Murray Dairy
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
Murray Dairy firmographics
Firmographics- Name
- Murray Dairy
- Legal name
- Murray Dairy
- Website
- https://murraydairy.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Murray Dairy industry classification
Industry- Product category
- Dairy Industry Extension Services
- NAICS
- Support Activities for Animal Production (115210), Support Activities for Animal Production (1152)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK)
- akta.pro secondary industry
- Dairy Farm Labor & Contract Milking (AFAEACAF)
Keywords
Murray Dairy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Industry Funding (Dairy Australia): Primary funding from Dairy Australia, Australia's national services organization for dairy farmers. Dairy Australia delivers national extension and farm engagement services across the Murray region.
- Foundation Grants (Gardiner Foundation): Funding support from Gardiner Foundation enables delivery of locally relevant programs, leadership development, and on-ground impact. Gardiner Foundation supports culturally and linguistically diverse engagement initiatives.
- Government Program Funding: Project funding from government sources including Australian Government Murray-Darling Basin Economic Development Program, Natural Heritage Trust Climate Smart Agriculture Program, and Regional Development Victoria for specific regional projects.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Murray Dairy product offering
Product offeringCore offering
Murray Dairy is an independent, farmer-led regional industry organization that delivers Research, Development and Extension (RD&E) programs, peer networks, and leadership development for dairy farmers in northern Victoria and southern New South Wales. It connects farmer voice, leadership pathways, and regionally-specific RD&E investment through projects such as C4Milk, Fodder for the Future, GBCMA Soils Project, the Young Dairy Network, Discussion Groups, and the CaLD Engagement Program. Services are delivered free of charge to farmers and funded through industry contributions, foundation grants, and government program funding.
Product overview
Murray Dairy is an independent, farmer-led regional industry organization (not a product company in the traditional SaaS sense). It delivers a portfolio of Research, Development and Extension (RD&E) programs and services focused on dairy farming in the Murray region of Victoria and NSW. The core offering centers on farmer networks, applied agricultural research, and leadership development. The primary programs include: Accelerating Change (a concluded 2015-2018 profitability tracking program), Fodder for the Future (cross-sectoral fodder crop research), C4Milk (current flagship break-crop rotation research), GBCMA Soils Project (soil constraint identification), Peer to Peer Networks (farmer discussion groups and young dairy networks), the CaLD Engagement Program (culturally diverse workforce support), and the Q Fever Project (farm health vaccination program). These programs are funded in partnership with Dairy Australia, Gardiner Foundation, and government agencies, and are delivered through collaboration with farmers, service providers, and research institutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Accelerating Change A three-year research and extension partnership (February 2015 – June 2018) between Murray Dairy, Dairy Australia, Agriculture Victoria and Regional Development Victoria that tracked farm business profitability and productivity. The program helped Murray dairy farmers develop resilient businesses by driving efficiencies in feedbase and irrigation management.
- Fodder for the Future A cross-sectoral research and extension project investigating the performance of alternative forage fodder crops in the southern Murray-Darling Basin in response to reduced water availability and climate change. The project engaged 2,016 farmers and service providers and established 6 trial sites showcasing economic and biophysical performance of winter cereals, vetch and other legumes for Murray dairy farm businesses.
- C4Milk (Profitable Rotations for Intensive Feedbase Systems) Murray Dairy's current flagship research investment investigating the role of break crops (vetch, legumes, brassicas) in intensive dairy fodder systems. The project delivers on-farm trials at Mitiamo and Kerang in partnership with Birchip Cropping Group and Irrigated Farmers Network, addressing the risks associated with low-diversity wheat and maize rotations for Murray dairy farm businesses.
- GBCMA Soils Project An applied research and extension project working with Goulburn Broken CMA and soil scientist Christian Bannan to help Murray dairy farmers identify soil constraints affecting feedbase productivity and water use efficiency. The project uses soil pits, workshops, and annual site revisits to measure remediation success on participating farms.
- Peer to Peer Networks A suite of farmer-led peer-to-peer networks — including the Young Dairy Network, Discussion Groups, Dairy Business Networks, and Regional Network Groups — that connect Murray dairy farmers for collaborative learning, discussion, and development opportunities. Murray Dairy provides administrative and financial support, including sponsorship collection and bill payment.
- CaLD Engagement Program (Enhancing the Culturally and Linguistically Diverse Engagement Experience) A Gardiner Foundation-funded workforce engagement project delivered with consulting partner RMCG to enhance culturally and linguistically diverse (CaLD) engagement in the Murray dairy industry. The program adds CaLD-specific content to the People Management Program and offers Murray farm businesses one-on-one sessions with an experienced HR consultant, available until June 2027.
- Q Fever Project A collaborative on-farm health and safety project with GippsDairy and health providers to support Murray farmers, employees and family members in accessing subsidised Q Fever vaccines, addressing the infectious bacterial disease spread from cattle, sheep and goats.
Companies that use Murray Dairy
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Murray Dairy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Murray Dairy partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Dairy AustraliacorePrimary national partner that now delivers extension and farm engagement services across the Murray region. Murray Dairy works closely with Dairy Australia to complement national investment with regionally-specific RD&E and ensure regional farmer voice in national planning.
- Agriculture VictoriacorePartner in multiple projects including Accelerating Change (three-year partnership 2015-2018), Fodder for the Future (cross-sectoral collaboration), and GBCMA Soils Project.
- Birchip Cropping GroupmajorProject delivery partner in Fodder for the Future and C4Milk Profitable Rotations projects, bringing grains industry expertise to dairy fodder systems research.
- Irrigated Cropping CouncilmajorPartner in Fodder for the Future cross-sectoral collaboration and C4Milk project, providing technical expertise on irrigated cropping systems.
- The University of MelbournemajorResearch partner in Fodder for the Future project, contributing academic expertise to fodder crop performance research.
- Riverine PlainsmajorPartner in Fodder for the Future project, representing regional agricultural stakeholders in the southern Murray-Darling Basin.
- Southern GrowersmajorPartner in Fodder for the Future cross-sectoral collaboration, bringing commercial growing expertise to the research network.
- Goulburn Broken CMAmajorPartner in GBCMA Soils Project working with farmers to identify soil constraints affecting feedbase productivity and water use efficiency.
- GippsDairyminorCollaboration on Q Fever Project to support farmers, employees and family members to access subsidised Q Fever vaccines.
- Alpine Valleys Dairy NetworkminorIn 2025, Murray Dairy developed a new relationship with Alpine Valleys Dairy network to deliver the north east Regional Network Group on their behalf.
- RMCGminorConsulting partner supporting delivery of the Enhancing the Culturally and Linguistically Diverse Engagement Experience in the Dairy Industry project.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Murray Dairy competitors and assessment
Company assessmentEmerging players
- Birchip Cropping Group: Birchip Cropping Group is a farmer-led cropping research organisation partnering with Murray Dairy on C4Milk and Fodder for the Future, operating a similar farmer-led RD&E model but focused on dryland cropping rather than dairy.
- Riverine Plains: Riverine Plains is a farmer-led research organisation in the southern Murray-Darling Basin partnering with Murray Dairy on Fodder for the Future, sharing the regional cross-sectoral RD&E remit though focused on mixed farming.
Direct peers
- SubTropical Dairy: SubTropical Dairy is the regional dairy extension body for subtropical Queensland and northern NSW, operating with the same Dairy Australia-aligned RD&E and farmer-network model as Murray Dairy.
- GippsDairy: GippsDairy is another Regional Development Program funded by Dairy Australia, serving dairy farmers in the Gippsland region of Victoria. Murray Dairy directly collaborates with GippsDairy on the Q Fever Project, making it the closest functional peer.
- DairyTas: DairyTas is the Tasmanian regional dairy extension and industry body delivering RD&E and farmer engagement — directly analogous in mandate and structure to Murray Dairy.
- WestVic Dairy: WestVic Dairy is Dairy Australia's Regional Development Program for western Victoria, delivering RD&E, discussion groups and farmer networks in a comparable structure to Murray Dairy but for a different Victorian region.
Broad incumbents
- Gardiner Foundation: Gardiner Foundation is a major dairy industry R&D and education funder supporting Murray Dairy's CaLD program and leadership initiatives. It is comparable as a dairy-industry development institution rather than a direct service competitor.
- Agriculture Victoria: Agriculture Victoria is the state government agricultural agency that partners with Murray Dairy on Accelerating Change and soils projects, operating at broader agricultural-policy scale while overlapping in dairy extension delivery.
- Dairy Australia: Dairy Australia is the national services body for Australian dairy farmers and Murray Dairy's primary funder and strategic partner. It now delivers national extension across the Murray region, sitting above Murray Dairy as the umbrella industry organisation.
Others
- Irrigated Cropping Council: The Irrigated Cropping Council is a research-focused body partnering with Murray Dairy on irrigated cropping systems trials. It is comparable as an agricultural research delivery organisation, but its core competency lies in cropping rather than dairy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Murray Dairy social profiles
Digital presenceMurray Dairy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Murray Dairy leadership team
Management profileNumber of profiles
Murray Dairy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Murray Dairy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Murray Dairy
What does Murray Dairy do?
Murray Dairy is an independent, farmer-led regional industry organization that delivers Research, Development and Extension (RD&E) programs, peer networks, and leadership development for dairy farmers in northern Victoria and southern New South Wales. It connects farmer voice, leadership pathways, and regionally-specific RD&E investment through projects such as C4Milk, Fodder for the Future, GBCMA Soils Project, the Young Dairy Network, Discussion Groups, and the CaLD Engagement Program. Services are delivered free of charge to farmers and funded through industry contributions, foundation grants, and government program funding.
Is Murray Dairy a public or private company?
Murray Dairy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Murray Dairy founded?
Murray Dairy was founded in -1. It employs 1 to 10 people.
How does Murray Dairy make money?
Three revenue lines are on record. Industry Funding (Dairy Australia) is the primary driver. The others are foundation Grants (Gardiner Foundation) and government Program Funding.
Who are Murray Dairy's main competitors?
Emerging players on record are Birchip Cropping Group and Riverine Plains. Direct peers are SubTropical Dairy, GippsDairy, DairyTas and WestVic Dairy. Broad incumbents are Gardiner Foundation, Agriculture Victoria and Dairy Australia. Irrigated Cropping Council is listed as an others.
Does Murray Dairy have an API?
No public API is recorded for Murray Dairy.
What industry is Murray Dairy in?
Murray Dairy's product category is Dairy Industry Extension Services. Its primary akta.pro industry code is AFAEALAK, Milking Parlor & Dairy Farm Support Services (Non-veterinary), with a secondary code of AFAEACAF, Dairy Farm Labor & Contract Milking. Its NAICS code is 115210 and its SIC code is 200.