My Faith Votes

What My Faith Votes does

My Faith Votes is a 501(c)(3) nonprofit ministry, founded in 2015 by Sealy Yates and operating as a program of parent organization Million Voices under the legal entity Vision Charitable Trust. Headquartered in Plano, Texas with operational offices in Fort Worth, Texas and Parker, Colorado, the organization employs approximately 17 staff and mobilizes a distributed network of more than 20,000 volunteer Action Partners across all 50 states. Its mission is to motivate, equip, and activate Christians to vote in every election by addressing the estimated 25 million registered Christian non-voters in presidential cycles and 65 million in local elections.

The core product is the My Voter Hub, a state-by-state voter assistance portal covering every US zip code with registration tools, polling location lookup, ballot research, and election reminders, integrated with TurboVote for registration. The product portfolio extends into devotional and educational content (Intersect weekly news, Prayer Guides, 100 Days of Faith, Think Biblically video series), civic engagement tools (Write Now postcard/letter campaign, Pledge to Vote, Party Platform Comparison, Poll Worker sign-up), grassroots mobilization (Action Partners program, National Voter Registration Sunday, BIC campus initiative, Our Church Votes), and issue-specific sub-brands (My Faith Cares for pro-life advocacy). Distribution is multi-channel: direct website, social media, email, SMS, NRB convention presence, earned media on Fox News/CBN/TBN, and partner networks of 113,000 pastors and 300 Christian university campuses.

The business model is donation-funded with no fees charged to end users. Revenue comes from tax-deductible individual donations via online, ACH, check, wire, stock, and planned giving. The organization carries a GuideStar Candid Gold Seal transparency designation, uses CapinCrouse for nonprofit audit services, and is led by CEO Jason Yates. Distribution partnerships include TurboVote (technology), NHCLC (Hispanic evangelical research), and United In Purpose (joint event organization), with PR handled by JDA Worldwide and EPIC Agency.

Name

My Faith Votes

Legal name

Vision Charitable Trust (dba My Faith Votes)

Website

https://myfaithvotes.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

My Faith Votes is a 501(c)(3) nonprofit ministry that mobilizes Christians to vote through voter education, grassroots Action Partners, church and campus networks, and free resources like My Voter Hub, Think Biblically, and Write Now, funded by tax-deductible donations.

Ownership category

akta.pro rank

Product category

Faith-Based Civic Engagement and Voter Mobilization

NAICS

Religious Organizations (8131), Civic and Social Organizations (8134)

akta.pro primary industry

Faith-Based Advocacy & Public Policy Organizations (BPAGAJAK)

akta.pro secondary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

Keywords

• Faith-based voter mobilization
• Civic engagement resources
• Nonpartisan voter education
• Grassroots political organizing
• Church outreach ministry

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individual supporters. Multiple giving methods: online credit/debit card, ACH direct deposit, check, direct bank wire, stock donation, and planned giving/will bequests. Organization is a 501(c)(3) nonprofit under Million Voices.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

My Faith Votes is a 501(c)(3) nonprofit ministry that provides free, non-partisan voter engagement resources to Christians, churches, and Christian universities in the United States. Its core offering centers on the My Voter Hub portal, which delivers state-by-state voter registration, election information, polling locations, and ballot research, supplemented by prayer and devotional content, weekly news from a biblical perspective, grassroots volunteer mobilization through Action Partners, and targeted outreach programs for churches and Christian college campuses.

Product overview

My Faith Votes is a non-partisan movement that operates primarily as a content and advocacy platform rather than a software product. The core offering centers on My Voter Hub, a comprehensive voter resource portal providing election information for all US zip codes. The product suite includes content products (Intersect Weekly News, Articles, Press Releases, MFV-TV), devotional/prayer resources (Prayer Guides, United. We Pray. Weekly Calls, 100 Days of Faith, Think Biblically video series), and civic engagement tools (Write Now Campaign, Pledge to Vote, Action Partners Program, BIC Campus Initiative, Party Platform Comparison). The organization also operates sub-brands including My Faith Cares for pro-life advocacy and Our Church Votes for church outreach. Integration points include TurboVote for voter registration and social login options via Facebook, Google, and LinkedIn.

