Water Restoration

What Water Restoration does

Mr. & Mrs. Restore is a privately held, family-owned property damage restoration company operating across the State of Florida from a Fort Myers base. It provides emergency restoration services for residential and commercial properties, with three core offerings — Water Damage Repair (including sewage cleanup), Fire Damage Repair (including smoke damage), and Mold Remediation (inspection, removal, prevention) — supplemented by ancillary services such as Biohazard Cleanup, Coronavirus Cleaning and Disinfection, Carpet Cleaning, and Pressure Washing.

The underlying technology is operational rather than software-based: standard water extraction, drying, and dehumidification equipment, paired with "state-of-the-art" repair techniques described on the company's website. The company holds industry certifications from IICRC (Institute of Inspection Cleaning and Restoration Certification) and NORMI (National Organization of Remediators and Mold Inspectors), and operates a 24/7/365 dispatch model via a dedicated phone line (1-833-DRYNOW1) and website contact form.

Revenue is generated on a project-by-project professional services basis, with one-time fees tied to scope of work and typically settled through insurance claims or direct customer payment. The company coordinates directly with insurance adjusters and investigators on behalf of customers, works with uninsured customers as well, and offers free inspections to drive lead conversion. Go-to-market relies on direct-to-consumer outreach, local SEO and Google Business Profile presence across multiple Florida cities, an active Instagram channel, blog/content marketing, and an Elite Service Provider listing on the HomeAdvisor marketplace.

Name

Water Restoration

Legal name

Mr. And Mrs. Restore

Website

https://mywaterrestoration.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mr. & Mrs. Restore is a Florida-based, family-owned emergency restoration company providing water, fire, and mold damage repair plus ancillary cleaning services to residential and commercial property owners statewide via a 24/7 dispatch model.

Ownership category

akta.pro rank

Product category

Property Damage Restoration Services

NAICS

Remediation and Other Waste Management Services (5629), Remediation Services (56291)

SIC

Services-Miscellaneous Repair Services (7600), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Mechanical, Electrical & Plumbing (MEP) Restoration & Replacement (HSAPAOAJ)

akta.pro secondary industries

Sewage Backup & Black Water Cleanup (HSAEAHAJ), Code Compliance, Permitting & Inspections (Rebuild) (HSAPAOAK), Emergency Sewer Line Backup & Cleanup (HSAOAMAC)

Keywords

• Water damage restoration
• Fire damage repair
• Mold remediation services
• Emergency property restoration
• Biohazard cleanup

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Water Damage Restoration Services: Emergency water damage repair and mitigation services for residential and commercial properties. One-time service fees based on scope of work, typically billed through insurance claims or directly to customers. Services include water extraction, drying, dehumidification, and structural repair coordination.
2. Fire and Smoke Damage Restoration: Fire damage repair and smoke damage cleanup services. Includes coordination with insurance adjusters and investigators.
3. Mold Remediation Services: Mold inspection, removal, and prevention services for properties with mold growth from water damage or humidity issues.
4. Additional Cleaning Services: Biohazard cleanup, coronavirus cleaning/disinfection, carpet cleaning, and pressure washing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mr & Mrs Restore is an emergency property damage restoration company that provides water damage repair (including sewage backup cleanup), fire and smoke damage restoration, and mold inspection, removal, and prevention services for residential and commercial properties throughout Florida. Service delivery follows a four-step process: 24/7 emergency phone response, free on-site inspection by certified technicians, state-of-the-art restoration work, and direct insurance billing coordination for customers with or without coverage.

