MN Veterinary Medical Association

What MN Veterinary Medical Association does

The Minnesota Veterinary Medical Association (MVMA) is a 501(c)(6) nonprofit professional membership association founded in 1897, serving Minnesota's veterinary community for over 125 years. Headquartered in South St. Paul, MN with 13 staff led by Executive Director/CEO Kelly Andrews, CAE, MVMA represents more than 2,000 members across licensed veterinarians (DVMs), veterinary technicians, veterinary students, and supporting members, providing state-level legislative advocacy at the Minnesota Capitol, continuing education, networking, and career resources. The association's core products include the Annual Conference (the premier four-day veterinary event in the Upper Midwest, drawing 1,915-1,983 attendees in 2025-2026), the MVMA Career Center (a veterinary-specific job board), the bimonthly MVMA Messenger newsletter (reaching approximately 2,500 readers), Academy seminars and Lunch 'n Learn webinars offering 1-7 CE credits each, the MVMA mobile App, VetPMP practice management resources, and the MVMA Awards program. Sub-brands include MOVE (mentorship, outreach, vision, and engagement), VET-PAC (political action committee), and Power of Ten (leadership development).

MVMA's underlying technology stack is composed of third-party SaaS rather than proprietary builds: MemberClicks powers the website, membership database, and event registration (mvma.memberclicks.net), while Naylor Association Solutions provides the career center platform (careers.mvma.org), resume database, employer branding packages, and Career Learning Center content. The MVMA Messenger newsletter is distributed via both mail and email. Strategic programming also leverages public-facing community engagement through the Minnesota State Fair (Miracle of Birth Center and Surgery Suite).

Revenue is generated across six streams: recurring membership dues (over 2,000 members across DVM, technician, student, and supporting tiers), Annual Conference registration fees (with sponsors such as Hill's Pet Nutrition and Merck Animal Health), newsletter display and classified advertising in MVMA Messenger, Career Center Featured Employer packages ($525-$6,950 across 30-to-365-day tiers), seminar and CE program registration fees, and MVMF-affiliated fundraising events (Golf Classic, Clay Shoot). The organization operates as a member-governed 501(c)(6) nonprofit with no parent company or external equity ownership, structurally partnered with the affiliated Minnesota Veterinary Medical Foundation (MVMF) and the Minnesota Association of Veterinary Technicians (MAVT) for shared programming.

Name

MN Veterinary Medical Association

Legal name

Minnesota Veterinary Medical Association

Website

https://mvma.org

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

11–50 employees

Short description

The Minnesota Veterinary Medical Association is a 501(c)(6) nonprofit professional membership association founded in 1897, serving over 2,000 Minnesota veterinarians, technicians, and students through legislative advocacy, continuing education, the Annual Conference, a career center, and the MVMA Messenger newsletter.

Ownership category

akta.pro rank

Headquarters

HQ city

South St. Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from veterinarians, veterinary technicians, veterinary students, and supporting members. MVMA has over 2,000 members.
2. Annual Conference: Registration fees for the 4-day Annual Conference held at the Hilton Minneapolis, attracting nearly 2,000 veterinary professionals. Wednesday is optional pre-training day.
3. Newsletter Advertising (MVMA Messenger): Bi-monthly newsletter distributed to approximately 2,500 readers including veterinarians, technicians, and staff. Offers display advertisement and classified ad placements.
4. Career Center Services: Employer job postings, Featured Employer branding packages, and premium employer subscriptions on the career center platform. Fees range from $525-$6,950 for member/non-member Featured Employer packages.
5. Seminars and CE Programs: Registration fees for Academy seminars (e.g., Neurology for the General Veterinarian), Fall Staff Seminar, and Lunch 'n Learn webinar series offering 1-7 CE credits per seminar.
6. MVMF Fundraising Events: MVMF (Minnesota Veterinary Medical Foundation) organizes fundraising events including the Golf Classic and Clay Shoot to support veterinary student scholarships and animal health programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Minnesota Veterinary Medical Association (MVMA) is a professional membership association that sells annual memberships, the Annual Conference, continuing education seminars, a Career Center job board, and the MVMA Messenger newsletter to veterinary professionals (DVMs, technicians, students) and veterinary employers in Minnesota. It also provides legislative advocacy at the Minnesota Capitol, networking events (MOVE), and leadership development programs as core member benefits.

