MTV, Braunschweiger Männerturnverein von 1847 e.V.

What MTV, Braunschweiger Männerturnverein von 1847 e.V. does

MTV Braunschweig (Braunschweiger Männerturnverein von 1847 e.V.) is a registered non-profit sports association (eingetragener Verein) founded in 1847 in Braunschweig, Lower Saxony, Germany. It serves more than 7,700 members across all age groups and ability levels, offering the most comprehensive sports program in the region with 20+ disciplines spanning gymnastics, dance, martial arts, team sports (handball, basketball, hockey, volleyball), fitness, swimming, tennis, and inclusive sports. The club operates the MTV-Sportzentrum at Güldenstraße 11 as its headquarters, a Synrgy360 functional fitness studio on its first floor, and roughly ten additional external sports halls and outdoor facilities across Braunschweig.

The club's underlying technology is modest and appropriate to its scale: a SPORTVEREINonline member management platform, an online course booking module (Buchungsmodul Kurse) for self-service enrollment, and a dedicated Synrgy360 microsite (fitnessstudio-mtv-bs.de). Its business model is multi-stream but anchored in recurring monthly membership dues, supplemented by tiered youth programming (FitKids Club at €2/month add-on, Feriencamp holiday camps at €40–€150 per child, Löwen-Fete birthday parties at €150–€200), a €5/month Synrgy360 fitness subscription layer, B2B corporate health contracts (Fit am Arbeitsplatz / BGM), and sponsorship from Erima, Müllenheim, New Yorker, and Autohaus Härtel. Distribution is primarily direct through physical facilities, supported by school AG partnerships at nine named Braunschweig schools and six kindergartens, and the Sport vernetzt community initiative jointly run with Alba Berlin and Basketball Löwen Braunschweig (launched 19 September 2023).

Name

MTV, Braunschweiger Männerturnverein von 1847 e.V.

Legal name

MTV Braunschweig 1847 e.V.

Website

https://mtv-bs.de

Company type

Private

Founded year

1847

Operating status

Operating

Headcount range

1–10 employees

Short description

MTV Braunschweig is a non-profit sports association founded in 1847 serving 7,700+ members across 20+ sports disciplines in Braunschweig, Germany, via its own Sportzentrum, Synrgy360 fitness studio, school partnerships, and youth programs like FitKids and Feriencamp.

Ownership category

akta.pro rank

Product category

Sports & Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Sports-Specific Group Conditioning (HSADABAK), Club Sports Programs (EDALAIAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Multi-sport club
• Recreational sports programs
• Functional fitness training
• Youth sports programs
• Corporate health management

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership dues: The club generates revenue primarily through recurring membership fees. Members pay monthly dues, with special rates for FitKids (€2.00/month additional). The club also charges a Synrgy add-on of €5/month for functional fitness courses.
2. Feriencamp (Holiday camp) fees: Vacation camp fees for children aged 6–12 years, with tiered pricing based on membership status: FitKids (€100 for 5 days, €80 for 4 days, €40 for 2 days), Members (€125/€100/€50), and Guests (€150/€120/€60). Revenue is collected via SEPA direct debit approximately 6 weeks before each camp.
3. Löwen-Fete (Birthday party packages): Birthday party package bookings for up to 10 children at a flat rate: FitKids €150, Members €170, Non-members €200, with €10 per additional child. Revenue covers hall rental and trainer supervision.
4. Synrgy360 Fitness Studio: Separate fitness studio operation with Synrgy functional training courses, open gym access, and sauna. Synrgy courses have a €5/month add-on fee. The studio has its own website at fitnessstudio-mtv-bs.de.
5. Fit am Arbeitsplatz (Corporate health): Corporate health and fitness programs (BGM – Betriebliches Gesundheitsmanagement) offered to businesses, generating revenue through employer contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

MTV Braunschweig 1847 e.V. is a registered non-profit sports association (eingetragener Verein) that delivers a multi-sport program to more than 7,700 members across the Braunschweig region. The club sells recurring membership access to 20+ sport disciplines (gymnastics, handball, dance, martial arts, fitness, tennis, swimming, cheerleading and more), runs paid programs such as the Ferienspaß holiday camps, Löwen-Fete children's birthday parties, and the FitKids Club, and operates the Synrgy360 functional fitness studio with an additional monthly add-on fee.

