TruAge Solutions
TruAge Solutions is a not-for-profit digital age verification platform, co-developed by NACS and Conexxus, that lets retailers, stadiums, e-commerce platforms, and government agencies verify age at the point of sale using privacy-first encrypted tokens embedded directly into major POS systems.
- Company typePrivate
- Founded2021
- HeadquartersAlexandria, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TruAge Solutions does
TruAge Solutions, LLC is a not-for-profit digital age verification organization founded in 2021 by NACS (National Association of Convenience Stores) and Conexxus, headquartered in Alexandria, Virginia, with a seven-person team. It serves retailers, stadiums and events, e-commerce and delivery platforms, hospitality operators, and government agencies that need to verify age for alcohol, tobacco, nicotine, vape, and other age-restricted purchases. The company has grown to serve 300+ retail brands nationwide, processing 3M+ age-restricted transactions, and is backed by a board drawn from major retailers and manufacturers including Altria, Casey's, Circle K, EG America, Juul Labs, PMI U.S., Reynolds, and Sheetz.
The core platform is built on W3C Verifiable Credentials 2.0 standards — TruAge's underlying technology was incorporated into that specification in May 2025, making it the de facto global standard for digital age verification. The system reads only four data points from a U.S. driver's license (driver's license number, issuing state, birthdate, and expiration date) or a TruAge-enabled mobile driver's license and converts them into encrypted, one-time-use anonymized tokens that cannot be traced without a court-issued subpoena. Verification completes in under one second (30x faster than manual carding) and supports fake-ID detection, jurisdiction-specific volume limits, court-admissible proof-of-age logs, and SOC-2 Type 2 compliance. TruAge is embedded natively into Verifone Commander, Invenco by GVR Passport, Clover, Pinnacle Affiniti, PlatformPOS, Tenderfoot, and Minor Decliner POS systems, with Toast, NCR Voyix, GK, Oracle, and Shift4 in the pipeline. Adjacent products include the TruAge Verify hardware line (handheld and POS-companion scanners), the TruAge mobile app (iOS/Android, plus Apple Wallet and Google Wallet integrations), and a self-service portal for compliance reporting and training.
TruAge's revenue model is hybrid: it is free to all convenience stores and many small retailers (no per-scan, per-store, or per-transaction fees), available at low subscription cost to large grocery and mass retailers, and supported by tiered corporate sponsorships from retailers and manufacturers (Visionaries $1.5M, Leaders $750K, Champions $300K, Ambassadors $100K, Friends $10K-$50K). Optional TruAge Verify hardware is sold as a one-time flat fee. Distribution is dominated by OEM-embedded POS integrations and an API-first developer channel (under 500ms response, 2-3 API calls per transaction), with no material consumer-direct monetization.
TruAge Solutions firmographics
Firmographics- Name
- TruAge Solutions
- Legal name
- TruAge Solutions, LLC
- Website
- https://mytruage.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TruAge Solutions is a not-for-profit digital age verification platform, co-developed by NACS and Conexxus, that lets retailers, stadiums, e-commerce platforms, and government agencies verify age at the point of sale using privacy-first encrypted tokens embedded directly into major POS systems.
- Ownership category
- akta.pro rank
TruAge Solutions industry classification
Industry- Product category
- Age Verification Software
- NAICS
- Information (51)
- akta.pro primary industry
- KYC/Identity Verification & Age Verification Compliance Services (MPAEAOAF)
- akta.pro secondary industry
- Geolocation, Age Verification & Responsible Gambling Tech (MPAEAKAE)
Keywords
Where TruAge Solutions is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TruAge Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Not-for-Profit Funding from NACS and Conexxus: TruAge is a not-for-profit organization developed and funded by NACS (National Association of Convenience Stores) and Conexxus (standards-setting partner). This is the primary funding structure for operations.
- Sponsorship Tiers: Corporate sponsors from retailers and manufacturers fund the organization through tiered sponsorship levels: Visionaries ($1.5M), Leaders ($750K), Champions ($300K), Ambassadors ($100K), and Friends ($10K-$50K). Sponsors include major brands like Altria, Casey's, Circle K, EG America, Extra Mile, Juul Labs, PMI U.S., Reynolds, Sheetz, and Yes Way.
- Free Service for Convenience Stores and Small Retailers: 100% free for all convenience stores and many small retailers with no per-scan, per-store, or per-lookup fees. No license fees, per-transaction costs, or hardware upgrades required.
- Low-Cost Service for Large Retailers: Available at low cost to large grocery stores and mass retailers.
