My Care Friends

What My Care Friends does

My Care Friends, LLC is a Florida-domiciled private company that operates a free, web-based online community platform for family and informal caregivers, patient advocates, and their loved ones. The platform, officially launched in August 2023 after an 18-month build, offers member profiles, topic-specific groups and forums (including Dementia & Alzheimer's, Self-Care, Mental Health, Mindfulness, Travel, and Cooking), private messaging, activity rewards with leaderboards, virtual events, and a guided-meditation library contributed by partner instructor Meg James. The company is founder-led by Todd "TJ" Keitz, a lifelong caregiver, alongside a four-person team (Yolanda, Jack Salvador, Jeff Wang, and Katie), and is governed under Florida law with operations in Southeast Florida.

The platform is delivered as a self-serve, direct-to-consumer web application with no native mobile app, no public API, and no disclosed third-party integrations. There is no paid tier; all community, content, and event features are provided at no cost. The only disclosed revenue stream is affiliate commissions generated through the Marketplace module, which curates caregiving products and services from partners including Life Line Screening, The Wright Stuff, and Carex Health Brands, supplemented by Amazon Associates book and product links. Supporting content properties — the 1 Day 1 Week blog and the Caregiving Insights podcast on YouTube — function as top-of-funnel marketing channels rather than separate monetized products.

The company's go-to-market motion is community-led growth built on word-of-mouth among caregivers, supplemented by content marketing, organic social (Facebook page), and event-driven engagement via virtual workshops. In April 2026, My Care Friends joined the Elizabeth Dole Foundation Hidden Helpers Coalition, a national alliance supporting military and veteran caregiver children and teens, marking its first institutional partnership and signaling intent to broaden its addressable segment. The company remains bootstrapped, founder-owned, and small, with no external funding rounds, no enterprise customers, and no disclosed revenue figures.

Name

My Care Friends

Legal name

My Care Friends, LLC

Website

https://mycarefriends.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

My Care Friends operates a free, web-based online community platform for family caregivers, patient advocates, and their loved ones, offering groups, forums, private messaging, virtual events, and a mindfulness content library. The bootstrapped Florida LLC monetizes solely through affiliate marketplace commissions.

Ownership category

akta.pro rank

Product category

Caregiver Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

akta.pro secondary industries

Companionship & Social Engagement Visits (HSABAAAA), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• Caregiver support community
• Patient advocacy platform
• Caregiver peer network
• Caregiver wellness content
• Online caregiver community

Headquarters

HQ city

Not disclosed

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Marketplace Commissions: My Care Friends earns commissions through affiliate links in the Marketplace section. Products include caregiving aids, health products, and books. Commission is earned when members purchase through these links at no additional cost to the buyer.
2. Potential Future Premium Services: Currently the platform is free. Revenue could potentially come from premium features or services in the future.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

My Care Friends operates a free, web-based community platform that connects caregivers, patient advocates, patients, and loved ones through topic-specific groups (e.g., Dementia & Alzheimer's, Self-Care, Mental Health), forums, private messaging, an affiliate Marketplace of caregiving products and services, the MCF Mindfulness guided meditation library, and virtual events. Membership is free with full access to all features, and revenue is generated through affiliate commissions from marketplace partner links.

Product overview

My Care Friends operates as a unified community platform for caregivers and patient advocates, offering a free core membership that includes access to forums, groups, private messaging, and events. The platform is augmented by several integrated modules: the Marketplace for affiliate caregiving products and services, the MCF Mindfulness feature providing guided meditation content, the How To video section for platform education, and companion content including the 1 Day 1 Week blog and Caregiving Insights podcast. All services are free to members, with the platform generating revenue through affiliate commissions in the Marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• My Care Friends Community Platform A free, web-based community platform that enables caregivers, patient advocates, patients, and loved ones to connect, share experiences, and support each other through topic-specific groups, forums, private messaging, virtual events, mindfulness content, and an affiliate Marketplace. Membership is free with full access to all features.

Quantifiable outcome

• Dedicated mindfulness instructor with over 4 million people helped worldwide
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Elizabeth Dole Foundation Hidden Helpers CoalitionflagshipStrategic or Co-development Partner · 20 April 2026My Care Friends is part of this national alliance dedicated to uplifting military and veteran caregiver children and teens and enhancing services and support available to them. The coalition includes public and private sector organizations working together on this initiative.
• Meg JamescoreOthersMeg James is a Trauma-Informed Coach and Meditation Teacher based in Australia, and one of the leading teachers on Insight Timer and Kic apps. Her guided meditations have helped over 4 million people worldwide. She provides the MCF Mindfulness content library to My Care Friends members.
• Life Line ScreeningminorGTM or Marketing PartnerAffiliate partner offering preventive health screenings for caregivers. Life Line Screening provides 5 preventive health screenings for $149 (50% discount) including Carotid Artery, Peripheral Arterial Disease, AAA, Osteoporosis, and Atrial Fibrillation screenings.
• The Wright StuffminorGTM or Marketing PartnerAffiliate partner offering 'Health Care Products That Make Life Easier.' Provides caregiving products including kitchen aids, mobility products, and comfort items. Has been serving caregivers for nearly 25 years.
• Carex Health BrandsminorGTM or Marketing PartnerAffiliate partner providing in-home, self-care, and medical products for caregivers. Products include mobility aids, bath safety equipment, pain management devices under 10 different brands.
• 1 Day 1 Week BlogcoreOthersRelated blog created by Founder Todd Keitz as a resource for caregivers and advocates. The blog is co-branded and linked from My Care Friends, providing educational content and caregiving insights.
• Caregiving Insights PodcastcoreOthersPodcast created by Founder Todd Keitz to help other caregivers and advocates. Available on YouTube channel @mycarefriendsnetwork. Complements the community platform with interview-based content.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AARP: Major US nonprofit providing extensive caregiver support resources, community forums, and policy advocacy for the 50+ population. Broad incumbent that competes for caregiver mindshare with curated, trusted content.
• Caregiver Action Network: National nonprofit providing caregiver education, peer support, and community resources. Comparable incumbent in the caregiver support category with national brand recognition.
• Family Caregiver Alliance: National nonprofit offering caregiver support services, online communities, and resource navigation for family caregivers. Direct overlap with My Care Friends' caregiver support mission.
• Alzheimer's Association: Largest nonprofit serving people with Alzheimer's and their caregivers, offering in-person and online support groups, education, and a 24/7 helpline. Relevant incumbent because My Care Friends operates a Dementia & Alzheimer's group as one of its largest communities.

Direct peers

• CaringBridge: Free online community platform connecting patients and family caregivers during health journeys. Direct functional overlap with My Care Friends in providing caregiver peer support, journals, and community spaces.
• Inspire: Online health community connecting patients and caregivers across thousands of conditions. Comparable to My Care Friends as a vertical health-focused social network with condition-specific groups.
• The Mighty: Patient and caregiver community platform publishing stories and hosting topic-based groups for people facing health conditions. Comparable as a content-plus-community platform targeting caregivers and patients.
• Lotsa Helping Hands: Caregiver coordination and community platform that helps family and friends organize support for loved ones. Comparable to My Care Friends in serving the family caregiver segment with community-based features.

Emerging players

• PatientsLikeMe: Patient community platform with condition-specific groups and shared health data. Partial overlap as a health-focused community, though stronger emphasis on patient outcomes versus caregiver peer support.

Others

• Wellable: Corporate wellness platform that includes caregiver support among its content and programming categories. Adjacent player because both serve caregiver well-being but via different distribution channels (B2B employers vs. direct-to-consumer).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mycarefriendsnetwork
• Facebookfacebook.com/100075844667390
• LinkedInlinkedin.com/company/mycarefriends

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Care Friends