Product overview

Mr & Mrs Restore is a single unified service offering (not a platform-plus-modules architecture) that provides emergency property damage restoration services throughout the State of Florida. The core service portfolio centers on three primary offerings: Water Damage Repair (including sewage cleanup), Fire Damage Repair (including smoke damage repair), and Mold Remediation (including inspection, removal, and prevention). These are supported by ancillary services including Biohazard Cleanup, Coronavirus Cleaning and Disinfection, Carpet Cleaning, and Pressure Washing. The company operates a 4-step process: emergency call response, free inspection by certified technicians, state-of-the-art restoration work, and insurance billing coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Repair Emergency water damage repair and sewage backup cleanup service that delivers rapid response, damage assessment, water extraction, drying, and dehumidification to minimize property damage and health hazards for residential and commercial customers in Florida.
• Fire Damage Repair Fire and smoke damage restoration service that includes damage assessment, debris removal, smoke odor elimination, and coordination with insurance adjusters and investigators for residential and commercial properties in Florida.
• Mold Remediation Comprehensive mold inspection, removal, and prevention service that uses state-of-the-art equipment to identify hidden mold growth and eliminate allergens and irritants that may cause health effects for residential and commercial customers in Florida.
• Sewage Cleanup Service Specialized sewage backup cleanup service that addresses the health hazards associated with sewage exposure and contamination for residential and commercial properties in Florida.
• Biohazard Cleanup Professional biohazard and crime scene cleanup service available 24/7 for hazardous material situations requiring specialized handling and disposal at residential and commercial properties in Florida.
• Coronavirus Cleaning and Disinfection COVID-19 related cleaning and disinfection service for residential and commercial properties in Florida to ensure safe environments.
• Carpet Cleaning

Quantifiable outcome

• Emergency response available 24 hours per day, 7 days per week, 365 days per year

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Insurance CompaniescoreOthersPrimary business partnership model involves direct coordination with insurance companies on behalf of customers. Company provides estimates, communicates with insurance adjusters and investigators, and handles insurance billing to facilitate claims processing and compensation for customers.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• SERVPRO: SERVPRO is the largest national fire and water damage restoration franchise network in the US, offering water, fire, mold, and biohazard cleanup with 24/7 emergency response — the same core service lines as Mr & Mrs Restore and the same direct-to-insurance billing model.
• 911 Restoration: 911 Restoration is a national franchise providing 24/7 water damage, fire damage, and mold remediation with insurance billing support, directly competing with Mr & Mrs Restore on the same emergency service offerings.
• BELFOR Property Restoration: BELFOR is the global leader in property restoration and disaster recovery, providing water, fire, smoke, and mold remediation to residential and commercial customers. It competes head-to-head with Mr & Mrs Restore in Florida on emergency response and insurance coordination.
• ServiceMaster Restore: ServiceMaster Restore provides residential and commercial water, fire, and smoke damage restoration with insurance coordination, operating a national franchise network. It overlaps with Mr & Mrs Restore on the same service lines and customer base.
• PuroClean: PuroClean is a national franchise system specializing in property damage restoration, including water, fire, mold, and biohazard cleanup with direct insurance billing. It is a direct head-to-head competitor to Mr & Mrs Restore across Florida markets.
• AdvantaClean: AdvantaClean is a national franchise specializing in water damage restoration, mold remediation, and air duct cleaning with emergency response capability. It targets the same residential and light commercial customer base as Mr & Mrs Restore.
• Rainbow Restoration: Rainbow Restoration is a Neighborly brand franchise offering water, fire, mold, and smoke damage restoration with insurance claim coordination. It competes directly with Mr & Mrs Restore in Florida on service mix and customer segments.

Emerging players

• All Dry Services: All Dry Services is a growing franchise offering water damage restoration, mold remediation, and sewage cleanup with 24/7 emergency response. It is an emerging competitor in the same niche as Mr & Mrs Restore, often expanding in Florida markets.
• Restoration 1: Restoration 1 is a national franchise providing water, fire, mold, and sewage cleanup with insurance coordination. It is a fast-growing direct competitor in the same service category and customer segment as Mr & Mrs Restore.

Regional players

• COIT Cleaning and Restoration Services: COIT is a US franchise offering carpet cleaning, water damage restoration, and fire/smoke damage services with insurance coordination. It overlaps with Mr & Mrs Restore's service mix, particularly on carpet cleaning and post-damage restoration work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mrandmrsrestore
• LinkedInlinkedin.com/company/my-water-restoration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water Restoration