MYLEORE

What MYLEORE does

MYLEORE is a French manufacturer of sports chalk founded in 2017 and headquartered in Calais (103 rue Colbert). The company designs and produces extra-pure magnesium carbonate (99.7%) chalk in five formats — cream (liquid chalk in 150ml–1L sugarcane-based bioplastic bottles), crunchy/crushed chalk (250g–20kg, including a DRY MAX variant for heavy sweaters), classic powder chalk (350g–10kg), chalk balls (2x50g), and eco-friendly 300g blocks — alongside white-label and co-branding manufacturing for third-party brands.

The business operates a three-channel go-to-market model: a direct-to-consumer Shopify storefront (myleore.com) shipping to France and the EU, a B2B reseller program targeting climbing gyms, CrossFit boxes, and specialty sports retailers with tiered pricing, and an OEM/white-label service producing chalk under partner brands. Marketing is community-led, relying on athlete endorsements (Climbing World Cup route setters, high-level climbers, CrossFit box owners) and Instagram content.

The company is a privately held SARL (€2,500 share capital) run by founder-manager Léo Dejardin with a team of 12. It controls the entire production process domestically, has no external funding rounds, no subsidiaries, and serves primarily SMB and individual customers across multiple European markets.

Name

MYLEORE

Legal name

MYLEORE

Website

https://myleore.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

MYLEORE is a Calais-based French manufacturer of extra-pure magnesium carbonate sports chalk, founded in 2017. It sells cream, crunchy, classic, ball, and block chalk direct-to-consumer online, through B2B resellers, and via white-label manufacturing for climbing, CrossFit, gymnastics, and weightlifting markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Calais

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-consumer e-commerce: Online sales through own e-commerce storefront to individual athletes and fitness enthusiasts. One-time product purchases with various sizes from small pouches (250g, 350g) to bulk containers (5kg, 10kg, 20kg).
2. B2B wholesale and distribution: Wholesale supply to climbing gyms, CrossFit boxes, specialty stores, and sports brands. Tiered pricing based on order volumes with attractive reseller prices and dedicated support.
3. White-label manufacturing: Custom manufacturing of chalk products for other companies and sports organizations under their own brand names. Manufacturing expertise combined with high-quality standards makes MYLEORE a trusted partner for brands looking to offer premium chalk.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

MYLEORE designs and manufactures extra-pure magnesium carbonate (99.7%) sports chalk in five formats — cream, crunchy, classic powder, balls, and blocks — for climbing, CrossFit, gymnastics, weightlifting, and pole dance. Products are sold direct-to-consumer through the myleore.com e-commerce site and via B2B channels including climbing gym and CrossFit box resellers, with optional white-label and co-branding manufacturing services for other sports brands.

Product overview

MYLEORE is a French manufacturer of extra-pure sports chalk products, founded in 2017 and based in the North of France (Calais), operating with a team of 12 people. The product portfolio is organized into four distinct chalk types: Cream chalk (liquid/magnesium carbonate cream in 150ml, 250ml, 500ml, and 1L bottles, made from sugarcane-based bioplastic with eco-friendly refill options), Crunchy chalk (crushed blocks mixed with powder for reduced dust and precise dosing, available in 250g, 500g, 400g DRYMAX, 5kg bucket, 20kg bucket, 20kg bulk, and 4.5kg DRYMAX bucket formats), Classic chalk (fine loose powder for fast competition use, available in 350g pouch, 2.5kg bucket, 10kg bucket, and 10kg bulk sac), and Balls & Blocks (compact 2x50g chalk balls in resealable pouches and 300g eco-friendly chalk blocks vacuum-packed in France). All products share the core proposition of ultra-pure magnesium carbonate (99.7%) free from additives, manufactured entirely in France with full traceability. MYLEORE also offers white-label and co-branding manufacturing services for climbing gyms, sports brands, and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Chalk Cream Liquid magnesium carbonate chalk cream packaged in eco-friendly sugarcane-based bioplastic bottles. Available in 150ml, 250ml, 500ml, and 1L refill sizes. Designed for climbing, CrossFit, gymnastics, weightlifting, and pole dance where clean, dust-free indoor application is required. Provides ultra-fast moisture absorption without sticky residue.
• Crunchy Chalk Extra-pure crushed chalk blocks mixed with fine powder in pouches (250g, 500g), 5kg buckets, 20kg buckets (4x5kg), and 20kg bulk bags. Designed for climbers, weightlifters, gymnasts, and CrossFit athletes needing reduced airborne dust and precise dosing.
• Crunchy Chalk DRY MAX Ultra-dry version of extra-pure crushed chalk with a special treatment that makes the chalk drier than standard crushed chalk without chemical drying agents. Available in 400g pouch and 4.5kg bucket. Formulated for athletes prone to excessive sweating needing maximum grip and long-lasting performance during extended efforts.
• Classic Chalk Powder Extra-pure fine powdered chalk in 350g pouches, 2.5kg buckets, 10kg buckets (4x2.5kg), and 10kg bulk bags. Free from additives or binders, designed for quick application during competitions or timed training sessions with instant hold and even coverage.
• Chalk Balls Pack of two chalk balls (each 50g) in a resealable doypack. Ultra-pure chalk encased in breathable fabric releases the right amount of powder with each squeeze. Compact, portable format designed for clean controlled application without dust clouds or spillage.
• Chalk Blocks Extra-pure magnesium carbonate chalk blocks (300g) produced without energy-intensive oven drying to lower carbon footprint. Vacuum-packed in France-made recyclable PE film. Designed as an eco-friendly alternative to traditional chalk bricks.
• White-label Chalk Manufacturing Custom contract manufacturing of MYLEORE's extra-pure chalk products for other companies, sports brands, and organizations under their own brand names. Includes label design services for professional, turnkey results. Available in three collaboration models: standard distribution, co-branding, and full white-label branding.