Product overview

The Minnesota Veterinary Medical Association operates a membership-based professional association offering multiple services to veterinary professionals in Minnesota. The core offerings include the MVMA Messenger bimonthly newsletter, an MVMA Career Center job board platform (powered by Naylor/MemberClicks), the Annual Conference as the premier veterinary event in the Upper Midwest, ongoing Seminars and continuing education programs, a mobile app, VetPMP resources, and an MVMA Awards program. The association has been serving its members and the profession since 1897.

Differentiator

Problem solved

Functional benefit

Brands

• MOVE: Networking and volunteer events program for MVMA members, featuring social activities like baseball games, waterski shows, wine tastings, and community engagement events.
• VET-PAC
• Power of Ten

Products and services

• MVMA Annual Membership Annual membership in the Minnesota Veterinary Medical Association for veterinarians (DVMs), veterinary technicians, veterinary students, and supporting members. Provides access to advocacy, continuing education, networking (MOVE events), career resources, MVMA Messenger newsletter, MVMA App, leadership development, wellness support, and member discounts.
• MVMA Annual Conference A 4-day annual veterinary conference, the premier event in the Upper Midwest, held at the Hilton Minneapolis (2026, 2027) and Hyatt Regency Minneapolis (2028, 2029). Features educational sessions, exhibitor booths, and networking. Co-hosted with MAVT (Minnesota Association of Veterinary Technicians). Attracted 1,915 attendees in 2026 and 1,983 in 2025.
• MVMA Career Center A specialized veterinary job board and career resources platform powered by Naylor Association Solutions. Enables veterinary professionals to search and apply for jobs, post resumes, and access a Career Learning Center with articles and video presentations. Veterinary employers can purchase Featured Employer branding packages (30-day to 365-day durations) to post jobs and externships.
• MVMA Seminars and Continuing Education Programs Ongoing seminar programs including Academy Seminars (e.g., Neurology for the General Veterinarian, 6-7 CE credits), Fall Staff Seminar, Hot Topic Webinars, and Lunch 'n Learn webinars (1 interactive CE credit each). Available both in-person at venues such as the Minnesota Humanities Center and via webinar with live streaming and Q&A.
• MVMA Messenger Newsletter MVMA's bimonthly member newsletter distributed via mail and email, reaching approximately 2,500 readers including veterinarians, technicians, staff, and family members. Published six times per year. Includes news, features, president columns, Capitol Report, events, member news, CE calendar, and classified ads. Display and classified advertising space is sold to employers and product/service providers.

