What NAGA does

NAGA SARL is a Paris-based indie game marketing support and co-publishing agency that delivers full-stack marketing services to independent game developers. Its service offering spans GTM and strategy, paid advertising, trailer and video production, Steam and store page optimization, social media community building, and influencer/creator relations. The company pairs these services with a co-publishing model in which developers retain IP ownership and creative control while NAGA contributes marketing team capacity, budget, and network access.

The company's go-to-market is community-led. NAGA operates a Discord-based creator community used as a primary deal-sourcing channel, runs a structured five-step developer onboarding process (Submit, First Intro Call, 14-Day Review, Deal Call, Sign and Onboard), and maintains an industry events presence (notably Gamescom). It currently co-publishes three titles on Steam — Kritter: Defend Together (LJF Games), Rekindled Trails (Kiwick Studios), and Can't Stop Rory (CGG, Z.1 Studios) — and has established brand collaborations with PlayStation, Xbox, Red Bull, and Goblinz Publishing.

Revenue is generated through transaction-fee co-publishing arrangements, though specific pricing terms are not publicly disclosed. The company is registered as a French SARL (private limited company) headquartered at 59 rue de Ponthieu, 75008 Paris. Leadership comprises five individuals: CEO Ewan Charlot, Chief of Revenue and Game Scout Esteban Grellier, COO Thomas Vermeil, Community Manager Nickyta C. Putri, and Head of Creator Relations Guillaume Chatre.

Name

NAGA

Legal name

NAGA SARL

Website

https://naga-agency.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NAGA SARL is a Paris-based indie game marketing support and co-publishing agency that provides full-stack marketing services — including GTM strategy, paid ads, trailers, Steam optimization, social media, and influencer relations — to independent game developers under co-publishing deals that let developers retain IP ownership.

Ownership category

akta.pro rank

Product category

Indie Game Co-Publishing & Marketing Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)

Keywords

• Indie game publishing
• Game marketing services
• Co-publishing agency
• Game market support
• Indie developer marketing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Co-publishing services: NAGA provides marketing support and co-publishing services to indie game developers. They bring their team, budget, and network to help developers with marketing, while developers retain their IP and creative freedom. Revenue is generated through co-publishing arrangements with indie studios.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

NAGA provides full-stack marketing services and co-publishing partnerships to indie game developers, covering GTM strategy, paid advertising, trailer/video production, Steam store page optimization, social media community building, and influencer/creator relations. Under the co-publishing model, NAGA contributes its marketing team and budget while developers retain IP ownership and creative freedom; NAGA also facilitates connections to investors and publishers for production funding.

Product overview

NAGA is an indie game marketing support and co-publishing agency that provides full-stack marketing services including GTM & Strategy, Premium Ads, Trailers & Videos production, Steam/Store optimization, Social Media community building, and Influencer Relations. The core offering combines marketing services with a co-publishing model where developers retain IP and creative freedom while NAGA provides team and budget. The company also operates a Creator Partnership Program for content creators and has co-published games including Kritter: Defend Together, Rekindled Trails, and Can't Stop Rory.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Stack Indie Game Marketing Services Comprehensive marketing services for indie game developers covering GTM strategy, highly targeted paid advertising, trailer and video production, Steam store page optimization with A/B testing, social media community building, and influencer/creator relations. For indie studios that need outsourced marketing expertise and budget.
• Game Co-Publishing Co-publishing partnership model in which NAGA brings its marketing team, budget, and creator network to support an indie game while the developer retains full IP ownership and creative control. Also includes introductions to investors and publishers for production funding.
• Creator Partnership Program Early-access and rewards program for content creators, providing free builds and Steam keys to co-published games before public release, paid campaign opportunities, and direct access to NAGA's campaign team via Discord.
• Kritter: Defend Together Co-published action roguelite with tower defense elements; players explore, loot, and defend their ship against alien hordes in solo or 4-player cooperative play. Developed by LJF Games and co-published by NAGA on Steam.
• Rekindled Trails Co-published cozy adventure game where players gather and sell goods to rebuild towns and reunite the people of Aurteris. Developed by Kiwick Studios and co-published by NAGA on Steam.
• Can't Stop Rory Co-published post-apocalyptic farming game with tower defense elements; players grow and decorate a farm, lay traps, and deploy mechs to defend crops from the Unfed. Developed by CGG, Z.1 Studios and co-published by NAGA on Steam.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered notable and core.

• PlayStationnotableGTM or Marketing PartnerTop gaming platform brand that NAGA has collaborated with for marketing and promotional activities on co-published indie games.
• XboxnotableGTM or Marketing PartnerMajor gaming platform that NAGA has collaborated with for indie game marketing initiatives.
• Red BullnotableGTM or Marketing PartnerEnergy drink and media brand known for gaming sponsorships, partnered with NAGA for indie game promotional campaigns.
• Goblinz PublishingcoreChannel Partner/ Reseller/ DistributorIndie game publisher that NAGA collaborates with for game publishing and distribution activities.
• LJF GamescoreStrategic or Co-development PartnerIndie game development studio whose game 'Kritter: Defend Together' is co-published by NAGA.
• Kiwick StudioscoreStrategic or Co-development PartnerIndie game development studio whose game 'Rekindled Trails' is co-published by NAGA.
• CGG, Z.1 StudioscoreStrategic or Co-development PartnerIndie game development studios whose game 'Can't Stop Rory' is co-published by NAGA.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• No More Robots: Small indie publisher specializing in working with developers on marketing and distribution. Closely comparable to NAGA in size and approach to co-publishing.
• Armor Games Studios: Publishing arm of long-running indie portal Armor Games, offering funding, distribution, and marketing to indie developers. Comparable to NAGA's full-stack marketing and co-publishing offering.
• Goblinz Publishing: France-based indie game publisher that NAGA has already partnered with. Directly comparable as a boutique indie publisher operating in the same European market with similar game types (roguelite, strategy, narrative).
• Whitethorn Games: Indie publisher specializing in cozy, accessible games with strong marketing support for developers. Comparable to NAGA's boutique co-publishing model serving indie studios on Steam.
• Yogscast Games: Indie publisher with strong creator and community-driven marketing DNA, leveraging YouTube and influencer-built communities. Comparable to NAGA's creator-network-led marketing approach.
• Plug In Digital: French indie publisher and distribution platform offering publishing services to indie studios. Comparable to NAGA as a France-based co-publishing and distribution partner for indie developers.
• Raw Fury: Independent game publisher working with indie developers, providing funding, marketing, and distribution support. Highly comparable to NAGA's co-publishing model with a similar boutique scale and indie-first approach.
• Fellow Traveller: Independent game publisher focusing on narrative-driven indie games with curated marketing and strong developer relationships. Comparable to NAGA as a boutique publisher offering marketing-led co-publishing.

Broad incumbents

• Humble Games: Publishing arm of Humble Bundle focused on indie games, providing funding, marketing, and distribution. Comparable to NAGA's co-publishing model but at a significantly larger scale.
• Devolver Digital: Major independent game publisher with a broad indie portfolio and significant marketing capabilities. Comparable to NAGA as a larger incumbent indie publisher offering co-publishing-style support to developers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/naga-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAGA