Product overview

MTS Motorsport Total Service is a motorsport and automotive services company offering a comprehensive portfolio of interconnected services. The core offerings consist of four main service lines: Event Services (tire service, washing, mechanics, logistics, equipment and vehicle rental), Motorsport Services (competition assistance), Testing Services (automotive development testing), and Tire Sales (exclusive Dunlop distributor for Spain and Portugal). The company also operates two specialized sub-brands: Technitest Automotive for tire wear testing services, and REVV Travel for motorcycle tourism. Supporting these are modular services including Quick Service (mechanical maintenance), Tire Service, Wash Service, and Track & Paddock Service, all deployed at events and circuits throughout Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Technitest Automotive: Tire wear testing and automotive testing services brand operated by MTS, conducting rigorous Tread Wear Tests at Huelva facilities for manufacturers such as Dunlop and Avon.

Products and services

• Event Services Comprehensive on-site services for automotive events including tire service, vehicle washing and detailing, mechanics and maintenance, logistics and handling, equipment supply, and vehicle rental of any brand, model, and finish. Targeted at automotive manufacturers and event organizers running driving experiences, product launches, and press events across Europe.
• Motorsport Services Competition assistance services for motorsport teams and events, including on-site tire fitting, mechanical support, paddock setup, and championship logistics. Designed for racing teams competing in endurance series (Le Mans, ELMS), GT championships, karting championships, and trackday operators across European circuits.
• Testing Services Planning and execution of automotive development tests, leveraging MTS's facilities, equipment, and technical personnel to support manufacturer R&D programs. Targeted at automotive and tire manufacturers requiring structured vehicle and tire development testing, including at partner facilities such as IDIADA.
• Tire Sales (Dunlop Motorsport Exclusive Distributor) Sales of Dunlop Motorsport competition tires under exclusive distribution rights for Spain and Portugal, combined with technical advisory on tire selection. Targeted at racing teams, privateer drivers, and classic car owners in Spain and Portugal, with quote-based pricing.
• Technitest Automotive (Tire Wear Testing) Tread wear testing services for tire manufacturers, conducted at Huelva facilities using BMW S1000XR and F900XR motorcycles to generate over 50 measurements per tire every 1,200 km. Targeted at tire manufacturers such as Dunlop and Avon requiring rigorous, instrumented real-world tire performance data.
• REVV Travel (Motorcycle Tourism) Exclusive motorcycle tourism experiences built on a 'Show Up & Ride' concept, offering guided tours, self-guided routes, MotoGP hospitality, and circuit events. Targeted at motorcycle enthusiasts seeking professionally organized premium riding experiences.

Quantifiable outcome

• Over 15 consecutive years of participation in the 24 Hours of Le Mans
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• Falken (Sumitomo Rubber Industries)coreStrategic or Co-development Partner · 16 September 2024MTS provides specialized tire fitting services during testing sessions at IDIADA facilities for Falken's high-performance tire development.
• Dunlop KartingcoreStrategic or Co-development Partner · 1 July 2024MTS provides storage and trackside support at the European Karting Championship in partnership with Russell Andersson of Andersson Kart, Dunlop's official distributor for the UK.
• PolestarminorStrategic or Co-development Partner · 3 June 2024MTS provided washing and detailing services for Polestar 3 and Polestar 4 model presentations in Madrid.
• Dunlop MotorsportflagshipChannel Partner/ Reseller/ Distributor · 1 March 2024MTS is the exclusive official distributor of Dunlop Racing tires for Spain and Portugal. The partnership includes competition tires for various racing categories and classic car tires.
• GoodyearflagshipStrategic or Co-development Partner · 13 February 2024MTS collaborates with Goodyear as official tire service provider for European Le Mans Series, 24 Hours of Le Mans, and GT championships. MTS provides over 50% of service personnel during Le Mans week, including preparation, mounting, and support throughout the race.
• Paragraph 5 (Speer Racing)coreStrategic or Co-development Partner · 2 February 2024MTS provides tire services for Paragraph 5 trackdays across European circuits including Portimao, Paul Ricard, Monza, Montmeló, Hockenheim, Magny Cours, Spa, Motorland, and Imola. Services include tire mounting and technical support.
• REVV TravelcoreStrategic or Co-development Partner · 1 September 2023MTS is a founding partner of REVV Travel, providing motorcycle fleet and route design expertise for exclusive motorcycle tourism experiences including MotoGP hospitality and circuit events.
• BridgestoneminorStrategic or Co-development Partner · 20 February 2023MTS provided tire mounting and car wash services for the Bridgestone Turanza 6 launch at Monteblanco circuit.
• AudicoreStrategic or Co-development PartnerMTS supports Audi Driving Experience events with mechanics, tire mounting, and car washing services at various circuits including Ascari, Navarra, and Montmeló.
• VolkswagencoreStrategic or Co-development PartnerMTS provides comprehensive support for Volkswagen Race Tour driving experiences including mechanics, tire service, car cleaning, and hospitality services.
• Technitest AutomotivecoreStrategic or Co-development PartnerMTS operates Technitest Automotive brand for tire wear testing services, conducting rigorous testing with precision measurement at Huelva facilities for manufacturers including Dunlop and Avon.
• FerrariminorStrategic or Co-development PartnerMTS provided tire services for Ferrari 296 GTB world launch and Ferrari 296 GTS presentation events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pirelli: Italian multinational tire manufacturer and exclusive F1 tire supplier. Pirelli operates extensive motorsport tire service operations across premier racing series globally, directly competing with MTS for on-site tire service contracts and motorsport team relationships.
• Michelin: French multinational tire manufacturer with extensive motorsport programs including WEC, MotoGP, and rally series. Michelin operates dedicated motorsport service teams that compete with MTS for direct on-site tire service work at racing events across Europe.
• Falken Tire (Sumitomo Rubber Industries): Sub-brand of Sumitomo Rubber Industries with motorsport programs in GT racing, off-road, and tire testing. MTS has previously provided tire fitting services for Falken at IDIADA facilities, and Falken competes with MTS for motorsport service contracts in the European market.
• Bridgestone: Japanese multinational tire manufacturer with motorsport programs including MotoGP and World Superbike. MTS has previously provided tire services for Bridgestone events (Turanza 6 launch at Monteblanco), and Bridgestone operates its own motorsport service capabilities that overlap with MTS offerings.
• Continental: German multinational tire manufacturer with motorsport presence in touring car racing and premium automotive OE supply. Continental competes with MTS for both motorsport service work and tire distribution relationships within European racing ecosystems.
• Hankook Tire: South Korean tire manufacturer with motorsport programs including the 24H Series, Formula E, and TCR racing. Hankook provides on-site tire service and competes with MTS for motorsport team and event service contracts across European circuits.
• Yokohama Rubber Company: Japanese tire manufacturer with motorsport programs including touring car, GT, and off-road racing. Yokohama operates its own motorsport service teams and competes with MTS for racing tire distribution and event service contracts across European motorsport.
• Goodyear Tire & Rubber Company: American multinational tire manufacturer and MTS's anchor partner for 15+ years at Le Mans. Goodyear operates its own motorsport tire service teams across global racing events including NASCAR, WEC, and GT championships, competing with MTS for direct on-site tire service work at events while also being a major customer.
• Dunlop: Iconic tire brand owned by Goodyear, with MTS serving as exclusive distributor for Spain and Portugal. Dunlop's motorsport division provides racing tires and on-site tire services across global racing series, sharing customer base, product focus, and racing event participation with MTS.
• Toyo Tires: Japanese tire manufacturer with motorsport programs in drifting, off-road, and sports car racing. Toyo provides event services and competes with MTS in racing tire distribution and trackside service across European racing circuits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MTS-Motorsport-Total-Service-152479781480652
• LinkedInlinkedin.com/company/mts-motorsport-total-service

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTS Motorsport Total Service