- TruAge Verify Hardware Sales: Optional TruAge Verify hardware (handheld scanners and POS companion devices) sold as one-time flat fee including devices, software, helpdesk support, and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for convenience stores and small retailers |
| Subscription | Annual | Low cost for large grocery stores and mass retailers |
| One time/ perpetual license | Others | TruAge Verify hardware - quote-based pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
TruAge Solutions product offering
Product offeringCore offering
TruAge provides a privacy-first digital age verification platform integrated directly into major point-of-sale (POS) systems. It scans any valid U.S. driver's license, TruAge-enabled mobile driver's license (mDL), or the TruAge app to verify age for age-restricted products, capturing only four data points (driver's license number, issuing state, birthdate, expiration date) and converting them into encrypted one-time-use anonymized tokens. The platform serves convenience retailers, stadiums/events, and e-commerce/delivery channels, with optional hardware (TruAge Verify) and a self-service management portal.
Product overview
TruAge Solutions offers a unified digital age verification platform consisting of the core TruAge software (integrated into major POS systems), TruAge Verify hardware (optional handheld and POS companion devices), the TruAge mobile app (iOS/Android), and the TruAge self-service portal for management and reporting. The platform processes only four data points from any valid U.S. driver's license, TruAge-enabled mDL, or TruAge app to generate encrypted anonymized tokens, making it SOC 2 compliant and the W3C global standard for digital age verification. The ecosystem serves retailers, stadiums/events, and delivery/e-commerce channels.
Differentiator
Problem solved
Functional benefit
Brands
- TruAge Verify™: Hardware solution available as a handheld for access control to age-restricted areas and as a POS companion for non-integrated POS systems.
Products and services
- TruAge Core Platform Privacy-first digital age verification software that integrates directly into POS systems to verify age for purchases of age-restricted products. Processes only four data points from driver's licenses and converts them into encrypted, one-time-use anonymized tokens. Designed for convenience retailers, stadiums/events, and e-commerce platforms.
- TruAge Verify Optional hardware solution offered as a handheld scanner for age-restricted access areas (bars, beer gardens, tasting rooms) and as a POS companion device for non-integrated POS systems. Preconfigured for five-minute setup with cloud management software, always-up-to-date TruAge software, helpdesk support, and onboarding training.
- TruAge Mobile App Mobile application available on iOS and Android that allows consumers to prove their age using Apple Wallet or Google Wallet. Generates single-use QR codes that expire after brief time periods for secure, privacy-preserving age verification at participating retailers.
- TruAge Self-Service Portal Cloud-based management portal where retailers manage store information, configure carding policies, set volume limits, customize marketing materials, and access 24/7 reporting on carding rates, decline percentages, and training metrics.
Quantifiable outcome
- 30x faster age verification (<1 second vs 7-40 seconds for manual carding)
- +6 more outcomes
Companies that use TruAge Solutions
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
TruAge Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature10 records
TruAge Solutions partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, secondary and strategic.
- NACS (National Association of Convenience Stores)coreNACS is the global trade association representing the convenience and fuel retailing industry and co-developed TruAge as a not-for-profit solution. NACS created TruAge with Conexxus to safely and simply keep age-restricted products out of the hands of minors, protect consumer privacy, and enable frictionless commerce. NACS provides ongoing organizational support, industry credibility, and distribution through its member network.
- ConexxuscoreConexxus is TruAge's standards-setting partner, providing technical expertise and industry standards development for the digital age verification system. Worked with NACS to develop the TruAge solution.
- VerifonecoreVerifone has integrated TruAge into its Commander POS system (versions 54.02 and higher). This integration allows convenience stores using Verifone to perform instant age verification at point of sale.
- Invenco by GVR (formerly Gilbarco)coreInvenco by GVR has integrated TruAge into its Passport POS system (version 24.04 with MP10 and higher). This enables age verification for retailers using Gilbarco/Invenco systems.
- ClovercoreClover integration available via the Age Verification Professional App or the TruAge App, enabling age verification for Clover POS users.
- Pinnacle CorpcorePinnacle Affiniti system integration with TruAge available for age verification at point of sale.
- PlatformPOScorePlatformPOS by Success Systems integration with TruAge available on all versions.
- Tenderfoot SoftwaresecondaryTenderfoot Software integration with TruAge available on all versions.
- Minor DeclinersecondaryMinor Decliner integration with TruAge available on all versions.
- ToastsecondaryToast POS integration in development for future age verification capabilities.
- NCR VoyixsecondaryNCR Voyix integration in development for NCR Storepoint and NCR Radiant systems.
- GKsecondaryGK integration in development for future POS compatibility.
- Digital BazaarstrategicDigital Bazaar, led by CEO Manu Sporny, is a W3C Verifiable Credentials implementation partner that has deployed these technologies in production environments across governments and private industry. Their CEO praised TruAge's incorporation into W3C standards.
- California DMVcoreCalifornia DMV has integrated TruAge into its mobile driver's license (mDL) and digital wallet implementation, making California one of the first states with TruAge-enabled digital IDs.
- ApplecoreTruAge is ready for Apple Wallet, enabling iPhone users to present their mobile driver's license for age verification at participating retailers.
- GooglecoreTruAge is ready for Google Wallet, enabling Android users to present their mobile driver's license for age verification at participating retailers.
- Square (Block)strategicSquare (Block) built a working prototype integrating TruAge technology for instant age verification with Square POS system and Square Retail POS App at the California DMV Hackathon, winning Best Privacy & Security Design.
