What Crown Reef Beach Resort and Waterpark does

Crown Reef Beach Resort and Waterpark operates a single, 500-plus key oceanfront resort at 2913 S Ocean Blvd in Myrtle Beach, South Carolina, marketed primarily to leisure families, couples, and groups seeking an integrated beach-and-waterpark vacation. The property sits roughly two miles from Myrtle Beach airport within the Vacation Myrtle Beach portfolio of 14 sister properties administered by Legacy Business Solutions, and it cross-promotes through the network's shared Vacation Member Benefits (VMB) Card and combined marketing channels.

The resort's core product stack combines accommodations (standard oceanfront rooms, efficiencies, 1-bedroom suites, 1-bedroom whirlpool suites, 2-bedroom condos, and a 4-bedroom penthouse, all ocean-facing with private balconies), a four-story enclosed waterpark with 15 water features open 365 days a year (including a 302-foot Twister Body Slide, 278-foot Explosion Tube Slide, 575-foot lazy river, Salty's Splash House, and heated indoor/outdoor pools), the Town Center dining and entertainment complex (Loco Gecko Beach Shak restaurant, Grab n' Go Grill serving Starbucks, Swirl Ice Cream, the Game On! Arcade billed as the largest resort arcade in Myrtle Beach, and Winner's Circle gaming), and 11,500 square feet of flexible meeting space supported by a dedicated sales team and in-house catering. Ancillary amenities include a fitness center, live oceanfront webcam, the Reef's Blog content site, golf vacation packages through roughly 80 area courses, and a mobile app for direct booking and resort information.

Revenue is generated through a direct-to-consumer model anchored by crownreef.com booking, a toll-free reservation line (800-291-6598), and a group sales force, supplemented by walk-in arrivals, on-property F&B and arcade spend, group/corporate event bookings, and commission-based golf package referrals. Pricing is tiered across room types on a nightly basis with double-occupancy rates, additional-guest surcharges ($10/night for guests over 16), a $15/night parking fee, a 2.5% credit-card convenience fee, optional $39.99 accidental-damage protection, and optional VIP interruption protection. The resort accepts Winter monthly snowbird rentals subject to a 55+ minimum age threshold and requires check-in ages of 21 (25 for Penthouse tier).

Name

Crown Reef Beach Resort and Waterpark

Legal name

Crown Reef Beach Resort and Waterpark

Website

https://crownreef.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Crown Reef Beach Resort and Waterpark is a privately held, 500-plus key oceanfront resort in Myrtle Beach, SC, serving leisure families, couples, and groups with year-round waterpark access, on-site dining, an arcade, meeting space, and direct booking through its own website, phone, and mobile app under the Vacation Myrtle Beach network.

Ownership category

akta.pro rank

Product category

Resort and Hospitality Accommodations

NAICS

Amusement Parks and Arcades (7131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

akta.pro secondary industries

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Water Parks (THAAAAAB)

Keywords

• Oceanfront resort accommodations
• Year-round waterpark resort
• Family beach vacations
• Meeting and event venues
• Golf vacation packages

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation Revenue: Hotel/resort room rentals ranging from standard oceanfront rooms to penthouse suites. Rates based on double occupancy with additional fees for extra guests. Revenue generated through nightly and extended stays.
2. Food and Beverage: On-site dining venues including Loco Gecko Beach Shak Restaurant, Grab n' Go Grill with Starbucks, and Swirl Ice Cream and Sweet Shop. Revenue from food and beverage sales to guests.
3. Group Events and Meetings: Conference and event space rental with 11,500 square feet of flexible meeting space. Services include catering, banquet facilities for weddings and corporate events.
4. Waterpark Access: Waterpark access included with stay. Revenue derived from resort guests utilizing on-site water attractions.
5. Golf Packages: Golf vacation packages partnering with nearly 80 Myrtle Beach golf courses. Revenue from package bookings and referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Crown Reef Beach Resort and Waterpark operates an oceanfront resort in Myrtle Beach, SC featuring more than 500 rooms (from standard oceanfront rooms to a 4-bedroom penthouse), an enclosed four-story year-round waterpark with 15 water features, multiple on-site dining venues, an arcade, and 11,500 square feet of meeting and event space. The property bundles accommodations, water recreation, dining, and entertainment into a single all-in-one family vacation destination with direct beachfront access.

Product overview

Crown Reef Beach Resort and Waterpark is a single-property oceanfront resort in Myrtle Beach, SC offering a unified vacation experience combining accommodations (500+ rooms from standard rooms to 4-bedroom penthouses), a year-round indoor waterpark (15 water features including 600 feet of waterslides and a 575-foot lazy river), on-site dining (Loco Gecko Beach Shak, Grab n' Go with Starbucks, Swirl Ice Cream), entertainment (largest resort arcade in Myrtle Beach), fitness facilities, and 11,500 sq ft of meeting/event space. The resort also provides guests with a VMB Card offering discounts at 60+ local partner attractions and restaurants. All services and amenities operate as integrated components of the single resort property rather than separate modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Oceanfront Resort Accommodations More than 500 oceanfront rooms and suites ranging from standard oceanfront rooms, efficiencies, 1-bedroom suites, 1-bedroom whirlpool suites, and 2-bedroom condos to a 4-bedroom penthouse, all with private balconies and ocean views for leisure and business travelers.
• Year-Round Enclosed Waterpark Four-story tall enclosed waterpark open 365 days per year featuring the 302-foot Twister Body Slide, 278-foot Explosion Tube Slide, Kidz Twister Slide, Salty's Splash House, and additional water features included with every resort stay.
• 15 Water Amenities Collection of 15 heated water features including whirlpools, bridge pool, island pool, indoor pool, and a 575-foot lazy river available to resort guests.
• Town Center Dining, Entertainment and Fun Zone Oceanfront entertainment complex featuring the Loco Gecko Beach Shak Restaurant, Grab n' Go Grill serving Starbucks, Swirl Ice Cream and Sweet Shop, the Game On! Arcade (largest resort arcade in Myrtle Beach), and the Winner's Circle gaming area.
• Groups & Meetings Event Services Event and group booking service offering 11,500 square feet of flexible indoor and outdoor meeting space, a dedicated sales team, on-site catering, and catering director for weddings, corporate events, bus tours, and birthday parties.
• Golf Vacation Packages Packaged golf vacations providing access to nearly 80 Myrtle Beach area golf courses, including the Custom Daily Package, Dunes Club Package, Myrtle Beach Golf Trail, and Prime Time $100 Rewards Package, with golf director assistance.
• VMB Card (Vacation Member Benefits) Complimentary discount card for resort guests providing access to discounts at over 100 Myrtle Beach area restaurants, attractions, entertainment venues, golf courses, and shopping locations, with no limit on usage.

Quantifiable outcome

• Named one of the Best Hotels for Water Fun by USA Today 10Best
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Vacation Myrtle Beach (VMB) Partner NetworkcoreGTM or Marketing PartnerThe Vacation Member Benefits (VMB) Card program provides exclusive discounts to resort guests at over 100 local Myrtle Beach area establishments including restaurants (Damon's Grill, Captain Jack's Seafood, Rioz Brazilian Steakhouse), attractions (SkyWheel, WonderWorks, Ripley's Aquarium), entertainment venues (Alabama Theatre, Legends in Concert), golf courses, and retail locations. Cards are provided free to guests at check-in with no limit on usage.
• Sister Properties (Vacation Myrtle Beach)coreStrategic or Co-development PartnerCrown Reef is part of the Vacation Myrtle Beach resort network operated by Legacy Business Solutions. Sister properties include Beach Colony, Beach Cove, Captain's Quarters, Caravelle, Carolina Winds, Carolina Dreaming, Forest Dunes, Hotel Blue, Landmark Resort, Ocean Creek, Palms Resort, Sea Watch Resort, South Wind, and Palace Resort. Properties cross-promote and share the VMB Card discount program.
• Myrtle Beach Golf Courses (80 courses)minorChannel Partner/ Reseller/ DistributorPartnership with approximately 80 Myrtle Beach area golf courses offering packaged golf vacations. Courses include The Dunes Golf and Beach Club, Arcadian Shores, Blackmoor, Prestwick, and others featuring designs by golf legends Jack Nicklaus, Arnold Palmer, Gary Player, and Greg Norman. Resort golf department coordinates bookings and provides preferred rates.
• Loco Gecko RestaurantcoreChannel Partner/ Reseller/ DistributorOn-site restaurant operated as Loco Gecko Beach Shak featuring both indoor seating and outdoor oceanfront patio. Serves lunch and dinner with pizza, burgers, salads, and kids' options. Also has locations at neighboring Captain's Quarters resort. The restaurant is part of the resort's Town Center dining complex.
• Starbucks (Grab n' Go)minorChannel Partner/ Reseller/ DistributorOn-site coffee and grab-and-go food location operated in partnership with Starbucks, serving fresh-brewed coffee and breakfast items including muffins and bagels. Located at the oceanfront Town Center amenity area.
• Lack's Beach ServiceminorOthersBeach service operator providing seasonal beach access with lifeguards. Wheelchair accessible beach access point located at 29th Avenue South next to the resort. Beach chair and umbrella rentals available seasonally.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dunes Village Resort: Myrtle Beach oceanfront resort with indoor waterpark, multiple pools, and family-focused accommodations. Directly competes for the same drive-to family leisure segment with similar waterpark-centric amenity stack.
• Landmark Resort: Sister Vacation Myrtle Beach property with oceanfront accommodations, indoor waterpark features, and family amenities. Operates within the same brand network and competes directly on price and amenities.
• Captain's Quarters Resort: Sister Vacation Myrtle Beach oceanfront resort featuring indoor and outdoor pools and family amenities. Same operating company (Legacy Business Solutions) and same target demographic.
• Caribbean Resort & Villas: Myrtle Beach oceanfront family resort with water amenities, multiple dining options, and large meeting space. Closely comparable in scale, amenity mix, and target market.
• Sea Watch Resort: Sister Vacation Myrtle Beach property offering oceanfront accommodations with multiple pool facilities and family amenities. Shares distribution channels (VMB Card) and parent brand.
• Beach Cove Resort: Sister Vacation Myrtle Beach oceanfront resort with pool amenities and family accommodations. Operates under same parent and competes for same drive-to family market.

Broad incumbents

• Great Wolf Lodge: Largest North American indoor waterpark resort chain (20+ properties, Blackstone-backed) with year-round waterparks, themed rooms, and family entertainment. Represents the national scaled competitor Crown Reef competes against for waterpark family vacations.
• Kalahari Resorts & Conventions: Family-owned operator of large-scale indoor waterpark resort destinations across the US. Comparable product (lodging + indoor waterpark + dining + arcade) but operates at a larger scale with newer facilities.
• Wilderness Resort (Wisconsin Dells): Largest waterpark resort in Wisconsin Dells with multiple indoor and outdoor waterparks, family accommodations, and entertainment. Direct competing model in destination family waterpark resort segment.
• Atlantis Paradise Island: Iconic destination resort with extensive waterpark/aquatic features, multiple dining venues, and family entertainment. Comparable integrated resort-with-waterpark model at much larger scale and premium positioning.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crown-reef
• Instagraminstagram.com/crownreefresort
• Xx.com/crownreefresort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Reef Beach Resort and Waterpark