MULTIASSIST InsurTech

What MULTIASSIST InsurTech does

MULTIASSIST InsurTech (legal entity MULTIASSIST S.A. de C.V.) is a privately held, 100% digital InsurTech headquartered in San Salvador, El Salvador, founded in 2015 by Lic. Mauricio Portillo, who also founded the affiliated insurance company MULTIRIESGOS in 1993. The company sells subscription-based assistance plans to Salvadoran consumers across six core products: Home Assistance (from $5.00/month), Pet Assistance, S.O.S. Assistance, Medical Assistance including video consultations (from $3.50/month), Funeral Assistance (from $5.50/month), and Roadside Assistance (from $7.50/month). Enrollment is positioned as fully digital and completable in under five minutes with no requirements, executed through a self-service e-commerce storefront (shop.multiassist.net), a mobile app, and WhatsApp, with physical backup through four agency locations and a mobile sales team covering all 14 departments of El Salvador.

The platform is anchored by two partner networks: RED MEDIC (170+ affiliated health providers) and CLUB AHORRO (120+ affiliated merchants), both accessed via a digital membership card (carnet digital). The technology stack is described as digital-first but light on disclosed sophistication — no API, no SDK, no integrable components, and no documented AI/ML capabilities. Revenue is generated primarily through monthly consumer subscriptions ($3.50–$7.50 per plan), a managed-services corporate vertical (Digital Health Cabins, customized B2B platforms for remittance companies, exclusive assistance plans for financial institutions, wellness programs, corporate event planning, and event safety services), and the cross-border Hermano 503 sub-brand targeting the Salvadoran diaspora with repatriation, life, savings, and investment products. The company reports 114,000+ clients with active coverage and 100,000+ families protected, served by a notably lean team of 6 employees that relies on the provider/merchant network for service fulfillment.

Name

MULTIASSIST InsurTech

Legal name

MULTIASSIST S.A. de C.V.

Website

https://multiassist.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MULTIASSIST InsurTech is a 100% digital Salvadoran InsurTech, founded in 2015, selling subscription-based home, medical, funeral, roadside, pet, and S.O.S. assistance plans from $3.50/month to individual consumers and corporate clients across El Salvador, with affiliated provider and merchant networks accessed via digital membership cards.

Ownership category

akta.pro rank

Product category

Insurance Assistance Services

NAICS

Insurance Agencies and Brokerages (524210), Health Care and Social Assistance (62)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Digital assistance services
• Insurtech platform
• Subscription assistance plans
• Corporate wellness programs
• Health provider network

Headquarters

HQ city

San Salvador

HQ country

El Salvador

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Assistance Plans: Monthly subscription-based assistance plans offered to individual consumers including home, pet, medical, funeral, and roadside assistance. Plans priced from $3.50 to $7.50 per month with various coverage tiers (Basic, Premium).
2. Corporate Wellness Programs: Customized wellness programs for businesses including health events, corporate event planning, and digital health cabin implementation for employee health services.
3. B2B Platform Services: Customized assistance acquisition platforms designed and administered for remittance companies and financial institutions as unique value-added services for their customer bases.
4. Event Safety and Wellness Services: Personal accident coverage and wellness services for event attendees, supporting event organizers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

MULTIASSIST InsurTech sells a portfolio of subscription-based digital assistance plans (Home, Pet, S.O.S., Medical, Funeral, and Roadside) to Salvadoran consumers for $3.50–$7.50 per month, enrolled online in under 5 minutes. For businesses, it designs and administers customized assistance acquisition platforms, Digital Health Cabins, exclusive assistance plans, wellness programs, and corporate event services, with members gaining access to the CLUB AHORRO discount network (120+ merchants) and RED MEDIC provider network (170+ health providers) via a digital ID card.

