What Educart Books does

Educart Books is the educational publishing brand of Agrawal Group of Publications, described in its own materials as one of India's oldest publishing houses with operating roots going back to 1942 (the firmographics entry lists 2019 as a separate milestone, likely the launch of the Educart D2C/e-commerce brand wrapper). The company produces exam-preparation and curricular books spanning K-12: CBSE, CISCE (ICSE Class 10 and ISC Class 12), UP Board, plus the major Indian undergraduate-entrance exams NEET-UG and CUET-UG, with SKU breadth including Question Banks, Sample Papers, NCERT Solutions and Exemplars, Previous Year Papers, One Shot Question Banks, chapter-wise notes, syllabus PDFs, topper tips, and answer sheets. The product architecture is a unified publisher model in which core content (question banks, sample papers, revision guides) is re-cut by board, class, and exam cycle.

Underlying delivery combines a web-based e-commerce platform (educart.co) with listed storefronts on Amazon India and Flipkart; the company actively distributes a free content layer — syllabus PDFs, chapter-wise notes, NCERT solutions, sample papers, important questions, topper tips, and a digital Modern Periodic Table — to drive organic acquisition, with a parallel teacher channel that distributes free specimen books into classrooms as a grassroots adoption mechanism. According to company-stated scale metrics, 42 lakh+ students and 1.5 lakh+ teachers across 18+ Indian states currently use Educart materials, and coverage in Hindustan Times, Times of India, Aaj Tak, The Hindu, ANI, and Financial Express is used as a brand-validation signal.

The business model is overwhelmingly a one-time-purchase physical-book sale, augmented by recent moves into recurring teacher-facing services (CPD Training Program 2026, lesson plans, events/workshops). No pricing is publicly disclosed; pricing is determined downstream by Amazon/Flipkart marketplaces and the direct website. The legal entity operating the brand is Agrawal Group of Publications (DBA: Educart / Educart Books); the company is privately held with no disclosed external investors, funding rounds, or public listing signals, and no M&A, leadership-change, or restructuring events appear in the available data.

Name

Educart Books

Legal name

Agrawal Group of Publications

Website

https://educart.co

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Educart Books, the educational publishing brand of Agrawal Group of Publications, produces CBSE, CISCE, UP Board, NEET, and CUET preparation books plus free study materials for Indian K-12 students and teachers via own-site e-commerce, Amazon India, and Flipkart.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Educational Support Services (61171), Exam Preparation and Tutoring (611691)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

Summative & End-of-Course/Exit Exam Content (K–12) (EDAGADAI), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

Keywords

• Educational publishing
• Textbook publishing
• K-12 study materials
• Board exam preparation
• Entrance exam preparation

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Book Sales: Educart generates revenue through the sale of educational books including Question Banks, Sample Papers, Final Revision Books, NCERT Exemplars, Solved Papers, Mock Papers, and textbooks for CBSE, ICSE, UP Board, NEET, and CUET preparation. Products are sold as one-time purchases across multiple grade levels from Kindergarten to Class 12.
2. Teacher Resources: Revenue from teaching resources including specimen books, CPD training programs, and lesson plans for educators.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Educart Books publishes and sells printed and digital educational books targeted at Indian K-12 students preparing for CBSE, CISCE (ICSE/ISC) and UP Board exams, and aspirants preparing for NEET UG and CUET UG entrance exams. The portfolio spans textbooks, question banks, sample papers, mock tests, revision guides, NCERT exemplars and solutions for Classes 1 through 12, supplemented by free downloadable study materials, lesson plans and CPD training for teachers. Products are distributed through the company's own e-commerce site and major Indian online marketplaces such as Amazon and Flipkart.

Product overview

Educart Books, part of Agrawal Group of Publications since 1942, is an educational publishing company offering a comprehensive portfolio of academic books and teaching resources for the Indian education market. The product lineup centers on core board exam preparation books (CBSE K-12, CISCE ICSE/ISC 10 & 12) and entrance exam materials (NEET UG, CUET UG), supplemented by subject-specific question banks, sample papers, chapter-wise notes, NCERT solutions, and previous year papers. The company provides free study materials including syllabus PDFs, important questions, topper tips, and interactive tools like the Modern Periodic Table. For educators, Educart offers teaching resources including free specimen books, CPD Training Program 2026, and lesson plans. The product architecture follows a unified publishing model where the same core content (question banks, sample papers, revision guides) is adapted across multiple boards and classes, with specialized series like One Shot Question Banks, NEET Abhyaas, and CUET Final Revision targeting specific exam cycles.