Product overview

MTV Braunschweig 1847 e.V. is a multi-sport club offering the most comprehensive sports program in the region to over 7,700 members. The club operates a unified membership platform supported by an online course booking module (Buchungsmodul) and SPORTVEREINonline for member management. Its product portfolio spans youth programs (FitKids Club, MTV-Ferienspaß holiday camps, Löwen-Fete birthday parties), a dedicated fitness studio (Synrgy360), corporate health services (Fit am Arbeitsplatz), and the annual Nachtlauf running event. All programs are coordinated across the club's own sport facilities and partner locations throughout Braunschweig.

Differentiator

Problem solved

Functional benefit

Products and services

• MTV-Ferienspaß (Holiday Camp) Multi-sport holiday camp for children aged 6–12 years, supervised from 08:00–15:00 with hot meals by caterer Zwergenlunch. Tiered pricing for FitKids (€40–€100), Members (€50–€125), and Guests (€60–€150) based on 2/4/5-day duration.
• Löwen-Fete (Children's Birthday Parties) 2-hour sports hall hire package for up to 10 children including themed movement landscapes and trainer supervision. Flat rates of €150 (FitKids), €170 (Members), and €200 (non-members), with €10 per additional child.
• FitKids Club Children's membership add-on (€2.00/month) offering monthly FitKids Aktionen action days, birthday party discounts, and reduced holiday camp fees.
• Fit am Arbeitsplatz (Corporate Health) Corporate health management (BGM) program offering workplace fitness and wellness services to employers through dedicated contracts.
• Synrgy360 Fitness Studio Functional fitness studio featuring Synrgy360 training equipment, with a €5/month add-on for Synrgy courses, open gym access, sauna, and a bonus reward system for regular attendance.
• Nachtlauf (Night Run Event) Annual nighttime community running event featuring multiple distances, organized by the club for the regional Braunschweig running community.

