Mulva Cultural Center

What Mulva Cultural Center does

Mulva Cultural Center is a nonprofit cultural institution located at 221 S. Broadway in De Pere, Wisconsin, serving as a regional destination for art, film, and community programming. With 24 employees, the center operates a physical venue featuring world-class rotating art exhibits, a state-of-the-art 200-seat Discover Auditorium equipped with one of only three Samsung Onyx screens in the United States, two dining venues (Savour on Broadway and Café on Broadway), the Splurge Gift Shop (with both on-site and online retail at shop.mulvacenter.org), and multiple premium event spaces including a two-story glass Atrium, Connect Boardroom, multipurpose classrooms, and 3,000–5,800 sq ft outdoor patios overlooking the Fox River. An Olafur Eliasson planet sculpture anchors the outdoor landscape.

The organization generates revenue across six distinct streams: exhibit and film ticket sales, annual membership subscriptions offering unlimited visits and exclusive benefits, event space rentals priced between $500 and $12,000 per booking, dining operations, gift shop sales, and workshops/classes priced at $40–$45 per participant. Ticketing and membership are managed through the Roller e-commerce platform, and pricing is publicly disclosed across most service lines except membership tiers.

Mulva Cultural Center serves three primary customer segments: general public visitors and families seeking cultural experiences; corporate and private event clients (weddings, board meetings, team events) renting premium spaces; and accessibility-program participants — most notably the SPARK! program for individuals with memory loss and their caregivers, operated in partnership with the Aging and Disability Resource Center (ADRC) of Green Bay, National Railroad Museum, Neville Public Museum, and Casa ALBA Melanie. The center is named after benefactors Miriam and James Mulva, operates solely in Wisconsin, and is independently funded without disclosed venture, private equity, or parent-company backing.

Name

Mulva Cultural Center

Legal name

Mulva Cultural Center

Website

https://mulvacenter.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mulva Cultural Center is a nonprofit cultural institution in De Pere, Wisconsin, operating a destination venue with rotating art exhibits, a 200-seat theater featuring a rare Samsung Onyx screen, dining, gift shop, and event rentals serving regional visitors, corporate clients, and accessibility programs.

Ownership category

akta.pro rank

Product category

Cultural Center / Museum Services

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)

akta.pro secondary industries

Cultural Centers & Community Cultural Organizations (BPAGAHAD), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Art exhibits
• Cultural programming
• Event space rental
• Film screenings
• Museum membership

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Exhibits and Film Tickets: Revenue from admission tickets to rotating world-class exhibits and film screenings in the state-of-the-art Discover Auditorium featuring Samsung Onyx screen.
2. Membership Subscriptions: Annual and ongoing memberships providing unlimited visits, early access to exhibits, discounts, and VIP offerings for all household members.
3. Event Space Rentals: Rental fees for private events in Atrium, Connect Boardroom, Discover Auditorium, classrooms, and outdoor patios. Pricing ranges from $500-$12,000 depending on space and duration.
4. Dining: Revenue from Savour on Broadway restaurant and Café on Broadway with scenic views.
5. Gift Shop Sales: Splurge Gift Shop offering unique items both on-site and online.
6. Workshops and Classes: Fees for educational workshops and art-making classes taught by local artists, ranging from $40-$45 per participant.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mulva Cultural Center is a nonprofit cultural institution in De Pere, Wisconsin that operates a physical destination offering rotating world-class art exhibits, film screenings in a state-of-the-art Discover Auditorium with a Samsung Onyx screen, educational programs and workshops, special event space rentals, on-site dining (Savour On Broadway and Café on Broadway), and a Splurge Gift Shop. The center also runs the SPARK! accessibility program in collaboration with ADRC of Green Bay for people with memory loss and their caregivers.

Product overview

Mulva Cultural Center is a unified cultural destination offering exhibits, films, events and programs, membership, dining, and retail. The core offerings include rotating world-class art and cultural exhibits displayed in Atrium and Main Hall spaces, daily film screenings in a state-of-the-art theater with a Samsung Onyx screen, diverse events and workshops, and special event spaces for private rentals. Dining is provided through Savour On Broadway and Cafe on Broadway, with additional retail through the Splurge Gift Shop. The center also offers a Membership program for unlimited access and exclusive benefits, and SPARK! is a free accessibility program for people with memory loss.

