TARGETplus
TARGETplus Education Pvt. Ltd. provides diagnostic pre-board assessments and mock test papers for CBSE, ICSE, ISC, and GCSE/IGCSE students. Its platform delivers personalized feedback and smart study plans online and on paper, serving students, schools, and reseller partners across India and the UK.
- Company typePrivate
- Founded2016
- HeadquartersLucknow, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What TARGETplus does
TARGETplus Education Pvt. Ltd. is an India-based education technology company that provides diagnostic pre-board assessment tools and mock test papers for students preparing for board examinations across CBSE, ICSE, ISC, and international GCSE/IGCSE curricula. The company's core platform delivers a three-part learning session: an initial assessment, personalized diagnostic feedback with a smart study plan, and a unique learning round designed to clear doubts efficiently. The platform supports both online and paper-and-pencil delivery formats, addressing accessibility constraints across regional Indian markets.
The company operates a hybrid business model combining direct-to-consumer (D2C) online sales of mock test papers, subscription-style online assessment sessions, and B2B school partnerships with a guaranteed-results or full-refund policy for compulsory programs. Pricing for individual subject mock tests is Rs. 500 (Rs. 400 after a 20% discount), positioning the offering at the low end of the Indian EdTech price band. Distribution extends beyond direct sales through bookseller and partner reseller channels that print coupons under their own dealership names, alongside a self-serve online platform for students and direct sales motion to schools.
The company maintains four offices across India (Lucknow HQ, Noida at IIM Lucknow Noida Campus where it is incubated, Bengaluru regional office) and the United Kingdom (London). No funding rounds, acquisitions, external investors, or leadership disclosures are present in the source material. The company claims a 53% improvement in board examination performance based on its research-driven methodology, and states that it is "adding new products and features every day."
TARGETplus firmographics
Firmographics- Name
- TARGETplus
- Legal name
- TARGETplus Education Pvt. Ltd.
- Website
- https://mytargetplus.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TARGETplus Education Pvt. Ltd. provides diagnostic pre-board assessments and mock test papers for CBSE, ICSE, ISC, and GCSE/IGCSE students. Its platform delivers personalized feedback and smart study plans online and on paper, serving students, schools, and reseller partners across India and the UK.
- Ownership category
- akta.pro rank
TARGETplus industry classification
Industry- Product category
- Test Preparation
- NAICS
- Educational Support Services (611710), Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)
- akta.pro secondary industries
- Diagnostic & Adaptive Assessment Content (Skills/Readiness) (EDAGADAJ), Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL)
Keywords
Where TARGETplus is headquartered
LocationHeadquarters
- HQ city
- Lucknow
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
TARGETplus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Product Sales: Sale of mock test papers, sample papers, and study materials for various board examinations including CBSE, ICSE, ISC, and GCSE/IGCSE across different class levels (X and XII)
- Online Assessment Sessions: Students and schools pay for online diagnostic assessment sessions that include personalized feedback and study plans
- School Partnership Programs: Schools pay for compulsory or optional diagnostic pre-board programs with guaranteed results or full refund policy
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Subject Products (Class X/XII) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
TARGETplus product offering
Product offeringCore offering
TARGETplus provides diagnostic pre-board assessment sessions and subject-specific mock test papers for students preparing for Class X and XII board examinations across CBSE, ICSE, ISC, GCSE, and IGCSE curricula. The platform combines online and paper-pencil assessment formats to deliver personalized diagnostic feedback, smart study plans, and unique learning rounds that clear student doubts efficiently. School partnership programs offer diagnostic pre-board assessments in compulsory or optional modes with a guaranteed results or full refund policy.
Product overview
TARGETplus is an educational technology platform offering mock test papers and diagnostic assessment tools for Indian and international board examinations (CBSE, CISCE/ICSE/ISC, GCSE/IGCSE). The core product portfolio includes subject-specific mock test papers for Class X and XII students, along with an online assessment platform that delivers personalized diagnostic feedback and smart study plans. The platform operates in both online and paper-pencil formats and serves students directly, schools (through compulsory or optional diagnostic pre-board assessments), and booksellers (via printable coupons). The company claims a 53% improvement in board performance through their scientific, research-driven methodology.
Differentiator
Problem solved
Functional benefit
Products and services
- TARGETplus Mock Test Papers - CBSE Class XII Subject-specific mock test papers for CBSE Class XII students covering Biology, Chemistry, Physics, and Mathematics, designed to mirror the actual CBSE board exam pattern for self-assessment and exam preparation.
- TARGETplus Mock Test Papers - ISC Class XII Subject-specific mock test papers for ISC Class XII students covering Biology, Chemistry, Physics, and Mathematics, tailored to the ISC board examination pattern for self-assessment and exam preparation.
- TARGETplus Mock Test Papers - ICSE Class X Subject-specific mock test papers for ICSE Class X students covering Mathematics, Chemistry, Physics, and Commerce subjects, aligned with the ICSE Class X board examination pattern.
