What نباتاتي | Nabataty does

Nabataty (نباتاتي) is a Saudi Arabia-based direct-to-consumer e-commerce retailer selling indoor and ornamental plants, potted plants, self-watering planters, mini garden collections, and plant-themed gift sets. Founded in 2014 and headquartered in Riyadh with 51 employees, the company operates a single storefront at nabataty.com, supported by native iOS and Android apps and a bilingual (Arabic/English) content blog covering plant care, species information, and gardening guidance. The product catalog is composed of pre-equipped (ready-to-display) plants, indoor seedlings, agricultural supplies, and an exclusive "Nabataty Editions" sub-brand featuring Saudi heritage motifs such as Najdi engraving, Diriyah-style ceramics, and Kingdom map designs; adjacent SKUs include chocolates, coffee, prayer rugs, and incense to support a gifting use case.

The company earns revenue through one-time unit sales of plants and gift categories, priced from under 100 SAR for small potted plants up to 805 SAR for premium garden collections, with frequent 10–70% promotional discounts displayed in Saudi Riyals. Its go-to-market is exclusively domestic delivery within Saudi Arabia, distributed via its owned e-commerce site and mobile apps, with a dedicated Corporate Services line for bulk gifting and a content marketing engine (its 28-page educational blog) feeding organic acquisition. There is no public disclosure of funding, ownership, revenue, M&A, or partnerships; the business appears to operate as an independent, privately held single-geography retailer.

Name

نباتاتي | Nabataty

Legal name

نباتاتي

Website

https://nabataty.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Nabataty is a Saudi Arabia-based D2C e-commerce retailer founded in 2014 that sells indoor plants, self-watering pots, mini garden collections, and plant-themed gifts to Saudi consumers via its website, iOS/Android apps, and a corporate gifting service.

Ownership category

akta.pro rank

Product category

Online Plant Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Florists (45931), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industries

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Gift Basket & Curated Hamper Assembly (HSACANAD)

Keywords

• Indoor plant retail
• Garden e-commerce
• Potted plants online
• Plant gift sets
• Home gardening supplies

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Online Plant Retail: Direct-to-consumer online retail of ornamental plants, potted plants, self-watering planters, plant pots, and gift sets. Products are sold at fixed prices with periodic discounts and promotions. The business operates as a web-based and mobile app store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Nabataty is an online plant retailer headquartered in Riyadh, Saudi Arabia, that sells indoor plants, pre-equipped plants, potted plants, mini gardens, plant pots and containers, indoor seedlings, agricultural supplies, and curated plant gift sets to consumers and corporate clients. The company complements its plant assortment with value-added services such as corporate gifting and a "Complete Your Gift" add-on selection, and delivers orders within Saudi Arabia.

Product overview

نباتاتي (Nabataty) is a Saudi Arabian online plant and gift e-commerce platform operating as a unified e-commerce store with a diverse plant and gift portfolio. The core offering consists of pre-equipped potted plants available in various container styles (ceramic, glass, self-watering), complemented by curated gift sets including Heritage-inspired designs, map-shaped pots, and heritage-style collections. The platform also offers mini gardens (Verdi, Flora, Eden, Ivy, Oasis), indoor seedlings, agricultural supplies, and complementary gift items (chocolates, coffee, incense). Corporate services are available for bulk gifting. The product line is organized around plant care categories (kitchen plants, office plants, living room plants, pet-safe plants) and occasion-based collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-equipped Plants Ready-to-display indoor plants curated and prepared by Nabataty for consumers who want plants delivered without needing to assemble pots or soil themselves.
• Plant Gift Sets Curated plant-based gift sets designed for personal gifting occasions, featuring ornamental plants paired with decorative containers and add-ons.
• Mini Gardens (Verdi, Flora, Eden, Ivy, Oasis) A line of small curated indoor garden arrangements sold under distinct sub-names (Verdi, Flora, Eden, Ivy, Oasis) for home and office decoration.
• Plant Containers and Pots Decorative plant pots and containers sold individually, including self-watering pots and Saudi heritage-themed designs such as Najdi and Diriyah styles.
• Indoor Seedlings Young indoor plants and seedlings sold for customers who want to grow and arrange plants themselves.
• Agricultural Supplies Gardening inputs and supplies such as soil, fertilizers, and care accessories sold alongside the plant assortment.
• Seeds and Planting Kits Seeds and planting kits sold to home gardening customers who want to grow plants from scratch.
• Nabataty Editions Branded Nabataty Edition products, offered as a signature or exclusive line within the company's plant and gift assortment.
• Corporate Gifting Services A dedicated service for corporate clients to purchase bulk plant gifts and office greenery for employee gifting, client gifting, and office decoration.
• Complete Your Gift Add-ons Optional add-on items customers can include alongside plant gifts to create a more complete gift presentation.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Patch Plants: UK-based online plant retailer offering indoor plants, pots, and plant subscriptions with a strong content/education layer. Direct peer in D2C indoor plants with similar content-marketing-driven customer acquisition.
• The Sill: US-based D2C indoor plant retailer selling potted plants, planters, and plant care accessories online with a content-driven brand. Closely comparable in product/offering and target customer (home decor-focused plant buyers), though operating in a different geography.
• Léon & George: Premium indoor plant D2C brand selling large, designer potted plants with white-glove delivery. Comparable in product category (premium potted indoor plants, designer planters) and gifting occasion focus.
• Bloomscape: Online plant retailer delivering potted plants directly to consumers with branded planters and care support. Directly comparable in business model (D2C plant delivery with proprietary pots) and category focus.

Emerging players

• MyCityPlants: Online plant retailer offering indoor plants and pots with home delivery. Comparable model (D2C indoor plants) to Nabataty, particularly relevant as a regional/European emerging player expanding online.
• Planto: MENA/India-focused online plant retailer selling indoor plants and pots with home delivery. Similar niche D2C plant positioning, useful as a comparable for emerging-market indoor plant e-commerce.

Broad incumbents

• Noon: Leading Middle East e-commerce marketplace that lists indoor plants, pots, and gardening accessories from third-party sellers. Regional incumbent that competes for plant-related search and gifting demand in Saudi Arabia.
• IKEA: Global home furnishing retailer with growing indoor plant and pot range including self-watering options. Broad incumbent that overlaps with Nabataty's home decor + functional planter positioning.
• Amazon.sa: Saudi-operated Amazon marketplace with growing live plants and planters assortment. Broad incumbent that could compress Nabataty's position through assortment breadth and Prime delivery.
• Bakker Spalding: Established European online garden retailer offering plants, seeds, and gardening supplies. Broad incumbent in the online plants/gardening category with far wider assortment and longer operating history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nabataty
• Facebookfacebook.com/nabataty
• LinkedInlinkedin.com/company/nabataty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about نباتاتي | Nabataty