Multitrack
Multitrack is a Cape Town-based GPS tracking company that sells self-install Plug & Play trackers and a cloud fleet management platform to South African truck, van, car, and motorcycle fleet operators via a direct-to-consumer model.
- Company typePrivate
- Founded-
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Multitrack does
Multitrack is a privately held South African GPS tracking company headquartered in Cape Town that sells Plug & Play vehicle and asset tracking hardware alongside a cloud-based fleet management web application called MultiTrack VehicleTracker. The platform ingests real-time location data from trackers installed on trucks, vans, cars, and motorcycles, and exposes features such as live fleet mapping, geofencing with instant alerts, customized trip and idle-time reports, quick dispatch by address or point of interest, and flexible event rules. The hardware portfolio is broad for a company of its size, spanning vehicle trackers, asset trackers, personal trackers, temperature sensors, OBD devices, and fuel monitoring modules, all designed for self-installation rather than professional fitting.
The underlying technology is a cloud-hosted GPS tracking platform that supports multi-manufacturer device interoperability, allowing third-party GPS hardware to be managed on a single dashboard via the MultiTrack platform. Live tracking is operational in three South African metros — Cape Town, Johannesburg, and Durban — with public-facing dashboards reporting active vehicle counts and alert volumes.
The business model combines hardware sales (Plug & Play trackers) with recurring subscription monitoring services billed monthly, though pricing is not publicly disclosed and is offered on a quote basis through a contact form. Go-to-market is direct-to-consumer / product-led: customers purchase trackers via the website and self-install without professional assistance. The target customer base is broad and horizontal, spanning logistics trucking fleets, delivery and service van operators, corporate car fleets, and motorcycle/scooter delivery fleets, with no named enterprise logos or public case studies disclosed. The company operates with approximately 10 employees and no disclosed funding, ownership, or revenue figures.
Multitrack firmographics
Firmographics- Name
- Multitrack
- Legal name
- Multitrack
- Website
- https://multitrack.co.za
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Multitrack is a Cape Town-based GPS tracking company that sells self-install Plug & Play trackers and a cloud fleet management platform to South African truck, van, car, and motorcycle fleet operators via a direct-to-consumer model.
- Ownership category
- akta.pro rank
Multitrack industry classification
Industry- Product category
- Fleet Tracking Services
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- GPS Fleet Tracking & Mapping (TLABAJAA)
- akta.pro secondary industries
- Mileage & Trip Expense Capture (Odometer, GPS-Based, Per-Diem) (TLABAMAE), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM)
Keywords
Where Multitrack is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Multitrack business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- GPS Tracking Hardware and Monitoring Services: Multitrack generates revenue through the sale of Plug & Play GPS tracking devices combined with ongoing monitoring/subscription services. The platform supports various tracker types including vehicle trackers, asset trackers, personal trackers, temperature sensors, OBD devices, and fuel monitoring devices, suggesting a hardware + software recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Contact for pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Multitrack product offering
Product offeringCore offering
Multitrack sells Plug & Play GPS tracking hardware (vehicle, asset, personal, OBD, temperature, and fuel monitoring devices) bundled with the MultiTrack VehicleTracker web platform, a real-time GPS tracking application that provides live fleet overviews, geofencing, instant alerts, customized trip and idle reports, quick dispatch, and multi-manufacturer device support for trucks, vans, cars, and motorcycles operating in South Africa.
Product overview
Multitrack is a South African real-time GPS tracking platform that offers a unified solution comprising the MultiTrack VehicleTracker web application and a range of Plug & Play GPS tracking hardware devices. The platform enables monitoring of trucks, vans, cars, and motorcycles with features including geofencing, instant alerts, live fleet overview, customized reports, and multiple device support. The hardware portfolio includes vehicle trackers, asset trackers, personal trackers, temperature sensors, OBD devices, and fuel monitoring capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- MultiTrack VehicleTracker: Real-time GPS tracking application with web interface built on the MultiTrack platform with support for tracking, reporting, and flexible event rules.
