NACCAP
NACCAP is a 55-year-old nonprofit membership association serving nearly 400 Christian K-12 and higher education institutions with admissions fairs, publications, certification programs, scholarships, and enrollment research.
- Company typePrivate
- Founded1970
- HeadquartersHuntington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NACCAP does
NACCAP (North American Coalition for Christian Admissions Professionals) is a membership-based nonprofit association founded in 1970 and headquartered in Huntington, Indiana. The organization serves nearly 400 member institutions spanning Christian K-12 schools, undergraduate colleges and universities, seminaries, and graduate programs, collectively reaching more than 2,500 admissions professionals and enrolling more than 400,000 students. Its core function is to connect Christian education institutions with prospective students and to advance the professional development of admissions staff through a portfolio of fairs, publications, certifications, scholarships, and research products.
NACCAP's product portfolio centers on the Christian College Fairs™ circuit—nearly 160 in-person fairs annually across the US, operated through five regional coordinators—with scanner-enabled lead capture and a College Matchmaking® feature delivered via the GoToCollegeFairs technology partnership. Supporting products include the FindYourChristianCollege.com and ChristianGradSchools.com student-facing websites, THE Guide to Christian Colleges and Universities publication (42,000+ copies distributed), the College Counselor Certification Program (delivered in partnership with ACSI and Southeastern University for graduate credit), Counselor Boot Camp, the New Admissions Counselor Training microcourse series (launched January 2026), the Enrollment Research Project, the International Recruiting Tour, Fly-In/Drive-In events, and four named scholarship and grant programs. A member portal at portal.naccap.org and a dedicated Christian College Fair mobile app (iOS and Android) anchor the digital infrastructure.
The business model combines recurring membership dues from K-12 schools, colleges, universities, seminaries, and associate members (five membership tiers) with transaction-based revenue from fair registration fees, certification program tuition ($2,400 for members, $2,700 for non-members), annual conference registration, publication profile fees in THE Guide, and auxiliary webinar and event revenue. Distribution is community-led: growth depends on expanding member institutions and word-of-mouth within the Christian education community, amplified through Gold- and Silver-tier strategic partnerships with providers such as Clark Higher Ed, enrollmentFUEL, DegreeSight, and Classic Learning Test.
NACCAP firmographics
Firmographics- Name
- NACCAP
- Legal name
- North American Coalition for Christian Admissions Professionals
- Website
- https://naccap.org
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NACCAP is a 55-year-old nonprofit membership association serving nearly 400 Christian K-12 and higher education institutions with admissions fairs, publications, certification programs, scholarships, and enrollment research.
- Ownership category
- akta.pro rank
NACCAP industry classification
Industry- Product category
- Education Professional Association Services
- NAICS
- Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139), Educational Support Services (611710)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)
Keywords
Where NACCAP is headquartered
LocationHeadquarters
- HQ city
- Huntington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NACCAP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: NACCAP generates revenue through annual membership dues from K-12 schools, colleges, universities, seminaries, and associate members. Five unique membership options are available.
- College Fair Registration Fees: Colleges and universities pay fees to participate in Christian College Fairs. Fees vary by fair and are detailed in the member portal.
- Professional Development Programs: Revenue from certification programs, counselor training, and professional development courses including the College Counselor Certification Program ($2,400 for members, $2,700 for non-members).
- Annual Conference Registration: Conference fees for the annual NACCAP conference which provides professional development and networking opportunities.
- THE Guide Publication: Revenue from colleges purchasing profiles in THE Guide to Christian Colleges and Universities publication, distributed to students and counselors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Christian College Fair Participation |
| Subscription | Multi-year contract | College Counselor Certification Program - Member |
| Subscription | Multi-year contract | College Counselor Certification Program - Non-Member |
| Unit Pricing | Pay-as-you-go | Counselor Boot Camp - Early Bird Member |
| Unit Pricing | Pay-as-you-go | Counselor Boot Camp - Early Bird Non-Member |
| Transaction based/ take rate | Pay-as-you-go | Virtual Graduate College Fairs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
NACCAP product offering
Product offeringCore offering
NACCAP (North American Coalition for Christian Admissions Professionals) is a nonprofit membership association serving nearly 400 Christian K-12 schools, colleges, universities, seminaries, and degree completion institutions, along with 2,500+ professional staff. The organization provides annual Christian College Fairs (160+ events), professional development certification programs, member publications (THE Guide), student-facing college search websites (FindYourChristianCollege.com and ChristianGradSchools.com), enrollment research, scholarships, and an annual conference for the Christian education community.
