Coral Beach, Sea Crest and Holiday Inn "At the Pavilion"

Resort and Hotel Accommodationsmyrtlebeach-resorts.com

Myrtle Beach Resorts is a privately-held operator of three oceanfront resort properties in Myrtle Beach, South Carolina — Coral Beach, Sea Crest, and Holiday Pavilion — offering family-oriented accommodations, on-site dining, pools and water amenities, and direct-booking incentives to leisure travelers.

Company typePrivate
Founded-
HeadquartersMyrtle Beach, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" does

Myrtle Beach Resorts is a privately-held South Carolina-based hospitality operator that manages three oceanfront resort properties along the Grand Strand in Myrtle Beach: Coral Beach Resort & Suites (1105 S Ocean Blvd), Sea Crest Oceanfront Resort (803 S Ocean Blvd), and Holiday Pavilion Resort on the Boardwalk / Holiday Inn "At the Pavilion" (1200 N Ocean Blvd). Each property carries a AAA Three-Diamond rating and a TripAdvisor Certificate of Excellence; Coral Beach has received Travel Channel recognition for "Best Family Accommodations." The portfolio is unified under a single direct-booking website (myrtlebeach-resorts.com) and toll-free reservation lines, and targets primarily family leisure travelers, with secondary segments in couples, golf-tourism groups, and festival/event attendees (notably the Carolina Country Music Fest).

The company's core product is hotel accommodation across the three properties, supplemented by on-site food and beverage venues — including multiple bars and grills, breakfast restaurants, and Starbucks-served cafes — and by amenity attractions such as indoor/outdoor pools, lazy rivers, water parks, Jacuzzis, an eight-lane AMF bowling alley, and arcades. Ancillary commercial offerings include the Early Book Savings Program (up to 35% off advance direct bookings), a $29.99 Vacation Assurance protection plan covering cancellations and date changes, and a 100% Satisfaction Guarantee. Underlying technology is a conventional hotel property-management system with an online booking interface; no proprietary AI/ML, app, or API surface is disclosed.

Revenue is generated through nightly and extended-stay room rentals (primary) and transactional spend on F&B and amenity access (secondary), distributed primarily direct-to-consumer via the company website and phone reservations, with supplemental presence on third-party online travel agencies. Pricing is not publicly disclosed but is positioned around the Early Book discount program and the per-reservation Vacation Assurance fee. The company is privately held with no disclosed ownership, funding, M&A, or leadership information.

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" firmographics

Firmographics

Name: Coral Beach, Sea Crest and Holiday Inn "At the Pavilion"
Legal name: Myrtle Beach Resorts
Website: https://myrtlebeach-resorts.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Myrtle Beach Resorts is a privately-held operator of three oceanfront resort properties in Myrtle Beach, South Carolina — Coral Beach, Sea Crest, and Holiday Pavilion — offering family-oriented accommodations, on-site dining, pools and water amenities, and direct-booking incentives to leisure travelers.
Ownership category
akta.pro rank

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" industry classification

Industry

Product category: Resort and Hotel Accommodations
NAICS: Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)
SIC: Hotels & Motels (7011)
akta.pro primary industry: Beachfront & Coastal Full-Service Hotels (THAGAAAI)
akta.pro secondary industry: Beach & Island All-Inclusive Resorts (THAGAKAG)

Keywords

Oceanfront resort accommodations
Family vacation hotels
Beach resort amenities
Hotel booking services
Hospitality and lodging

Where Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" is headquartered

Location

Headquarters

HQ city: Myrtle Beach
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

Hotel Accommodations: Primary revenue from hotel room rentals across three oceanfront properties. Revenue is generated through nightly and extended stay bookings with varying rates based on room type, season, and availability.
On-site Amenities and Food & Beverage: Revenue from on-site dining venues, bars, entertainment zones, and amenity access including bowling, arcades, and water parks at various properties.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Early Book Program - Save up to 35%
One time/ perpetual license	Pay-as-you-go	Vacation Assurance Protection

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" product offering

Product offering

Core offering

Myrtle Beach Resorts operates three oceanfront hotel and resort properties in Myrtle Beach, South Carolina — Coral Beach Resort & Suites, Sea Crest Oceanfront Resort, and Holiday Pavilion Resort on the Boardwalk (Holiday Inn "At the Pavilion"). The company sells overnight accommodations, on-site amenities (pools, lazy rivers, water parks, bowling, arcades), and food and beverage venues to leisure travelers, with direct online booking through its website and toll-free phone reservations.

Product overview

Myrtle Beach Resorts operates three premier oceanfront resort properties managed as a unified portfolio: Coral Beach Resort & Suites (a family-oriented resort featuring pools, water park, Entertainment Zone with eight AMF bowling lanes and arcade, and four on-site dining venues), Sea Crest Oceanfront Resort (an oceanfront hotel distinguished by nine water attractions including indoor/outdoor pools, lazy rivers, water park with slide, and two on-site dining options), and Holiday Pavilion Resort also known as Holiday Inn "At the Pavilion" (a Myrtle Beach Boardwalk hotel with five pool attractions and direct beach access). The three resorts share common guest programs including the Early Book Savings Program (up to 35% off advance bookings), Vacation Assurance protection plan ($29.99 coverage for cancellations and date changes), and a 100% Satisfaction Guarantee. Additional on-site amenities across properties include fitness centers, business centers, and various bars and cafes serving Starbucks coffee.

Differentiator

Problem solved

Functional benefit

Products and services

Coral Beach Resort & Suites

Quantifiable outcome

Save up to 35% through Early Book program
+1 more outcomes

Companies that use Coral Beach, Sea Crest and Holiday Inn "At the Pavilion"

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" competitors and assessment

Company assessment

Direct peers

Sandcastle Oceanfront Resort: Myrtle Beach oceanfront family resort with pools, water amenities, and on-site dining — competing directly for family beach vacations in the same destination market.
Sea Watch Resort: Myrtle Beach oceanfront resort with multiple pools, on-site dining, and direct beach access — comparable family and couple positioning on the Grand Strand.
Caribbean Resort & Villas: Independently operated oceanfront Myrtle Beach resort offering family suites, multiple pools, a waterpark, lazy river, and on-site dining — directly comparable family-amenity positioning on the same Grand Strand.
Dunes Village Resort: Myrtle Beach resort specializing in family suites with full kitchens, indoor water park, and multiple pools — a primary direct competitor in the family-oriented, amenity-rich oceanfront segment.
Landmark Resort: Myrtle Beach oceanfront resort with extensive family amenities including a water park, multiple pools, dining venues, and direct beach access — competing head-to-head with Coral Beach and Sea Crest for family vacationers.
Compass Cove Oceanfront Resort: Large oceanfront Myrtle Beach resort featuring multiple pools, lazy rivers, water slides, and family entertainment amenities — competing for the same family beach-vacationer segment.
Crown Reef Beach Resort: Myrtle Beach oceanfront family resort with water park amenities, multiple pools, and on-site dining — comparable scale and family-amenity positioning on the Grand Strand.
Palace Resort: Myrtle Beach oceanfront resort offering pools, on-site dining, and family-oriented amenities — competing for the same family and couple beach-vacation market.

Broad incumbents

InterContinental Hotels Group (IHG): Global hotel parent of the Holiday Inn brand licensed at Myrtle Beach Resorts' Pavilion property; a broad incumbent with global capital, distribution, and loyalty infrastructure that competes for the same leisure travel demand at scale.
Marriott Myrtle Beach Resort & Spa at Grande Dunes: Branded full-service Myrtle Beach resort under Marriott's global system — overlapping in destination, full-service amenities, and premium positioning, but operating under a global brand and loyalty program rather than independent management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" compliance and trust

Trust signal

Compliance2 records

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" leadership team

Management profile

Number of profiles

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coral Beach, Sea Crest and Holiday Inn "At the Pavilion"

What does Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" do?

Is Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" a public or private company?

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" is a private company. It is classified as unknown and is currently operating.

When was Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" founded?

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" was founded in -1. It employs 1 to 10 people.

Where is Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" based?

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" is headquartered in Myrtle Beach, United States, in the North America region.

How does Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" make money?

Two revenue lines are on record. Hotel Accommodations are the primary driver. The others are on-site Amenities and Food & Beverage.

Who are Coral Beach, Sea Crest and Holiday Inn "At the Pavilion"'s main competitors?

Direct peers on record are Sandcastle Oceanfront Resort, Sea Watch Resort, Caribbean Resort & Villas, Dunes Village Resort, Landmark Resort, Compass Cove Oceanfront Resort, Crown Reef Beach Resort and Palace Resort. Broad incumbents are InterContinental Hotels Group (IHG) and Marriott Myrtle Beach Resort & Spa at Grande Dunes.

Does Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" have an API?

No public API is recorded for Coral Beach, Sea Crest and Holiday Inn "At the Pavilion".

What industry is Coral Beach, Sea Crest and Holiday Inn "At the Pavilion" in?

Coral Beach, Sea Crest and Holiday Inn "At the Pavilion"'s product category is Resort and Hotel Accommodations. Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels, with a secondary code of THAGAKAG, Beach & Island All-Inclusive Resorts. Its NAICS code is 72111 and its SIC code is 7011.