Products and services
- MultiTrack VehicleTracker
Quantifiable outcome
- Dispatch team delays reduced instantly with live map visibility
- +1 more outcomes
Companies that use Multitrack
Customer profileSegments4 records
Ideal customer profiles4 records
Multitrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Multitrack partnerships and signals
Strategic signalScale indicators3 records
Expansion highlights4 records
Multitrack competitors and assessment
Company assessmentDirect peers
- Netstar (Altron): South African vehicle tracking and fleet management business owned by Altron, offering GPS tracking, stolen vehicle recovery, and fleet solutions. Competes head-to-head with Multitrack in the SA fleet tracking market.
- Cartrack Holdings: South African-listed fleet telematics and stolen-vehicle recovery provider serving commercial fleets and consumers across Africa and Europe. Directly comparable to Multitrack on vehicle GPS tracking, subscription monitoring, and South African fleet customer base.
- Tracker South Africa: Long-standing South African vehicle tracking and recovery provider with a large installed base of consumer and fleet GPS units. A direct competitor to Multitrack in the same geography with comparable Plug & Play-adjacent offerings.
- Ctrack (Novatel / MiX Telematics heritage): Global fleet telematics and asset tracking provider with strong presence across Africa, offering vehicle GPS, driver behaviour, and fleet analytics. Comparable product breadth and target customer (SMB and enterprise fleets) to Multitrack.
Broad incumbents
- Geotab: Global fleet telematics leader offering OBD-based GPS tracking, fleet analytics, and an extensive partner ecosystem. Represents the scalable, data-rich incumbent Multitrack would compete against if expanding beyond South Africa.
- MiX Telematics: South African-origin global fleet and asset management telematics company serving enterprise fleets worldwide. Comparable core GPS fleet tracking capability but at much larger scale, broader analytics, and global footprint than Multitrack.
- Verizon Connect: Enterprise fleet and asset management telematics suite from Verizon, covering GPS tracking, driver behaviour, and dispatch. Comparable in target customer (commercial fleets) and core technology to Multitrack, though much larger and globally distributed.
- Webfleet (Bridgestone): Bridgestone-owned commercial fleet telematics platform offering GPS tracking, dispatch, and fleet optimisation across Europe, Americas, and Africa. Overlaps with Multitrack on fleet GPS tracking and subscription model for commercial vehicle operators.
- Samsara: US-listed connected operations platform combining vehicle GPS, telematics, video-based safety, and asset tracking. Comparable Plug & Play-style hardware (OBD, dashcam, asset gateways) and cloud platform to Multitrack, but at vastly greater scale and feature depth.
Emerging players
- Fleet Complete: Telematics provider with strong presence in South Africa and broader Africa, offering GPS fleet tracking, asset tracking, and connected workflow tools. Comparable regional footprint and SMB-friendly fleet offering to Multitrack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Multitrack social profiles
Digital presenceMultitrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multitrack leadership team
Management profileNumber of profiles
Multitrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multitrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multitrack
What does Multitrack do?
Multitrack sells Plug & Play GPS tracking hardware (vehicle, asset, personal, OBD, temperature, and fuel monitoring devices) bundled with the MultiTrack VehicleTracker web platform, a real-time GPS tracking application that provides live fleet overviews, geofencing, instant alerts, customized trip and idle reports, quick dispatch, and multi-manufacturer device support for trucks, vans, cars, and motorcycles operating in South Africa.
Is Multitrack a public or private company?
Multitrack is a private company. It is classified as unknown and is currently operating.
When was Multitrack founded?
Multitrack was founded in -1. It employs 1 to 10 people.
Where is Multitrack based?
Multitrack is headquartered in Cape Town, South Africa, in the Africa region.
How does Multitrack make money?
One revenue line is on record: GPS Tracking Hardware and Monitoring Services.
Who are Multitrack's main competitors?
Direct peers on record are Netstar (Altron), Cartrack Holdings, Tracker South Africa and Ctrack (Novatel / MiX Telematics heritage). Broad incumbents are Geotab, MiX Telematics, Verizon Connect, Webfleet (Bridgestone) and Samsara. Fleet Complete is listed as an emerging player.
Does Multitrack have an API?
No public API is recorded for Multitrack.
What industry is Multitrack in?
Multitrack's product category is Fleet Tracking Services. Its primary akta.pro industry code is TLABAJAA, GPS Fleet Tracking & Mapping, with a secondary code of TLABAMAE, Mileage & Trip Expense Capture (Odometer, GPS-Based, Per-Diem). Its SIC code is 4700.