- TARGETplus Online Diagnostic Assessment Platform An online platform that delivers diagnostic pre-board assessments with personal feedback and smart study plans for board exam preparation. The three-part session begins with an assessment, provides students with personal diagnostic feedback and a smart study plan, and concludes with a unique learning round that clears doubts and improves learning in a matter of minutes rather than hours.
- TARGETplus School Diagnostic Pre-Board Programs Diagnostic pre-board programs offered to schools in compulsory or optional modes, providing topic-wise and chapter-wise insights on student improvement areas. In compulsory mode, schools can conduct the assessment as Paper & Pencil or as an online session under exam conditions, with TARGETplus guaranteeing better results or providing a full refund in at least one subject and section. In optional mode, schools encourage students to take TARGETplus on an optional basis to boost results.
Quantifiable outcome
- 53% improvement in Boards performance
- +1 more outcomes
Companies that use TARGETplus
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
TARGETplus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TARGETplus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IIM Lucknow Noida CampuscoreTARGETplus is incubated at IIM Lucknow Noida Campus, providing academic legitimacy and institutional support for the education technology venture.
Scale indicators2 records
Recent moves1 record
Expansion highlights6 records
TARGETplus competitors and assessment
Company assessmentDirect peers
- Arihant Publications: Established Indian exam preparation publisher offering mock tests, sample papers, and guidebooks for CBSE, ICSE, and competitive exams. A scaled direct competitor in the same board exam preparation category.
- MTG Learning Media: Indian publisher of mock test papers, sample papers, and Olympiad/workbook material for CBSE, ICSE, and competitive exams. Directly comparable to TARGETplus's mock test paper catalogue at similar retail price points.
- Doubtnut: Indian EdTech platform providing on-demand doubt solving and study material for K-12 board exams. Overlaps with TARGETplus in serving CBSE/ICSE Class X and XII students preparing for board examinations.
- Oswaal Books: Leading Indian publisher of CBSE/ICSE mock test papers, sample papers, and question banks for Classes X and XII. Directly comparable to TARGETplus's core mock test paper product line and competes for the same student and school customers during board exam season.
- Toppr: Indian K-12 learning and test preparation platform previously focused on board exam preparation with adaptive practice and mock tests. Closely comparable to TARGETplus's online diagnostic assessment offering for Class X and XII students.
- Embibe: AI-driven Indian learning platform with deep diagnostic assessment and personalized learning paths for board and competitive exams. Comparable to TARGETplus's diagnostic pre-board engine and personalized study plan generation, at substantially larger scale.
- Educart (Agrawal Group): Indian publisher of CBSE mock test papers, sample papers, and study material for Class X and XII board exams. Competes head-to-head with TARGETplus's mock test product category at similar price points.
Broad incumbents
- Vedantu: Large Indian live-tutoring and K-12 EdTech platform with board exam preparation programs and assessment content. A much broader incumbent that competes with TARGETplus in the same student segment with a wider product portfolio.
- BYJU's: India's largest EdTech company offering K-12 board exam preparation, mock tests, and live classes across CBSE, ICSE, and other curricula. A massive incumbent with overlapping diagnostic and assessment products for the same student base.
Regional players
- GCSE & IGCSE Study Resources (e.g., Save My Exams): UK-focused online study resource platform providing GCSE and IGCSE past papers, revision notes, and predictive mock tests. Comparable to TARGETplus's UK GCSE/IGCSE product line and represents the natural competitive benchmark for any UK expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TARGETplus social profiles
Digital presenceTARGETplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
TARGETplus leadership team
Management profileNumber of profiles
TARGETplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TARGETplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TARGETplus
What does TARGETplus do?
TARGETplus provides diagnostic pre-board assessment sessions and subject-specific mock test papers for students preparing for Class X and XII board examinations across CBSE, ICSE, ISC, GCSE, and IGCSE curricula. The platform combines online and paper-pencil assessment formats to deliver personalized diagnostic feedback, smart study plans, and unique learning rounds that clear student doubts efficiently. School partnership programs offer diagnostic pre-board assessments in compulsory or optional modes with a guaranteed results or full refund policy.
Is TARGETplus a public or private company?
TARGETplus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TARGETplus founded?
TARGETplus was founded in 2016. It employs 11 to 50 people.
Where is TARGETplus based?
TARGETplus is headquartered in Lucknow, India, in the Asia region.
How does TARGETplus make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are online Assessment Sessions and school Partnership Programs.
Who are TARGETplus's main competitors?
Direct peers on record are Arihant Publications, MTG Learning Media, Doubtnut, Oswaal Books, Toppr, Embibe and Educart (Agrawal Group). Broad incumbents are Vedantu and BYJU's. GCSE & IGCSE Study Resources (e.g., Save My Exams) is listed as a regional player.
Does TARGETplus have an API?
No public API is recorded for TARGETplus.
What industry is TARGETplus in?
TARGETplus's product category is Test Preparation. Its primary akta.pro industry code is EDAJAMAC, Assessment, Testing & Analytics Platforms (Formative/Summative), with a secondary code of EDAGADAJ, Diagnostic & Adaptive Assessment Content (Skills/Readiness). Its NAICS code is 611710 and its SIC code is 7372.