- NIST (National Institute of Standards and Technology)strategicBlock (Square) is part of the NIST consortium alongside the California DMV and state transportation departments working to drive adoption of mobile driver's licenses across the 50 states.
- State Transportation DepartmentsstrategicKentucky, Maryland, and New York state transportation departments are part of the NIST consortium working with Block and government entities on mDL adoption.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
TruAge Solutions competitors and assessment
Company assessmentBroad incumbents
- IDology: IDology (a GBG company) provides identity verification and age checks for customer onboarding and age-restricted purchases, serving similar compliance-driven retail and financial services customers as TruAge.
- ID.me: ID.me is a large-scale digital identity verification platform serving government, healthcare, and commercial use cases including age verification for regulated purchases, with broader scope than TruAge but overlapping technology.
- Onfido: Onfido provides AI-powered identity verification with document and biometric checks for regulated industries including financial services and age-restricted commerce, representing an enterprise incumbent in the same underlying identity verification category.
- Jumio: Jumio is an established identity verification and KYC/AML provider serving fintech, gaming, and crypto customers with document scanning and age checks, comparable in underlying technology but broader in customer base than TruAge.
- Au10tix: Au10tix provides enterprise identity verification and KYC automation with document and age verification capabilities used by banks, fintechs, and online platforms, comparable to TruAge in age verification technology but broader in financial services focus.
Direct peers
- Yoti: Yoti is a digital identity and age verification platform that offers reusable digital ID and age estimation for online and in-person age checks, directly competing with TruAge's privacy-first age verification value proposition across retail and e-commerce.
- AgeChecker.Net: AgeChecker.Net provides age verification services specifically for age-restricted online purchases (alcohol, tobacco, cannabis, fireworks), competing most directly with TruAge's e-commerce and delivery segment.
- Veratad Technologies: Veratad offers age and identity verification solutions (AgeMatch, IDMatch) used by retailers and online merchants selling age-restricted products, making it a comparable age verification peer to TruAge.
Emerging players
- Persona: Persona offers configurable identity verification including age verification flows for online retailers and platforms, overlapping with TruAge's e-commerce age verification use case but with a broader identity verification platform.
Regional players
- Age Verification Providers Council (AVPC) ecosystem players (e.g., VerifyMyAge): VerifyMyAge is a UK-focused age verification provider for online alcohol, gaming, and adult content platforms; comparable in technology and use case to TruAge but operating primarily in European regulatory regimes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TruAge Solutions social profiles
Digital presenceTruAge Solutions compliance and trust
Trust signalCompliance2 records
TruAge Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruAge Solutions leadership team
Management profileNumber of profiles
Profiles6 records
TruAge Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruAge Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruAge Solutions
What does TruAge Solutions do?
TruAge provides a privacy-first digital age verification platform integrated directly into major point-of-sale (POS) systems. It scans any valid U.S. driver's license, TruAge-enabled mobile driver's license (mDL), or the TruAge app to verify age for age-restricted products, capturing only four data points (driver's license number, issuing state, birthdate, expiration date) and converting them into encrypted one-time-use anonymized tokens. The platform serves convenience retailers, stadiums/events, and e-commerce/delivery channels, with optional hardware (TruAge Verify) and a self-service management portal.
Is TruAge Solutions a public or private company?
TruAge Solutions is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TruAge Solutions founded?
TruAge Solutions was founded in 2021. It employs 1 to 10 people.
Where is TruAge Solutions based?
TruAge Solutions is headquartered in Alexandria, United States, in the North America region.
How does TruAge Solutions make money?
Five revenue lines are on record. Not-for-Profit Funding from NACS and Conexxus are the primary driver. The others are sponsorship Tiers, free Service for Convenience Stores and Small Retailers, low-Cost Service for Large Retailers and truAge Verify Hardware Sales.
Who are TruAge Solutions's main competitors?
Broad incumbents on record are IDology, ID.me, Onfido, Jumio and Au10tix. Direct peers are Yoti, AgeChecker.Net and Veratad Technologies. Persona is listed as an emerging player. Age Verification Providers Council (AVPC) ecosystem players (e.g., VerifyMyAge) is listed as a regional player.
Does TruAge Solutions have an API?
Yes. TruAge is intentionally designed as a lightweight age verification layer that interfaces with systems via restful APIs. It makes two to three primary API calls per transaction, with a total request time of less than 500ms. Most projects require at most a couple weeks of development time — some are as short as one day. TruAge can be integrated into loyalty apps and external services with dedicated development resources available to development partners. Developer documentation is at www.mytruage.org/partners/for-developers.
What industry is TruAge Solutions in?
TruAge Solutions's product category is Age Verification Software. Its primary akta.pro industry code is MPAEAOAF, KYC/Identity Verification & Age Verification Compliance Services, with a secondary code of MPAEAKAE, Geolocation, Age Verification & Responsible Gambling Tech. Its NAICS code is 51.