MyEntrada

What MyEntrada does

MyEntrada, operated by the Spanish private limited company MyE Programas de Fidelización SL (founded 2007, headquartered in El Masnou, Barcelona), is a loyalty and group ticketing distribution platform that aggregates discounted access to entertainment venues across Spain and select international cities. The platform functions as a B2B2C intermediary, sourcing inventory from cinema chains (Yelmo, Cinesa, Kinépolis, OCINE), theme parks (PortAventura, Parque Warner, Terra Mítica), zoos (Bioparc Valencia, Zoo Aquarium de Madrid), theaters (Teatro Capitol, Teatro Maravillas), and premium touring shows (Cirque du Soleil, Disney on Ice, Wicked, Les Misérables), then redistributing it as digital codes or voucher PDFs redeemable at partner box offices or online venue systems.

The platform is built as a web-based ticket distribution system with digital code delivery, a self-service ticket recovery portal ("Tu Reserva"), and a searchable event catalog ("Cartelera"). Its product surface is organized into four core offerings: Individuales (individual consumer tickets), Para Grupos (group bookings for 10+ people), Para Escuelas (school activities), and Para Empresas (corporate benefits). Customer service is delivered in Spanish and Catalan via phone, email, and WhatsApp Business channels. The underlying technology does not involve proprietary AI, ML models, or third-party AI integrations based on the available evidence.

MyEntrada generates revenue primarily through transaction fees — capturing the margin between negotiated group rates with venues and the discounted retail prices charged to customers, plus small processing fees. Pricing is unit-based and pay-as-you-go (e.g., €5.50–€10.40 per cinema ticket, €20–€22 per theater group ticket, €32.50+ per zoo admission), with a recurring incentive of one complimentary ticket per 25 paid on many events. The company operates with a lean team of 6 employees, no external funding raised, and an independent ownership structure, suggesting a small, self-sustaining operation rather than a venture-backed growth business.

Name

MyEntrada

Legal name

MyE Programas de Fidelización SL

Website

https://myentrada.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MyEntrada is a Spanish loyalty and group ticketing platform that aggregates discounted entertainment tickets across cinema chains, theme parks, theaters, and zoos in Spain for individual consumers, groups, schools, and corporate clients, earning margins on each transaction.

Ownership category

akta.pro rank

Product category

Entertainment Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAJAE

Ticketing & Event Distribution Networks (Affiliates/Partners)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

SECONDARYTHAKAAAL

Travel Subscription, Membership & Deal Clubs

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

Keywords

• Entertainment ticketing
• Group bookings
• Leisure discounts
• Loyalty platform
• Cinema vouchers

Headquarters

HQ city

El Masnou

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales and Distribution: MyEntrada generates revenue by selling discounted tickets to leisure, entertainment, and cultural events. The company negotiates group rates with venues and distributes tickets as digital codes or voucher PDFs to customers. Revenue comes from the margin between negotiated group rates and retail prices, plus processing fees.
2. Group Booking Services: Specialized group booking service for organizations, schools, and companies with dedicated sales support, personalized quotes, and bulk pricing structures. Minimum group sizes typically start at 10 people.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

MyEntrada is a Spanish loyalty and ticketing platform that negotiates bulk rates with entertainment venues (cinema chains, theaters, theme parks, zoos, live shows) and resells them at discounted prices to consumers. It distributes tickets as digital codes redeemable at partner venues or online, with dedicated group booking, school, and corporate benefit programs built on top of the same aggregated inventory.

Product overview

MyEntrada is a Spanish loyalty and group ticketing platform operated by MyE Programas de Fidelización SL. The platform aggregates entertainment events and offers discounted group tickets (typically 10+ people) across four core offerings: Individuales (individual tickets), Para Grupos (group bookings), Para Escuelas (school activities), and Para Empresas (corporate benefits). Additional services include a ticket recovery system (Tu Reserva) and event listings (Cartelera). The product portfolio spans theater, musical theater, comedy shows, cabaret, cinema (partnering with Yelmo, Cinesa, Kinépolis, OCINE), family entertainment, theme parks, zoos, aquariums, escape rooms, opera, zarzuela, and ballet performances across 45+ Spanish cities. The platform functions as a B2B2C loyalty program, where member organizations (companies, schools, associations) provide employees/members access to discounted event tickets.

Differentiator

Problem solved

Functional benefit

Products and services

• Individuales (Individual Tickets) Individual ticket purchasing platform for leisure, cinema, theater, and entertainment events offering promotional prices directly to consumers, with digital code delivery for redemption at partner venues or online.
• Para Grupos (Group Bookings) Group ticketing service offering discounted prices for groups of 10 or more people across theater, cinema, musicals, theme parks, and entertainment events, with personalized quotes and 1 free ticket per 25 purchased on many events.
• Para Escuelas (School Activities) Educational group bookings for school activities including cultural events, museums, theaters, zoos, and family-friendly entertainment with special school rates and age-appropriate pricing tiers.
• Para Empresas (Corporate Benefits) Corporate loyalty program providing employee benefits, team building, client appreciation events, and discounts on leisure and entertainment events for member organizations with negotiated volume pricing.