Quantifiable outcome

• Awarded the Niedersächsischer Inklusionspreis (Lower Saxony Inclusion Prize) in spring 2019, recognizing exemplary commitment to inclusion in sports.
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• Alba Berlin (Sport vernetzt)coreStrategic or Co-development Partner · 19 September 2023MTV Braunschweig is part of the 'Sport vernetzt' initiative founded by Alba Berlin, launched in the Weststadt district of Braunschweig on 19 September 2023. The project provides free, low-threshold sports transition programs (Übergangsangebote) for preschoolers and first-graders in the Weststadt, a socially challenged district. The goal is to promote movement, inclusion, and equal opportunities for all children regardless of background.
• Basketball Löwen Braunschweig (Sport vernetzt)coreStrategic or Co-development Partner · 19 September 2023Basketball Löwen Braunschweig is a co-partner in the Sport vernetzt initiative alongside Alba Berlin and MTV Braunschweig. Basketball Löwen actively supports the sports programs for children in the Weststadt.
• Braunschweiger Fonds für Kinder und Jugendliche (Sport vernetzt)supportingGTM or Marketing Partner · 19 September 2023The Braunschweiger Fonds für Kinder und Jugendliche (Braunschweig Fund for Children and Youth) supports the Sport vernetzt sports programs as a financial or promotional partner.
• Landessportbund Niedersachsen e.V. (LSB)supportingGTM or Marketing PartnerThe Landessportbund Niedersachsen (Lower Saxony State Sports Federation) supports the MTV Feriencamp (vacation camp) program. The LSB logo appears on camp materials, indicating endorsement or funding support.
• Erima (sponsor)minorGTM or Marketing PartnerErima is listed as a sponsor on the MTV Braunschweig website. Erima is a German sportswear and equipment brand.
• Müllenheim (sponsor)minorGTM or Marketing PartnerMüllenheim is listed as a sponsor on the MTV Braunschweig website.
• New Yorker (sponsor)minorGTM or Marketing PartnerNew Yorker is listed as a sponsor on the MTV Braunschweig website. New Yorker is a German fashion retailer.
• Autohaus Härtel (sponsor)minorGTM or Marketing PartnerAutohaus Härtel (a car dealership in Braunschweig) is listed as a sponsor on the MTV Braunschweig website.
• Zwergenlunch (catering for Feriencamp)minorOthersZwergenlunch is the catering provider for the MTV Feriencamp, supplying daily hot meals with five menu options, including vegetarian and meals accommodating lactose, gluten, and sugar intolerances. Fresh fruit and vegetable plates are also provided throughout the day.
• Multiple Braunschweig schools and kindergartenscoreStrategic or Co-development PartnerMTV Braunschweig maintains school partnerships with Grundschule Bürgerstraße, Grundschule Diesterwegstraße, Grundschule Heinrichstraße, Grundschule Ilmenaustraße, Grundschule Lamme, Grundschule Lehndorf, Grundschule Mascheroder Holz, Gymnasium Hoffmann-von-Fallersleben, and Gymnasium Neue Oberschene. Additionally, kindergarten partnerships include Kita Ilmenaustraße, Kita Muldeweg, Kita St. Maximilian Kolbe, Kita Broitzemer Straße, Kita Mittenmank, and Kita Arche Noah for the Sport vernetzt program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TSV 1860 München: Direct peer — one of Germany's largest traditional sports clubs with a multi-department structure covering dozens of sports and a comparable member-association (e.V.) governance model.
• Hamburger Turnerschaft (HTB): Direct peer — historic German Turnverein in Hamburg offering the same broad-based, member-funded, multi-discipline amateur sports model as MTV Braunschweig.
• MTV 1879 München: Direct peer — Munich-based traditional sports club with the same 'MTV' identity, multi-sport breadth, and community membership positioning as MTV Braunschweig.
• MTV Stuttgart: Direct peer — a traditional German multi-sport club (MTV tradition) founded in 1893, offering a comparable breadth of sports disciplines, member-based model, and community programming structure to MTV Braunschweig.
• TuSpo Frankfurt: Direct peer — Frankfurt-based traditional multi-sport club offering a comparable breadth of amateur sports disciplines under an e.V. membership structure.

Others

• Landessportbund Niedersachsen e.V. Adjacent ecosystem player — the Lower Saxony state sports federation that supports MTV Braunschweig's Feriencamp program and channels public funding; relevant as a partner and funding source rather than a direct competitor.

Regional players

• Eintracht Braunschweig: Regional peer — the dominant professional football club in Braunschweig, competing for the same local sports-engagement audience and sponsorship dollars, though operating at a much larger professional scale.
• MTV Wolfenbüttel: Regional peer — a nearby Lower Saxony multi-sport club serving the same regional catchment area and competing for members, sponsorships, and event visibility in the greater Braunschweig/Wolfenbüttel market.

Broad incumbents

• DJK Sportbund München: Broader incumbent — a large Catholic-affiliated German sports federation operating multi-discipline club programs in a similar community/school sports model, but at significantly greater scale and with regional coverage.
• clever fit: Broader incumbent — a major German commercial fitness chain offering low-cost 24/7 gym access and functional training, competing with MTV's Synrgy360 fitness offering for value-oriented fitness consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mtv.braunschweig1847
• LinkedInlinkedin.com/company/mtv-braunschweiger-m%C3%A4nnerturnverein-von-1847-e.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTV, Braunschweiger Männerturnverein von 1847 e.V.