Product overview

MULTIASSIST is a 100% digital InsurTech company offering an integrated platform of assistance services across six core consumer products: Home Assistance, Pet Assistance, S.O.S. Assistance, Medical Assistance (including video consultations), Funeral Assistance, and Roadside Assistance. The company also provides corporate services including Digital Health Cabins, Remittance Company Assistance, Financial Company Assistance Plans, Exclusive Discount Networks (CLUB AHORRO and RED MEDIC), Wellness Programs, Corporate Event Planning, and Event Security Services. The platform is designed for fast digital contracting (under 5 minutes) with 365-day customer service, covering all 14 departments of El Salvador.

Differentiator

Problem solved

Functional benefit

Brands

• Hermano 503: A brand serving Salvadoran diaspora worldwide with financial products including repatriation assistance, life insurance with savings options, investment plans tailored to El Salvador, residential and health insurance, automotive insurance, and dental plans.

Products and services

• Asistencia Hogar (Home Assistance)

Quantifiable outcome

• Over 114,000 clients with coverage and over 5,500 assistances provided
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CLUB AHORROcoreOthersDiscount merchant network with 120+ affiliated businesses. Customers receive discounts by presenting their digital membership card. Access through clubahorro.sv
• RED MEDICcoreOthersMedical provider network with 170+ health providers. Customers access discounted health services through digital membership credentials. Access through medic.com.sv
• MultiriesgosminorOthersRelated company providing insurance backing for the broader service ecosystem. Both Multiriesgos and Multiassist are 100% Salvadoran companies that have been operating since 1993 under founder Lic. Mauricio Portillo.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MAPFRE: Large Spanish-headquartered insurer with deep Latin American presence offering health, auto, home, and funeral insurance. Overlaps with most MULTIASSIST product lines and is actively investing in digital distribution, making it a likely competitive threat in El Salvador and the region.
• International SOS: Worldwide assistance, medical, and security services company serving corporate clients and consumers. Comparable in medical and SOS assistance offerings and B2B platform model, though significantly larger and focused on corporate/niche segments.
• Europ Assistance: Global leader in assistance services covering travel, home, medical, and roadside. Overlaps directly with MULTIASSIST's product categories (home, medical, roadside, funeral) but operates as a broad incumbent with worldwide reach rather than a single-country specialist.
• Bupa (Latin America): Global health insurance and assistance provider with significant Latin American operations. Comparable on medical assistance, health provider networks, and corporate wellness products, though Bupa is a regulated insurer at much larger scale.
• ADT (home security & assistance): Global home security and assistance provider offering subscription home monitoring and emergency response. Overlaps with MULTIASSIST's home assistance line and operates in some Latin American markets, though focused on monitored security rather than broader assistance.
• SURA (Seguros SURA): Major Latin American insurance and assistance provider offering health, life, home, and roadside products across multiple countries. Directly comparable in product breadth and corporate wellness offerings, though operating as a broad incumbent rather than a digital-only specialist.
• AIG Travel: Travel insurance and assistance arm of AIG offering medical, trip, and roadside assistance. Overlaps with MULTIASSIST's medical and roadside assistance lines, and competes in Latin American markets, though embedded within a much larger insurance group.

Emerging players

• Vitau: Mexican digital health platform offering subscription-based medication delivery and chronic care management. Comparable in subscription-based health model and Latin American digital health focus, though focused on medication rather than the broader assistance bundle MULTIASSIST offers.
• Doctoralia: Digital health platform connecting patients to providers with online booking and telehealth across Latin America. Comparable to MULTIASSIST's RED MEDIC network and medical assistance / video consultation offering, though focused primarily on appointment discovery rather than insurance-adjacent subscriptions.

Direct peers

• AssistCard: Latin American travel and assistance company offering medical, roadside, and travel assistance products across multiple countries. Directly comparable in product category (assistance subscriptions), customer base (Latin American consumers), and digital-first go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MULTIASSISTSV
• LinkedInlinkedin.com/company/multiassist-s-a-de-c-v
• Instagraminstagram.com/multiassist_sv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MULTIASSIST InsurTech