Product overview
NACCAP (North American Coalition for Christian Admissions Professionals) is a membership organization serving nearly 400 Christian K-12 and higher education institutions with over 2,500 professional staff. The organization provides a portfolio of interconnected products and services centered on advancing Christian education through professional development, student recruitment, and research. Key offerings include: the Christian College Fairs™ event program (nearly 160 fairs annually), FindYourChristianCollege.com and ChristianGradSchools.com student-facing websites, THE Guide publication (print and digital), professional development programs (College Counselor Certification Program, Counselor Boot Camp, New Admissions Counselor Training, LDEP, GAP SNAC), the Enrollment Research Project, International Recruiting Tour, Fly-In/Drive-In events, and scholarship programs (Chant Thompson Legacy Scholarship, Christian Grad School Scholarship, Tim Fuller Research Grant, Ron & Deb Moss Kingdom Builders Scholarship). The organization operates a member portal at portal.naccap.org.
Differentiator
Problem solved
Functional benefit
Products and services
- Christian College Fairs
- College Counselor Certification Program
- Counselor Boot Camp
- New Admissions Counselor Training
- THE Guide to Christian Colleges and Universities
- FindYourChristianCollege.com
- ChristianGradSchools.com
- Enrollment Research Project
- International Recruiting Tour
- Fly-In/Drive-In Events
- Enrollment Leadership Training (LDEP)
- GAP SNAC
- Chant Thompson Legacy Scholarship
- NACCAP Institutional Membership
- NACCAP Annual Conference
Quantifiable outcome
- 42,000+ physical copies of THE Guide distributed annually to students and counselors
- +2 more outcomes
Companies that use NACCAP
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
NACCAP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
NACCAP partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor, core, gold level and silver level.
- CareerEcominorTechnology partner for virtual graduate and degree completion college fairs. Hosts two virtual events annually for NACCAP member institutions.
- Barna GroupminorNACCAP sponsoring Barna Next Gen Collab - research and insights platform for understanding next generation. NACCAP members receive 25% off registration.
- Council for Christian Colleges & Universities (CCCU)coreCo-commissioned landmark 2025 market research study examining perceptions of Christian higher education. Building on studies from 1986, 2000, and 2009.
- GoToCollegeFairscoreTechnology partner providing scanner technology and College Matchmaking feature for Christian College Fairs. Provides mobile scanning app and matched leads platform for participating colleges.
- CampusEDUgold levelGold level strategic partner - digital learning platform providing resources and support for member institutions.
- Caylor Solutionsgold levelGold level strategic partner - branding, marketing, and web services for K-12 and higher education institutions. Offers 15% discount to NACCAP members.
- Clark Higher Edgold levelGold level strategic partner - enrollment marketing firm offering student search, digital marketing, and omni-channel campaigns. Offers 15% discount to NACCAP members.
- Classic Learning Test (CLT)gold levelGold level strategic partner - assessment provider for grades 3-12. Offers 50% discounts on in-school assessments and 25% family discounts for fair attendees.
- Direct Developmentgold levelGold level strategic partner - inbound enrollment marketing agency. Offers 15% discount on retainer and SEO services plus free discovery session.
- Legacy Higher Edgold levelGold level strategic partner - consulting firm dedicated to helping Christian institutions thrive in new student enrollment. Specializes in enrollment assessments, training, and leadership coaching.
- ACSI (Association of Christian Schools International)silver levelSilver level strategic partner - Christian schools organization. Partnership enables ACSI certification credit for NACCAP counselor certification program completers.
- DegreeSightsilver levelSilver level strategic partner - AI-powered transfer credit evaluation software backed by ROI guarantee. Offers services to help enrollment teams increase transfer enrollment.
- enrollmentFUELsilver levelSilver level strategic partner - holistic enrollment solutions including student search, digital marketing, financial aid strategy, and temporary staffing.
- JM Partner Solutionssilver levelSilver level strategic partner - boutique consulting firm specializing in enrollment challenges. Conducted 2025 NACCAP/CCCU market research study.
- The Christian Connectorsilver levelSilver level strategic partner - marketing platform partnering with approximately 150 Christian colleges/universities annually to reach students.
- ZeeMeesilver levelSilver level strategic partner - #1 community app for students heading to college. Partnered with NACCAP for student recruitment through the market research study.
- Southeastern UniversitycoreAcademic partnership enabling NACCAP certification program participants to earn 9 graduate credits toward master's degrees. No cost for credit hours.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
NACCAP competitors and assessment
Company assessmentEmerging players
- NAFSA: Association of International Educators: Membership association for international educators and international student advisors. Comparable in professional development and conference programming, and partially overlaps with NACCAP's international recruiting tour focus.
- EAB (formerly The Advisory Board Company): Education services firm providing enrollment research, benchmarking, and consulting to colleges and universities, including faith-based institutions. Comparable in the data/analytics offering NACCAP is building through its Enrollment Research Project, but operates as a commercial services firm rather than a member association.
Regional players
- Southern Association for College Admission Counseling (SACAC): One of the NACAC regional affiliates providing college fairs, professional development, and member services to admissions counselors in the US Southeast. Comparable in service model but operates regionally rather than nationally and is secular in scope.
- Pennsylvania Association for College Admission Counseling (PACAC): Another NACAC-affiliated regional association running college fairs and counselor training in Pennsylvania. Operates with the same membership-plus-events model as NACCAP but at sub-national scale and without the faith-based specialization.
Broad incumbents
- College Board: Large-scale nonprofit operating the SAT, AP, and college planning tools widely used by high school counselors. Comparable in mission of connecting students to postsecondary opportunities and serving the K-12 counselor audience, but at vastly larger scale and through testing rather than fairs.
- National Association of Independent Schools (NAIS): Membership association for US independent (private) pre-K-12 schools, providing conferences, research, and professional development. Comparable membership-based service model targeting private schools, though NAIS does not focus specifically on the faith-based segment or on college admissions.
- National Association for College Admission Counseling (NACAC): The premier US association for college admissions professionals, operating college fairs and providing professional development across all institutional types. Directly comparable to NACCAP in mission and programming, but serves the broader secular higher-education market rather than the Christian niche.
- American Association of Collegiate Registrars and Admissions Officers (AACRAO): Long-standing professional association serving admissions and registrar professionals across higher education. Comparable in offering professional development, conferences, and publications to its member institutions, but at much larger scale and broader scope.
Direct peers
- Association of Catholic Colleges and Universities (ACCU): Membership association serving Catholic higher education institutions in North America. Mirrors NACCAP's faith-based admissions focus but for the Catholic tradition; institutional members and programmatic offerings overlap with NACCAP's Christian college constituency.
- Council for Christian Colleges and Universities (CCCU): Membership organization representing 150+ Christian institutions, with whom NACCAP co-commissioned the 2025 market research study. Operates in the same faith-based higher-ed ecosystem with overlapping institutional members and complementary programming.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
NACCAP social profiles
Digital presenceNACCAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
NACCAP leadership team
Management profileNumber of profiles
Profiles13 records
NACCAP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NACCAP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NACCAP
What does NACCAP do?
NACCAP (North American Coalition for Christian Admissions Professionals) is a nonprofit membership association serving nearly 400 Christian K-12 schools, colleges, universities, seminaries, and degree completion institutions, along with 2,500+ professional staff. The organization provides annual Christian College Fairs (160+ events), professional development certification programs, member publications (THE Guide), student-facing college search websites (FindYourChristianCollege.com and ChristianGradSchools.com), enrollment research, scholarships, and an annual conference for the Christian education community.
Is NACCAP a public or private company?
NACCAP is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NACCAP founded?
NACCAP was founded in 1970. It employs 11 to 50 people.
Where is NACCAP based?
NACCAP is headquartered in Huntington, United States, in the North America region.
How does NACCAP make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are college Fair Registration Fees, professional Development Programs, annual Conference Registration and THE Guide Publication.
Who are NACCAP's main competitors?
Emerging players on record are NAFSA: Association of International Educators and EAB (formerly The Advisory Board Company). Regional players are Southern Association for College Admission Counseling (SACAC) and Pennsylvania Association for College Admission Counseling (PACAC). Broad incumbents are College Board, National Association of Independent Schools (NAIS), National Association for College Admission Counseling (NACAC) and American Association of Collegiate Registrars and Admissions Officers (AACRAO). Direct peers are Association of Catholic Colleges and Universities (ACCU) and Council for Christian Colleges and Universities (CCCU).
Does NACCAP have an API?
No public API is recorded for NACCAP.
What industry is NACCAP in?
NACCAP's product category is Education Professional Association Services. Its primary akta.pro industry code is BPAGAJAD, Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis). Its NAICS code is 813910 and its SIC code is 8600.