MyDeal.lk

What MyDeal.lk does

MyPets.lk (legal entity MyPets.lk (Pvt) Ltd, also referenced as MyDeal.lk) is a Sri Lanka-based online specialty retailer of pet food and supplies, headquartered in Kalalgoda, Pannipitiya. The company operates a direct-to-consumer e-commerce storefront powered by Shopify, offering an island-wide delivery service to pet owners across Sri Lanka with 7-day customer support. Its assortment is organized around dog, cat, bird, aquarium, grooming, health, and transport categories, and includes 15+ international brands such as Royal Canin, BlackHawk, Farmina, Pedigree, Whiskas, Purina Pro Plan, NexGard, Bravecto, Frontline, and Hygger aquarium equipment, with item prices ranging from approximately Rs 740 to Rs 110,000 LKR.

The business runs on a unit-pricing, one-time-transaction retail model with no visible subscription or contract components. Marketing is concentrated on organic Facebook and Instagram channels under the MyPets.lk brand identity, with no LinkedIn, Twitter, or YouTube presence. The platform also sells higher-ticket hardware such as Neakasa M1 self-cleaning cat litter boxes and IATA-compliant pet travel crates, indicating selective expansion into smart pet-tech and travel accessories alongside its core consumables business.

The company is privately held with no disclosed investors, no funding history, no management team listing, no patents or certifications, and no partnerships disclosed beyond the brand distribution relationships implicit in its catalog. Operating geographies are limited to Sri Lanka, and the company carries no disclosed revenue, headcount, or ARR figures. The overall profile is that of an independent, founder-led niche e-commerce operator targeting premium imported pet supplies within a single domestic market.

Name

MyDeal.lk

Legal name

MyPets.lk (Pvt) Ltd

Website

https://mydeal.lk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MyPets.lk is a privately held Sri Lankan direct-to-consumer e-commerce retailer, operating a Shopify storefront that sells imported premium pet food, health treatments, grooming supplies, aquarium equipment, and pet travel accessories to pet owners across Sri Lanka with island-wide delivery.

Ownership category

akta.pro rank

Product category

Online Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industries

Dry Kibble (Dog & Cat) (CRADAFAA), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Life-Stage & Breed/Size-Specific Formulas (CRADAFAG), DTC Pet Food Delivery (AFAIANAM)

Keywords

• Online pet supplies
• Pet food retail
• Pet accessories
• Aquarium supplies
• E-commerce grocery

Headquarters

HQ city

Pannipitiya

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Retail E-commerce Sales: One-time transaction-based retail sales of pet food and supplies through an online storefront. Customers purchase individual products at listed prices, with no subscription component visible. Revenue is generated through direct consumer purchases with prices ranging from Rs 740 (small items) to Rs 110,000 (large transport crates) in Sri Lankan Rupees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MyDeal.lk (operating as MyPets.lk) is a Sri Lanka-based direct-to-consumer online retailer of pet food, health treatments, grooming supplies, accessories, IATA-compliant pet travel crates, and aquarium equipment. The company runs a Shopify-powered e-commerce storefront offering branded products from Royal Canin, BlackHawk, Pedigree, Whiskas, Farmina, NexGard, Bravecto, Frontline and other international pet brands, with island-wide delivery across Sri Lanka and 7-day customer support.

Product overview

MyPets.lk is a Shopify-based e-commerce platform (MyPets.lk (Pvt) Ltd) operating in Sri Lanka that offers a comprehensive range of pet supplies. The platform is organized around distinct product categories including Dry Dog Food (featuring Pedigree, BlackHawk, Royal Canin, Farmina, Taste of the Wild), Wet Dog Food, Dry Cat Food (Whiskas, Me-O, Royal Canin, Purina Pro Plan), Cat Wet Food & Pouches, Flea & Tick Treatments (NexGard, Bravecto, Frontline), IATA Transport Cages for pet travel, and Aquarium & Fish Supplies (Hygger brand equipment). The company provides island-wide delivery with 7-day support, positioning itself as a trusted source for genuine pet supply brands in Sri Lanka.

