My Caring POD

What My Caring POD does

My Caring Pod Limited, trading as My Caring POD, is a CQC-registered homecare services provider operating across England from its headquarters at 324 Regents Park Road, London. Founded in 2021 by Dr Sanjeev Kanoria and Dr Mukund Kanoria as a subsidiary of the Advinia Health Care Group, the company delivers eight categories of domiciliary care: Household Help, Personal Care, Live-in Care, Specialist Care, End of Life Care, Respite Care, Dementia Care, and Hospital to Home Care. Two of the higher-acuity service lines (Live-in Care and Specialist Care) are currently listed on the website as forthcoming.

The core technology is a digital care platform that enables customers to request, book, manage, and track care services online, with 24/7 access to carers and a three-step onboarding flow (plan care, personalise care, commence care). The platform is integrated with VideoDoc for GP appointment booking, extending the offering into telehealth. The proprietary features described — a care booking and management interface and a healthcare provider integration — are conventional web-application functionality rather than AI-driven capabilities.

My Caring POD operates a dual go-to-market motion: a direct-to-consumer self-serve channel for individuals and families seeking private-pay or personal-health-budget-funded care, and an enterprise field-sales channel targeting English local authorities, Clinical Commissioning Groups (CCGs), and case management companies for commissioned homecare packages. Revenue is generated primarily on a usage-based model: hourly visiting care billed from 30 minutes per visit, and full-time live-in care priced comparably to residential care homes. The company also accepts dual-funded packages, case management settlements, healthcare funding, social care funding, and government funding. With only five direct employees disclosed, the operating base is lean, and field care is delivered through contracted carers rather than direct headcount.

Name

My Caring POD

Legal name

My Caring Pod Limited

Website

https://mycaringpod.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

My Caring POD is a CQC-registered, London-based homecare services platform operating in England as a subsidiary of Advinia Health Care Group, offering eight categories of domiciliary and specialist care to self-pay families, NHS/CCG commissioners, and case management companies.

Ownership category

akta.pro rank

Product category

Homecare Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Specialty Caregiver Placement (Dementia, Parkinson’s, Post-Op) (HSABAMAG)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Live-In Caregiver Placement & Matching (HSABAMAD), Hospice & Palliative Care Care Coordination / Navigation (HLADAHAK)

Keywords

• Homecare services
• Live-in care
• Dementia care
• Personal care
• Palliative care

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hourly/Visiting Care Services: Billed based on the number of visits and frequency of care visits to the customer's home. Care can be provided from 30 minutes each day to multiple visits or hours per day depending on needs. This is the primary revenue stream for personal care, household help, and respite care services.
2. Live-in Care Services: Permanent care arrangement where a carer moves into the customer's home to provide full-time support throughout the day and night. Comparable in cost to residential care homes.
3. Video/Telehealth Consultations: Revenue from video and voice consultations with healthcare providers through the platform. Consultations are retained for 6 years for quality assurance purposes.
4. Institutional/Commissioned Care: Services commissioned by local authorities, CCGs, and case management companies, often funded through healthcare funding, social care funding, or Government funding mechanisms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

My Caring POD is a UK-based homecare services provider operating a digital care platform that connects individuals requiring home care with qualified carers and nurses. The platform delivers eight core service categories — Household Help, Personal Care, Live-in Care, Specialist Care, End of Life Care, Respite Care, Dementia Care, and Hospital to Home Care — across England through CQC-registered care delivery and an online booking/management interface.

Product overview

My Caring POD is a UK-based homecare services platform operated by My Caring Pod Limited, part of the Advinia Health Care Group. The company offers a suite of eight interconnected care services accessible through an online platform: Household Help (domestic chores and errands), Personal Care (hygiene, nutrition, and companionship), Live-in Care (full-time residential support), Specialist Care (nurse-led complex health support), End of Life Care (palliative services), Respite Care (temporary carer relief), Dementia Care (specialized dementia support), and Hospital to Home Care (post-discharge assistance). The platform enables users to book, manage, and track care services online, providing 24/7 access to trained carers across England. The company is CQC registered and serves individuals through various funding arrangements including local authority, CCG, case management, and private funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Household Help

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Advinia Health Care GroupcoreOthersMy Caring POD is part of the Advinia Health Care Group, a leading provider of person-centred residential care homes across the UK. Advinia provides the parentage and healthcare expertise that supports My Caring POD's homecare operations.
• Local Authorities (England)coreChannel Partner/ Reseller/ DistributorMy Caring POD works closely with local authorities across England as a commissioned homecare service provider, using their expertise in social conditions to deliver high quality, safe and consistent services to clients.
• Clinical Commissioning Groups (CCGs)coreChannel Partner/ Reseller/ DistributorPartnership with CCGs to deliver clinical and social care services. My Caring POD utilises their knowledge of clinical conditions to provide appropriate care packages commissioned through the NHS.
• Case Management CompaniesminorChannel Partner/ Reseller/ DistributorCollaboration with case management companies to arrange care for clients with complex needs, often following accidents or injuries, including those with case management settlements.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Helping Hands Home Care: Established UK homecare provider offering visiting care, live-in care, dementia and specialist nursing support across England and Wales. Closely mirrors My Caring POD's eight-category service portfolio.
• Right at Home UK: National UK homecare franchise providing companionship, personal care, dementia and specialist support to elderly clients. Comparable in service breadth, CQC framework, and commissioned + private-pay mix.
• Elder: UK live-in care specialist connecting families with self-employed carers for elderly relatives at home. Highly comparable in live-in care focus and digital matching model.
• Bluebird Care: UK franchise network delivering personal care, live-in care, dementia care and respite services through CQC-registered local offices. Direct overlap in operating model, customer base, and funding channels.
• Caremark: UK homecare franchise providing personal care, dementia support, respite and live-in care through local CQC-registered offices. Overlaps directly on commissioned local-authority and private-pay services.
• Home Instead UK: National UK homecare franchise providing personal care, dementia care, and live-in care to elderly clients in their own homes. Highly comparable in service mix, customer segments, and CQC-regulated operating model.

Broad incumbents

• Prestige Nursing & Care: Established UK nursing and homecare agency providing complex clinical care, personal care, and live-in services. Comparable in nurse-led specialist care offering and CCG commissioning relationships.
• Allied Healthcare: Large UK homecare provider offering complex care, live-in, and dementia services nationally with broad local-authority contracts. Larger scale and broader portfolio than My Caring POD but directly comparable core offerings.
• Bupa Home Healthcare: UK arm of Bupa delivering home healthcare including complex care and clinical services. Comparable on specialist nurse-led homecare but operates at meaningfully greater scale as part of a major health insurer.

Regional players

• TLC Care: UK homecare provider focused on live-in and visiting care for elderly and dementia clients. Comparable service model but more regional in geographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/my-caring-pod

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Caring POD