Quantifiable outcome

• Over 2,000 veterinary professionals served as members
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MAVT (Minnesota Association of Veterinary Technicians)coreStrategic or Co-development PartnerMAVT co-hosts the Annual Conference with MVMA. In 2025, MAVT and MVMA combined their conferences into one unified Annual Conference. MAVT technicians were previously counted separately at conferences but are now integrated into the main event.
• MVMF (Minnesota Veterinary Medical Foundation)coreStrategic or Co-development PartnerMVMF is the affiliated charitable foundation of MVMA. It organizes fundraising events including the Golf Classic and Clay Shoot to fund scholarships for veterinary and technician students and programs promoting animal health and welfare. MVMF is referenced at mvmfcares.org.
• Naylor Association SolutionscoreTechnology or IntegrationNaylor Association Solutions provides the software and hosting for the MVMA Career Center (careers.mvma.org). Their platform enables job postings, resume database, Featured Employer branding packages, and the Career Learning Center. Technical support contact: 1-888-491-8833 or [email protected].
• Hill's Pet NutritionminorStrategic or Co-development PartnerHill's Pet Nutrition is mentioned as a sponsor of the Fall Staff Seminar and employs Jolle Kirpensteijn, DVM, PhD, DACVS & ECVS as Chief Professional Veterinary Officer who presents at MVMA seminars.
• Merck Animal HealthminorStrategic or Co-development PartnerMerck Animal Health is mentioned as sponsor of events and Dr. Raenna (Rae) Rice, DVM, Professional Services Veterinarian at Merck Animal Health, presents at MVMA Lunch 'n Learn webinars on topics such as allergic dermatitis treatment.
• Everly Farms WineryminorGTM or Marketing PartnerEverly Farms Winery in Minnetrista, MN is the venue for the AdvanCE summit event organized by MVMA. The event includes a winery and apple orchard tour with private wine tasting.
• France 44 Wines & SpiritsminorGTM or Marketing PartnerFrance 44 Wines & Spirits is the venue for MOVE's Un-Wined networking event featuring a guided wine tasting and cheese pairings for MVMA members.
• Twin Cities River RatsminorGTM or Marketing PartnerTwin Cities River Rats is a waterski show team on the Mississippi River. MVMA's MOVE program organizes group attendance at their annual show as a member networking/social event.
• Wild Marsh Sporting ClaysminorGTM or Marketing PartnerWild Marsh Sporting Clays in Clear Lake, MN is the venue for the 17th Annual MVMF Shoot for the Future Clay Shoot fundraising event.
• Minnesota Humanities CenterminorGTM or Marketing PartnerMinnesota Humanities Center (987 Ivy Ave E, St. Paul, MN) is the venue for the 2026 Academy Seminar on Neurology for the General Veterinarian.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Florida Veterinary Medical Association (FVMA): State-level veterinary professional association serving Florida veterinarians with advocacy, continuing education, an annual conference, and member publications. Closely mirrors MVMA's programs and member-facing value proposition.
• Texas Veterinary Medical Association (TVMA): Another large state VMA providing membership, CE programming, an annual conference, legislative advocacy, and a veterinary career network. Direct functional mirror of MVMA at Texas scale.
• California Veterinary Medical Association (CVMA): A large state-level veterinary medical association offering membership, continuing education, an annual Pacific Veterinary Conference, advocacy, and a career network. Highly comparable in mission, structure, and revenue mix to MVMA.
• New York State Veterinary Medical Society (NYSVMS): State-level veterinary professional society providing advocacy, CE, member benefits, and a career network to New York veterinarians. Same membership-association model and product mix as MVMA.
• Pennsylvania Veterinary Medical Association (PVMA): State VMA offering membership, continuing education, an annual conference, advocacy at the state capitol, and member publications. Directly comparable in mission and operational structure to MVMA.
• Michigan Veterinary Medical Association (MVMA-MI): State VMA serving Michigan veterinarians with advocacy, CE, conferences, and member resources. Direct functional peer to Minnesota's MVMA despite the unfortunate acronym collision.
• Illinois State Veterinary Medical Association (ISVMA): Midwestern state VMA providing advocacy, CE programs, an annual convention, and member services to Illinois veterinarians. Geographic neighbor to MVMA with overlapping constituency.
• Wisconsin Veterinary Medical Association (WVMA): Neighboring Midwestern state VMA offering advocacy, continuing education, and an annual conference. Highly comparable organizational model to MVMA serving a similar Upper Midwest veterinary market.

Broad incumbents

• American Veterinary Medical Association (AVMA): The national-level professional association for veterinarians. Comparable to MVMA as a membership-based professional society offering CE, advocacy, publications, and member services, but operating at a national scale rather than a single state.

Others

• Veterinary Medical Association Executives (VMAE): National association of state VMAs providing executive leadership support, benchmarking, and shared services to state VMAs including MVMA. Functions as an industry peer organization for the executive leadership of groups like MVMA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mn-veterinary-medical-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MN Veterinary Medical Association