Differentiator

Problem solved

Functional benefit

Products and services

• My Voter Hub Comprehensive voter assistance resource for Christian voters covering elections in every US zip code, providing voter guides, election information, voter registration status, polling location finder, and ballot research for all 50 states.
• Intersect Weekly News Weekly news summary delivered to subscribers every Wednesday morning, providing news and topics from a biblical perspective covering current events, political news, and cultural issues.
• Prayer Guides Collection of downloadable prayer guides covering government officials, election day, pro-life, American justice systems, election integrity, school prayer walks, strong families and marriages, Israel, and four-week devotionals.
• United. We Pray. Weekly Prayer Calls Weekly online prayer community gathering every Monday to pray for the nation, with morning and evening session options (11AM ET and 9PM ET).
• 100 Days of Faith Video-driven email series devotional journey with Pastor Allen Jackson designed to bring clarity to faith through 100 daily devotionals with short videos or written content.
• Think Biblically Video Series Free six-week video series designed to help Christians think biblically about cultural issues including abortion and gender, taught by experts who unpack issues through a biblical perspective.
• Write Now Campaign Grassroots letter and postcard writing campaign to encourage Christian voters to participate in elections through handwritten notes sent to potential voters.
• Action Partners Program Grassroots volunteer program with over 20,000 Action Partners representing all 50 states, providing exclusive weekly prayer calls, voter registration training, access to Write Now campaigns, event invitations, and resources for faith-based civic engagement.
• My Faith Cares - Pro-Life Actions Pro-life advocacy initiative providing resources for taking action including prayer movement participation, abortion pill reversal information, and connections to pro-life organizations.
• MFV-TV Video platform featuring interviews with leading Christian influencers on important cultural issues and biblical worldview perspectives.
• Our Church Votes Church outreach program empowering Christians to take action and providing non-partisan faith-based voting resources to churches across the nation.
• BIC (Believers on Campus) Initiative Program reaching Christian university and college campuses to provide non-partisan faith-based voting resources, including voter registration support, absentee ballot requests, and civic education; expanded to 300 campuses by 2020.
• Become a Poll Worker Tool helping Christians become election poll workers, with information on requirements, hours, pay, training, and direct sign-up links to state and local election offices.

Quantifiable outcome

• Reached 600,000 eligible voters through Write Now campaign
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Million VoicescoreStrategic or Co-development Partner · 1 January 2015Million Voices is the parent organization and registered trade name holder for My Faith Votes. My Faith Votes is a registered trade name of Million Voices, a 501(c)(3) Nonprofit Charity and an Association of Churches under IRC 509(a)(1) and 170(b)(1)(A)(i).
• TurboVotecoreTechnology or IntegrationTurboVote provides the voter registration and election reminder technology integrated into My Faith Votes' platforms at myfaithvotes.turbovote.org, enabling voter registration and election notifications.
• National Hispanic Christian Leadership Conference (NHCLC)majorStrategic or Co-development PartnerPartnered with NHCLC on polling research showing Hispanic evangelical voters shifting away from Democrats over abortion policies. September poll commissioned by both organizations conducted by Heart & Mind Strategies.
• United In PurposemajorStrategic or Co-development PartnerCo-organized a conversation with Donald Trump and Ben Carson. Joint event organization for conservative Christian voter mobilization efforts.
• JDA WorldwideminorGTM or Marketing PartnerPR and communications agency representing My Faith Votes for media inquiries. Contact: [email protected]
• EPIC AgencyminorGTM or Marketing PartnerPR agency handling media contacts for the Think Biblically video series launch. Contact: Katie Bell, 731-803-9056

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wallbuilders: Faith-based civic education organization focused on America's religious founding. Comparable audience and content-driven model, though less focused on direct voter mobilization.
• Family Research Council: Larger established faith-based policy advocacy organization. Comparable in faith-rooted public policy engagement but operates at broader scale with lobbying and research arms beyond voter mobilization.
• Concerned Women for America: Largest conservative women's policy organization with faith-based civic engagement. Overlaps on faith-driven voter mobilization but with broader lobbying and policy agenda.
• Ethics & Religious Liberty Commission (ERLC): Southern Baptist Convention's public policy entity. Comparable faith-based civic engagement on biblical issues, with institutional backing and broader policy scope than voter mobilization alone.

Direct peers

• United In Purpose: Christian civic engagement organization that co-organized events with My Faith Votes. Directly comparable mission of mobilizing Christian voters and has been an active strategic partner.
• Faith & Freedom Coalition: Ralph Reed's faith-based civic and voter mobilization organization. Directly comparable as a 501(c)(4) engaging evangelical Christians in electoral participation and conservative policy advocacy.
• iVoterGuide: Provides voter guides from a biblical, conservative Christian perspective covering candidates down-ballot. Highly comparable product offering (voter guides + faith lens) with similar target audience of Christian voters.
• Patriot Voices: Founded by Rick Santorum to mobilize socially conservative and faith-based voters. Similar voter activation mission targeting Christian and family-values constituencies.

Emerging players

• HeadCount: Nonpartisan voter registration org with music/concert-driven engagement model. Different demographic focus but comparable mission of voter activation and registration, particularly among younger Americans.

Others

• TurboVote: Voter registration and election reminder platform that is MFV's technology integration partner. Comparable in the voter-tools category and a key enabler of MFV's voter registration infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MyFaithVotes
• YouTubeyoutube.com/myfaithvoteschannel
• Facebookfacebook.com/myfaithvotes
• LinkedInlinkedin.com/company/my-faith-votes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Faith Votes