Differentiator

Problem solved

Functional benefit

Products and services

• CBSE Books K-12 Comprehensive textbooks and study materials for CBSE board students from Class 9 to Class 12, covering all major subjects including Science, Mathematics, Social Science, English and Hindi. Sold as annual editions aligned to the latest CBSE syllabus.
• NEET UG Books Entrance exam preparation books for the National Eligibility cum Entrance Test (NEET UG), including mock papers, NCERT-focused content, solved papers, One Shot Question Banks, and the year-specific NEET Abhyaas edition. Targeted at medical undergraduate aspirants.
• CUET UG Books Common University Entrance Test (CUET UG) preparation materials including supplementary booklets, mock papers, final revision guides and practice papers for undergraduate admissions. Targeted at general undergraduate aspirants.
• CISCE Books (ICSE Class 10 and ISC Class 12) Study materials for Indian Certificate of Secondary Education (ICSE) Class 10 and Indian School Certificate (ISC) Class 12 students, including question banks, sample papers and specimen papers aligned to the CISCE syllabus.
• Question Banks (CBSE) Comprehensive question banks aligned with the latest CBSE competency-based question patterns, available for Classes 9-12 across all major subjects with chapter-wise coverage and competency-based assessment material.
• One Shot Question Banks Rapid revision and comprehensive coverage question banks designed for quick yet thorough exam preparation. Available for CBSE Classes 6-12 and entrance exam preparation.
• School Books (Classes 1-8) Books and study materials for primary and middle school students from Class 1 to Class 8, including the One Shot series for Classes 6-8, aligned with the CBSE curriculum.
• Kindergarten Books (Level 0-3) Early learning books and materials for kindergarten students at Level 0-3, part of the K-8 education segment under the Agrawal Group publishing portfolio.
• NCERT Exemplar Books Extended practice problems and solutions from NCERT Exemplar books for Classes 9-12 in Mathematics and Science, designed to strengthen conceptual understanding.
• CPD Training Program 2026 Continuous Professional Development training program for teachers scheduled for 2026, offering professional growth, skill development and curriculum-aligned training. Targeted at in-service school teachers.

Quantifiable outcome

• 42 lakh+ students rely on Educart books for exam preparation
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Amazon IndiacoreChannel Partner/ Reseller/ DistributorAmazon serves as a primary e-commerce distribution channel for Educart Books, enabling pan-India reach through Amazon's logistics network. Books are listed and sold through Amazon's marketplace platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Vedantu: Vedantu is an online live tutoring and test preparation platform serving K-12 and competitive exam aspirants. It competes for the same NEET and CUET students that Educart serves through printed content.
• BYJU'S: BYJU'S is India's largest EdTech platform offering K-12, NEET, JEE, and CUET preparation through video classes, adaptive tests, and live tutoring. It represents a major digital substitute for Educart's print question banks and revision books.
• Embibe (by Reliance Jio): Embibe is a digital AI-driven learning platform focused on NEET, JEE, and board exam preparation. It represents the digital substitution threat to Educart's print revision books by offering adaptive practice and personalized learning.
• Unacademy: Unacademy is a leading Indian online learning platform offering NEET, CUET, and K-12 preparation courses. It represents a digital-first competitor addressing the same student segments as Educart's competitive exam book lines.

Broad incumbents

• Pearson India: Pearson India is a large multinational publisher with educational textbooks, test prep, and assessment offerings across K-12 and higher education. It overlaps with Educart in curriculum-aligned learning content but operates across a much wider portfolio.
• Cengage India: Cengage India is a major international educational publisher serving higher education and competitive exam prep. It competes more broadly with Educart in learning content publishing, though it skews more toward higher-ed and JEE/NEET specialized titles.

Direct peers

• Disha Publications: Disha is an established Indian educational publisher offering CBSE, ICSE, NEET, and JEE preparation books. It competes directly with Educart on question banks, sample papers, and entrance exam titles.
• Oswaal Books: Oswaal specializes in CBSE and ICSE question banks, sample papers, and previous year papers—the exact same product categories Educart leads in. It is a head-to-head competitor in the K-12 board exam preparation segment.
• Arihant Publications: Arihant is one of India's largest educational publishers producing CBSE, ICSE, and competitive exam books (NEET, JEE, CUET). It directly competes with Educart across K-12 question banks, sample papers, and entrance exam preparation titles.
• MTG Learning Media: MTG publishes NEET, JEE, and CBSE preparation books, magazines, and online learning resources. It directly competes with Educart in competitive medical entrance (NEET) and school-level revision content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/educartbooks
• Instagraminstagram.com/educartbooks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educart Books