Quantifiable outcome

• No quantified savings percentages available in source data

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Yelmo CinescoreChannel Partner/ Reseller/ DistributorPrimary cinema partner offering MyEntrada customers discounted tickets to Yelmo Premium and Traditional format theaters across Spain. MyEntrada distributes digital codes redeemable online or at box offices.
• CinesacoreChannel Partner/ Reseller/ DistributorCinema chain partner offering group-rate tickets to Cinesa theaters across multiple Spanish cities including Barcelona, Madrid, Valencia, Zaragoza, and provincial capitals.
• KinépoliscoreChannel Partner/ Reseller/ DistributorPremium cinema partner with group discount tickets to Kinépolis multiplex locations including Madrid, Granada, Alicante, Valencia, and Mataró.
• OCINEcoreChannel Partner/ Reseller/ DistributorRegional cinema chain partner offering discounted tickets to OCINE, OCINE Premium, and OCINE Urban locations across Spain.
• PortAventuracoreChannel Partner/ Reseller/ DistributorTheme park partner for group ticket sales to PortAventura Park with minimum 20 people requirement and rates starting from €39.
• Parque WarnercoreChannel Partner/ Reseller/ DistributorWarner Bros theme park partner offering group tickets to Parque Warner, Parque Warner Beach with minimum 20 people.
• Bioparc ValenciacoreChannel Partner/ Reseller/ DistributorZoo and conservation park partner for group ticket distribution. MyEntrada offers Bioparc tickets at €32.50 (general) and €25.50 (reduced) for groups of 20+.
• Terra MíticaminorChannel Partner/ Reseller/ DistributorTheme park in Benidorm offering group rates for Terra Mítica park with 20+ person minimums.
• Cirque du SoleilcoreChannel Partner/ Reseller/ DistributorPremium entertainment partner for Kurios show tickets sold through MyEntrada with group pricing (10+ people minimum) for Barcelona and other tour dates.
• Disney on IcecoreChannel Partner/ Reseller/ DistributorPremium family entertainment partner with group tickets for Disney on Ice shows in Barcelona (Feb 2027) and Madrid (Feb 2027) for 10+ people.
• Teatro Capitol MadridcoreChannel Partner/ Reseller/ DistributorTheater venue for shows like La Noche de la Risa and other live performances sold through MyEntrada group booking system.
• Teatro Maravillas MadridcoreChannel Partner/ Reseller/ DistributorVenue for Jamming Session improv shows with 10+ person group rates at €22/person plus 1 free ticket per 25.
• Selwo Aventura & Selwo MarinaminorChannel Partner/ Reseller/ DistributorWildlife parks in Estepona offering group tickets for Selwo Aventura and Selwo Marina with 20+ person minimums.
• Zoo Aquarium de MadridminorChannel Partner/ Reseller/ DistributorMadrid zoo partner offering group rates for Zoo Aquarium de Madrid with 20+ person minimums.
• Jamming CompanycoreChannel Partner/ Reseller/ DistributorImprov theater company with 20+ years of success and 3M+ spectators. MyEntrada sells group tickets (10+) to Jamming Session shows at Teatro Maravillas.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Fever: Madrid-headquartered experiences platform offering discounted leisure and immersive experiences (concerts, shows, attractions). Comparable on discounted access to entertainment inventory in Spanish cities; differs in being more curated/experiential-led versus MyEntrada's traditional ticketing aggregation.
• entradas.com: Spain-based official ticketing platform (part of Eventim) selling tickets for concerts, theater, sports, and family shows nationwide. Comparable on product category (Spanish ticketing for live entertainment), though typically retail-priced versus MyEntrada's discount-led positioning.
• Groupalia: Spanish deals and discount platform (now part of Offerum/Showroomprivé) historically offering discounted leisure vouchers including cinema, restaurants, and activities. Comparable on Spain-focused discounted access to leisure inventory, though coverage has narrowed versus MyEntrada's active catalog.
• Atrápalo: Leading Spanish OTA and ticketing platform offering discounted tickets for theater, concerts, cinema, theme parks, and attractions. Highly comparable: same Spanish market, same discounted-leisure aggregation model, similar B2C/B2B positioning, and overlapping supplier base.
• Eventbrite: Global self-service ticketing and event discovery platform active in Spain. Comparable in enabling ticket purchase and distribution for live events, though Eventbrite primarily serves event organizers rather than acting as a downstream discount aggregator like MyEntrada.

Broad incumbents

• El Corte Inglés Entradas: Tickets and experiences vertical of Spain's largest department store chain, selling tickets for theater, cinema, concerts, theme parks, and family attractions. Comparable on Spanish leisure ticketing aggregation; differs in being a retail-driven extension of a much larger conglomerate with retail pricing rather than a discount-led group platform.
• Ticketmaster España: Global ticketing incumbent with Spanish operations selling primary-market tickets for concerts, sports, theater, and family shows. Comparable on category and Spanish market reach, but operates at massive scale with primary-inventory contracts; does not focus on discount-led aggregation for groups/schools.

Regional players

• TripNow / Civitatis (attractions & experiences): Spain-based experiences and tours platform selling tickets for attractions, theme parks, and guided experiences across Spanish destinations. Comparable on Spanish discounted attraction ticketing for groups; differs in being tourism-led rather than domestic leisure/schools/corporate focused.

Emerging players

• Cooley Go / Cooley.com (group ticketing agencies): Group ticketing agencies and group sales operators that bundle theater, attraction, and family entertainment tickets for schools, corporates, and associations. Comparable on group-booking focus and B2B2C distribution to schools/corporates, though typically operating outside Spain.
• Tiqets: Online ticketing platform for museums, attractions, and cultural experiences, with strong presence in Spain (Bioparc, theme parks, zoos). Comparable on discounted attraction ticket distribution; differs in being global-first and attractions-led rather than group/event-led.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/my_entrada
• Facebookfacebook.com/myentrada
• LinkedInlinkedin.com/company/myentrada

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyEntrada