MyPlace

What MyPlace does

MyPlace, operated by Advantage Air, is an Australian designer, manufacturer, and seller of the MyPlaceIQ smart controller — a hardware-and-software system that upgrades existing ducted air conditioning installations with up to ten individually controlled zones, per-room temperature sensors (Individual Temperature Control), precision airflow regulation via the proprietary Exact Air Regulator, and mobile-app-based remote control. The product is targeted at Australian homeowners with ducted AC who want room-by-room comfort and energy savings (claimed at up to 46% reduction in AC energy use), and at new-home builders who can specify the system at construction. The underlying technology stack combines proprietary electromechanical components (the EAR, manufactured in WA) with a cross-platform iOS/Android app that exposes climate, garage door, and lighting controls and supports time/weather/temperature-triggered automations.

The business model is a project-based hardware-plus-installation sale executed almost entirely through a nationwide network of certified installers, supplemented by four company-owned showrooms in NSW, Victoria, Queensland, and Western Australia and an Australian call centre. Pricing is quote-based, varying by zone count, home size, and retrofit-versus-new-build status; the company cites an average 2-3 year payback period from energy savings. Post-sale, customers receive a complimentary white-glove handover, and a 5-year electronics warranty covers the controller. Distribution is fully domestic with no international expansion disclosed, and revenue is not publicly reported.

The company is a privately held, family-owned subsidiary of Advantage Air (founded 1990 in Morley, WA as AC Components), bootstrapped without venture or private equity investment. Customer reach has scaled to over 150,000 installed Australian households across more than 35 years, supported by a 91-person workforce concentrated in WA engineering and manufacturing. MyPlace has invested materially in brand-building through Principal/Platinum-level sports sponsorships (Penrith Panthers, West Coast Eagles, Fremantle Dockers, AFLW West Coast Eagles) and maintains a 4.7/5 ProductReview rating across 957 reviews.

Name

MyPlace

Legal name

MyPlaceIQ

Website

https://myplace.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

MyPlace (by Advantage Air) designs and manufactures the MyPlaceIQ smart controller, which upgrades Australian ducted air conditioning systems with up to 10-zone room-by-room temperature control, individual temperature sensors, and mobile app integration, sold through certified installers and showrooms across Australia.

Ownership category

akta.pro rank

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Smart Thermostat & HVAC Automation Integration (HSAHADAC)

akta.pro secondary industries

HVAC Zoning, Smart Dampers & Ventilation Control (HSAOANAB), Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF)

Keywords

• Smart air conditioning
• Ducted AC zoning
• Smart home control
• HVAC airflow regulation
• Home energy management

Headquarters

HQ city

Osborne Park

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: MyPlaceIQ smart controller hardware is sold through certified installers. The system upgrades existing ducted air conditioning installations. Pricing is quote-based depending on home size, number of zones, and installation requirements. Hardware includes the controller, temperature sensors, and Exact Air Regulators.
2. Professional Installation Services: Installation is provided through a network of certified installers who assess homes, recommend appropriate solutions, and install the MyPlaceIQ system. Installation costs are separate from hardware and quoted by individual installers.
3. White Glove Handover Service: Complimentary 1-hour handover service included with purchase, where a technician explains system features and optimal settings to new users. This post-sale service ensures customer adoption and satisfaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

MyPlace designs, manufactures and sells the MyPlaceIQ smart controller system that upgrades existing ducted air conditioning with room-by-room zoning (up to 10 zones), individual room temperature sensors, the proprietary Exact Air Regulator and a mobile app for remote control. The platform integrates garage door and lighting control, automations based on time, weather and temperature, and Solar Time Mode for solar energy optimization, with professionally installed hardware delivered through certified installers across Australia.

Product overview

MyPlace offers a unified smart home ecosystem built around MyPlaceIQ — a core smart air conditioning controller that upgrades existing ducted systems with room-by-room zoning (up to 10 zones), individual temperature sensors, and mobile app control. The system is designed, engineered, and manufactured in Australia with local support. The product portfolio centers on MyPlaceIQ as the main platform, extended through add-on modules including Smart Garage Door Control (for remote garage monitoring and access) and Smart Lighting (forthcoming). All features are managed through the MyPlaceIQ App, which provides unified control over climate, zones, garage access, and automation from a single mobile interface.

Differentiator

Problem solved

Functional benefit

Brands

• MyPlaceIQ App: Mobile application for controlling ducted air conditioning, zones and smart features from a smartphone.
• Smart Garage Door

Quantifiable outcome

• Reduces ducted air conditioning energy use by up to 46%
• +4 more outcomes

Named customers6 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• West Coast EaglescoreGTM or Marketing Partner · 1 January 2025MyPlace is Platinum Partner of the West Coast Eagles AFL club. MyPlace branding appears on the back of Eagles' AFL guernseys, media polo sleeves, media wall, matchday signage, and across the club's digital platforms. Both organisations are Western Australian success stories united by commitment to community and performance.
• Panthers FoundationminorGTM or Marketing Partner · 1 January 2024MyPlace supports Panthers Foundation education initiatives that use sport to inspire pupils, increase educational achievement, and develop life skills. Programs include Panthers on the Prowl, Adopt-A-School, and the SEDA Sport & Business Diploma.
• AFLW West Coast EaglescoreGTM or Marketing Partner · 1 January 2024MyPlace partnership with AFLW West Coast Eagles Women's team. Collaboration highlights smart-home innovation, community connection, and shared mission to enhance comfort, performance and everyday living.
• Penrith PanthersflagshipGTM or Marketing Partner · 1 November 2023MyPlace is Principal Partner of the Penrith Panthers, one of the world's most successful rugby league clubs with 6 NRL Premierships. MyPlace branding appears prominently on the front of Panthers' jerseys, training apparel, and across the Panthers Digital Network. Partnership is multi-year and rooted in shared values of excellence, hard work, and community engagement.
• Fremantle DockerscoreGTM or Marketing Partner · 1 January 2023MyPlace partnership with the Fremantle Dockers AFL club. Partnership announced as a two-year agreement. Both MyPlace and Fremantle Dockers are Western Australian organisations focused on community engagement and performance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sensibo: Sensibo makes smart AC controllers that add app, scheduling, and multi-zone climate control to existing air conditioning systems, with a comparable product-led and channel-driven GTM approach to MyPlaceIQ.
• Ecobee: Ecobee is a leading smart thermostat manufacturer (smart sensors in multiple rooms, app control, integrations with major smart home platforms) directly competing with MyPlaceIQ in the residential HVAC automation category. Both target homeowners seeking multi-zone, app-based climate control and energy savings.
• Cielo Breez: Cielo Breez produces smart AC controllers that retrofit mini-splits and ducted systems with app-based and voice-integrated control, comparable to MyPlaceIQ's retrofit-and-app-control approach.
• Google Nest Thermostat: Google's Nest Thermostat (including the Nest Learning Thermostat with Nest Temperature Sensors in each room) is the most prominent smart thermostat competing directly with MyPlaceIQ's individual temperature sensor and zoned control value proposition for connected homeowners.
• Honeywell Home (Resideo): Honeywell Home (under Resideo) offers a broad portfolio of programmable and connected thermostats with multi-room sensor support and app control, directly competing with MyPlaceIQ in residential smart HVAC automation.
• iZone Air Conditioning: iZone is an Australia-based direct competitor offering smart zoning and app-based control for ducted air conditioning, targeting the same Australian homeowner segment and installer network as MyPlaceIQ.

Broad incumbents

• Daikin (Smart HVAC): Daikin is a leading global HVAC manufacturer with an Australian presence and growing smart control features across its ducted systems, positioning it as a broad incumbent competitor that bundles smart controls at the equipment level rather than aftermarket.
• Mitsubishi Electric (Smart HVAC): Mitsubishi Electric is a major HVAC manufacturer progressively embedding zoned, app-based control into its ducted systems in Australia, representing a broad incumbent that could compete with MyPlaceIQ at the OEM level rather than aftermarket.

Regional players

• tado°: tado° is a European-headquartered smart thermostat and AC control company with multi-zone support and app control; comparable in product but primarily serves European households rather than Australian ducted AC installations.

Emerging players

• Mysa Thermostats: Mysa focuses on smart thermostats for electric heating and high-voltage systems with an app-first and energy-savings-led proposition; comparable on the smart HVAC control and energy efficiency positioning but narrower in zone support than MyPlaceIQ.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/myplaceaus
• YouTubeyoutube.com/user/advantageairaus
• Facebookfacebook.com/advantageairaustralia
• LinkedInlinkedin.com/company/myplaceaus
• Instagraminstagram.com/myplaceaus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyPlace