My Life Films

What My Life Films does

My Life Films is a UK-registered charity (charity number 1157198, company number 08898416) founded in 2014 and headquartered in Bognor Regis, operating the My Life TV streaming service launched in 2020 — an on-demand video platform purpose-built for people living with mid-to-late-stage dementia. The service delivers over 200 hours of dementia-friendly programming organized into calming content, reminiscence, feel-good, and guided-activity categories (quizzes, singalongs, chair yoga, drawing), with content co-produced alongside an Advisory Panel of people living with dementia and supported by content partnerships with BBC Archive, BFI, Alzheimer's Society, National Trust, Royal Parks, and Museum of Brands. The technology is a web-based streaming platform accessible via browsers, mobile devices, Amazon Firestick, Apple TV, and Android TV, following a March 2026 platform migration that improved search, playback, and device support.

The business model combines individual subscriptions (£59.99/year), corporate subscriptions for care settings covering up to 30 devices (£349.99/year, £99.99/quarter, or £34.99/month), donations, and challenge-event fundraising, supplemented by a wholly-owned trading subsidiary (MLF Productions Limited) for commercial production activity. Reach is reported in the low thousands of users annually across UK homes and care facilities, with a clinical study by South West London and St George's Mental Health NHS Trust (published in the Journal of Clinical Psychology, 2019) cited as evidence of efficacy. The organization is governed by a Board of Trustees led by an Interim Chair and is currently recruiting a new Chair of Trustees to lead its next phase of growth.

Name

My Life Films

Legal name

My Life Films

Website

https://mylifefilms.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

My Life Films is a UK charity operating My Life TV, an on-demand streaming service offering over 200 hours of dementia-friendly programming to people living with dementia, their families, and professional care settings.

Ownership category

akta.pro rank

Product category

Dementia Care Streaming Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

akta.pro secondary industries

Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Dementia-friendly streaming
• Reminiscence content platform
• Dementia care television
• Person-centred care content
• Accessible video streaming

Headquarters

HQ city

Bognor Regis

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Subscriptions: Annual subscription model for individual/family users accessing My Life TV streaming service with over 200 hours of dementia-friendly content.
2. Corporate Care Settings Subscriptions: Corporate subscriptions for care homes and residential settings providing access for up to 30 devices with monthly, quarterly, and annual billing options.
3. Donations: One-time and regular donations from supporters to fund the charity's mission of improving lives of people with dementia.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

My Life Films operates My Life TV, an on-demand streaming service designed specifically for people in the mid-to-late stages of dementia. The platform delivers over 200 hours of dementia-friendly programming including calming nature content, reminiscence shows, guided activities, and feel-good content from BBC Archive and partner organizations. Subscriptions are sold directly to individual families and to corporate care settings.

Product overview

My Life Films offers a single unified product called My Life TV - an on-demand streaming service specifically designed for people living with dementia. The service provides over 200 hours of dementia-friendly programming including calming nature content, reminiscence shows from the 1960s onwards, guided activities (quizzes, singalongs, chair yoga, drawing), and feel-good content from BBC Archive. Subscriptions are available for individuals (£59.99/year) and care settings (corporate package up to 30 devices at £349.99/year). Content is accessible on web browsers, mobile devices, Amazon Firestick, Apple TV, and Android TV. The company also produces original content and seasonal themed bundles, with a growing library of original productions like A Walk in the Woods and Making Music series.

Differentiator

Problem solved

Functional benefit

Brands

• My Life TV: On-demand streaming service specifically designed to meet the cognitive needs of people living with dementia, offering over 200 hours of programming including quizzes, singalongs, chair yoga, nature programmes, and reminiscence content.

Products and services

• My Life TV On-demand streaming service specifically designed for people in the mid-to-late stages of dementia, offering over 200 hours of dementia-friendly television programming including calming content, reminiscence shows, guided activities (quizzes, singalongs, chair yoga), and feel-good content. Accessible on web browsers, Amazon Firestick, Apple TV, and Android TV.
• My Life TV Individual Subscription Annual individual subscription at £59.99 per year providing unlimited access to the full My Life TV content library for personal and family use at home.
• My Life TV Care Settings Package Corporate subscription for professional care homes and residential settings, allowing access on up to 30 devices. Priced at £349.99 per year, £99.99 per quarter, or £34.99 monthly. Designed to support delivery of person-centred care within residential and day care settings.
• A Walk in the Woods Original 15-minute mindful content film inspired by Japanese forest bathing concept, featuring nature scenes with gentle guided meditation designed for people with limited mobility.
• Making Music series Interactive folk music workshop series developed in partnership with Richmond Music Trust, featuring episodes such as Molly Malone for engagement of people living with dementia.

Quantifiable outcome

• 89% of families see an improvement in mood and wellbeing
• +7 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and major.

• Richmond Music TrustcoreStrategic or Co-development Partner · 20 March 2025Developed and launched the Making Music series of interactive folk music workshops on My Life TV in March 2025.
• Alzheimer's SocietycoreStrategic or Co-development PartnerCo-production partnership for dementia-friendly content including Singing For the Brain, Diwali and Chinese New Year celebrations. Alzheimer's Society is a trusted organization in the dementia care field.
• BBC ArchivecoreStrategic or Co-development PartnerContent partnership providing access to BBC Archive programming including episodes from Delia Smith, The Generation Game, Come Dancing and One Man and His Dog for feel-good reminiscence content.
• Royal ParkscoreStrategic or Co-development PartnerPartnership for nature and park content including slow television tours of Royal Parks.
• National TrustcoreStrategic or Co-development PartnerPartnership for reminiscence programming including guided tour of Birmingham Back to Backs.
• BFI (British Film Institute)majorStrategic or Co-development PartnerContent partnership with BFI for dementia-friendly programming.
• Museum of BrandsmajorStrategic or Co-development PartnerPartnership for reminiscence content featuring cultural celebrations and historical programming.
• The Daily SparklemajorStrategic or Co-development PartnerPartnership for Reminisce with Jan series - a reminiscence tool for engaging people with dementia.
• South West London and St George's Mental Health NHS TrustcoreStrategic or Co-development PartnerClinical research partnership - study published in Journal of Clinical Psychology in 2019 demonstrating programme efficacy including decreasing dementia symptom levels and improving quality of life.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• National Trust: UK heritage organization providing cultural content partnerships (e.g., Birmingham Back to Backs tour). Not a competitor but a content and brand partner that strengthens My Life Films' reminiscence offering.
• Alzheimer's Society: UK's leading dementia charity and a co-production partner of My Life Films. Not a direct competitor but the dominant awareness and support organization in the same customer population; provides strategic context, donor overlap, and partnership potential.
• Dementia UK: UK charity providing specialist dementia nursing (Admiral Nurses) and family support. Thematically adjacent given shared dementia focus and UK charity structure, but offers clinical/advisory services rather than content subscriptions.
• BBC Archive: Major content partner of My Life Films providing access to archival BBC programming (Generation Game, Come Dancing, etc.). Not a competitor but a key supplier whose licensing terms shape My Life TV's content library and competitive differentiation.

Direct peers

• Alive Activities: UK charity providing training, resources, and activity tools for people living with dementia in care settings. Comparable given UK charity status, dementia focus, and care-setting customer base, though operates more in physical/activity programs than video.
• Care Channel by The Wellness Network: Provider of in-room television programming for hospitals and senior care facilities, including relaxation, dementia-friendly, and reminiscence content. Comparable given the care-setting distribution model and content focus on therapeutic television for older adults.
• Playlist for Life: UK-registered charity providing music-based therapeutic interventions for people living with dementia. Closest direct peer given shared mission (non-clinical dementia support), UK charity structure, and complementary (rather than overlapping) therapeutic modality through personalized music playlists.
• Linked Senior: Digital engagement platform for senior living communities offering cognitive activities, music, and reminiscence content. Comparable as a B2B/B2C content subscription service targeting care homes and older adults with a similar dementia engagement value proposition.
• It's Never 2 Late (iN2L) / Zinnia TV: US-based provider of engagement technology for senior living, including curated content libraries and touchscreen platforms. Direct peer given its focus on dementia-friendly content for care settings and individual subscribers, overlapping target customers (care homes and families), and subscription-based delivery model.

Regional players

• Age UK: UK charity serving older adults with information, products, and services. Comparable in serving the UK elderly demographic and operating as a subscription/donation-funded non-profit, but offers broader services rather than dementia-specific content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MyLifeFilmsCharity
• Facebookfacebook.com/MyLifeFilmsOrg
• LinkedInlinkedin.com/company/my-life-films
• Instagraminstagram.com/mylifefilmsorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Life Films