Differentiator

Problem solved

Functional benefit

Products and services

• MyPets.lk E-Commerce Storefront Direct-to-consumer online storefront where Sri Lankan pet owners can browse, order and pay for branded pet food, health products, grooming supplies, accessories, IATA travel crates and aquarium equipment, with island-wide home delivery.
• Dry Dog Food Dry kibble dog food category featuring Pedigree, BlackHawk, Royal Canin, Farmina, Taste of the Wild, Drools, SmartHeart and Chappi brands in various pack sizes and formulations for adult and puppy dogs.
• Wet Dog Food Wet and canned dog food category featuring BlackHawk, Pedigree, SmartHeart, Drools, VET-PRO and Kudo brands in various flavors and package sizes.
• Dry Cat Food Dry cat food category featuring Whiskas, Me-O, Royal Canin, Diamond Naturals and Purina Pro Plan brands in various flavors and formulations for different life stages.
• Cat Wet Food and Pouches Wet cat food pouches and cans featuring Whiskas, Me-O, Royal Canin and Beaphar brands with flavors including tuna, salmon, mackerel and chicken.
• Dog Flea and Tick Treatments Parasite-control category for dogs featuring NexGard, NexGard Spectra, Bravecto, Frontline, Simparica and TixFree products in chewable and spot-on formats.
• IATA Travel Crates International Air Transport Association (IATA) compliant pet transport crates in sizes ranging from Extra Small to XX Large for safe pet air travel.
• Aquarium and Fish Supplies Aquarium equipment and supplies including Hygger LED lights, filters, thermometers, water changers, chiller fans, fish tanks, decorative stones and fish food for home aquariums and ponds.
• Dog Grooming Brushes and Clippers Brushes and clippers category for dog grooming and coat maintenance.
• Dog Shampoos Shampoo category for dog bathing and coat care.
• Pet Dental Hygiene Dental hygiene products for pets, covering routine dental care supplies.
• Collars and Leashes Collars and leashes category for dog walking and pet identification.
• Pet Food Bowls Pet food bowls category covering feeding and watering dishes.
• Pet Beds and Blankets Beds and blankets category for pet resting and comfort.
• Pet Toys and Training Toys and training accessories category for pet play and behavior training.
• Pet Dispensers Automatic pet dispensers category for feeding and watering pets.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Amazon Pet Supplies: Global e-commerce giant with a deep pet supplies category including Royal Canin, Pedigree, and BlackHawk. Sets the global price benchmark and an emerging cross-border disruption threat to niche local retailers like MyPets.lk.
• Kapruka: Long-standing Sri Lankan e-commerce retailer with a broad product range including pet supplies. A scaled local incumbent offering island-wide delivery similar to MyPets.lk.
• Chewy: US-based specialist online pet supplies retailer and the global benchmark for inventory-led pet e-commerce. Useful reference for category analytics, ASP benchmarks, and subscription best practices, though not a direct geographic competitor.
• Daraz Sri Lanka: Major South Asian e-commerce marketplace operating in Sri Lanka that carries pet food and supplies among a broad product catalog. While not pet-specialized, it competes for the same online pet basket and offers a scaled alternative.

Emerging players

• Supertails: India-based online pet supplies retailer offering food, accessories, vet consultations, and grooming. Comparable business model in a neighboring South Asian market, useful for regional benchmarking and expansion playbooks.
• Heads Up For Tails: India-based omni-channel pet care brand with retail stores and online ordering for premium pet food, accessories, and grooming. Comparable premium-positioning and inventory-led model, though with a stronger private-label layer.

Direct peers

• Petcare.lk: Direct Sri Lankan competitor offering online retail of pet food and supplies with island-wide delivery. Most directly comparable peer in the same niche and geography.
• PetZone.lk: Sri Lankan e-commerce retailer specializing in pet food, accessories, and aquarium supplies for domestic pet owners. Operates in the same niche and geography as MyPets.lk.
• Pet Lovers Sri Lanka: Sri Lanka-based online pet supplies retailer selling dog, cat, and aquarium products via Facebook and online channels. Closest local direct competitor to MyPets.lk.

Regional players

• Petfinder.lk: Sri Lankan pet adoption and supplies community active on Facebook. Indirect competitor for pet-owner attention and a potential channel partner or community marketplace for MyPets.lk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/mypets.lk.Srilanka
• Instagraminstagram.com/mypets.lk
• LinkedInlinkedin.com/company/mydeal-lk-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyDeal.lk