Differentiator

Problem solved

Functional benefit

Brands

• Savour On Broadway: On-site dining restaurant at Mulva Cultural Center
• Café on Broadway
• Splurge Gift Shop

Products and services

• Exhibits

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Aging and Disability Resource Center (ADRC) of Green BaycoreStrategic or Co-development PartnerCollaboration to offer SPARK! programs - free cultural experiences for people with memory loss and their caregivers. The center collaborates with ADRC and other cultural organizations to provide accessible programming.
• National Railroad MuseumcoreStrategic or Co-development PartnerPartner venue for SPARK! program events in Brown County, hosting programs like Owney the Railway Dog, The Harvey Girls, The Ranchero Hobo, and Dining on the Rails.
• Neville Public MuseumcoreStrategic or Co-development PartnerPartner venue for SPARK! program events including Musical Marvels, Nature's Wonders, and Holiday Memories events.
• Casa ALBA MelanieminorStrategic or Co-development PartnerCollaboration for Spanish-language SPARK! events including Food Culture in NE Wisconsin and The Ranchero Hobo, supporting Hispanic/Latino community engagement.
• HistoLogy / Museum of the American RevolutioncoreStrategic or Co-development PartnerDesign and production partnership for American Revolution, the Augmented Experiences exhibit - an immersive, interactive journey using augmented reality technology.
• Guild Hall MuseumcoreStrategic or Co-development PartnerLoan of 72 artworks from Guild Hall Museum's collection for An Adventure in the Arts exhibition, including pieces by Jasper Johns, Jackson Pollock, Andy Warhol.
• UT MD AndersoncoreStrategic or Co-development PartnerPresented by UT MD Anderson for The Journey to End Cancer: From Cause to Cure exhibit - a dynamic, interactive science exhibition exploring cancer detection, treatment, and prevention.
• Landau Traveling ExhibitionscoreStrategic or Co-development PartnerOrganized by Landau Traveling Exhibitions for L'Estampe originale: A Graphic Treasure exhibition - a rare portfolio of 95 graphic art works.
• Denenberg Fine ArtscoreStrategic or Co-development PartnerAssociation with Denenberg Fine Arts for L'Estampe originale exhibition. The complete portfolio is on loan from Stuart and Beverly Denenberg of Los Angeles.
• Robert WeingartencoreStrategic or Co-development PartnerAcclaimed photographer Robert Weingarten's Palettes exhibition featuring large-scale photographs of artists' palettes, tools, and studio surfaces of renowned artists including Chuck Close, Jasper Johns, Ed Ruscha.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eiteljorg Museum of American Indians and Western Art: Indianapolis museum focused on Western and Native American art, comparable to Mulva's "Cowboys: History & Hollywood" exhibit focus; broader incumbent with similar cultural-mission positioning.
• Crystal Bridges Museum of American Art: Major Bentonville, AR art museum with rotating exhibits and event programming; comparable as a destination cultural institution with curated world-class exhibitions and broad programming.
• Milwaukee Art Museum: Larger Wisconsin art museum offering world-class rotating exhibits and event spaces; comparable as a broader incumbent in the same state with overlapping programming and donor base.
• Museum of Science and Industry Chicago: Large Chicago museum with rotating exhibits, IMAX/film screenings, and event rentals; comparable as a broader incumbent cultural destination in the broader Midwest market Mulva draws from.

Direct peers

• National Railroad Museum: Green Bay heritage museum and SPARK! program partner; comparable as a single-site cultural institution with traveling exhibits and community programming in the same market.
• The Momentary: Crystal Bridges' contemporary art and performance space in Bentonville, AR offering rotating exhibits, dining, and event rentals; comparable as a multi-revenue-stream cultural center with similar business model.
• Neville Public Museum: Green Bay-based museum offering exhibits and community programming; direct local peer and SPARK! program partner, sharing overlapping cultural-mission focus in the same geography.

Emerging players

• Meow Wolf: Immersive art experience company with permanent installations, dining, and event venues; comparable as an emerging cultural-entertainment hybrid offering differentiated visual experiences.

Regional players

• Madison Museum of Contemporary Art: Wisconsin-based contemporary art museum with rotating exhibits and programming; comparable as another mid-size regional cultural institution competing for traveling shows.
• The Building for Kids Children's Museum: Appleton, WI-based children's museum serving the same Northeast Wisconsin market; comparable as a regional nonprofit cultural attraction competing for family audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MulvaCulturalCenter
• LinkedInlinkedin.com/company/mulva-cultural-center
• Instagraminstagram.com/mulvaculturalcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mulva Cultural Center