MyBid
MyBid is a self-serve RTB advertising network connecting advertisers with publishers through multiple ad formats across 120+ countries, serving direct advertisers, publishers, and performance marketers in iGaming, Dating, Utilities, and Nutra verticals.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MyBid does
MyBid is a self-serve advertising network platform operating an RTB (real-time bidding) exchange that connects advertisers seeking verified traffic with publishers seeking to monetize inventory. Founded in 2022 and headquartered in London, United Kingdom, the platform supports multiple ad formats including Push, Popunder, In-Page, Video, Banners, Native, and Telegram Mini-Apps across desktop and mobile web. MyBid claims access to 17,000+ verified traffic sources in 120+ countries, with anti-fraud technology and manual moderation positioned as core differentiators against competing ad networks.
The platform is built on an API-first architecture with comprehensive REST endpoints (api.mybid.io) for campaign management, reporting, and integration with third-party trackers (Voluum, RedTrack, Keitaro, Binom, BeMob, AdsBridge, CPV Lab, FunnelFlux, PeerClick, and Google Tag Manager S2S). Algorithmic optimization is provided through three pricing models — SmartCPM (real-time optimal-price bidding per placement), SmartCPC (dynamic granular bidding with day-parting), and CPA Goal (machine-learning-driven conversion prediction at the source + GEO + SSP segment level with automated source blocking). Supporting features include a Traffic Chart pre-launch estimator, Statistics/Reports dashboard, Multigoals conversion tracking, and an Optimizer tool that auto-blocks underperforming sources based on spend, conversion volume, eCPA, and ROI rules.
MyBid monetizes through advertiser spend (CPM, CPC, CPA Goal pricing with 1 Advertising Balance = 1 USD top-ups), a publisher revenue share (up to 95% of traffic value with payouts three times weekly via Bitcoin, USDT/USDC, Payoneer, Capitalist, and Wire), and an advertiser referral program. The go-to-market is product-led growth via three self-serve portals (dashboard.mybid.io, publishers.mybid.io, mybid.partners) supported by help center documentation and community engagement on Telegram, Instagram, Facebook, and LinkedIn. Customer segments are primarily direct advertisers, publishers/media owners, and performance marketers/affiliates operating in iGaming, Dating, Utilities, and Nutra verticals. Privacy posture includes GDPR and CCPA compliance, plus Google and Yandex policy compliance for all in-house ad formats.
MyBid firmographics
Firmographics- Name
- MyBid
- Website
- https://mybid.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyBid is a self-serve RTB advertising network connecting advertisers with publishers through multiple ad formats across 120+ countries, serving direct advertisers, publishers, and performance marketers in iGaming, Dating, Utilities, and Nutra verticals.
- Ownership category
- akta.pro rank
MyBid industry classification
Industry- Product category
- Programmatic Advertising Network
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
- akta.pro secondary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
Keywords
Where MyBid is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MyBid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertiser Spend (Advertising Services): Advertisers pay for ad impressions, clicks, or conversions through the platform. Revenue is generated from advertising campaign spend using the Advertising Balance currency (1 Advertising Balance = 1 USD). Supports CPM, SmartCPM, CPC, SmartCPC, and CPA Goal pricing models.
- Publisher Traffic Monetization: Publishers monetize their traffic inventory through the platform, with MyBid taking a share of revenue. Publishers receive up to 95% of traffic value with fixed-rate deals or monthly prepayments. Support for SEO, ASO, and PPC traffic across 120+ countries.
- Referral Program Commission: Advertisers can earn additional income by inviting other advertisers through a referral program, receiving commission based on referred advertisers' activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | CPM (Cost Per Mille) - Charges per 1,000 impressions |
| Usage-based | Pay-as-you-go | SmartCPM - Algorithm-optimized CPM bidding |
| Usage-based | Pay-as-you-go | CPC (Cost Per Click) - Pay only for clicks |
| Usage-based | Pay-as-you-go | SmartCPC - Dynamic CPC optimization |
| Outcome Based/ Performance | Pay-as-you-go | CPA Goal - Performance-driven automated optimization |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
MyBid product offering
Product offeringCore offering
MyBid operates a programmatic real-time bidding (RTB) advertising network that connects advertisers with publishers, offering access to 17,000+ verified traffic sources across multiple ad formats (Push, Popunder, In-Page, Video, Banner, Native, Telegram Mini-Apps). The platform provides automated bidding optimization through SmartCPM, SmartCPC, and CPA Goal algorithms, with anti-fraud technology and a full REST API for campaign automation.
Product overview
MyBid is a premium advertising network platform offering a unified ecosystem for advertisers, publishers, and media buyers. The platform connects advertisers seeking verified, bot-free traffic with publishers monetizing their inventory. Key products include the core MyBid Advertising Platform (advertiser and publisher dashboards), six ad formats (Push, Popunder, In-Page, Video, Banner, Native, and Telegram Mini-Apps), and advanced pricing models (CPM, SmartCPM, CPC, SmartCPC, CPA Goal). Supporting features include Traffic Chart analytics, Statistics/Reports dashboard, Optimizer for automated source blocking, Conversion Goals and Multigoals for tracking, and full API integration. The platform operates on RTB auctions across 17,000+ verified traffic sources in 120+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- MyBid Advertising Platform Premium advertising network ecosystem connecting advertisers seeking verified bot-free traffic with publishers monetizing their inventory. Features RTB auctions, 17,000+ verified traffic sources, and multiple ad formats across 120+ countries.
- MyBid Advertiser Dashboard Self-service platform for advertisers to create, manage, and optimize advertising campaigns across multiple ad formats with full API integration and automation capabilities.
- MyBid Publisher Dashboard Self-service platform for publishers to monetize traffic with up to 95% revenue share, fixed-rate deals or monthly prepayments, and support for 120+ countries across Banners, Video, In-Page, and Telegram Mini-Apps formats.
- MyBid Partner Program Dedicated affiliate and partner portal for media buyers and affiliates to access traffic with flexible collaboration models including direct offers with zero KPIs, scaling infrastructure, and in-house media buying for iGaming, Dating, and Utilities verticals.
Quantifiable outcome
- Up to 95% of publisher traffic accepted including Tier-2, Tier-3, and niche GEOs
- +3 more outcomes
Companies that use MyBid
Customer profileSegments4 records
Ideal customer profiles3 records
MyBid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature7 records
MyBid partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights6 records
MyBid competitors and assessment
Company assessmentBroad incumbents
- Taboola: Large native advertising/content discovery platform with a publisher network and programmatic buying. Overlaps with MyBid on native/RTB inventory buying but at materially larger scale and enterprise customers.
- Outbrain: Major native/content-discovery ad platform operating a large publisher network. Adjacent in RTB-driven, native-style buying and competes for the same advertiser budgets at the upper end of the market.
Direct peers
- Adsterra: Ad network serving Popunder, Social Bar, Native, and Banner with RTB and self-serve dashboards. Direct competitor targeting the same performance marketers and publishers across similar ad formats.
- BidVertiser: RTB-based ad exchange/network with self-serve buying and publisher monetization. Comparable real-time bidding infrastructure and audience-targeting approach.
- Clickadu: Self-serve ad network with Push, Popunder, In-Page, Video, and Banner formats. Operates in similar verticals (iGaming, Dating, Nutra) and competes for the same affiliate/media-buyer budgets.
- Galaksion: Popunder/Push ad network with RTB auctions serving affiliates and direct advertisers. Overlapping customer segments in performance marketing and similar self-serve buying experience.
- RichAds: Performance-focused ad network with Push, Pop, Telegram, and Direct Click formats and AI-driven optimization. Direct competitor with similar format breadth and a comparable optimization technology story.
- HilltopAds: Popunder- and push-focused ad network with RTB and direct deals, serving affiliates and publishers globally. Highly comparable offering mix and vertical focus to MyBid.
- PropellerAds: Multi-format ad network offering Push, Popunder, Interstitial, and Display with RTB auctions. Closest direct competitor in push/popunder and self-serve performance buying, with overlapping verticals and pricing models.
- TrafficStars: RTB ad network specializing in iGaming and dating verticals with programmatic and self-serve buying. Highly comparable vertical concentration and RTB model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MyBid social profiles
Digital presenceMyBid compliance and trust
Trust signalCompliance4 records
MyBid financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyBid leadership team
Management profileNumber of profiles
MyBid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyBid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyBid
What does MyBid do?
MyBid operates a programmatic real-time bidding (RTB) advertising network that connects advertisers with publishers, offering access to 17,000+ verified traffic sources across multiple ad formats (Push, Popunder, In-Page, Video, Banner, Native, Telegram Mini-Apps). The platform provides automated bidding optimization through SmartCPM, SmartCPC, and CPA Goal algorithms, with anti-fraud technology and a full REST API for campaign automation.
Is MyBid a public or private company?
MyBid is a private company. It is classified as unknown and is currently operating.
When was MyBid founded?
MyBid was founded in 2022. It employs 1 to 10 people.
Where is MyBid based?
MyBid is headquartered in London, United Kingdom, in the Europe region.
How does MyBid make money?
Three revenue lines are on record. Advertiser Spend (Advertising Services) is the primary driver. The others are publisher Traffic Monetization and referral Program Commission.
Who are MyBid's main competitors?
Broad incumbents on record are Taboola and Outbrain. Direct peers are Adsterra, BidVertiser, Clickadu, Galaksion, RichAds, HilltopAds, PropellerAds and TrafficStars.
Does MyBid have an API?
Yes. MyBid offers a REST API for campaign management, reporting, and statistics. The API provides endpoints for: getting account balance, retrieving campaign lists and statuses, updating campaign status (active/paused), fetching campaign statistics grouped by various dimensions (campaign, day, country, source, spot, creative), managing change tasks (create/update campaigns), and accessing application dictionaries (countries, cities, ISP, browsers, OS platforms, usage types, skins). Authentication uses X-Auth-Token header. Base URL: http://api.mybid.io/gateway/v1/api/ Developer documentation is at api.mybid.io/gateway/api-doc.
What industry is MyBid in?
MyBid's product category is Programmatic Advertising Network. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 54181 and its SIC code is 7310.