Quantifiable outcome

• Free delivery in France for orders over €50 VAT included
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Climbing World Cup (route setting community)coreOthersMYLEORE chalk is used by international route setters at elite competitions like the Climbing World Cup, where every move matters and flawless chalk is essential for separating the world's best athletes.
• White-label manufacturing partnerscoreOEM/ Whitelabel/ Licensing PartnerMYLEORE manufactures white-label chalk for other companies and sports organizations. Their manufacturing expertise combined with high-quality standards makes them a trusted partner for brands looking to offer premium chalk under their own name. Services include label design for professional, turnkey results.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mammut: Swiss outdoor equipment brand active in climbing gear including chalk bags and chalk. Serves the same climbing consumer base as MYLEORE but as part of a much broader outdoor apparel and equipment portfolio.
• Mad Rock: Climbing shoe and gear manufacturer offering chalk and chalk bags. Comparable as a climbing-gear brand serving the same customer base with overlapping product categories but a broader climbing portfolio.
• Petzl: French-founded global climbing and vertical-work equipment leader. Sells chalk bags and chalk accessories alongside harnesses, helmets, and headlamps. Compares as a broad incumbent serving the same climbing community with adjacent products.
• Black Diamond Equipment: Global climbing equipment incumbent offering chalk bags, loose chalk, and chalk accessories. Competes in the same end-use category but as part of a much broader portfolio (carabiners, harnesses, cams, apparel), positioning it as a broad incumbent rather than a pure chalk specialist.
• Evolv Sports: Climbing shoe and apparel brand also selling chalk products. Operates in the climbing equipment space with overlapping chalk offerings to the same end consumer.

Emerging players

• Primo Chalk: Smaller climbing chalk brand focused on pure magnesium carbonate loose chalk. Directly competes in the same chalk category as MYLEORE with a niche, quality-focused positioning.
• Beastwear: Chalk bags and climbing accessories brand serving the climbing and bouldering community. Compares as a niche accessory maker in the same chalk ecosystem with limited overlap on chalk itself.

Direct peers

• Gym Chalk: Specialty chalk brand targeting gym users, weightlifters, and CrossFit athletes with bulk loose chalk and chalk blocks. Direct competitor in the same customer segment (functional fitness) and same product category (loose chalk and blocks).
• Metolius: US climbing equipment manufacturer with a chalk product line (Super Chalk, loose chalk, chalk balls). Competes in the same climbing chalk category and serves overlapping retail and gym distribution channels.
• Friction Labs: US-based premium climbing chalk manufacturer (loose chalk, chalk balls, liquid chalk) emphasizing purity and performance. Closest direct competitor to MYLEORE in the premium/grap-enhancing chalk category, with similar brand positioning around extra-pure magnesium carbonate for climbers and CrossFit athletes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/myleore
• LinkedInlinkedin.com/company/myleore

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYLEORE